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Merck KGaA, Darmstadt, Germany, launches first-to-market, cyber-physical trust platform to tackle issues of product safety and counterfeiting

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M-Trust™ is a secure cyber-physical trust platform that enables the creation of digital twins for enhanced product quality and authenticity assurances.This cutting-edge new technology is being unveiled at CES 2025, the proving ground for breakthrough technologies – live product demos will be available at booth 9005, Las Vegas Convention Center.M-Trust™ platform is being launched in beta for immediate use by B2B users globally.

DARMSTADT, Germany, Jan. 6, 2025 /PRNewswire/ — Merck KGaA, Darmstadt, Germany, a leading science and technology company, today launched a beta version of M-Trust™, a secure cyber-physical trust platform, created to help solve the growing issues of product safety, traceability and counterfeiting.

Laura Matz, Chief Science & Technology Officer of Merck KGaA, Darmstadt, Germany, stated, “As expectations for product quality control rise, companies must ensure safety and transparency in their industrial value chains while complying with ever-tightening regulations. Until now, they may have struggled to fully digitalize assurance processes because machines did not meet human standards. M-Trust™ is a first-to-market, cyber-physical trust platform that enhances product traceability and authenticity by digitally empowering human capabilities in quality control processes. Designed for businesses that want to remain competitive in today’s connected world, this innovative technology is also poised to enable the novel business models of tomorrow.”

The M-Trust™ platform enables organizations to improve product quality and authenticity by immutably linking the physical and digital worlds. Powered by advanced Web 3.0 technology, the new offering supports the creation of digital twins for enhanced product security and the digitization of quality control processes.

The platform allows customers to:

Use crypto anchor technologies to link physical products to their digital identities, enhancing traceability and quality assurances throughout the supply chain.Work within a framework that enables them to build digital systems that translate human capabilities in quality control into more efficient and less error-prone machine-to-machine interactions – the platform can be leveraged to help machines identify objects with certainty and make verifiable claims about them.Integrate product authenticity into their systems, including the potential for smart contracts that verify data and automate agreements within a value chain.

The M-Trust™ portfolio of software and hardware is first-to-market and built on multi-patented technology. The Platform as a Service (PaaS) offering includes software that can be easily integrated into existing workflows and processes, crypto anchors that are adaptable to different security needs, and corresponding reader hardware.

Built in-house at Merck KGaA, Darmstadt, Germany, this technology is backed by the company’s legacy and expertise in product quality and security and is designed to adapt to evolving technologies and regulatory requirements, such as the EU Digital Product Passport.

The M-Trust™ platform is being launched in beta to offer verified users an early invite to be part of the new product’s journey. Updates on the general availability will be provided in due course. More information on the new platform and developer-focused software development kits can be found at: www.MTrust.io

M-Trust™ is a trademark of Merck KGaA, Darmstadt, Germany or its affiliates. All other trademarks are the property of their respective owners. Detailed information on trademarks is available via publicly accessible resources. © 2025 Merck KGaA, Darmstadt, Germany and/or its affiliates. All rights reserved.

CES 2025 – January 7-10, 2025
The M-Trust™ platform will be showcased at CES 2025 at the EMD Electronics booth (#9005) in North Hall 5 of the Las Vegas Convention Center (LVCC). On January 7, there will a be presentation by James Kugler, CEO of EMD Digital, Chief Digital Officer of Merck KGaA, Darmstadt, Germany, followed by a discussion with Laura Matz from 3:30 to 4:00 PM PST.

Laura Matz will also participate in a panel discussion titled From Risk to Resilience: Supply Chain Playbook for Innovators on January 8, from 1:00 to 2:00 PM PST, at North Level 2, room N258 in the LVCC.

About Merck KGaA, Darmstadt, Germany
Merck KGaA, Darmstadt, Germany, a leading science and technology company, operates across life science, healthcare and electronics. Around 63,000 employees work to make a positive difference to millions of people’s lives every day by creating more joyful and sustainable ways to live. From providing products and services that accelerate drug development and manufacturing as well as discovering unique ways to treat the most challenging diseases to enabling the intelligence of devices – the company is everywhere. In 2023, Merck KGaA, Darmstadt, Germany, generated sales of € 21 billion in 65 countries.

The company holds the global rights to the name and trademark “Merck” internationally. The only exceptions are the United States and Canada, where the business sectors of Merck KGaA, Darmstadt, Germany, operate as MilliporeSigma in life science, EMD Serono in healthcare and EMD Electronics in electronics. Since its founding in 1668, scientific exploration and responsible entrepreneurship have been key to the company’s technological and scientific advances. To this day, the founding family remains the majority owner of the publicly listed company.

All Merck KGaA, Darmstadt, Germany, press releases are distributed by e-mail at the same time they become available on the EMD Group website. In case you are a resident of the USA or Canada, please go to www.emdgroup.com/subscribe to register for your online, change your selection or discontinue this service.

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SOURCE Merck KGaA, Darmstadt, Germany

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2025 Consumer Texting Behavior Report: Consumers Demand SMS Notifications and Conversations

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Consumers embrace SMS Marketing like never before, with 86% opting in and expectations for instant, tailored communication soaring.

SAN FRANCISCO, Jan. 9, 2025 /PRNewswire/ — EZ Texting, the leading text marketing platform for businesses of all sizes, released the 2025 Consumer Texting Behavior Report today. Now in its fourth year, the report underscores a remarkable trend: with a staggering 98% open rate, SMS has evolved from a communication tool to the cornerstone of audience engagement, driving immediate and meaningful interactions.

EZ Texting’s 2025 Consumer Survey results reveal consumers embrace SMS marketing like never before, with 86% opting in.

“Consumers are clear about their preferences: they want businesses to communicate with them through SMS,” said Punit Shah, Co-Founder and Chief Marketing Officer. “From promotional offers to providing customer support, customers now prefer SMS for its speed, delivery, and convenience above all other forms of communication, including social and email. Businesses that react to this trend will find themselves with positive customer engagement, and those that don’t are at risk of missing customer needs. Texting is no longer just a nice-to-have, it is now a must-have communication channel.”

Consumers Expect Texting for Every Business Need

The 2025 report reveals growing consumer reliance on SMS for appointment reminders, promotional updates, and customer support. Among the most striking findings:

86% of consumers now opt in for business texts, a 20% increase since 2021.79% of consumers are more likely to purchase when subscribed, increasing 21% from 2024.52% of consumers text businesses more often, a 31% increase over 2023.

SMS Marketing Drives Action & Builds Loyalty

Consumers are increasingly turning to SMS as their go-to communication channel with brands. Highlights include:

71% of consumers subscribe to texts without needing a prior purchase.47% share feedback via SMS, rising from 35% in 2024.63% of consumers text more overall, with 52% texting businesses, compared to 31% last year.

Consumers Demand Speed & Personalization

Consumer expectations for responsiveness are higher than ever:

57% expect businesses to respond within 15 minutes.67% show increased interest in products after receiving a text, an increase of 21% from 2024.49% purchase more often after receiving a text, underscoring the power of timely communication.

Survey Methodology

EZ Texting conducted the 2025 Consumer Texting Behavior Report to analyze consumer attitudes and behaviors related to SMS marketing.

Survey Timeframe: Nov. 1–Nov. 15, 2024Participants: 1,074 qualified respondents with personal mobile phones

About EZ Texting
Since 2004, EZ Texting has provided 230,000+ growing businesses and organizations with an effortless way to start text marketing—and powerful features and integrations to keep conversations going.

CONTACT:
Marco Raye
Content Marketing Manager
Email: mraye@eztexting.com

Journalists & Media
pr@eztexting.com

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SOURCE EZ Texting

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Kotak Life launches ‘Kavya’: AI-powered HR Assistant aimed at enhancing Employee Engagement and Experience

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MUMBAI, India, Jan. 9, 2025 /PRNewswire/ — Kotak Mahindra Life Insurance Company Ltd (“Kotak Life”) has unveiled Kavya, an advanced HR virtual assistant powered by generative AI, designed to enhance employee experience and engagement.

Kavya serves as a trusted companion to Kotak Life’s strong workforce, ensuring that employees are heard confidentially while fostering open communication and connection throughout their professional journey. By engaging in meaningful conversations, Kavya aims to support individual growth and strengthen Kotak Life’s commitment to creating a progressive and supportive work environment.

Ruchira Bhardwaja, Chief Human Resources Officer, Kotak Mahindra Life Insurance Limited, said, “Kavya marks a pivotal moment in our commitment to employee development and satisfaction. With this AI-powered solution, we’re not just modernising HR services – we’re building a more empathetic, accessible and responsive workplace where every employee feels valued and heard.”

Key Features of Kavya 

Confidentiality: Kavya ensures that all interactions and shared information are kept strictly confidential, prioritising employee privacy at all times.Dedicated Support: For new joiners to seasoned professionals, Kavya is there at every milestone in the journey at Kotak Life, offering assistance and guidance.Action: Employees can share feedback and concerns with Kavya, who actively works to implement meaningful changes.Open Communication: Kavya encourages employees to communicate freely, without hesitation, providing a judgment-free space for open dialogue.

About Kotak Mahindra Life Insurance Company Ltd.

Kotak Mahindra Life Insurance Company Limited (Kotak Life) is a 100% owned subsidiary of Kotak Mahindra Bank Limited (Kotak). Kotak Life provides world-class insurance products with high customer empathy. Its product suite leverages the combined prowess of protection and long term savings. Kotak Life is one of the fastest growing insurance companies in India with 322 branches across 152 cities and has covered more than 5 crore active lives as on 31st December 2024.

For further information, please contact:
Shazin Motorwala, 
Kotak Mahindra Life Insurance Company Ltd.,
+91 98332 40021, 
Shazin.Motorwala@kotak.com

Jimit Harde,
Kotak Mahindra Bank,
+91 99300 29645,
Jimit.Harde@kotak.com

Meenakshi Verma, 
The Good Edge,
+91 99875 68227, 
meenakshi@thegoodedge.com

 

View original content:https://www.prnewswire.com/in/news-releases/kotak-life-launches-kavya-ai-powered-hr-assistant-aimed-at-enhancing-employee-engagement-and-experience-302346904.html

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FusionIQ Celebrates a Breakthrough Year in 2024, Wins Trifecta of Industry Awards

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Wealthtech provider also appoints Sloan Shanahan as Chief Revenue Officer to drive further growth and innovation

WOBURN, Mass., Jan. 9, 2025 /PRNewswire/ — FusionIQ, a leader in the delivery of cloud-based wealth management solutions, announced today that it achieved significant milestones in 2024, further establishing itself as a key innovator in wealthtech. This marks a pivotal moment in the company’s mission to make digital wealth transformation easy for financial advisors and institutions.

From industry awards to new partnerships and thought leadership to significant product advances, FusionIQ has emerged as a leader in the democratization of wealth as financial advisors and institutions look to fintechs to keep pace with the rapid acceleration of digital transformation in financial services.

Among the Notable Achievements in 2024:

Pre-Integrated Platforms: Leveraging the power of the cloud-native FusionIQ One platform, FusionIQ launched a suite of pre-integrated platforms to make digital wealth transformation easy, fast, and cost-effective for financial advisors and institutions. These platforms included FIQ Journey, the first dual journey platform for financial institutions integrating hybrid digital advice and self-directed investing in a single seamless investor experience, and the groundbreaking FIQ Wallet, the first digital wealth management solution for wallet companies, a significant leap forward in the convergence of wealth management and payment.Strategic Partnerships: The company announced key partnerships with leading financial institutions, including groundbreaking collaborations with OnPoint Community Credit Union and Kinecta Federal Credit Union, expanding access to digital investment services for OnPoint’s 581,000-plus members in Oregon and Southwest Washington, and Kinecta’s more than 270,000 members in California, New York, New Jersey, and Florida.Recognition in Banking Innovation: FusionIQ set the standard for innovation among wealthtech providers in 2024, winning Best-as-a-Service Solution for Wealth Management at the prestigious 2024 Banking Tech Awards USA in May, Best Wealth Management Solution by Vendor (Overall) at the Global BankTech Awards 2024 in September, and Best Digital Solution Provider – WealthTech – Personalization and User Experience at the Banking Tech Awards 2024 in December.SOC 2 Type II Compliance: FusionIQ successfully achieved SOC 2 Type II compliance, demonstrating its commitment to cybersecurity leadership and reinforcing trust with its growing client base.Thought Leadership: On topics ranging from cybersecurity to digital transformation in wealth management, FusionIQ advanced industry knowledge by contributing to 20 thought leadership articles, op-eds, and industry roundtables, establishing the company as a trusted voice in wealth management innovation.

With these achievements, FusionIQ continues to redefine the wealth management experience for institutions and investors across the industry.

Strengthening the C-Suite For Future Growth

In the second half of the year, FusionIQ made strategic leadership appointments to drive its continued growth trajectory. Eric Noll was appointed Chief Executive Officer after successfully completing a significant new fundraising round in October. That same month, Pete Chiccino was named Chief Operating Officer.

In December, Sloan Shanahan joined the executive team as Chief Revenue Officer (CRO), bringing a wealth of expertise in strategic partnerships, sales enablement, and market expansion. Ms. Shanahan has a proven track record of building and leading high-performing teams across top-tier consulting and technology organizations. Her vision aligns perfectly with FusionIQ’s goal of scaling operations and delivering innovative solutions to empower financial institutions in a rapidly evolving digital landscape.

“I’m thrilled to join FusionIQ at this pivotal time,” she said. “The company’s dedication to redefining wealth management through innovation and collaboration is inspiring. I look forward to working with the team to drive measurable business outcomes and forge enduring partnerships across the industry.”

Looking Ahead to 2025

Building on its momentum, FusionIQ is poised to accelerate its growth trajectory in 2025. With its strengthened leadership team and proven track record of success, FusionIQ is well-positioned to lead the next wave of digital transformation in wealth management.

About FusionIQ

FusionIQ makes it easy for financial advisors and institutions to be digital wealth leaders. The cloud-native all-in-one FusionIQ One platform has four modules – Hybrid Digital Advice, Self-Directed Investing, Digital Marketplace, and finTAMP – making digital transformation hassle-free. FusionIQ One powers a range of easy-to-implement products, including FIQ Freedom, FIQ Journey, FIQ Market One, FIQ TAMP+, and FIQ Wallet, making it easy for credit unions, banks, broker-dealers, family offices, RIAs, wallet providers, and asset managers to scale, delivering the digital experience clients and advisors want and the seamless workflows and process automations they need for organic growth. With white-label integrations complete in as little as six weeks, it’s easy to see why FusionIQ One’s integrated multi-custodian platform is quickly becoming the digital solution of choice for advisors and institutions. To learn more, please visit: https://fusioniq.io

Media Contact
Elizabeth Shim
Haven Tower Group
424 317 4861
eshim@haventower.com 

 

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SOURCE FusionIQ

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