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Pvolve and Jennifer Aniston Launch “Strength Redefined” Challenge to Kick Off 2025

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The Six-Week Fitness Program Features New Workouts Inspired by Aniston’s Personal Pvolve Routine, Focusing on Progressive Weight Training and Functional Movement

NEW YORK, Jan. 2, 2025 /PRNewswire/ — Pvolve, the clinically-proven workout that pairs functional movement with cutting-edge resistance equipment, is redefining strength training with Jennifer Aniston, world-renowned actress, producer, and director, with the announcement of the “Strength Redefined” Challenge to kick off 2025. The Challenge is modeled after Aniston’s own Pvolve program and gives members unprecedented access to her routine. The six-week challenge features a unique curation of Pvolve workouts that Aniston credits for helping her to achieve the strongest version of herself.

“Thanks to my Pvolve workouts, I feel the strongest I have ever been,” said Aniston.

The Challenge, running January 6 through February 17, arrives at a pivotal moment when strength training is growing in popularity, with a recent survey finding that “building muscle” was the number one fitness goal for 2024 (35.9%)*.

Members will experience four new workouts each week, guided by Aniston’s hand-picked training team: Dani Coleman, Maeve McEwen, Antonietta Vicario, and Zach Morris. The programming features the brand’s three signature class types: Progressive Weight Training, Strength and Sculpt, and Sculpt and Burn, making it a fully comprehensive regimen to build strong, resilient bodies that stand the test of time.

Pvolve first introduced its Progressive Weight Training Class two years ago, and it quickly rose to the top as a member favorite class both in studio and on-demand. The class blends Pvolve’s signature dynamic functional movements with heavier weights to build total-body strength, increase bone density, and combat the natural muscle loss that accompanies aging.

“Adding Progressive Weight Training was exactly the push I needed as I advanced in my routine with Pvolve,” said Aniston. “What makes it unique is how it blends Pvolve’s signature dynamic movements and emphasis on mobility, stability, and balance with heavy weights. Since adding it to my workouts, I’ve watched my entire body transform, plus I love that I’ve built up the strength to pick up heavier weights over time.”

The Strength Redefined Challenge builds upon Pvolve’s foundation of creating programming that effectively supports longevity and improves health spans for its members. Pvolve’s Healthy Aging Study, showed that Pvolve improves lower body strength by 19%, lower body balance and mobility by 10%, and flexibility by 21%, among other impressive outcomes.** This study was recently published in the American College of Sports Medicine’s Official flagship journal and validates the strength and mobility improvements Aniston and many others have achieved through the program.

“The research is clear – muscle loss is the silent pandemic of our time—it’s stealing our ability to live longer, healthier lives,” says Julie Cartwright, President of Pvolve. “The Challenge is the perfect program for people who wish to work towards reversing this trend. It will help our members unlock their full potential, build deep strength, and redefine what it means to age well.”

“This Challenge was so much fun to create because it reflects what Jen and I do in our sessions together,” said Dani Colemen, Pvolve’s Director of Training and Jennifer Aniston’s Pvolve Trainer, “Jen is so strong and has continued to get even stronger, so we are thrilled to give members a first-hand experience of how she trains. We hope this Challenge motivates the community to start the new year strong, get moving, and stay accountable.”

To help Challenge participants succeed, Pvolve has partnered with leading wellness brands to offer exclusive benefits, including special offers from Trifecta Meals, Lolavie, Rosewood Las Ventanas, and WeGym. Members will also gain access to a dedicated WhatsApp community for ongoing motivation and special Live Virtual Studio events.

The Challenge is available through Pvolve’s digital on-demand platform, and studio locations across the US and Canada. Registration opens January 2nd at Pvolve.com.

For more information on Pvolve, please visit https://www.pvolve.com/. 

About Pvolve
Pvolve is a workout method that pairs functional movement with resistance equipment to build strong, mobile bodies, so members can live younger, longer. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body’s holistic needs while making you look and feel great. The Pvolve Method is supported by a Clinical Advisory Board of doctors, as well as highly credentialed trainers, to offer effective workouts that help you break a sweat, not your body. In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member. Pvolve has a comprehensive omnichannel ecosystem, offering members a diverse fitness experience wherever they are, featuring 1,400 classes on-demand, over 40 live classes per week through their interactive two-way Live Virtual Studio, and 44+ specialized workout series targeting areas like the lower back, pelvic floor, and life changes like menopause. In addition to digital programming, Pvolve has physical studio locations in New York, Chicago, and Los Angeles, franchises across the US and Canada, and more than 40 locations in development. For more information, please visit https://www.pvolve.com/, https://pvolvefranchise.com/. 

*According to a 2024 Life Time annual consumer health and wellness survey of nearly 3,000 respondents.

**12-wk clinical trial (72 women ages 40-60) conducted by University of Exeter and Pvolve comparing four 30-55 min Pvolve workouts per wk to standard physical activity guidelines of 150 minutes per wk.

View original content to download multimedia:https://www.prnewswire.com/news-releases/pvolve-and-jennifer-aniston-launch-strength-redefined-challenge-to-kick-off-2025-302341297.html

SOURCE Pvolve

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Promise Exchange Program Debuts at CES in Las Vegas Showcasing 7 Tunisian Startups

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January 8, 2025

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The U.S.-funded initiative connects Tunisian entrepreneurs with U.S. and global startup communities

Explore Tunisia’s burgeoning startup ecosystem, visit with Tunisia’s Ambassador to the US, and connect with global innovators at CES January 7-10 Las Vegas, NV at the Venetian Expo Hall, Booth 50025

LAS VEGAS, Jan. 7, 2025 /PRNewswire/ — The Promise Project, a U.S.-funded initiative to strengthen Tunisia’s entrepreneurial ecosystem, is bringing Tunisian innovation talent and startups to CES 2025 for the first time, aiming to connect Tunisian entrepreneurs with the U.S. and global startup communities.

Organized by the Tunisian American Young Professionals (TAYP), the booth will feature cutting-edge innovations from Tunisian startups in sectors such as AgTech, Energy, Robotics, Smart Cities, and Food Tech. The exhibit will spotlight Tunisia’s dynamic startup ecosystem with special guests and live demonstrations throughout the CES event.

Additionally, the program will welcome Hanène Tajouri Bessassi, the Tunisian Ambassador to the U.S. and CES along with representatives from CONECT and the French delegation from CPME (more details below).

The Promise Exchange Program is a U.S.-funded initiative in partnership with the U.S. State Department, Tunisian American Young Professionals and implemented by Deloitte.

Special Guests & In-Booth Event

Innovate Together – Building Bridges Worldwide with special guest, Hanène Tajouri Bessassi, Tunisian Ambassador to the U.S.
Hanène Tajouri Bessassi, the Tunisian Ambassador to the U.S. will be visiting the Tunisian booth at CES along with representatives from CONECT and the French delegation from CPME. 

Featured Speakers:

Mrs. Hanene Tajouri Bessassi, Ambassador of Tunisia to Washington DCHE Mrs. Nejia Gharbi,General Director of ” la Caisse des Dépôts et Consignations” – CDCMr. Tarak Triki, Managing Director Smart Capital

Date: Tues., January 7th at 3:00 – 4:00 PM
Location: Venetian Expo, Level 2, Halls A-D, Tunisian Booth # 50025

Featured Startups
The Tunisian Companies featured at Booth 50025 (in alphabetical order):

AquaDeep | AgTech
AquaDeep is revolutionizing fish farming with AI-powered counting solutions and IoT-based data extraction tools. Our modular services support aquacultures at every stage, enhancing control and efficiency.

DeepVolt | Energy
DeepVolt develops AI solutions for E-Mobility. Our flagship product, DeepVolt Location Intelligence Assistant (DLIA), enables cities and businesses to identify profitable locations for EV charging stations in minutes.

OORB (Open Organic Robotics) | Robotics OORB (Open Organic Robotics) is a young Tunisian startup featuring the OORB framework, the Robodog quadruped educational kit, and the OORB Studio & community. Our open-source framework, built on ROS with AI at its core, offers cloud-based tools for robotics development, including AI-driven code generation, CAD design, and real-time collaboration.

Smart For Green | AgTech
Our aim is to protect at-risk forests, farms and factories from the threat of fire. Our fire protection solution for farms, forests and factories is based on a multidimensional approach: predicting risks, detecting them in time and assisting response teams.

SPIRAW | Food Tech SPIRAW combines biotechnology and IoT to offer a home-based solution for growing fresh, high-quality spirulina. Inspired by Nespresso, our innovative machine automates cultivation, paired with a mobile app for monitoring, recipes, and eco-impact tracking.

Wayout  | Smart Cities Wayout’s mission is to eliminate marine pollution and reduce floodings through sustainable solutions to the infrastructure. Our first product launched is Zigofiltre; a filter that captures waste and lets water pass easily. Today we installed a little bit more than 2000 across 22 regions in Tunisia.

WeMake3D  |  Robotics WeMake3D produces locally made 3D printers fit for both the educational and industrial use. Our goal is to build the bridge between the two fields in order to accelerate the growth of the 3D printing technology in Tunisia, the MENA region and the African continent.

To learn more about the Tunisian startups, in-booth demonstrations, or schedule meetings visit the website at www.tunisianinnovationhub.com or connect via the CES 2025 App.

About Tunisia Innovation Hub
The Tunisian Innovation Hub, part of the U.S funded PROMISE project, will showcase 7 Tunisian startups at CES 2025 in Las Vegas, NV.

Organized by Tunisian American Young Professionals (TAYP), the booth highlights innovations in AI, 3D printing, renewable energy, e-mobility, marine tech, agri-tech, smart systems.

About Promise Exchange Program
Promise was founded to strengthen the Tunisian entrepreneurial ecosystem, allowing startups to attract international investments, become more scalable, and maximize economic impact. The program features multiple programs ranging from ideation bootcamps, international exchange programs, patenting assistance, and investment readiness. 

About Tunisian American Young Professionals
A non-profit organization powered by an ever-growing community of Tunisian and American professionals across various sectors of industries. We are committed to contributing our experiences and expertise to build thriving economic opportunities and vibrant cultural exchanges between Tunisia and the US.

By connecting professionals and through public-private partnerships, we create projects and initiatives focusing on Export, Entrepreneurship, Exchange and Education.

Press Contact:
Michelle Lorge
michelle@pitchcandypr.com
615-587-4980

Click here for more details about our booth at: https://ces25.mapyourshow.com/8_0/exhibitor/exhibitor-details.cfm?exhid=001Pp00000aVjSOIA0

View original content:https://www.prnewswire.com/news-releases/promise-exchange-program-debuts-at-ces-in-las-vegas-showcasing-7-tunisian-startups-302345133.html

SOURCE Tunisian American Young Professionals (TAYP)

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Empowering Mining with Green Innovation: SANY Unveils Africa’s Largest Solar-Storage-Diesel Microgrid

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January 8, 2025

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SHANGHAI, Jan. 7, 2025 /PRNewswire/ — On December 29th, SANY Silicon Energy reached a significant milestone in the international “Solar + Storage + Diesel” microgrid power generation sector by launching the Zambia Ruida Mining Microgrid Power Project. This initiative is recognized as Africa’s largest single-unit hybrid microgrid designed for mining operations, highlighting SANY’s commitment to promoting green energy transformation and sustainable development throughout the region.

Distinguished as Africa’s largest microgrid project designed for mining activities, the venture encompasses a 13 MWp solar photovoltaic (PV) system in conjunction with a 39 MWh battery energy storage system and a diesel generator as a backup power source. These components synergize to form a cutting-edge integrated microgrid system seamlessly harmonizing solar, storage, and diesel technologies. The project’s primary objective is to ensure a steadfast and dependable electricity supply for mining operations, consequently achieving energy self-sufficiency, diminishing reliance on conventional energy sources, and bolstering energy efficiency and sustainability.

Exhibiting the hallmark “SANY Speed,” the project swiftly progressed from the signing of the Power Purchase Agreement (PPA) to its commissioning within a mere four months. Despite navigating challenges posed by Zambia’s intricate topography, severe climate conditions, and logistical impediments stemming from underdeveloped infrastructure, our team demonstrated remarkable adaptability and operational efficiency.

The successful inauguration of this project signifies a pivotal juncture in SANY’s eco-conscious mining endeavors across Africa. It lays a robust groundwork for the continent’s green energy trajectory and reinforces our unwavering dedication to advancing sustainable energy solutions on a global scale.

Drawing on the expertise and technological capabilities developed through this initiative, SANY is dedicated to “Illuminating Africa” at “SANY Speed.” By actively driving the implementation of additional green energy projects, SANY seeks to lead global renewable energy trends and contribute Chinese innovation to the worldwide energy transition.

View original content to download multimedia:https://www.prnewswire.com/news-releases/empowering-mining-with-green-innovation-sany-unveils-africas-largest-solar-storage-diesel-microgrid-302345136.html

SOURCE SANY Group

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The Revolution of Travel Technology Defined at FITUR 2025

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January 8, 2025

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Organized by IFEMA MADRID, the International Tourism Trade Fair brings together over 100 pioneering companies in booking management technology from around the world, from January 22 to 26.

MADRID, Jan. 8, 2025 /PRNewswire/ — In a world of constant transformation, the travel industry has embraced technology as its greatest ally. Booking management, a critical component of customer experience, is one area undergoing significant revolution. Driven by technological innovation, current trends not only optimize operational efficiency but also reshape how people plan their journeys.

Amid this digital transformation, FITUR 2025, organized by IFEMA MADRID, will host the sector’s most pioneering companies under the TRAVEL TECHNOLOGY banner from January 22 to 26. This event will unveil key technological trends that are redefining how travelers search, decide, book, and review their experiences. Following a record 23% growth in 2024, Travel Technology 2025 is expanding by nearly 10%, surpassing 100 exhibiting companies.

Located in Hall 8, companies from countries including Spain, Italy, France, the Netherlands, the UK, Germany, the US, Brazil, Singapore, and Morocco, among others, will present cutting-edge solutions to the global tourism market. These include software solutions, online booking platforms, blockchain technology for secure and transparent management, price managers, innovative payment systems, virtual and augmented reality to inspire travel decisions, and AI-powered voice assistants for personalized service. These technologies help tourism businesses achieve their goals, enhance efficiency by automating and centralizing operations and administrative tasks, and save time and costs.

The convergence of these technologies´ points to a future where booking management will become increasingly connected and integrated. All this and more will be unveiled in the Travel Technology area, the epicenter of a vital travel sector segment undergoing rapid transformation. The travel technology industry is not only adapting to the expectations of modern travelers but is also leading the way toward a more efficient, personalized, and sustainable travel experience.

From January 22 to 26, 2025, in Hall 8 at IFEMA MADRID, FITUR Travel Technology will showcase the most cutting-edge solutions for booking management. Discover the latest developments in technology specifically designed to meet the needs of the tourism industry on: Fitur 2025 | International Tourism Fair

 

 

 

SOURCE FITUR/IFEMA MADRID

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