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Charlotte life plan community innovates outreach with digital communications platforms

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CHARLOTTE, N.C., Dec. 31, 2024 /PRNewswire/ — For decades, retirement communities appealed to prospective residents through traditional methods of marketing. A fixture of their communications strategies was pricey in-person informational luncheons that involved catering, printed and mailed invites, plus years of reliance on expensive four-color brochures. All that changed when Covid came along and in-person events stopped abruptly.

Southminster, a life plan community in South Charlotte, took a hard look at its existing marketing approaches and saw they were generating somewhere around a 2-4% return on those efforts. One thing became immediately clear: adopting a stronger digital presence would not only be more cost-efficient, but also produce better results.

Today the sky’s the limit on what executives at Southminster feel they can accomplish. The community has hired Elizabeth Banks as its new Content Creator, building on the community’s success in promoting residents as “Granfluencers” on TikTok and elsewhere on social media. Earlier this year, a TikTok video of Southminster’s Halloween Costume Contest racked up seven million views!

“I am totally focused on managing Southminster’s social media platforms, including Cubigo content and will assist with public relations and blog content on our website,” Banks said. Cubigo is a cloud-based platform that transforms the quality of life for older adults across the world. At Southminster, it connects prospects, residents, families, and staff through a comprehensive suite of services like Activities, Maintenance, Housekeeping, Dining, Transportation, and more. Overall, the platform increases the ability to communicate important information real-time, thus improving resident experience.

Southminster also partners with a focused public relations firm to reach reporters and publications as they gather information from digital and online sources. “One of our recent media releases focused on the fact that there’s a lot of competition for exceptional apartments on life plan campuses among baby boomers,” said Stewart Wiley, Vice President of Sales and Marketing at Southminster. “Many people join two or three lists at prospective life plan communities, so when they are ready to move, they have more options. Getting on ‘the list’ gives you access to perks even before you move in.”

Focused PR efforts in 2024 alone encompassed promotion of the Southminster Olympic Games, a Parkinson’s play, and partnerships with Memory and Movement Charlotte, a new School of Excellence in Dementia Care and other topics through outreach to members of the media. The website Southminster.org continues to evolve and grow to meet the needs of both residents, prospects and the greater community, while email campaigns and digital marketing help educate new audiences.

According to Susanne Shaw, Southminster’s Communications and Public Relations Manager, the leadership team’s expanded approach is making a major difference. “Since 2022, when we hired a full-time social media specialist, we’ve seen a dramatic increase in our social media followers and engagement,” she said.

For example, from January to March 2023, Southminster picked up 54 new Instagram followers achieving a reach of nearly 21,000 people, along with its reach of nearly 10,000 on Facebook. By September 2024, even non-Facebook followers had topped 5,200 with an organic reach of 309. Overall, social media is ideal for showing what life in a life plan community is really like, breaking outdated stereotypes about nursing home residents and activities. It also encourages engagement with the community’s website as data confirms. Since 2022:

1) Leads generated from website inquiries has increased 27% growing from 35.7% to over 45.4%.

2) Deposits made to join the future residency list, The Compass Club, have increased 87% over the same period.

3) Web inquiries converting to Compass Club depositors have grown from 2.8% to now averaging 6.8% per year, each of the last three years.

Get in touch and find out more about how a retirement community dedicated to life enrichment is leading the way to reach seniors, their adult children and even their grandchildren in all the places they live in our digital world.

About Southminster
A leader in the field of aging, Southminster is a non-profit, charitable Life Plan community, providing innovative living solutions to aging across a full continuum of care. Dedicated to overall well-being, Southminster embraces living life with purpose by valuing independence and privacy, inspiring creative passions, encouraging lifelong learning, and motivating each individual’s plan for wellness to its highest potential. For more information on Southminster, please visit www.southminster.org.

Contact:
David Jewell
The Jewell Agency
704.996.0165
dj@thejewellagency.com

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SOURCE Southminster

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BE OPEN Art launches the first regional competition of 2025 to support emerging artists of South Asia

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January 5, 2025

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LUGANO, Switzerland, Jan. 5, 2025 /PRNewswire/ — BE OPEN Art, an online gallery set up by Elena Baturina’s humanitarian think-tank BE OPEN, continues to run BE OPEN Regional Art, the regional competition for emerging artists aimed to support those whose art best represents their regional, cultural and ethnic identities, for the third year now.

In 2025, the BE OPEN expert community will continue selecting those artists who best represent the artistic tradition of a certain region to feature in the BE OPEN Art gallery and offer them greater visibility.

The first stage of the third year of the programme run will cover the countries of South Asia: Bangladesh, Bhutan, India, Pakistan, Nepal, Afghanistan and Sri Lanka. The stage will traditionally last three months, and the regional winner for South Asia will be announced and awarded 500 euro in early April. And from this stage on, not only each regional winner selected by the public will be awarded a money prize, but the Founder’s favourite as well.

In the meantime, artworks by 20 emerging artists from the listed countries will be posted at the online gallery every month, and a public vote will select the Regional Artist of the Month. At the end of the stage, one of the monthly winners will become the Artist of the Region, based on the amount of votes by the public and the BE OPEN art community members.

The regional competition runs alongside the regular ongoing work of BE OPEN Art, whose experts every month select 20 new artists for the gallery, using online voting to name the Artist of the Month and the Artist of the Year. 

Aiming to support emerging talent, BE OPEN Art selects artists at an early stage of their career who emphasize social consciousness and aesthetical solutions to the wrongs of the contemporary world. The project sees its mission in looking for new influencers in the art scene, and invites everyone to contribute.

BE OPEN is a global initiative to foster creativity and innovation, a think-tank whose mission is to promote people and ideas today to build solutions for tomorrow. It is a cultural and social initiative supported by Austria-based international philanthropist and businessperson Elena Baturina.

View original content:https://www.prnewswire.co.uk/news-releases/be-open-art-launches-the-first-regional-competition-of-2025-to-support-emerging-artists-of-south-asia-302337421.html

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JSAUX Debuts at CES 2025, Showcases Innovative FlipGo Portable Monitor

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January 5, 2025

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HONG KONG, Jan. 5, 2025 /PRNewswire/ — Tech brand JSAUX will make its first appearance at CES Las Vegas from January 7-10, 2025, at LVCC South Hall 1, booth #32344. Visitors can explore JSAUX’s latest innovations, including the FlipGo Horizon portable monitor and cutting-edge accessories for iPhone.

JSAUX’s Journey to Success

Since its founding in 2016, JSAUX has grown into a global leader in gaming accessories, serving 20 million customers in over 100 countries. Its success is built on:

Comprehensive Ecosystem: JSAUX offers an extensive lineup of gaming accessories for devices like Steam Deck, ROG Ally, and Legion Go, filling market gaps with solutions like docking stations, cases, and power cables.Proven Quality: With a return rate below 4%, JSAUX products are trusted for their durability and reliability.E-commerce Excellence: A robust online presence and engaged communities on platforms like Discord and Reddit enable real-time feedback and strong customer loyalty.Innovation & Recognition: With 143 patents and accolades like the iF and Red Dot Design Awards, JSAUX delivers groundbreaking products, including the FlipGo monitor, which raised over $1M on Kickstarter.

Featured Products at CES

FlipGo Horizon: A next-gen portable monitor with two 15.6″ screens that enhance productivity. The screens are magnetically attachable, rotatable for horizontal or vertical use, and foldable for easy portability.

BANG!CASE: Designed for iPhone 14-16 Pro models, this case features the BANG!Button, a Bluetooth-powered action button for instant app access. Its retro-futuristic transparent design and orange accents blend style and functionality.

GAMEBABY: A nostalgic iPhone case turning the device into a 90s-style handheld console. The detachable lower portion serves as a d-pad controller for gaming, reattaching seamlessly to protect the phone.

Future Innovations

JSAUX is also developing accessories for the next-generation Nintendo Switch, building on its success with Steam Deck and ROG Ally accessories. The goal remains clear: to provide gamers with a seamless, fully compatible experience.

Contact us at marketing@jsaux.com, and follow JSAUX on social media for updates.

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Photo – https://mma.prnewswire.com/media/2588583/JSAUX_X_CES2025_B2B.jpg 

View original content:https://www.prnewswire.co.uk/news-releases/jsaux-debuts-at-ces-2025-showcases-innovative-flipgo-portable-monitor-302340439.html

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PIXIE LEGENDS: The First Fairy-Themed Trading Card Game Brings Enchantment to Kids Everywhere

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14 hours ago

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January 4, 2025

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PIXIE LEGENDS: A magical fairy trading card game offering screen-free fun, imaginative play, and enchanting adventures for kids.

TEL AVIV, Israel, Jan. 4, 2025 /PRNewswire-PRWeb/ — PIXIE LEGENDS, a brand-new fairy-themed trading card game, has launched, offering young girls and kids everywhere a captivating entry into the world of collectible card games. Designed specifically for children who love fairy tales, princesses, and magic, PIXIE LEGENDS provides a fresh alternative to the TCG (trading card game) landscape, historically dominated by themes more tailored to boys.

Bringing Screen-Free Fun and Magical Adventures for Young Girls

PIXIE LEGENDS was inspired by the creator’s vision to give young girls their adventure in the TCG world. Featuring a collection of fairy and fantasy characters from mystical worlds like Water, Nature, the Moon, and more, PIXIE LEGENDS encourages creativity, social interaction, and imagination—all while remaining screen-free.

✨ A Game of Collecting, Strategy, and Play ✨

PIXIE LEGENDS isn’t just a beautiful card game; it’s designed to be versatile and accessible for players of all ages. Kids can enjoy the game in various modes:

Fairy War Game – Battle with friends, using the cards’ powers to determine who holds the ultimate deck.Quartets Game – Gather and trade cards to create sets of themed fairy characters.Collection Mode – Trade, collect, and organize PIXIE LEGENDS cards in a special fairy-themed album, helping kids develop social skills and trading techniques.

✨ Pixie Worlds and Magical Characters ✨

PIXIE LEGENDS introduces children to five unique, colorful worlds filled with diverse fairies, each with its traits, strengths, and magical abilities:

Green World: Guardians of Nature who communicate with plants and animals.Blue World: Mystical Water Fairies who command the oceans and interact with marine life.Yellow World: Powerful Warrior Fairies symbolizing strength, courage, and love.Purple World: Fairies of Spiritual Energy, Fortune, and Cosmic Power.Silver World: Fairies who command the Weather and Moon, harnessing the forces of the skies.

Each card is crafted with beautiful artwork and classified by rarity, encouraging young players to explore the thrill of collecting common and rare characters.

✨ A Healthy, Screen-Free Activity ✨

PIXIE LEGENDS provides a refreshing, screen-free way for kids to socialize and play, especially when screen time is a concern for many parents. With its emphasis on collection, trading, and imaginative play, PIXIE LEGENDS helps children develop critical social and cognitive skills while fostering friendships and shared interests.

✨ Perfect for Birthdays and Playdates ✨

PIXIE LEGENDS isn’t just a game—it’s a magical experience perfect for girls’ birthdays and after-school playdates. Its enchanting fairy theme makes it an ideal centerpiece for birthday parties, where kids can bond over card battles, trades, and collections, creating lasting memories. For after-school activities, PIXIE LEGENDS offers an engaging, screen-free way for girls to socialize, fostering creativity and collaboration as they explore magical realms together. Parents love how it turns gatherings into moments of fun, learning, and imagination!

✨ Special Launch Offer ✨

To celebrate the release of PIXIE LEGENDS, customers can enjoy special launch prices on all PIXIE LEGENDS products, available exclusively on the official website at [insert website link]. This limited-time offer is the perfect opportunity for families and young collectors to begin their magical journey into the enchanting world of PIXIE LEGENDS.

🧚‍♂Enter the World of PIXIE LEGENDS🧚‍♂

✨ About PIXIE LEGENDS ✨

PIXIE LEGENDS was created by a team dedicated to enriching children’s play experiences. It provides a unique product that resonates with young girls who love fantasy, fairies, and adventure. With PIXIE LEGENDS, kids can collect, trade, and play in a world of imagination that celebrates creativity, connection, and magic.

For more information on PIXIE LEGENDS or to schedule an interview with the founder, please contact:

Neriad Hakak

CEO

FairiesAndBeyond.com

Media Contact

Neriad Hakak, eCommerce and So, 1 9496681585, info@fairiesandbeyond.com, FairiesAndBeyond.com

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SOURCE PIXIE LEGENDS

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