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NetElixir Predicts 10 Transformative Digital Marketing Trends Set to Redefine eCommerce in 2025

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PRINCETON, N.J., Dec. 30, 2024 /PRNewswire/ — As the eCommerce landscape accelerates toward 2025, NetElixir, a leading eCommerce marketing agency, unveils 10 key trends that are poised to transform digital marketing strategies and redefine the future of online retail. These insights, spearheaded by CEO Udayan Bose, identify groundbreaking opportunities for businesses to achieve sustainable growth and innovation.

The Rise of Social Commerce
Social platforms currently contribute 7% of website commerce, a figure expected to surpass 10% in 2025 as platforms like Instagram and TikTok enhance shopping integrations. This shift underscores the growing role of social media in influencing purchasing decisions.

Voice-Activated Conversational Search
Voice search and AI-powered chatbots are set to replace traditional search bars, making interactions with online stores more intuitive. By 2025, 50% of all online searches are projected to be voice-activated, highlighting the need for businesses to optimize for conversational commerce.

Innovations in Unified and Hyper-Personalized Shopper Experiences
The convergence of AI/ML advancements, real-time data utilization, demand for customized experiences, and the rise of connected devices will drive groundbreaking innovations in personalization. Shoppers can expect engaging, efficient, and highly tailored experiences that align with individual preferences.

AI Shopping Agent-Led Marketing
AI shopping agents are set to revolutionize customer engagement, offering hyper-personalized recommendations that drive loyalty and conversion. This innovation will redefine how businesses connect with their audiences.

AI-Powered Marketing Experimentation
AI is enabling unparalleled advancements in content creation, campaign optimization, and budget allocation. Tools like NetElixir’s LXRInsights empower marketers to seamlessly integrate human expertise with AI-driven experimentation, resulting in smarter strategies and improved ROI.

Introduction of AI Agents in E-Commerce and Marketing
AI agents will increasingly manage complex tasks, reducing human dependency while boosting efficiency. By automating routine processes, businesses can focus on strategic growth.

More Conscious Commerce
Sustainability will take center stage as 70% of consumers globally prefer brands that align with their values. Conscious consumerism will become a key differentiator in building trust and loyalty.

AR/VR Integration
Immersive technologies like augmented and virtual reality are reshaping online shopping. By 2025, the AR market is projected to reach $50 billion, offering consumers interactive and memorable shopping experiences that enhance personalization.

Emergence of Luxury and Discount Marketplaces
Marketplaces are evolving into distinct segments to meet diverse consumer needs. Luxury platforms emphasize exclusivity, while discount-focused marketplaces thrive on affordability, reflecting shifting priorities.

Explosion of Creativity Driven by AI
AI-powered tools are unlocking new frontiers in creative storytelling and content creation. Businesses leveraging these tools will elevate their marketing strategies and brand presence, setting new standards for innovation.

“The eCommerce landscape is at a tipping point,” said Udayan Bose, CEO of NetElixir. “These trends highlight the transformative potential of AI, sustainability, and personalization. Businesses that adapt quickly will position themselves as leaders in this exciting new era.”

To learn more about how NetElixir is helping eCommerce businesses stay ahead of these trends, visit www.netelixir.com/consulting.

About NetElixir
NetElixir is a leading eCommerce marketing agency that empowers retailers to drive profitable growth through innovative strategies and cutting-edge technology. With over 20 years of experience and partnerships with more than 800 brands, NetElixir is at the forefront of shaping the future of eCommerce.

CONTACT: michelle.tomasian@netelixir.com

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SOURCE NetElixir

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Atlantic Merchant and First Bank Announce Strategic Partnership to Enhance Payment Processing for their Clients

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Atlantic Merchant Services, a subsidiary of Payroc, is partnering with First Bank to provide First Bank’s clients with tailored payment solutions, including POS systems, contactless payment options, and business analytics tools. The partnership will enhance innovation and customer service.

TINLEY PARK, Ill., Jan. 2, 2025 /PRNewswire-PRWeb/ — Atlantic Merchant Services, a wholly owned subsidiary of Payroc, the payments platform built for partners, announced a new partnership with First Bank. First Bank is a trusted financial institution serving the Commonwealth of Virginia since 1907. Beginning January 1, 2025, Atlantic Merchant Services (Atlantic Merchant) will support First Bank’s clients with seamless, secure, and customized payment processing solutions.

“Our partnership ensures our customers have access to cutting-edge payment solutions with the personal touch they’ve come to expect.” Dennis Dysart, President and Chief Operating Officer of First Bank

This collaboration aligns with both organizations’ commitment to exceptional customer service and innovation. First Bank’s clients will now have access to Atlantic Merchant’s suite of advanced payment technology, including point-of-sale systems, contactless payment options, and business analytics tools—all designed to save time and drive efficiency.

“Our partnership with Atlantic Merchant ensures our customers have access to cutting-edge payment solutions with the personal touch they’ve come to expect,” Dennis Dysart, President and Chief Operating Officer, commented.  “We’re thrilled to provide community businesses, non-profits, and municipalities with individualized resources they need to thrive while maintaining the customer-first focus that is central to our mission.”

Atlantic Merchant’s dedication to creating unique customer experiences is unmatched. With solutions tailored to the specific needs of First Bank’s diverse clientele, Atlantic Merchant sets itself apart from competitors by combining technological innovation with localized support.

“At Atlantic Merchant, we believe in empowering businesses through innovation and exceptional service,” said Bill Baker, Managing Director of Sales Solutions at Atlantic Merchant. “Partnering with First Bank allows us to bring our expertise to a community-focused financial institution that shares our values.”

This partnership underscores the shared vision of both organizations to help local businesses succeed in an ever-evolving marketplace.

For more information about Atlantic Merchant’s solutions, visit http://www.AtlanticMerchant.com.

About Atlantic Merchant:
Atlantic Merchant Services, LLC, is a wholly owned subsidiary of Payroc World Access. Payroc World Access (Payroc) is a high-growth merchant acquirer, processor, and payment integrations powerhouse that offers best-in-class sales enablement and payment processing technology on a global scale. Payroc delivers proprietary, innovative, and full-service merchant acquiring solutions together with key card brand network payment sponsorship registrations. Payroc is a registered Visa third-party processor, a Visa independent sales organization, a Mastercard third-party service provider, a Mastercard member service provider, a payment facilitator, an encryption support organization for Fifth Third Bank, National Association (“Fifth Third”), and, in Canada is registered with Peoples Trust Company, among many others. For more information, visit payroc.com.

About First Bank:
First Bank is a community bank that first opened for business in 1907 in Strasburg, Virginia. The Bank offers loan and deposit products and services through its website, http://www.fbvirginia.com, its mobile banking platform, a network of ATMs located throughout its market area, three loan production offices, two customer service centers in retirement communities, and thirty-three bank branch office locations located throughout the Shenandoah Valley, the central region of Virginia, the Roanoke Valley, the city of Richmond, and in northern North Carolina.

Media Contact

Lynae Harrison, Payroc, 8447297624, lynae.harrison@payroc.com, https://payroc.com/ 

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SOURCE Payroc

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MasTec Senior Management to Present at the Goldman Sachs Investor Conference

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CORAL GABLES, Fla., Jan. 2, 2025 /PRNewswire/ — MasTec, Inc. (NYSE: MTZ) today announced that its senior management will be participating in a fireside chat with our covering analyst at the Goldman Sachs Energy, CleanTech & Utilities Conference on Tuesday, January 7th at approximately 2:20 p.m. Eastern Time. Additionally, one-on-one meetings with institutional investors and MasTec’s senior management are also being arranged as a part of the conference.

The audio and any presentation materials may be accessed through links on the “Investors” page of MasTec’s website at www.mastec.com.  Interested parties should check the Company’s website for any schedule updates, or time changes.  The presentation will also be available for replay on the MasTec website for approximately 30 days.

Please make note that in the presentation by management, we may make certain statements that are forward-looking, such as statements regarding MasTec’s future results, plans and anticipated trends in the industries where we operate. 

These forward-looking statements are the Company’s expectations on the day of the initial webcast, and the Company does not undertake to update these expectations based on subsequent events or knowledge.   

Various risks, uncertainties and assumptions are detailed in our most recent financial press releases and filings with the Securities and Exchange Commission.  Should one or more of these risks or uncertainties materialize, or should any of our underlying assumptions prove incorrect, actual results may differ significantly from results expressed or implied in these communications.   

MasTec, Inc. is a leading infrastructure construction company operating mainly throughout North America across a range of industries. The Company’s primary activities include the engineering, building, installation, maintenance and upgrade of communications, energy and utility and other infrastructure, such as: power delivery services, including transmission and distribution, wireless, wireline/fiber and customer fulfillment activities; power generation, primarily from clean energy and renewable sources; pipeline infrastructure, including natural gas pipeline and distribution infrastructure; heavy civil; and industrial infrastructure. MasTec’s customers are primarily in these industries. The Company’s corporate website is located at www.mastec.com. The Company’s website should be considered as a recognized channel of distribution, and the Company may periodically post important, or supplemental, information regarding contracts, awards or other related news and webcasts on the Events & Presentations page in the Investors section therein.

View original content:https://www.prnewswire.com/news-releases/mastec-senior-management-to-present-at-the-goldman-sachs-investor-conference-302340215.html

SOURCE MasTec, Inc.

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RADCOM to Participate in the 27th Annual Needham Growth Conference on January 16, 2025

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TEL AVIV, Israel, Jan. 2, 2025 /PRNewswire/ — RADCOM Ltd. (NASDAQ: RDCM) announced today that Benny Eppstein, Chief Executive Officer, and Hadar Rahav, Chief Financial Officer, will participate virtually in the 27th Annual Needham Growth Conference on January 16, 2025.

Management will be available for virtual one-on-one investor meetings. To schedule a meeting, please get in touch with your Needham representative.

About RADCOM

RADCOM (NASDAQ: RDCM) is the leading expert in 5G ready cloud-native, network intelligence solutions for telecom operators transitioning to 5G. RADCOM Network Intelligence consists of RADCOM Network Visibility, RADCOM Service Assurance, and RADCOM Network Insights. The RADCOM Network Intelligence suite offers intelligent, container-based, on-demand solutions to deliver network analysis from the RAN to the core for 5G assurance. Utilizing automated and dynamic solutions with smart minimal data collection and on-demand troubleshooting and cutting-edge techniques based on machine learning, these solutions work in harmony to provide operators an understanding of the entire customer experience and allow them to troubleshoot network performance from a high to granular level while reducing storage costs and cloud resource utilization. For more information on how to RADCOMize your network today, please visit www.radcom.com, the content of which does not form a part of this press release.

For all investor inquiries, please contact:

Investor Relations:
Miri Segal
MS-IR LLC
msegal@ms-ir.com

Company Contact:
Hadar Rahav
CFO
+972-77-7745062
hadar.rahav@radcom.com 

 

View original content:https://www.prnewswire.com/news-releases/radcom-to-participate-in-the-27th-annual-needham-growth-conference-on-january-16-2025-302341119.html

SOURCE RADCOM Ltd.

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