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MoonFox Analysis | “ACGN Merch Economy” Surge and the Breakthrough of the “Dimension Wall” in ACGN Consumption

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About us: Aurora Mobile (NASDAQ: JG) established in 2011, is a leading customer engagement and marketing technology service provider in China. Its business includes notification services, marketing growth, development tools, and data products. As its sub-brand, MoonFox Data is a leading expert in data insights and analysis services across all scenarios, aiming to help companies gain market insights and empower precise decision-making.

SHENZHEN, China, Dec. 26, 2024 /PRNewswire/ — In today’s cultural consumption landscape, the “ACGN Merch Economy” (Anime, Comics, Games, Novels) is rapidly gaining momentum. The consumption of “ACGN Merch” has emerged as a hot topic in the market. This concept originates from ACGN culture and refers to an economic model centered around virtual content, including anime, games, and novels. It generates commercial value through various means, such as derivatives, copyright operations, and offline activities. With the widespread dissemination of ACGN culture and the continuous expansion of its audience, the influence of the “ACGN Merch Economy” has transcended traditional boundaries, permeating mainstream culture and the real economy. This phenomenon blurs the lines between the previously separate worlds of ACGN and the real world. As the “ACGN Merch Economy” continues to extend its influence across multiple dimensions, its market impact and commercial value are becoming increasingly evident.

I. User Expansion: “ACGN Merch” Becomes the New Social Currency for the Younger Generation

Historically, ACGN culture has been viewed as a niche subculture, but it is now trending toward wider popularity and mainstream acceptance. According to public data, the size of China’s ACGN industry reached RMB 221.9 billion in 2023, with projections estimating it will grow to RMB 270 billion by 2024. By 2029, the market value is expected to double, exceeding RMB 590 billion. The industry is primarily divided into content markets and peripheral derivative markets. In 2023, the peripheral derivative market accounted for 46.1% of the industry, reflecting a significant increase of 18.1% since 2016. This notable growth underscores the rise of the peripheral derivative market as a key driver in the ongoing expansion of the ACGN industry.

Chinese ACGN Industry Market Size

Year

 

Industry Size (Billion RMB)

 

Annual Growth Rate

2023

2219

2024E

2750

Annual Growth 16.6%

2029E

5900+

Data Source: Zero Power Industrial Research Institute

ACGN Industry Market Distribution

2016

2023

ACGN Content Market

72.0 %

53.9 %

ACGN Peripheral Derivative Market

28.0 %

46.1 %

Data Source: Zero Power Industrial Research Institute

According to public reports, China’s general ACGN user base has grown substantially, reaching approximately 460 million by 2021. As ACGN culture continues to break through the “dimension wall,” this large user base is still expanding. The younger demographic, particularly those aged 25 and under, is undoubtedly the main force driving ACGN culture. Data from MoonFox iMarketing indicates that these mobile internet users show a strong preference for ACGN communities and anime and manga-related apps. Additionally, the ACGN-related mobile internet industry exhibits a clear holiday effect. Monitoring data from MoonFox iApp reveals that both the anime and manga industry and ACGN community applications see a noticeable increase in active user numbers during the winter and summer holidays.

TGI (Target Group Index) of User Preferences of Mobile Internet Users Aged 25 and Under

Industry

TGI

ACGN Community

280

 

Couple Interaction

276

 

Higher Education

269

 

Anime & Manga

247

 

Image Sharing

244

 

Gaming Platform

231

 

Game Assistant

229

 

Card & Board Games

220

 

Music Games

216

 

Strategy & Puzzle

215

Data Source: MoonFox iMarketing, Data Cycle: October 2024

Changes in User Base for ACGN and ACGN Community Apps (Unit: 10,000)

 

Year/Month

 

Anime & Manga

ACGN Community

2024-01 (Winter Vacation)

3,893.48

350.53

2024-02 (Winter Vacation)

4,152.07

342.98

2024-03

3,651.66

354.12

2024-04

3,466.41

320.66

2024-05

3,345.23

298.43

2024-06

3,555.53

317.29

2024-07 (Summer Vacation)

4,006.55

338.06

2024-08 (Summer Vacation)

3,805.50

361.99

2024-09

3,062.02

288.87

2024-10

3,126.15

331.54

Data Source: MoonFox iApp, Data Cycle: January 2024November 2024

As the data indicates, ACGN culture is no longer confined to fringe groups; it is gradually becoming part of mainstream culture, particularly among the younger generation, where its influence is profound. “ACGN Merch,” as a product of ACGN culture, have transcended mere entertainment consumption and emerged as a new medium for social interaction, acting as a form of “social currency” for youth. This shift is driven by a strong demand for personalization and community identity among young people. In their social circles, shared interests and hobbies serve as bonds connecting individuals, and “ACGN Merch”—whether in the form of anime character merchandise, in-game items, or related cultural symbols—become tools for self-expression and identity building. By sharing and exchanging these “ACGN Merch,” young people create common cultural spaces and social networks, enhancing their connections and sense of belonging.

II. Expanding Scenarios: ACGN Continues to Step Deeper into the Real World

As ACGN culture continues to permeate various aspects of life, its commercial scenarios are expanding from the virtual realm into the real world. In recent years, ACGN retail brands have emerged rapidly, serving as a vital bridge between ACGN and mainstream culture. Numerous ACGN brand retail stores are experiencing significant growth, with KAYOU opening 318 locations. This expansion of ACGN retail outlets has also spurred the development of related industries, including anime exhibitions, themed cafes, and a range of online communities and offline gatherings. As a result, ACGN culture is constructing a diverse ecosystem that integrates various facets of entertainment and social interaction.

Number of ACGN Retail Stores

 

Brand

Number of Stores

 

KAYOU

318

IPSTAR

139

BOOM COMIC

58

GOODSLOVE

50

MarchMonster

37

Kyoko ACGN MerchStore

35

GUGUGUGU

34

Mancool

34

HEYZAKKA

25

Karasumaya

23

Data Source: Lei Newspaper, Data Cycle: November 2024

This ecosystem not only enriches consumer experiences but also presents new business opportunities for traditional physical enterprises. According to the State-owned Assets Supervision and Administration Commission of Shanghai, the Bailian ZX Creative Center—the first commercial complex in China focused on ACGN culture—transformed from the former Hua Lian Shopping Mall. It has successfully gathered major overseas ACGN retail and social cultural experiences. By the end of 2023, its sales reached RMB 300 million, with daily foot traffic increasing by 3 to 8 times post-transformation.

In addition to physical stores, IP marketing has become a crucial driver for ACGN culture’s rapid integration into the mainstream. In recent years, many restaurant brands have begun targeting the ACGN market. Notable brands such as Pizza Hut, HEYTEA, and KFC have engaged in ACG IP marketing, collaborating with popular ACGN franchises like Naraka: Bladepoint, Light and Night, and Genshin Impact to release limited-edition products and events. These collaborations not only cater to the collection and experiential needs of ACGN fans but also generate buzz and enhance brand visibility, boosting the youthful appeal of these companies.

Partial Restaurant Brand Collaborations with ACGN IPs

Date

Brand

 

Co-branding IP

2024.01

Pizza Hut

Naraka: Bladepoint

2024.03

HEYTEA

Light and Night

2024.04

NAIXUE

Arknights

2024.04

ChaPanda

Honkai: Star Rail

2024.05

Auntea Jenny

Howl’s Moving Castle

2024.05

ChaPanda

Tuntunzai

2024.05

YH.TANG

The King’s Avatar

2024.07

KFC

Genshin Impact

2024.08

Luckin Coffee

Black Myth: Wukong

The commercial value of ACGN culture extends far beyond mere entertainment and consumption; it has evolved into a cultural phenomenon, societal trend, and even an economic model. The purchasing power and enthusiasm of the ACGN demographic are significant and should not be underestimated. In marketing strategies, leveraging ACGN culture provides brands with fresh perspectives and approaches. By collaborating with ACGN IPs, brands can forge deeper emotional connections with young consumers, enhancing brand awareness and loyalty through “ACGN Merch” and the “Fans Economy.” These cross-industry collaborations not only drive innovation and diversification in marketing strategies but also enrich brand performance, ultimately propelling the prosperity of the ACGN economy.

Our Information:

Website: https://www.moonfox.cn/
Contact number: 400-888-0936

Contact us:

Name: Felix
Title: Director of Sales, Industry Insight Division
Tel: +86 -13366276383
Email:zhouzt@jiguang.cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

Name: Janette Zhou
Title: Marketing Manager
Tel: +86-13928239332
Email: zhouxt@jiguang,cn
Address: 608/F, Tower B, Wintrust Center, No. 1 Xidawang Road, Chaoyang District, Beijing, China

View original content:https://www.prnewswire.com/news-releases/moonfox-analysis–acgn-merch-economy-surge-and-the-breakthrough-of-the-dimension-wall-in-acgn-consumption-302339259.html

SOURCE Aurora Mobile Ltd

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Plume Network Partners with Maseer to Tokenize $200M of Carbon Allowances

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NEW YORK, Dec. 26, 2024 /PRNewswire/ — Plume Network is proud to announce a strategic partnership with Maseer, an Abu Dhabi based tokenization platform, to bring $200M in Carbon Allowances exclusively on-chain to Plume. Built on Plume’s Real-World Asset Finance (RWAfi) ecosystem, Maseer will offer a tokenized solution to one of the fastest-growing alternative asset classes: compliance carbon.

Empowering Climate Action Through Compliance Carbon Tokenization

Compliance carbon has been one of the fastest growing alternative asset classes given increased regulatory and business scrutiny on emissions. The S&P Global Carbon Credit Index, which tracks the most liquid segment of the tradable carbon credit futures markets, has seen a 15.68% annualized return over the past five years. The value of these markets reached nearly one trillion USD in 2023.

The partnership with Plume Network allows Maseer to bring fully collateralized carbon products on-chain, where they will be fully compatible with Web3’s potent DeFi sector. DeFi integration vastly enhances compliance carbon markets with superior liquidity solutions and greater access to a global body of investors, broader market demand, and new yield sources.

“We are excited to partner with Plume to bring carbon allowances on chain. Plume is uniquely positioned to bring this vision to fruition because they are the only chain purpose built for RWAs. They’ve raised the bar with their tokenization engine, infrastructure tooling, and ecosystem network effects. We believe Plume is on the bleeding edge of on-chain adoption of RWAs,” said Bradley Allgood, CEO of Maseer.

“Energy transition is an asset category that we have been increasingly focused on at Plume because of growing demand for climate action, both from a government and corporate sustainability perspective. Volumes for the global carbon credit market are forecasted to grow at a 39% CAGR from 2024 to 2033,” said Teddy Pornprinya, Chief Business Officer and Co-Founder at Plume Network.

What are carbon allowances?

Compliance carbon allowances trade under cap-and-trade programs known as Emissions Trading Systems (ETS). These systems create transparent, liquid markets that are government-mandated and regulated. As of April 1, 2024, approximately 18 percent of global greenhouse gas emissions are covered by emissions trading systems (ETS). Carbon allowances are distinct from project-based carbon offsets and offer a market-based approach to regulating a region’s emissions, with mandatory participation for specified industries. Carbon allowance supply is managed by government agencies and adjusted primarily through an annually declining cap. 

About Plume
Plume is the first fully integrated L1 modular blockchain focused on RWAfi, offering a composable, EVM-compatible environment for onboarding and managing diverse real-world assets. With 180+ projects on its private devnet, Plume provides an end-to-end tokenization engine and a network of financial infrastructure partners, simplifying asset onboarding and enabling seamless DeFi integration for RWAs. Learn more at https://www.plumenetwork.xyz/ or contact press@plumenetwork.xyz

About Maseer
Maseer operates out of Abu Dhabi Global Market (ADGM), the world’s leading Special Economic Zone (SEZ) for digital asset innovation. Maseer is led by Tokenization and Free Zone Veteran Bradley Allgood and is focused on the design of bringing real world assets on chain to be fully interoperable with DeFi. Maseer has developed strategic relationships with Sovereign Nations and Large Enterprises to identify the highest quality real world assets around the world.

View original content to download multimedia:https://www.prnewswire.com/news-releases/plume-network-partners-with-maseer-to-tokenize-200m-of-carbon-allowances-302339461.html

SOURCE Plume Network

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LG Energy Solution Hosts ‘Battery Innovation Contest (BIC) 2025’ to Foster Breakthrough Battery Technologies

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The company opens international research contest to strengthen technology leadership; open for entries until January 31, 2025Selected researchers to receive annual research funding of up to USD 150,000 annuallyBIC program revamped to enhance two-way collaboration between industry and academia

SEOUL, South Korea, Dec. 26, 2024 /PRNewswire/ — LG Energy Solution (KRX: 373220) has announced its launch of the ‘Battery Innovation Contest (BIC) 2025’ to identify and support the next groundbreaking battery technologies.

Innovators from universities and research institutions worldwide are encouraged to submit proposals until January 31, 2025, at https://bridge.lgensol.com/.

Since its inaugural competition in 2017, BIC has been LG Energy Solution’s flagship research contest. This year’s edition has been revamped to foster greater collaboration between academia and industry.

Selected researchers will receive annual research funding of up to USD 150,000 annually. Additional funding may be granted to projects making significant achievements through extended contracts.

Maximizing Industry–Academia Benefits through Two-way Communication

Unlike previous iterations of the competition, ‘BIC 2025’ allows participants to submit proposals on specific topics pre-announced by LG Energy Solution.

“By presenting specific research optics, we aim to go beyond merely supporting academia and maximize the mutual benefits between the industry and academia,” said an LG Energy Solution spokesperson.

To facilitate active collaboration, LG Energy Solution has introduced the ‘BRIDGE‘ system, a platform designed to manage open innovation programs like BIC. The system facilitates seamless collaborations with features that help teams working on joint research projects track their objectives and deliverables.

LG Energy Solution has unveiled the preselected 18 research topics for collaborative projects on the ‘BRIDGE‘ platform, such Battery Safety diagnosis algorithm technology and New materials for LFP Batteries topic. At the same time, the contest retains its traditional format to ensure participants are free to propose completely original research ideas. All research proposals must be submitted through the ‘BRIDGE‘ system.

“Providing Differentiated Customer Value via Enhanced Technology Leadership”

To protect the original ideas of every participant, LG Energy Solution has split the application process into two stages: initial proposals that provide concise information, followed by detailed proposals from a shortlist of candidates. This change aims to safeguard the ideas of researchers not selected for funding.

“The BIC platform serves as a bridge of wisdom between members of academia and industry, driving technological innovation for the all-important battery sector,” said Je-Young Kim, CTO of LG Energy Solution. “Through this initiative, we aim to provide differentiated value to our customers by strengthening our technology leadership.”

As of today, LG Energy Solution has supported 26 battery research projects through the ‘BIC’ initiative, with some evolving into large-scale projects that have received additional funding and resources. Thanks to the success of this competition, the company continues to establish partnerships with world-leading universities and research institutions, reinforcing its commitment to preparing the battery field for the future.

About LG Energy Solution

LG Energy Solution (KRX: 373220), a split-off from LG Chem, is a leading global manufacturer of lithium-ion batteries for electric vehicles, mobility, IT, and energy storage systems. With 30 years of experience in revolutionary battery technology and extensive research and development (R&D), the company is the top battery-related patent holder in the world with over 58,000 patents. Its robust global network, which spans North America, Europe, and Asia, includes battery manufacturing facilities established through joint ventures with major automakers. Committed to building sustainable battery ecosystem, LG Energy Solution aims to achieve carbon neutrality across its value chain by 2050, while embodying the value of shared growth and promoting diverse and inclusive corporate culture. To learn more about LG Energy Solution’s ideas and innovations, visit https://news.lgensol.com.

 

View original content:https://www.prnewswire.com/news-releases/lg-energy-solution-hosts-battery-innovation-contest-bic-2025-to-foster-breakthrough-battery-technologies-302339134.html

SOURCE LG Energy Solution

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SM approaches 2025 with cautious optimism

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PASAY CITY, Philippines, Dec. 27, 2024 /PRNewswire/ — The SM Group is approaching the coming year with cautious optimism, encouraged by the continued growth of the Philippine economy.

SM Investments President and Chief Executive Officer Frederic C. DyBuncio said that despite ongoing challenges of peso volatility and higher inflation, the business sector has adapted well.

Consistent demand sustained household spending in the third quarter, with Household Final Consumption Expenditure posting a year-on-year growth of 5.1%, maintaining the same level in the same quarter last year, data from the Philippine Statistics Authority showed.

“Any moderation in inflation should trigger a strong confidence rebound. This could create opportunities in consumer-focused sectors in the country and we are poised to cater to these evolving demands,” Mr. DyBuncio said.

To cater to growing demand, SM continues to expand into more underserved areas, contributing to sustainable economic development and collaborating with government stakeholders to enhance access to modern retail, financial services, and integrated property developments.

“By investing and expanding to more areas nationwide, SM creates new markets and improves access to these essential sectors, serving more communities and helping stimulate sustained economic activities,” he said.

Mr. DyBuncio also said SM continues to invest in promising ventures such as renewable energy and logistics, that foster economic activity.

SM has invested in the clean energy industry through Philippine Geothermal Production Company (PGPC) which produces 300 Megawatts of geothermal steam supply. SM aims to continue to develop geothermal concessions through PGPC in support of the Department of Energy’s goal of reaching 50% renewable energy supply by 2040.

To encourage circularity towards green energy production, SM’s property arm, SM Prime Holdings partnered with GUUN Co. Ltd. (GUUN) to implement the Japanese technique of reducing landfill impact. The technology converts non-recyclable and hard-to-recycle packaging into alternative fuel.

SM’s banking arm, BDO Unibank is one of the largest funders of renewable energy projects. BDO has funded PHP898 billion in sustainable finance, including loans to 59 renewable energy projects as of December 2023. 

In logistics and tourism, the improvement of transport networks across the country’s archipelago connects tourist and industrial areas that will help create inclusive growth. SM though its subsidiary 2GO launched MV Masigla and MV Masikap in 2024 to help better connect goods to 19 ports across the country including Iloilo, Bacolod, Cagayan de Oro and Manila, further supporting the government’s push for medium term growth through an upgraded tourism infrastructure and ecosystem.

“Our focus for 2025 will be to drive purposeful growth, empowering communities and partners through our investments towards a sustainable future,” Mr. DyBuncio said.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/sm-approaches-2025-with-cautious-optimism-302339449.html

SOURCE SM Investments Corporation

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