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Abstrakt Highlights the Evolution of B2B Sales Strategies for 2025

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Emphasizes the Decline of Cold Calling and the Rise of Omnichannel Approaches

ST. LOUIS, Dec. 20, 2024 /PRNewswire/ — Eric Watkins, President of Abstrakt, addresses the shifting landscape of B2B sales, emphasizing that traditional cold calling is becoming increasingly insufficient as a standalone strategy. Watkins advocates for an integrated, omnichannel approach to effectively engage prospects and secure business appointments in 2025.

The surge in spam calls and the advent of AI-driven outbound calling have significantly diminished the effectiveness of traditional cold calling. Studies indicate that the average cold calling success rate is approximately 4.8%, with only 2% of calls leading to a meeting. Additionally, 75% of B2B companies are projected to utilize AI for cold calls by 2025, aiming to enhance efficiency and personalization.

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Watkins underscores the importance of accurate data and a diversified outreach strategy. “By booking over 100,000 appointments per year, our company has a unique opportunity to evaluate what is working best across many different industries. What we’ve found is connecting with the right target on the right platform at the right time with the right information is what gets more appointments than just hitting the phones hard until you get a ‘no’ response,” he states.

An omnichannel approach—integrating calling, direct mail, social media, email, and LinkedIn—has proven to be more effective in reaching and engaging potential clients. Research from McKinsey & Company reveals that 94% of B2B decision-makers view omnichannel sales models as equally or more effective compared to pre-pandemic methods.

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Watkins highlights the resurgence of personalized direct mail as a potent tool in this multifaceted strategy. “Personalized direct mail has become very effective despite most people thinking mail is dead. Following up on a personalized message has been a very successful way for us to get the right person on the phone and willing to hear about what we offer,” he notes.

Abstrakt’s success in securing over 100,000 appointments annually across various industries underscores the efficacy of leveraging multiple channels to connect with prospects. By utilizing accurate data and engaging potential clients through their preferred platforms, businesses can enhance their outreach efforts and achieve superior results.

As the B2B sales environment continues to evolve, adopting an omnichannel approach that combines traditional methods with digital innovations is essential. Abstrakt remains at the forefront of these developments, offering comprehensive solutions that drive business growth in an increasingly competitive marketplace.

About Abstrakt

Abstrakt is an award-winning B2B lead generation and marketing agency specializing in omnichannel appointment setting. Based in St. Louis, Missouri, the company has a proven track record of helping businesses grow through innovative strategies and cutting-edge solutions.

View original content:https://www.prnewswire.com/news-releases/abstrakt-highlights-the-evolution-of-b2b-sales-strategies-for-2025-302337763.html

SOURCE Abstrakt Marketing Group

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Samsung Press Conference at CES 2025 ‘AI for All: Everyday, Everywhere’

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KUALA LUMPUR, Malaysia, Dec. 21, 2024 /PRNewswire/ — Samsung Electronics will hold a press conference on January 6, a day before exhibitions open for CES 2025 in Las Vegas, NV.

The event is scheduled to begin at 6:00 a.m. MYT (Malaysia Time) (5:00 p.m. EST) at the Mandalay Bay Ballroom, South Convention Center, Mandalay Bay Hotel. Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s DX (Device eXperience) Division, will open the press conference, introducing the theme of ‘AI for All: Everyday, Everywhere.’

The press conference will be streamed live on Samsung Newsroom. Until then, stay tuned to Samsung Newsroom for more updates on the company’s plans for CES 2025.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

“SAMSUNG MALAYSIA ELECTRONICS (SME) SDN BHD [Company No. 200301026766(629186-D)]”.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/samsung-press-conference-at-ces-2025-ai-for-all-everyday-everywhere-302337844.html

SOURCE Samsung Electronics

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ZeroThreat, a Rising AppSec Innovator, to Showcase AI-Powered Security at Gujarat’s Largest Tech Expo

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Enabling complete web and API security with AI-powered real-time vulnerability scanning, actionable insights, automated pentesting, remediation, and continuous security testing for modern applications.

AHMEDABAD, India, Dec. 20, 2024 /PRNewswire-PRWeb/ — ZeroThreat, an AI-powered Web Application and API security startup, is all set to make its mark at Gujarat’s largest Tech Expo, happening in Ahmedabad on December 20-21, 2024 Booth #G3. As a standout name in AppSec innovation, ZeroThreat is redefining how software teams build secure applications and APIs.

With its cutting-edge AI-driven platform, ZeroThreat offers unparalleled ease of use, requiring zero configurations and delivering point-and-click simplicity. Teams can detect vulnerabilities 5x faster with real-time scanning, automate pentesting, and produce compliance-ready products—ensuring proactive protection against modern threats.

In today’s fast-paced world, where software and B2B SaaS companies face relentless pressure to deliver rapid updates, ZeroThreat emerges as the ultimate solution to tackle critical security challenges. Tech Expo visitors will have the exclusive opportunity to witness its capabilities live, from real-time vulnerability detection to seamless API discovery at booth #G3.

Tech Expo Gujarat 2024, scheduled for December 20-21, 2024, at Ahmedabad, Gujarat, will bring together over 5000+ attendees, 20+ speakers, 125+ exhibitors, and 50+ sponsors. This one of the largest technology events serves as a premier platform to explore cutting-edge technological advancements and foster collaboration among industry leaders, decision-makers, and innovators.

ZeroThreat – Web Application and API Scanning Platform Highlights

Sensitive Data Exposure & Data Leak DetectionDetect Session Hijacking, Broken Access, XSS & SQL InjectionsAI-Guided Detection & RemediationRapid Port and Configuration ScanningOptimized for Modern Apps & SPA FrameworksFully Automated Authorization Checks

Designed for modern AppSec, ZeroThreat shortens vulnerability detection and resolution from days to hours, empowering businesses to launch secure products on time. As a standout DAST platform, it tackles complex configurations and eliminates the need for expert pentester, solving key challenges for software companies.

Key Benefits for Software Teams and Companies

ZeroThreat comes with several benefits for software companies and engineers that enhance security, productivity, and cost efficiency.

Point-and-Click Scan: Flawlessly scan your web apps without complex configurations and technical expertise required.Faster Vulnerability Detection: Detect 40,000+ vulnerabilities 5x faster than traditional methods, helping software teams to address issues quickly.Near-Zero False Positives: Minimize false positives to reduce alert fatigue with 98.9% accuracy.AI-Powered Remediation Reports: Get personalized code examples and actionable insights to fix vulnerabilities faster.CI/CD Integration: Integrate security seamlessly into your development process with CI/CD integration, ensuring minimal workflow disruption.Automated Compliance Check: Ensure adherence to security standards and regulations like GDPR, SOC2, PCI-DSS, OWASP, CWE/SANS and HIPAA, streamlining the compliance process.Location-based Data Storage and Scan: Choose a preferred global scanning location and store data in compliance with regional regulations.

A Commitment to APPSec Innovation

Empowering software teams with robust AppSec solutions is at the core of our mission,” said Dharmesh Acharya, Co-Founder of ZeroThreat.” At Gujarat’s largest tech expo, we’re excited to showcase how ZeroThreat helps businesses build secure applications easily, integrating security into workflows without compromising speed or efficiency.

About ZeroThreat

ZeroThreat is an AI-driven vulnerability scanning and pentesting platform providing comprehensive security solutions for web applications and APIs. It scans all types of web apps, including modern Single-Page Applications, JavaScript-heavy ones and APIs (Private, Public) to minimize external attacks and false positives by 90% manual pentesting. ZeroThreat empowers software teams and companies with robust security capabilities, ensuring the integrity and confidentiality of their applications and data.

Media Contact

Dharmesh Acharya, ZeroThreat, 91 9081579038, marketing@zerothreat.ai, https://zerothreat.ai/

View original content to download multimedia:https://www.prweb.com/releases/zerothreat-a-rising-appsec-innovator-to-showcase-ai-powered-security-at-gujarats-largest-tech-expo-302337016.html

SOURCE ZeroThreat

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EXRO PROVIDES UPDATE ON SEMI-ANNUAL INTEREST PAYMENTS ON OUTSTANDING CONVERTIBLE DEBENTURES

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CALGARY, AB, Dec. 20, 2024 /PRNewswire/ – Exro Technologies Inc. (TSX: EXRO) (OTCQB: EXROF), a leading clean-technology company that provides new-generation power control electronics that expand the capabilities of electric motors and batteries, is pleased to provide an update on the settlement of interest payments through the issuance of common shares.

Pursuant to the terms of the C$15,000,000 secured convertible debentures of the Company issued on December 30, 2022 (the “Debentures”), bearing interest at 12% per annum, payable semi-annually in arrears beginning on June 30, 2023 (the “Due Date”). As of December 20, 2024 the Company has 14,950 debenture units outstanding, and an aggregate amount of interest owing on the Debentures payable of C$897,000 (the “Interest”). The Company has elected to issue 6,407,141 common shares in the capital of the Company (“Common Shares”) at a deemed price of $0.14 to the debenture holders as payment for the interest. Pursuant to the Debentures, the deemed issue price per Common Share is calculated based on the volume weighted average trading price of the Common Shares for the five trading days immediately prior to December 20, 2024.

The issuance of the Common Shares as payment for interest owing on the Debentures is subject to the terms and conditions of the Debentures as well as the receipt of all requisite approvals, including, without limitation, the approval of the Toronto Stock Exchange.

About Exro Technologies Inc.

Exro Technologies Inc., now expanded through the strategic acquisition of SEA Electric, is a leading clean technology company that has developed new generation power control electronics. Its innovative suite of solutions, including Coil Driver™, Cell Driver™, and SEA-Drive®, expand the capabilities of electric motors and batteries and offer OEMs a comprehensive e-propulsion solution with unmatched performance and efficiency. Exro is reshaping global energy consumption, accelerating adoption towards a circular electrified economy by delivering more with less – minimum energy for maximum results.

For more information, please visit www.exro.com.

To view our Investor Presentation, visit us at www.exro.com/investors.

Follow us on social media @Exrotech.

View original content to download multimedia:https://www.prnewswire.com/news-releases/exro-provides-update-on-semi-annual-interest-payments-on-outstanding-convertible-debentures-302337807.html

SOURCE Exro Technologies Inc.

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