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IAS Announces Exclusive First-to-Market Partnership with Kwai for Business to Provide Content-Level Brand Safety and Suitability Measurement for Advertisers

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Advertisers to Benefit from New Safeguards Including Viewability and Invalid Traffic Measurement with IAS’s Total Media Quality for Kwai

NEW YORK, Dec. 19, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced exclusive first-to-market content-level Brand Safety and Suitability measurement for advertisers on Kwai for Business, the commercial platform of Kwai – one of the most popular social media video apps in Brazil. In addition, IAS is launching its AI-driven Total Media Quality (TMQ) for Kwai product suite to provide advertisers with industry-leading Viewability and Invalid Traffic (IVT) Measurement.

This partnership with Kwai supports IAS’s long-term international expansion strategy. Advertisers focused on LATAM and APAC markets now have an additional layer of trusted, third-party transparency. In Brazil and Indonesia alone, they will be able to reach a base of over 100 million monthly active users.

“We are excited to enhance IAS’s partnership with Kwai for Business, as we empower Brazilian and Indonesian marketers with a best-in-class solution to improve media quality and reduce brand risk,” said Marcia Byrne, Managing Director for LATAM at IAS. “Now, advertisers have additional assurance that their ads on Kwai reach real users in brand-safe and suitable environments.”

IAS’s TMQ for Kwai empowers advertisers to:

Place Ads Next to Higher-Quality Media: Powered by IAS’s Multimedia Technology, IAS Brand Safety and Suitability Measurement for Kwai utilizes responsible AI for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content at scale, including misinformation, aligned to industry standards.Protect Their Ads Against Misinformation: Gain content-level insights aligned to industry standards—including Misinformation.Access Enhanced Reporting: Through trusted, third-party daily reporting in IAS Signal, IAS’s unified reporting platform, advertisers can ensure their ads are driving engagement and reaching real users with key metrics including Viewability, Time-in-View, Percent Completed, IVT Rate, and more.

“Third-party measurement is critical to Kwai, and demonstrates our commitment to building a safe environment and providing advertisers with the right tools they need to grow with Kwai,” said Vitor Yu, General Manager at Kwai for Business LATAM. “Our partnership with IAS equips our clients with the precise insights to understand where their ads are appearing and how they’re performing on Kwai so they can continue to meet their campaign goals on our platform.”

In August 2023, IAS and Kwai announced the launch of their partnership to bring greater transparency to advertisers on the platform.

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

About Kwai & Kwai for Business 

One of the most popular free apps in Brazil, Kwai allows users to create their own content and share videos online in an easy, inclusive and accessible way. With a mission to make people shine, Kwai believes that all of life’s little moments are worth sharing and is available for iOS and Android systems, in the App Store  and Google Play. Kwai for Business is Kwai’s commercial platform, which brings resources and tools for companies to develop and insert sponsored content in the application. With advanced technology and products, Kwai for Business can meet the marketing needs of brands at different stages of campaigns. Learn more at: kwai.com and www.kwai.com/business.

Contact: press@integralads.com

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SOURCE Integral Ad Science, Inc.

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Personify Health Elevates Employee Experiences Heading into 2025

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Refreshed Journeys, Challenges, and video content drives member engagement, motivation, and outcomes

PROVIDENCE, R.I., Dec. 19, 2024 /PRNewswire/ — The millions of members who track health habits every day with Personify Health are getting an upgrade for 2025. Today, the company unveiled a series of impactful content and experience enhancements to its personalized health platform. The Personify platform is the single destination for everything from daily support to more complex health needs, including access to explanations of benefits, care navigation, expert clinical guidance, and more. 

“Entering year three of our journey with Personify Health, it’s important that the platform continues to feel fresh and relevant to our employees,” said Peggy Sczepanski, global wellbeing program manager for Dow. “We are seeing sustained engagement rates of over 70% because employees feel supported across all aspects of their lives – from caregiving to reversing health risks like diabetes.”

As the leader in employee engagement, Personify Health continues to invest in the content and experiences that impact health outcomes and keep members coming back an average of six times a day. The Personify platform maintains a focus on whole person health, addressing mental, physical, financial, and social needs, and condition management. Enhancements include:

Two new languages – Romanian and Turkish – have been added to the personalized health platform. With these additions, Personify is available in 23 languages, making meaningful content available to 20 million users worldwide in their native or preferred language.Dozens of new Journeys will be available in both written and video formats, ensuring members can always find one that’s relevant for them. Journeys break down complex behaviors and goals into manageable, bite-sized steps, to enhance members’ health literacy and cultivate positive habits effortlessly. Most popular topics include sleep, stress reduction, eating healthy, and getting active, with approximately 1.5-2 million+ members joining a Journey in these categories in 2024.New self-guided Journeys programs will be seen across eight new topic areas, including men’s and women’s health, parenting, purpose and belonging, and managing illness, injury and pain. Personify also recently launched a caregiving series with the nonprofit CaringBridge. “Real Stories from Dementia Caregivers” is a 10-part Journey that provides tips, stories, and suggestions from family caregivers.Refreshed Challenges are another way members can be proactive in improving their holistic wellbeing – and do so with a dash of healthy competition. New choices include the Step Away Challenge to encourage members to detach from devices, and the recently launched Holistic Wellbeing Challenge. This team-based experience, which promotes culture and nurtures a sense of belonging, inclusivity, and collaboration, saw an average 88% challenge days completed per member. Doubling the size of the Media Library ensures there is relevant content for everyone with even more expert advice and tips, such as fan favorite healthy snack how-tos. With 96% of members saying Personify videos are interesting and engaging, these are a proven method for supporting health literacy. Monthly video releases cover a range of topics, including both educational and hands-on demos.On-demand webinars are now called Conversations, adapting to the way people consume information. Clients with enabled media will now have access to these 15-minute expert-led podcast-style videos, which cover a range of topics aligned with the monthly Healthy Habit Challenge and will be available year-round to educate, inspire, and engage. Members will hear from experts on the science and stories behind the hottest trends in wellbeing. 

“At Personify, we are dedicated to offering members highly personalized experiences that make a healthy lifestyle easy and accessible,” said Jeff Yoshimura, chief product officer at Personify Health, the first and only platform company to bring together holistic wellbeing, care navigation, and flexible health plan administration. “We are continuously evolving our platform capabilities and content as the needs of our members and our clients evolve, striving to deliver better outcomes and help people achieve their healthiest life possible.”

All Personify Health content is aligned with the company’s coaching methodology, focused on creating behavior changes and improving population health with a roadmap driven by trending topics and member/client requests. Clients can learn about content options and updates in Personify’s new Content Corner, a hub for all the latest content releases on the Personify platform.

About Personify Health
Virgin Pulse and HealthComp have merged to become Personify Health, the company driven to engage and empower people to live healthier lives. By bringing industry-leading health plan administration, holistic wellbeing, and navigation solutions together, all in one place, we have created the industry’s first and only personalized health platform. With decades of experience and global operations, we empower diverse and unique businesses – and diverse and unique people – to engage more deeply in health at a lower cost. Through our proprietary combination of data-driven personalization, science-backed methodology, and concierge-level clinical expertise, our end-to-end platform makes it easier to proactively address people’s needs across their lives. With a personalized, holistic, and powerfully simple experience, we are redefining industry expectations and what it means to manage health. Learn more at www.personifyhealth.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/personify-health-elevates-employee-experiences-heading-into-2025-302336399.html

SOURCE Personify Health

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Temu Signs Canadian Product Safety Pledge to Enhance Consumer Protection

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OTTAWA, Dec. 19, 2024 /CNW/ — Temu has signed the Canadian Product Safety Pledge, a voluntary initiative led by Health Canada to enhance product safety in online marketplaces.

Launched in September 2023, the Canadian Product Safety Pledge seeks to improve online product safety through preventive and corrective measures. The pledge outlines 14 commitments designed to improve product safety, focusing on:

Detecting and preventing the sale of unsafe productsCooperating with Health CanadaRaising product safety awareness among sellersEmpowering consumers on product safety issues

Signatories are required to submit annual reports detailing their efforts to meet these commitments.

“Temu’s mission is to provide consumers with safe and affordable choices for the products they need,” said a Temu spokesperson. “Signing this pledge reinforces our commitment to protecting consumers and ensuring safe, high-quality products are accessible to everyone.”

Consumer safety is a top priority at Temu. The platform has implemented robust systems and processes to ensure third-party sellers comply with local requirements. Key elements of Temu’s approach include:

Pre-Listing Documentation Checks: Sellers must submit required documents before listing products.Ongoing Quality Monitoring: Automated systems and manual reviews continually monitor product safety.Swift Non-Compliance Actions: Non-compliant listings are promptly removed, with repeat offenders facing strict penalties.

Global Commitment to Consumer Protection

Temu entered the Canadian market in February 2023—its second market after launching in the U.S.—and has quickly become a popular platform for shoppers seeking affordable, high-quality products.

Earlier this year, Temu signed a similar pledge in South Korea, demonstrating its commitment to aligning with local regulations and prioritizing consumer trust worldwide.

About Temu

Launched in September 2022, Temu is a global e-commerce marketplace offering a wide range of affordable, high-quality products across more than 200 categories, including electronics, home goods, and furniture. By connecting consumers directly with manufacturers, Temu seeks to provide exceptional value and democratize consumer access to the global supply chain.

SOURCE Temu

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Sanctuary AI New Tactile Sensors Enable Richer Sense of Touch

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New tactile sensor technology enables speed and improved success rate for general purpose robotsIntegrated haptics enables higher volumes and richer data for higher performing embodied AI Models

VANCOUVER, BC, Dec. 19, 2024 /CNW/ – Sanctuary AI, a company on a mission to create the world’s first human-like intelligence in general purpose robots, unveils a new generation of tactile sensor technology optimized to improve dexterous manipulation.

Sanctuary is focused on achieving human-level dexterity for general purpose robots to perform high value tasks in the workplace. This requires a delicate—but durable—sense of touch to efficiently complete tasks with precision. Our team of industry-leading experts in tactile sensing have identified and met the requirements needed to build compliant, sensitive, and durable sensors at low manufacturing costs.

“We know a sense of touch to be critical for dexterity,” said Dr. Jeremy Fishel, Principal Researcher at Sanctuary AI. “The challenge is in developing tactile sensing technology with the right blend of features and durability to unlock dexterous manipulation and high-performance training data. This new design of compliant, sensitive, and scalable tactile sensors that will cover all grasping surfaces in the near future is a major step forward.”

“The team continues to innovate and patent in crucial areas that we know are going to be critical for the future embodied AI ecosystem. In combination with the touch sensors, we are using haptic servoing techniques to maximize dexterous capabilities for general purpose robots,” said James Wells, CEO at Sanctuary AI. “We are committed to achieving human-level dexterity with our unique and differentiated hydraulic hand actuation technology and highly sensorized approach to grasping.”

About Sanctuary AI

Founded in 2018, Sanctuary AI is a multi-award-winning company based in Vancouver, Canada. Sanctuary AI is on a mission to create the world’s first human-like intelligence in general purpose robots that will help us work more safely, efficiently, and sustainably, helping to address the labor challenges facing many organizations today. Sanctuary AI’s growing list of customers and investors represents a wide variety of industries across Canada, the US, and other countries around the world.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sanctuary-ai-new-tactile-sensors-enable-richer-sense-of-touch-302335945.html

SOURCE Sanctuary AI

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