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Social Networking Market to grow by USD 238.4 Billion (2024-2028), driven by increased internet penetration, Report on AI driving market transformation – Technavio

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NEW YORK, Dec. 17, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global social networking market size is estimated to grow by USD 238.billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 19.96% during the forecast period. Increased internet penetration is driving market growth, with a trend towards social media advertisements gaining traction. However, privacy concerns obstruct market growth poses a challenge. Key market players include Alphabet Inc., Automattic Inc., ByteDance Ltd., Discord Inc., LinkedIn Corp., MediaLab.Ai, Meetup, Meta Platforms Inc., Myspace LLC, Nextdoor Holdings Inc., Pinterest Inc., Quora Inc., Rakuten Group Inc., Reddit Inc., Snap Inc., Telegram Messenger Inc., Tencent Holdings Ltd., Twitter Inc., Yelp Inc., and Z Holdings Group.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Social Networking Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 19.96%

Market growth 2024-2028

USD 238.4 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

17.25

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 41%

Key countries

US, China, UK, Japan, and Germany

Key companies profiled

Alphabet Inc., Automattic Inc., ByteDance Ltd., Discord Inc., LinkedIn Corp., MediaLab.Ai, Meetup, Meta Platforms Inc., Myspace LLC, Nextdoor Holdings Inc., Pinterest Inc., Quora Inc., Rakuten Group Inc., Reddit Inc., Snap Inc., Telegram Messenger Inc., Tencent Holdings Ltd., Twitter Inc., Yelp Inc., and Z Holdings Group

Market Driver

Social media advertising due to its ability to reach vast audiences through advanced targeting. Influencer marketing and partnerships amplify this reach. Key platforms include Google Play Store, Apple IOS store, Microsoft store, and social networks like LinkedIn and Facebook. Devices like smartphones, laptops, tablets, and smart TVs are common targets. Performance indicators include in-app purchases, app sales, and user engagement. B2C enterprises leverage these channels using a bottom-up approach, focusing on independent databases and consumer attitudes. Exchange rates and messaging sites also impact the business of apps. 

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Market Challenges

Social networking markets face privacy challenges as platforms collect and share user data without consent, leading to identity theft and cybercrimes. B2C enterprises use this data for targeted advertising and sales to third parties. Tracking technologies monitor user activities across devices and websites. Key players include Facebook, WhatsApp, Telegram, Signal, and e-commerce platforms like Instagram and Facebook Shops. Data security concerns persist with the rise of Big Tech, 5G technology, and AI-based libraries. User behaviors and preferences shape this market, with interests in music, games, yoga, and live streaming videos.

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Segment Overview 

This social networking market report extensively covers market segmentation by

Type 1.1 Advertising1.2 In-app purchase1.3 Paid appsDistribution Channel2.1 Google2.2 AppleGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Advertising- The global social networking market experienced significant growth in 2022, with advertising holding the largest market share. This trend is driven by the increasing use of social media for brand promotion and product awareness. Key developments include the integration of 5G technology for faster connectivity, data security concerns leading to advanced encryption methods, and Meta’s foray into the metaverse with 3D image context. National lockdowns accelerated the shift to online communities, leading to increased engagement in areas such as theatre, sports, art, music, games, and yoga. Live streaming videos and OTT platforms gained popularity, while AI-based libraries and customized photo collages enhanced user experience. Influencer marketing thrived on Android & iOS-based platforms like Google Play Store and Apple IOS store. Smart devices, including smartphones, laptops, tablets, and smart TVs, facilitated this growth. LinkedIn continued to dominate professional networking, while in-app purchases and cloud-based apps boosted revenue.

Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics

Research Analysis

In the dynamic world of B2C enterprises, the Business of Apps has witnessed significant growth, particularly in the realm of social networking. With the proliferation of smartphone users, messaging sites like Facebook, WhatsApp, Telegram, Signal, and Facebook Messenger, as well as e-commerce platforms and social media giants such as Instagram, have adopted a bottom-up approach to engage users through in-app purchases and the monetization of independent databases. The S-curve function illustrates this trend, with user adoption following a steady growth pattern. However, with the increasing use of these platforms, data security concerns have emerged as a major challenge. The advent of 5G technology and Meta’s foray into 3D image context further underscores the importance of this market. National lockdowns have accelerated the shift towards online communities, with users turning to social networking sites for entertainment, including theatre, sports, art, music, and games.

Market Research Overview

In today’s digital world, social networking apps have become an integral part of our lives. With an estimated 3.6 billion users worldwide, the social networking market is a powerful platform for businesses and individuals alike. Apps like Facebook, Instagram, Twitter, and LinkedIn offer unique features that cater to various needs. For instance, Facebook and Instagram focus on personal connections and visual content, while LinkedIn is geared towards professional networking. Purcheses, ads, and sponsorships are common in this market, with companies using targeted marketing strategies to reach their audience. Consumer behavior is influenced by factors such as location, interests, and online activity. The use of data analytics and artificial intelligence enables businesses to tailor their offerings and engage with their audience effectively. The social networking market is a dynamic and ever-evolving space, with new trends and technologies shaping the way we connect and communicate.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeAdvertisingIn-app PurchasePaid AppsDistribution ChannelGoogleAppleGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Alghanim Industries and BYD Unveil Landmark Showroom in Kuwait

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The largest BYD showroom outside China paves the way for transformative mobility.Cutting-edge electric and hybrid models empower eco-friendly choices.Reinforces customer-centric values and long-term commitment to Kuwait’s progress.

KUWAIT CITY, Kuwait, Dec. 18, 2024 /PRNewswire/ — Alghanim Industries, (Kutayba Alghanim Group), one of the largest privately-owned companies in the MENA region, celebrated the grand opening of its first BYD Alghanim showroom on the 4th Ring Road in Al Rai. As the largest BYD showroom outside China, this landmark facility marks a pivotal step forward in Kuwait’s journey toward cleaner, more sustainable transportation solutions.

This opening BYD coincides with its 30th anniversary and the production of its 10 millionth NEV—an unprecedented global achievement. As a pioneer in clean energy, BYD is reshaping the future of transportation through cutting-edge, environmentally responsible innovation. Alghanim Industries’ partnership with BYD aligns with its broader strategy to explore new opportunities in energy and sustainability, reaffirming the company’s commitment to innovation and excellence in Kuwait’s automotive sector and beyond.

This milestone occasion was further distinguished by the attendance of His Excellency Zhang Jianwei, Ambassador of the People’s Republic of China to Kuwait, who commended the partnership as a notable alliance between Alghanim Industries—renowned for its enduring legacy and customer-first ethos—and BYD, a Chinese innovator shaping the future of sustainable transportation.”

A Partnership Driving Kuwait’s Sustainable Vision

Kutayba Y. Alghanim, Executive Chairman of Alghanim Industries, reflected on the company’s enduring legacy and role in shaping Kuwait’s future mobility: “”Throughout our long history of serving Kuwait, Alghanim Industries has introduced offerings that enrich everyday life. Today, by partnering with BYD—an international leader in electric mobility—we’re not simply adding to our automotive range; we’re paving the way toward a cleaner, more innovative transport landscape. This alliance signals a forward-looking commitment to building a thriving, sustainable future for generations to come.”

Building on this perspective, Mahmoud Samara, CEO of Alghanim Industries, emphasized the company’s tangible steps toward advancing sustainable transportation: “For decades, Alghanim Industries has operated on a simple truth: serving our customers’ needs is what drives real progress. This principle led us to be among the first to introduce electric vehicles to Kuwait and invest in early charging infrastructure—an approach that raised industry standards and redefined what’s possible. Now, as we join BYD, an innovator whose vision and values mirror our own, we are moving beyond incremental improvements and embracing an era where sustainability, innovation, and genuine customer focus work in harmony, setting the tone for Kuwait’s evolving mobility landscape.”

Underscoring the synergy between the two organizations, AD Huang, General Manager of BYD Middle East & Africa, praised the strength of the collaboration: “We are proud to partner with Alghanim Industries, a trusted name whose success across multiple sectors has contributed to Kuwait’s growth and development. Their dedication to excellence and a forward-thinking approach aligns perfectly with BYD’s vision for a sustainable future. As we celebrate our 30th anniversary and the production of our 10 millionth NEV, we look forward to working closely with Alghanim Industries to deliver transformative mobility solutions, helping accelerate Kuwait’s journey toward cleaner, more efficient transportation.”

Paving the Way for Kuwait’s Green Future

Beyond the showroom’s launch, the partnership between BYD and Alghanim Industries reinforces a long-term vision for sustainable mobility in Kuwait. Alghanim Industries is actively investing in EV infrastructure, home-charging solutions, and collaborating with both public and private entities to accelerate the shift toward cleaner energy transportation.

Looking ahead, BYD plans to introduce models like the Sealion 7, the Shark electric pickup, and the Atto 2 compact SUV, broadening Kuwait’s range of environmentally friendly driving options.

With BYD’s global expertise and Alghanim Industries’ enduring legacy, this collaboration is poised to advance Kuwait’s transition toward sustainable mobility—creating a cleaner, more vibrant future for all.

Showcasing BYD’s Cutting-Edge Lineup

The BYD Alghanim showroom features a diverse selection of NEVs designed for a range of lifestyles and preferences:

BYD SEAL: An electric vehicle designed for various driving needs, featuring an 82.5 kWh battery that offers a range of up to 570 km on a single charge (WLTC). It includes a sleek design, comfortable interior, and innovative driver-assistance technologies, making it ideal for daily commutes and family outings.BYD HAN: An electric sedan equipped with a 85.4 kWh battery, providing a range of up to 565 km on a single charge (WLTC). It can reach a top speed of 180 km/h and accelerates from 0 to 100 km/h in just 3.9 seconds. The Han EV combines elegant design with cutting-edge technology, advanced safety features, and a state-of-the-art infotainment system.BYD ATTO 3: A compact electric SUV with a 60.48 kWh battery, offering a range of up to 420 km (WLTC). It is equipped with a front electric motor producing 150 kW (201 hp) and 310 Nm of torque, ensuring a balanced and dynamic driving experience. The BYD ATTO 3 features a spacious interior with advanced infotainment and safety systems.BYD QIN PLUS DM-i: A plug-in hybrid sedan featuring an 18.3 kWh lithium iron phosphate battery and a 1.5L engine. It provides a total maximum output of 145 kW (194 hp) and 325 Nm of maximum torque, with an electric range of up to 95 km and a combine driving range of up to 795 km (WLTC). The BYD QIN PLUS DM-i accelerates from 0 to 100 km/h in around 7.3 seconds and has a top speed of 185 km/h.BYD SONG PLUS DM-i: A versatile plug-in hybrid SUV powered by a 1.5T engine paired with an electric motor, delivering a combined output of 270 kW (362 hp). It features an electric range of up to 80 km with a 18.3 kWh battery. It also gives a combined range of up to 890 km (WLTC). The BYD SONG PLUS DM-i offers advanced safety features and a spacious interior for a comfortable driving experience.

Each model comes equipped with advanced features, including high-resolution rotating touchscreens, wireless smartphone integration, over-the-air (OTA) updates, advanced driver assistance systems (ADAS), and premium interiors designed for comfort and convenience.

Enhancing Community Engagement

To commemorate the showroom launch, Alghanim Industries announced support for a local road-improvement initiative led by Yousef Al Omran, known as “Bu Jarrah,” a prominent social media personality recognized for community-focused projects. While a lighthearted addition, this initiative demonstrates Alghanim Industries’ commitment to contributing positively to the surrounding neighborhood.

Event Highlights

The grand opening gathered industry leaders, automotive enthusiasts, and community members. Guests enjoyed a live performance by Murmuration, a band known for its dynamic and creative flair, adding a festive note to an event that celebrated both innovation and community progress.

In addition to Murmuration’s dynamic performance, guests were treated to a captivating recital by six-year-old Turkish qanun prodigy Aytaç Doğan Junior, whose extraordinary talent brought a distinctive cultural flair to the evening’s celebration.

 

 

 

 

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HKT and LeapXpert collaborate on secure and regulatory compliant digital communications solutions

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With first successful deployment at The Bank of East Asia 

HONG KONG, Dec. 18, 2024 /PRNewswire/ — HKT (SEHK: 6823) and LeapXpert today announced a collaboration to offer secure and regulatory compliant digital communication solutions for businesses, especially financial institutions, with first deployment by The Bank of East Asia, Limited (“BEA”).

Leveraging HKT’s robust fixed and mobile network infrastructure as well as expertise in system integration, along with LeapXpert’s experience in providing comprehensive communication compliance solutions, this collaboration enables businesses to communicate with their customers using the preferred channels of the latter, including social media platforms such as WhatsApp, WeChat and more, while upholding regulatory compliance requirements. It also eliminates the need for employees of businesses to switch between multiple messaging apps.

While regulatory requirements mandate recordkeeping for communications on various channels including messaging apps, LeapXpert’s Digital Communications Governance and Archiving (DCGA) solutions ensure communications are governed and in compliance with strict regulatory requirements. It also facilitates archiving and surveillance of exchanged information to prevent the sharing of sensitive data and protect the platform from viruses or malware attacks through files transfer.

Steve Ng, Managing Director of Commercial Group, HKT, said, “Amid an increasingly stringent regulatory environment, it is more important than ever for businesses to safeguard the security of their interactions while ensuring customer convenience. We are pleased to collaborate with LeapXpert on bringing regulatory compliant digital communication solutions to businesses. As a trusted partner to enterprises, we are dedicated to providing them with solutions that offer high levels of security and data protection while enhancing customer experience.”

BEA, a Hong-Kong-based financial services group, has deployed The LeapXpert Communications Platform, underpinned by HKT’s connectivity infrastructure, as the dedicated enterprise messaging solution for employees to communicate with customers. It enables customers to continue enjoying their preferred native messaging apps, in this case WhatsApp and WeChat.

Stephen Leung, Group Chief Information Officer, General Manager and Head of Technology and Productivity Division at BEA, said, “We are excited to adopt LeapXpert’s communication solution through HKT’s infrastructure. The solution enables a secure and centralised platform to conduct real-time communication with customers, enhancing our interaction capabilities while keeping compliance requirements in check. This collaboration contributes to BEA’s vision to be a preferred and trusted banking partner for our customers.”

Avi Pardo, Co-founder and CBO of LeapXpert, said, “HKT’s collaboration with LeapXpert exemplifies how businesses can enhance their offerings by integrating our advanced communication solutions. By integrating our platform with HKT’s services, we create a unique market differentiator that delivers significant value to enterprise customers. Together with HKT, we offer cutting-edge communication solutions that cater to the precise needs of modern, single-identity responsible business communication.”

About HKT

HKT is a technology, media, and telecommunication leader with more than 150 years of history in Hong Kong. As the city’s true 5G provider, HKT connects businesses and people locally and globally. Our end-to-end enterprise solutions make us a market-leading digital transformation partner of choice for businesses, whereas our comprehensive connectivity and smart living offerings enrich people’s lives and cater for their diverse needs for work, entertainment, education, well-being, and even a sustainable low-carbon lifestyle. Together with our digital ventures which support digital economy development and help connect Hong Kong to the world as an international financial centre, HKT endeavours to contribute to smart city development and help our community tech forward. 

For more information, please visit www.hkt.com.

LinkedIn: linkedin.com/company/hkt 

About LeapXpert

LeapXpert, the responsible business communication pioneer, provides enterprises peace of mind through governed communication solutions. The LeapXpert Communications Platform enables governed, compliant, and secure communication between enterprise employees and their clients across consumer messaging channels, while leveraging Communication Intelligence to enhance front-office employee productivity and decision-making. LeapXpert, a Gartner Cool Vendor, is headquartered in New York, with offices in London, Tel Aviv, and Asia. Hundreds of enterprise customers, with hundreds of thousands of users in more than 45 countries, depend on LeapXpert daily for Digital Communications Governance. For more information, visit www.leapxpert.com.

Issued by HKT Limited.

HKT Limited is a company incorporated in the Cayman Islands with limited liability.

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SOURCE LeapXpert; HKT

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YOUNGLIMWON SOFTLAB to Showcase Low-Code Application Development Platform Flextudio at CES 2025

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SEOUL, South Korea, Dec. 17, 2024 /PRNewswire/ — YOUNGLIMWON SOFTLAB, a leading ERP (Enterprise Resource Planning) software company, announced that its in-house venture team, Flextudio Team, will participate in CES 2025 in Las Vegas to unveil its low-code enterprise application development platform, Flextudio.

Flextudio empowers businesses to rapidly and efficiently develop custom applications with its user-friendly interface and powerful features, maximizing development productivity. This innovative platform enables businesses to quickly adapt to evolving market trends and internal needs by facilitating the swift deployment and maintenance of tailored applications.

“We are excited to showcase Flextudio’s innovative technology and differentiated value to the global market at CES 2025,” said Kwon Olim, Director at YOUNGLIMWON SOFTLAB and Team Leader of Flextudio Team. “This is a key step in our strategy to expand our presence internationally and empower businesses worldwide to enhance their agility and competitiveness.”

With a strong track record of serving over 3,000 enterprise customers since its establishment in 1993, YOUNGLIMWON SOFTLAB formed the Flextudio Team in 2021 to address the growing need for businesses to respond swiftly to dynamic business environments. The platform is designed to accelerate business process innovation and digital transformation by streamlining application development and deployment.

YOUNGLIMWON SOFTLAB plans to further enhance Flextudio by integrating AI and other advanced technologies to actively support its customers’ digital transformation journeys.

Flextudio will be showcased at the YOUNGLIMWON SOFTLAB booth in the Eureka Park Tech West area, within the AI/Enterprise section.

About YOUNGLIMWON SOFT LAB

YOUNGLIMWON SOFT LAB is a leading provider of ERP solutions, dedicated to helping businesses optimize their operations and achieve sustainable growth. With a commitment to innovation and customer satisfaction, YOUNGLIMWON SOFT LAB delivers comprehensive and reliable ERP systems tailored to meet the unique needs of diverse industries.

Full name: Son Nikki, Email address: sonmj@ksystem.co.kr, Telephone number: 821059162591

Flextudio is a development platform designed to help build custom business software with low – code. You can download our press kit about our company and product.

Press kit : https://flextudio.notion.site/Power-Apps-We-give-you-SuperPower-Apps-13c45217f07780aea4fbfd0280e903d4

Click here for more details about our booth at: https://ces25.mapyourshow.com/8_0/exhibitor/exhibitor-details.cfm?exhid=001Pp00000dEK5JIAW

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SOURCE Younglimwon Softlab

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