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MMA Global Announces the SMARTIES™ X Global & North America 2024 Winners: A Celebration of Marketing Excellence – Pushing Innovative Boundaries on the Global Stage

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NEW YORK, Dec. 17, 2024 /PRNewswire/ — MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2024 Awards. This prestigious program honors the most innovative and impactful marketing campaigns worldwide, celebrating the ingenuity of marketing professionals who are redefining industry standards and shaping the future of creativity and innovation in marketing.

The SMARTIES™ X Global & North America Awards recognize the exceptional achievements of agencies and brands driving innovation in marketing. Winners gain unparalleled recognition, showcasing their expertise and fostering valuable industry connections. These awardees serve as industry inspirations, demonstrating the transformative power of strategic creativity. Additionally, SMARTIES™ X Global & North America 2024 winners will be featured in the prestigious MMA Business Impact Index (BII), further solidifying their status as leaders in the field. The BII utilizes a proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiling rankings using finalist and winner data from awards programs worldwide.

This year, the SMARTIES™ X Global and North America programs received submissions across seven dynamic channels: Purpose-Driven Marketing, Marketing Impact, Impact Media, Emerging Tech Marketing, E-commerce Marketing, Creative, and AI Marketing. Evaluated by two distinguished marketer-only jury panels spanning continents, each entry underwent rigorous scrutiny to identify the most impactful and innovative campaigns.

Global Winners

The SMARTIES™ X Global 2024 Awards presented a total of 26 Gold, 31 Silver, and 33 Bronze category awards, alongside 12 Industry Awards recognizing outstanding achievements across various sectors. TikTok was honored as the Enabling Technology Company of the Year globally, while Ingage from Turkey took home the title of Digital Agency of the Year. Komputer, also from Turkey, was recognized as the Specialist Agency of the Year. Amazon Ads, operating in the USA and India, earned the distinction of Publisher of the Year. Dove from the USA was celebrated as the Most Resilient Brand of the Year, showcasing remarkable adaptability and strength in the market. Ogilvy Vietnam was awarded Creative Agency of the Year, demonstrating exceptional creativity and strategic prowess. Mindshare India secured the title of Media Agency of the Year, reflecting their outstanding media strategies and execution. Ogilvy was further recognized globally as the Agency Network of the Year Global, highlighting their effective network operations. WPP was acknowledged as the Holding Agency Company, underscoring their leadership and influence in the marketing industry. Mastercard from Turkey was named Brand of the Year, exemplifying brand excellence and market impact. Unilever was honored as the Advertiser of the Year globally, and Coca-Cola Foodmarks from Vietnam clinched the Best in Show award, symbolizing exceptional creativity and business impact. These winners exemplify excellence and set a high standard for the marketing industry globally.

The judging process for SMARTIES™ X Global 2024 involved a comprehensive evaluation of each submission across the seven dynamic channels, ensuring that only the most innovative and impactful campaigns were recognized. The Jury Presidents played a crucial role in overseeing this rigorous selection, bringing their extensive expertise and unique perspectives to the table.

Didem Namver, Director of Digital Marketing Excellence & Consumer Loyalty Programs at PepsiCo Türkiye, Chairwoman of MMA Türkiye, and General Secretary of REPİD Türkiye, shared her insights: “The SMARTIES™ X Global Awards showcase the very best in marketing innovation and creativity. It’s inspiring to see how these campaigns not only drive business success but also create meaningful connections with consumers. Congratulations to all the winners for pushing the boundaries and setting new standards in the industry.”

Richa Goswami, Board member at EQT AB, added: “Marketing excellence is about blending creativity with strategic insight, and this year’s SMARTIES™ X Global Awards perfectly highlight that synergy. I’m thrilled to see such diverse and impactful campaigns being recognized, as they truly represent the future of marketing on a global scale.”

Gustavo Aguiar, Integrated Marketing Director at Nestlé Brasil, added: Being part of the SMARTIES™ X Global Jury has been a rewarding experience. The quality and innovation of the submissions this year are exceptional, reflecting the dynamic and ever-evolving landscape of marketing. Kudos to all the winners for their outstanding contributions and for inspiring the entire industry.”

Carol Chen, Global CMO & SVP Shell Mobility, Chairman Shell Brands International, concluded: “The SMARTIES™ X Global Awards exemplify the highest standards of marketing excellence, celebrating campaigns that blend creativity with strategic innovation to drive meaningful impact. I congratulate all the winners for their exceptional achievements and for setting new benchmarks in the industry. These accolades inspire us all to push the boundaries of what’s possible in marketing.”

View the complete MMA SMARTIES™ X Global 2024 Winner Gallery here. 

North American Winners

In the North American program, SMARTIES™ North America 2024 winners have demonstrated exceptional prowess in marketing innovation. With 12 Gold, 7 Silver, and 9 Bronze category awards, along with 10 Industry Awards, the region celebrates excellence in marketing achievements. AdTheorent was named the Enabling Technology Company of the Year, showcasing their innovative technological solutions. Patients & Purpose from North America earned the title of Specialist Agency of the Year, reflecting their specialized expertise and impactful campaigns. Hearts & Science was celebrated as the Digital Agency of the Year, highlighting their outstanding digital strategies and executions. Vogue was recognized as the Publisher of the Year, demonstrating excellence in publishing and media engagement. Ogilvy secured the title of Creative Agency of the Year, showcasing their creative excellence and strategic insights. Mindshare was honored as the Media Agency of the Year, reflecting their superior media planning and buying capabilities. WPP was acknowledged as the Holding Agency Company of the Year, underscoring their leadership and influence in the North American market. Dove continued its streak of excellence by being named Brand of the Year in North America, while Unilever was honored once again as the Advertiser of the Year. The campaign Barbie Breaks Out The Box (Office) clinched the Best in Show award, demonstrating outstanding creativity and business impact.

“The SMARTIES™ X Global and North American Awards celebrate marketing’s potential to drive positive change. We proudly honor this year’s winners for their creativity and innovation in Marketing Excellence. Their outstanding campaigns not only drive business success but also inspire meaningful change and creativity across the industry. In addition, launching our new Sonic branding logo at MMA SMARTIES™ underscores our commitment to the future of marketing. Congratulations to all award recipients for their extraordinary achievements,” said Rohit Dadwal, CEO of MMA Global APAC & Global Head of SMARTIES™ Worldwide.

Explore the complete MMA SMARTIES™ North America 2024 Winner Gallery and delve into the exceptional campaigns that have set the standard for marketing excellence here. 

About MMA Global: MMA Global is the leading global trade association for marketers, providing essential resources and expertise to empower marketers to navigate the complex world of Marketing. With a commitment to driving innovation and effectiveness, MMA Global plays a pivotal role in shaping the future of marketing.

SMARTIES: SMARTIES is the prestigious marketing awards program hosted by MMA Global, recognizing excellence in Marketing. The SMARTIES Awards celebrate the most innovative and impactful campaigns that push the boundaries of creativity and drive measurable business impact in today’s dynamic landscape.

Find out more about MMA Global at https://www.mmaglobal.com/

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SOURCE MMA Global

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Neusoft Education officially renamed as ” Neutech Group Limited “, accelerating the advancement of the “education-healthcare-wellness and mind tour” strategy in a new stage

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HONG KONG, Jan. 11, 2025 /PRNewswire/ — On 9 January, Neusoft Education (09616.HK) announced that the Company’s English name will change from “Neusoft Education Technology Co. Limited” to “Neutech Group Limited”. The name change will take effect on the same day.

According to the announcement, the Company’s renaming to “Neutech Group Limited” better reflects its strategic transformation and upgrade, and more accurately demonstrates its five-in-one industry layout of “education-healthcare-wellness and mind tour”. This will establish a new corporate brand image and highlight the Company’s comprehensive strength in technological innovation and integrated development. Starting with the name change, the Company will focus on education and adapt to the aging economy, promoting the parallel development of academic education, continuing education, senior education, and resource output. This will create a business model of “education-assisted healthcare, education-assisted wellness, medical-care conversion, medical-education assistance, care-supported medicine, and care-education assistance”. Driven by technology and platform research and development, the company will achieve integrated development of education, medicine, care, health, and tourism, as well as efficient use of human, financial, and material resources. This will build a harmonious and inclusive “education + technology + medical care + health + tourism” prosperous ecosystem. It is expected to further enhance the Company’s brand reputation and industry influence, and support its sustainable development.

Neutech Group, as a pioneer in the “education-healthcare-wellness and mind tour” ecosystem in China, successfully listed on the Main Board of the Hong Kong Stock Exchange on 29 September 2020, becoming the “first stock of IT higher education” (stock code: 9616.HK). With the broad market opportunities brought by the aging population and the positive support of policies for the development of the elderly care industry, the Company leverages its innovative research and development capabilities in “education + technology + medical care” to build a new ecosystem of integrated development of ” education-healthcare-wellness and mind tour”.

In the education technology business sector, the Company will retain the main body of ” Neusoft Education Group” and continue to operate academic education, continuing education, and resource output businesses. Based on IT innovation education, the Company will further develop the “digital media” and “medical care” fields, build an integrated ecosystem of “education-healthcare-wellness”, and consolidate the core competitiveness of education technology in the future. The Company will also establish a characteristic product and service system based on the 4S model, providing first-class platforms, resources, models, and management services to governments, universities, hospitals, and health care institutions, continuously empowering partners’ reform and development.

In the elderly education and elderly care technology business sector, following the concept of “Elderly care starts with prevention, education drives elderly care, and technology empowers elderly care”, the Company has deeply developed elderly education through Neuedu Phoenix Academy and created a unique “LIFECARES” model of integrated elderly education with “leisure, care, medical services, education, and integration”. Using top-notch medical and care services and platform services to empower the elderly to live a happy life, the Company is building a dream university for active seniors. In addition, the Company will strengthen the training of elderly care service personnel by creating a one-stop industry chain of “university training + training + intern + human resource services”. On the other hand, the Company will build a medical and care technology operation service model, create an elderly care solution industrial ecosystem through the output of overall smart elderly care solutions and elderly care technology products and services, and achieve mutually beneficial cooperation with ecological partners.

In the medical and health care service sector, the Company integrates customer management service systems to provide intelligent medical and elderly care information solutions, and create a “medical care and elderly care” integrated development system with treatment-based medical institutions, rehabilitation-based nursing institutions, and care-based elderly care institutions. Its subsidiaries, Ruikang Cardiovascular Hospital, Dalian Ruikang Zhuomei Stomatology Hospital Co., Ltd., and Wecare Family Nursing Home, have been put into operation.

In the wellness tourism sector, targeting energetic seniors, the Company integrates tourism, education, and elderly care into one, with a focus on “leisure learning, slow travel, and peaceful living”. Through the concept of “study-travel-care”, seniors can experience a variety of dimensions of “learning-travel-care” in their travel and learning process, creating a comprehensive elderly education model that provides opportunities for art experiences, promotes physical and mental relaxation, enhances cultural literacy, and expands social interaction.

In addition, the Company expands its industrial management and service sector, with the vision of building a better life and using technology to empower intelligent logistics. It explores diverse, characteristic, and value-added service models to meet the diverse needs of internal and external customers, continuously expanding its brand reputation and social influence.

With its keen market insight and deep accumulation of industry and education resources, Neutech Group Limited actively embraces the development of the silver-haired economy, timely enters new tracks, and improves its position in the industrial ecosystem. Now, the Group’s new layout of “education-healthcare-wellness and mind tour ” has been formed, which not only helps to create a new growth curve but also continuously expands new development margins, moving towards becoming a leader in the development of the “education-healthcare-wellness and mind tour” ecosystem.

CONTACT: Lin Wei, weilin@neuedu.com

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SOURCE Neutech Group Limited

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RoboSense and Coco Robotics Forge Strategic Partnership to Revolutionize Autonomous Last-Mile Delivery

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LAS VEGAS, Jan. 12, 2025 /PRNewswire/ — RoboSense (2498.HK), a global leader in AI-driven robotics technology, and Coco Robotics, an innovator in delivery robots, have announced a strategic partnership to transform last-mile logistics. By combining RoboSense’s advanced sensor technology with Coco Robotics’s delivery solutions, the collaboration aims to enhance safety, efficiency, and sustainability in urban networks.

Coco Robotics bridges the gap between local businesses and customers through advanced navigation and real-time tracking, prioritizing sustainability by reducing carbon emissions and delivery costs. Since its launch in 2020, the company has expanded operations to major U.S. and European cities, forming partnerships with food delivery leaders like Uber Eats and DoorDash to meet the growing demands of modern logistics and support a greener future.

This partnership addresses key challenges in autonomous last-mile delivery by integrating RoboSense’s perception solutions into Coco Robotics’s fleet to enhance navigation and obstacle detection. Together, the companies are accelerating the deployment of delivery robots to optimize efficiency and scale operations.

“We’re thrilled to collaborate with RoboSense to push the boundaries of what’s possible in last-mile delivery,” said Zach Rash, Co-founder and CEO of Coco Robotics. “This partnership strengthens our ability to provide safe, reliable, and sustainable delivery solutions at scale, helping us better serve businesses and communities.”

Mark Qiu, CEO of RoboSense, said, “The successful collaboration with Coco Robotics is one of the key milestones in RoboSense’s global strategy. By combining our visual sensor technology with Coco Robotics’ innovative robotics solutions, we aim to redefine what’s possible in autonomous last-mile delivery. RoboSense will continue to innovate, providing superior incremental components and solutions to our global robotics customers. Partnering with Coco Robotics, we will create safer, smarter robotic delivery services and expand into global markets.”  

About RoboSense

RoboSense (2498.HK), founded in 2014, is an AI-driven robotics technology company that supplies industry-leading incremental components and solutions for the robotics market. The company is committed to “Become the global leader in robotics technology platforms”, and its mission is “Safer world, Smarter life”. For more information about RoboSense, visit https://www.robosense.ai 

About Coco Robotics

Coco Robotics is the world’s largest urban robot delivery platform. Founded in 2020, Coco has completed over 500,000 zero-emission deliveries, serving customers in the US and Europe. Coco’s mission is to create a more sustainable, reliable, and affordable last-mile logistics solution in cities around the world. For more information about Coco, visit cocodelivery.com  

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SOURCE RoboSense Technology Co., Ltd.

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AI Wellness Launches SoCal Fire Relief Initiative to Support Families and First Responders in Southern California

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LOS ANGELES, Jan. 11, 2025 /PRNewswire/ — Demonstrating a commitment to both innovation and compassion, AI Wellness has officially launched the SoCal Fire Relief Initiative to provide aid to families and first responders affected by the devastating fires in Southern California. Unveiled during CES 2025, this initiative aims to deliver critical resources and long-term recovery solutions to the communities hardest hit by this tragedy.

 

Southern California is more than just where we operate—it’s our home,” said Dr. Gideon Kwok, Co-Founder of AI Wellness. “The fires have left countless families without homes, belongings, and hope. This initiative is our way of giving back and rebuilding the lives of our neighbors and the first responders who have worked tirelessly to protect them.”

Let’s Take Action Together

The SoCal Fire Relief Initiative brings together individuals, brands, and organizations to address the urgent and long-term needs of affected communities. In partnership with the Mission Community Hospital Foundation and the Santo Niño Health Center, AI Wellness is leading efforts to:

Provide essential supplies such as food, water, clothing, and medical care to displaced families.Deliver hydration and wellness resources to first responders working on the frontlines.Support long-term community recovery through wellness programs and innovative solutions.

“It is during a crisis that the best of humanity comes out,” said Bernard Hiller. “It’s important for those affected to know they are not alone. This is a huge undertaking that we cannot do without you. These are our friends, neighbors, and family. Please help us.”

How You Can Help

The initiative provides several ways to make a difference:

Donate to Relief Efforts:
Contributions directly fund essential resources for families and first responders.Send Water to Evacuation Centers:
Every purchase of AI Wellness Water helps ensure first responders and displaced families stay hydrated, while also funding continued production and donation efforts.Spread Awareness:
Share the SoCal Fire Relief Initiative with your networks to amplify its reach and inspire collective action.Wellness Bundles:
Wellness bundle purchases such as the Powersuit, Smart Ring, and Mindbody Matrix Water, help support relief efforts with proceeds contributing to recovery initiatives.

DONATE HERE

Real Impact in Action

Since the fires began, AI Wellness and its partners have made a significant impact:

Delivered over 10,000 water packs to evacuation centers and first responders.Distributed 500 wellness bundles to displaced families.Donated proceeds from the first 1,000 AI Wellness Powersuits and 5,000 Smart Rings to relief efforts.Raised $250,000 to support critical aid and recovery.

“This initiative is about more than providing relief,” said Abby Aboitiz Founder of AI Wellness. “It’s about restoring hope and rebuilding our community, together.”

Uniting Brands and Innovators

During CES 2025, AI Wellness called on brands and innovators to collaborate on this critical mission. Companies can contribute by donating resources, partnering on curated wellness bundles, or amplifying awareness for the initiative.

“We’re inspired by the innovation and generosity of the brands we’ve met here at CES,” said Dr. TK Huynh, Medical Innovator at AI Wellness. “Together, we can transform this tragedy into an opportunity to rebuild lives and strengthen our community.”

Join the SoCal Fire Relief Initiative

Support the SoCal Fire Relief Initiative by visiting aiwellness.ai or contacting AI Wellness directly:

Email: info@aiwellness.aiInstagram: @aiwellnesstv

About AI Wellness

AI Wellness is a pioneer in health, wellness, and philanthropy, combining cutting-edge AI technology with innovative solutions to address the most pressing challenges facing communities today. From digital avatars to precision education and curated wellness bundles, AI Wellness empowers individuals and brands to make a meaningful impact.

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SOURCE Assisted Intelligence Wellness, Inc.

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