Connect with us

Technology

AdLib Media Group Partners with Infolinks to Provide its Advertising Clients with Direct and Premium Access to Specialized Inventory Across 25,000 Publishers

Published

on

RIDGEWOOD, N.J., Dec. 17, 2024 /PRNewswire/ — AdLib Media Group, provider of the easiest-to-access and easiest-to-use DSP solution for independent agencies and in-house programmatic teams, today announced it has partnered with Infolinks Media, a premium advertising marketplace that guarantees the most effective, sustainable curation of proprietary ad placements, to provide its clients with specialized access to a wider array of curated inventory across Infolinks’ exclusive network of 25,000+ premium display, video, in-app, and connected television (CTV) publishing partners. The partnership is of particularly strong value to small to mid-size agencies because it provides AdLib’s clients, who already benefit from the programmatic advertising network’s  “no minimum” pricing model, with yet another way to extend reach and maximize their return on ad spend (ROAS).

“Infolinks’ unique position in the marketplace and impressive partnerships with publishers allow them to automate the placement of our client’s advertisements across their rare, highly curated display, video, and CTV video inventory options,” said AdLib founder and CEO Mike Hauptman. “That compelled our decision to integrate our platforms. In short, we wanted access to Infolinks’ curated marketplace to be as easy as access to our platform, allowing our clients to focus on outcomes versus operations.”

“What makes Infolinks unique is their complete ownership of the advertising stack – from direct publisher integration to premium ad units to auction technology,” added Hauptman. “With 100% proprietary placements, you simply can’t buy the ad units anywhere else. Direct access also means lower costs. That’s why this integration was crucial – it gives our advertisers direct access to high-performing inventory that consistently delivers outsized results.”

While all AdLib clients will be able to take advantage of the partnership with Infolinks, long-time AdLib advertising agency and brand partners in the media and entertainment, retail, QSR and financial service categories will be first to tap into it.

“The integration with AdLib streamlines access to our high-performing inventory,” said Infolinks Chief Business Officer Jonathan Slavin. “By eliminating unnecessary middlemen and technical hops, we can focus on what matters — delivering strong audience signals and premium placements that drive measurable results. AdLib’s platform makes them an ideal partner for both direct brands and agencies seeking efficient, automated access to premium inventory at scale.”

The Infolinks marketplace:

Offers a rare curation of Premium Proprietary Ad Placements optimized to achieve extraordinary performance outcomes for advertisers at scale.Provides one of the most transparent, green paths to publisher ad inventory, providing partners with the clarity and confidence they seek when investing in display, video, and CTV inventory options.Automates perfect placements of advertisements within the most potent ad units directly across its exclusive network of 25,000 premium publishers.Allows advertisers to reach their ideal audiences, no matter how broad or specific, with surgical precision and high viewability, based on the superior intent and interest signals our Smart Algorithm synthesizes when curating placements.Provides deep insights into audience viewability, attention, and intent.Is MFA-free and Zero Impact.

Ultimately, the AdLib and Infolinks Media partnership gives AdLib’s advertisers yet another way to safely and efficiently execute programmatic buying at scale and with full confidence. Those interested in learning more about the partnership may contact pr@infolinks.com or visit infolinks.com.

About AdLib Media Group
AdLib Media Group is an advertising software company that provides agencies and brands with the industry’s most accessible DSP solutions and services. AdLib’s customizable interface and flexible APIs make it easy for users to execute streamlined and automated cross-channel media buying, data activation, and analytics so they can spend less time with software and more time driving their clients’ strategy and success. If you’d like to increase results, reduce labor costs, and grow revenue, contact www.getadlib.com.

About Infolinks Media
Infolinks is a premium, direct curated marketplace that guarantees the most effective and sustainable placement of proprietary advertising placements. Infolinks AI-powered Smart AlgorithmTM, makes it easy for our advertising partners to instantly access the insights and perfectly curated mix of ad units they need to appear within to drive the strongest, greenest return on ad spend (ROAS) across our exclusive network of 25,000+ premium publishing partners. Infolinks’ direct, exclusive partnerships with publishers provide unrivaled transparency and allow our advertising partners to outperform their brand and performance marketing goals across their display, video and CTV advertising investments by as much as 25%. If you are interested in a guaranteed way to maximize your ROAS or monetization across display, video and CTV, visit www.infolinks.com.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/adlib-media-group-partners-with-infolinks-to-provide-its-advertising-clients-with-direct-and-premium-access-to-specialized-inventory-across-25-000-publishers-302333766.html

SOURCE Infolinks Media

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

French antitrust proceedings concluded

Published

on

By

STOCKHOLM, Dec. 19, 2024 /PRNewswire/ — The French Competition Authority (FCA) has completed the previously communicated second investigation regarding alleged breaches of antitrust rules in France by Electrolux Group and various other parties within the home appliance sector during 2009 to 2014.

The FCA has decided on a fine of EUR 44.5m, which is covered by the provision set by Electrolux Group and reported as a non-recurring item in the second quarter of 2023. This decision follows a settlement that was reached in 2023 between the FCA and Electrolux Group.

For further information, please contact Electrolux Press Hotline, +46 8 657 65 07.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/electrolux-group/r/french-antitrust-proceedings-concluded,c4084732

The following files are available for download:

https://mb.cision.com/Main/1853/4084732/3182902.pdf

241219 Press release – French antitrust proceedings concluded final ENG

 

View original content:https://www.prnewswire.co.uk/news-releases/french-antitrust-proceedings-concluded-302335955.html

Continue Reading

Technology

Inaugural “State of CX Malaysia” Research Reveals Opportunities in Customer Experience for Malaysia

Published

on

By

KUALA LUMPUR, Malaysia, Dec. 19, 2024 /PRNewswire/ — CX Malaysia, in collaboration with Twimbit, MDEC (Malaysia Digital Economy Corporation) and CCAM (Contact Centre Association of Malaysia), released the “State of CX Malaysia 2024” report, the first comprehensive study benchmarking customer experience excellence across Malaysian enterprises.

This first-of-its-kind research and report evaluates 100 brands and companies in the Malaysian consumer space using the Twimbit CX Stars Methodology. The consolidated scores provide a baseline standard for the Malaysia CX Index which will set a barometer for continuous transformation in CX excellence. 

Key Findings:

The Malaysia CX Index stands at 3.61 out of 5.0, showcasing a strong foundation in customer experience deliveryDigital e-commerce (4.03), Digital Banks & Financial Services (3.80), and Property Development (3.73) sectors emerge as industry leadersTop performers include Petronas, Shopee, Grab, DHL, FedEx, AIA Malaysia, Gamuda Land, Maybank, Etiqa Insurance, Tune Protect and Touch’nGo Digital, setting new benchmarks in customer experience excellenceThe study identifies significant investment in digital transformation, with leading companies leveraging AI and personalization to enhance customer experiences

Vigneswaran Sivalingam, President of CCAM (Contact Centre Association of Malaysia), emphasized the importance of this milestone: “As we advance towards the nation’s vision of a civilized, skilled, and inclusive society, excellence in customer experience becomes not just an advantage, but a necessity. Our businesses must evolve from being merely digital to being experience-centric in the digital age.”

Manoj Menon, Founder & CEO of Twimbit, highlighted: “The report’s findings demonstrate Malaysia’s strong foundation in customer experience. With an average score of 3.61, Malaysian companies are showing remarkable progress in transforming customer interactions across digital and traditional channels.”

The “State of CX in Malaysia” research and report is based on a comprehensive benchmarking framework evaluating companies over 60 parameters across four key dimensions which include Digital Experience, Service Experience, Brand Experience and Employee Experience.

The report also outlines a Vision 2030 and future outlook for Malaysia’s CX leadership, emphasizing the critical areas of opportunities. Some of the key points include integration of AI and machine learning in customer service, enhanced personalization across all customer engagement touchpoints and strengthened employee experience as a driver of customer experience. This research and report is designed to be CX Malaysia’s effort to create a baseline reference for the Customer Experience transformation in the country through the measurements in the Malaysian CX index. 

The complete report is available upon request from the CCAM Secretariat. CX Malaysia, a chapter of CCAM will organise a tour of the State of CX in Malaysia research through monthly roundtables. These sessions will provide best practice sharing and dialogues to help elevate the customer experience standards here in Malaysia.

About CX Malaysia: CX Malaysia is a newly minted body that is a chapter of the Contact Centre Association of Malaysia (CCAM). The objective of CX Malaysia is to advance customer experience excellence in Malaysia through leaders, experts and practitioners across multiple verticals that includes Service, Strategy, Technology, Marketing and Human Resources.

About Twimbit: Twimbit is a research and advisory firm specializing in digital transformation and customer experience, known for its innovative methodologies and actionable insights.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/inaugural-state-of-cx-malaysia-research-reveals-opportunities-in-customer-experience-for-malaysia-302335959.html

SOURCE Contact Centre Association of Malaysia (ccam)

Continue Reading

Technology

Dstny Strengthens Its European UCaaS Leadership with Fourth Consecutive Top Placement on Frost & Sullivan’s 2024 Frost Radar™

Published

on

By

BRUSSELS, Dec. 19, 2024 /PRNewswire/ — Dstny, a leading European provider of cloud-based business communications, has once again secured a top position on the Frost & Sullivan UCaaS Frost Radar™ 2024. This marks the fourth consecutive year that Dstny has been recognized by Frost & Sullivan for its ongoing innovation, strategic growth, and commitment to delivering world-class UCaaS solutions (Unified Communications as a Service).

 

“Dstny has risen to rank among the top European UCaaS leaders,” said Robert Arnold, Industry Director, Information & Communications Technology at Frost & Sullivan. “Its multifaceted approach enables a differentiated market presence compared with many providers. Moreover, Dstny’s ability to deliver native mobile UCaaS is a key differentiator and growth catalyst as European businesses adapt to distributed, remote, and hybrid workforces.”

Dstny continues to innovate its leading SME-focused mobile-first UCaaS. To date, Dstny delivers market-leading Teams voice integration through Call2Teams and offers Multi-UCaaS capability with its BYOC offering – Carrier Automate.

“Our strengthened position on the 2024 Frost & Sullivan Radar reaffirms our commitment to enabling businesses to communicate and collaborate seamlessly. We continue to push the boundaries of innovation to deliver solutions that empower organizations to stay agile, connected, and productive in today’s dynamic marketplace. And we are excited to launch our highly anticipated Dstny Converge solution in early 2025 – helping Service Providers leverage FMC easier than ever,” said Neil Greenwood, VP of Product at Dstny.

Download the Full Report: www.dstny.com

For Further Information:
Christian Hed – CMO, Dstny
Email: Christian.hed@dstny.com
Tel: +46707187603

 

About Dstny
Dstny is a leading European provider of cloud-based business communications, delivered both directly to businesses and through partners and service providers. The company aims to simplify the daily lives of its more than 3.5 million users: its interactive business communication tools are delivered as-a-service and connect employees and customers through all possible communication channels (voice, video, chat, and others).

Dstny’s tools are mobile-first, locally customizable, user-friendly and easy to integrate. By combining innovative technology with close relationships with partners and service providers, as well as strong local teams, Dstny can provide the best possible user experience and make the latest applications accessible to companies across Europe.

Headquartered in Zaventem, Dstny has more than 1,000 employees in 7 European countries (Belgium, Netherlands, France, Germany, Sweden, Denmark, UK).  More information: www.dstny.com

Photo – https://mma.prnewswire.com/media/2581952/Dstny.jpg
Logo – https://mma.prnewswire.com/media/2489523/Dstny_Logo.jpg

 

View original content:https://www.prnewswire.com/apac/news-releases/dstny-strengthens-its-european-ucaas-leadership-with-fourth-consecutive-top-placement-on-frost–sullivans-2024-frost-radar-302333069.html

SOURCE Dstny

Continue Reading

Trending