Strategic hire underscores Assembly’s commitment to bolstering its leadership team to deliver best-in-class services and results for its clients. 

NEW YORK, Dec. 20, 2024 /PRNewswire/ — Assembly, a leading global marketing agency within the Stagwell (STGW) network, today announced the appointment of Josh Berman as Executive Vice President, Assembly Lead. Earlier this year, Assembly unveiled a new operating structure with teams organized into ‘Assemblies’ based on geography and industry sector. Based in New York, Berman will co-lead Assembly East, focusing on deepening brand relationships, driving innovation, and providing more rigor, expertise, and growth for clients.

Berman brings 15 years of media industry experience to Assembly. Most recently, as Managing Partner and Client Lead at Wavemaker, he led media planning and buying for a major Church & Dwight brand and contributed to global product development initiatives, leveraging data and technology to craft effective marketing solutions. Over his career, Josh has partnered with marquee brands across various industries, including Citi, Campbell’s, IKEA, Tiffany & Co., Amgen, Marriott, and AT&T. 

Berman’s appointment is part of Assembly’s ongoing growth efforts, ensuring that the agency remains at the forefront of the industry and continues to meet clients’ evolving needs.

“Our clients get the best of both worlds—an agency big enough to lead yet small enough to care—which means each client receives the attention, dedicated leadership, and prioritization the industry and clients are demanding,” said Rick Acampora, Global CEO of Assembly. “Josh’s extensive experience in media strategy, analytics, client leadership, and innovation, coupled with his ability to fuse media and creative to unlock and accelerate brand performance, will be instrumental as we continue to elevate and find the change that fuels growth for our clients. We are thrilled to have him join our team.”

Berman’s role is effective immediately.

ABOUT ASSEMBLY
Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world’s most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, Assembly leads the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. For more information, please visit assemblyglobal.com.

Contact
Mariana Delacqua
mariana.delacqua@assemblyglobal.com

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SOURCE Assembly

Newline Interactive announces the launch of Newline Signage Pro, an innovative digital signage software designed to simplify and elevate content management for organizations of all sizes.

ALLEN, Texas, Dec. 20, 2024 /PRNewswire-PRWeb/ — Newline Interactive, a global leader in interactive display solutions and AV technology, is proud to announce the launch of Newline Signage Pro, an innovative digital signage software designed to simplify and elevate content management for organizations of all sizes.

With Newline Signage Pro, businesses can streamline their digital signage operations through an all-in-one platform that combines powerful features with ease of use. The software introduces a comprehensive online admin portal, allowing users to effortlessly control their digital content, customize layouts, and manage devices from anywhere.

“We designed Newline Signage Pro with the needs of our customers in mind,” said Chris Bradford, President of Newline. “This software offers robust features while remaining intuitive and accessible, ensuring that anyone can create impactful digital signage without a steep learning curve.”

Key Features of Newline Signage Pro Include:

Streamlined Registration Process: Register devices individually or in bulk using serial numbers, QR codes, or Excel files for a quick and hassle-free setup.Efficient Device Grouping: Organize and manage devices seamlessly for efficient content deployment.Versatile Pre-defined Layouts: Choose from six professionally designed layouts tailored to various display configurations.User-Friendly Content Creation: Craft stunning content with an intuitive drag-and-drop interface.Rich Content Support: Incorporate images, videos, live feeds, weather updates, QR codes, and more into your displays.Live Feed Integration: Engage your audience with real-time feeds from platforms like YouTube Live and Twitch.Simple Scheduling: Schedule content effortlessly to ensure timely and targeted messaging.Seamless Integrations: Sync events and presentations with Google Slides and Calendar and enhance creativity with Canva (coming soon).Fully Integrated System: Preloaded features designed for compatibility with Newline’s Q Pro & STV+ displays, with support for more devices coming soon.

Newline Signage Pro empowers users to deliver engaging and visually compelling content while saving time and resources. Whether it’s for education, retail, corporate, or healthcare environments, the software offers flexibility and tools needed to meet diverse digital signage needs.

Newline Signage Pro is now available and comes preloaded on select Newline displays. For more information, visit https://newline-interactive.com/usa/products/newline-signage-pro/

About Newline Interactive

Headquartered in Allen, Texas, Newline Interactive is a leading supplier of audio-visual technology and innovative software that increases productivity and enables collaboration. Newline Interactive develops products that help organizations in a wide range of vertical markets including financial services, education, healthcare, law enforcement, manufacturing, municipalities, and legal services. For more information, visit www.newline-interactive.com.

Media Contact

Ashlea Dunagan, Newline Interactive, 1 8882330868, adunagan@newline-interactive.com, https://newline-interactive.com/usa 

Twitter, LinkedIn

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SOURCE Newline Interactive

ST. LOUIS, Dec. 20, 2024 /PRNewswire/ — Abstrakt continues to lead conversations on business growth with its popular podcast, The Grow Show. In the latest episode, “Decoding SEO: Insider Secrets from an Expert,” Chief Revenue Officer Jeff Winters and Director of Digital Strategy Adam Weber explore critical SEO shifts for 2024 and beyond, emphasizing strategies for high-ticket B2B sales.

The discussion highlights Google’s Helpful Content Update and the growing importance of user behavior metrics in rankings. “What me and other SEO professionals are starting to see is that improvements to your website user interface are sometimes having bigger impacts on ranking than targeting certain specific keywords with new content,” said Weber.

Winters stressed SEO’s role in B2B sales success. “SEO has been crucial for our businesses, and it’s often an overlooked aspect and misunderstood strategy by most business owners. It’s even more important when targeting B2B high-ticket sales as the competition is definitely focusing on it whether you are or not,” he said.

The Helpful Content Update, introduced by Google in late 2023, prioritizes valuable, user-focused content, marking a shift from outdated practices like keyword stuffing. Behavior metrics, including time on site and page interactions, now play a key role in search rankings.

This episode underscores Abstrakt’s commitment to equipping businesses with actionable insights. By producing The Grow Show, the company solidifies its role as a thought leader, helping businesses navigate an evolving digital landscape.

The latest episode of The Grow Show is now available on all major podcast platforms. For more information about Abstrakt and its services, visit www.abstraktmg.com.

About Abstrakt
Abstrakt is an award-winning B2B lead generation and marketing agency specializing in omnichannel appointment setting. Based in St. Louis, Missouri, the company has helped thousands of businesses grow through innovative strategies and solutions.

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SOURCE Abstrakt Marketing Group