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Mission GraHAQ 3.0: Amazon India Expands Flagship Consumer Awareness Campaign with Aim to Reach 50 million Customers Across India

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Mission GraHAQ 3.0 scales up ongoing consumer awareness efforts to pan-India levelAims to reach 50 million (5 crore) consumers across India Campaign will run from November 2024 through February 2025

NEW DELHI, Dec. 13, 2024 /PRNewswire/ — Reinforcing its commitment to consumer awareness and safety, Amazon India launched the third phase of Mission GraHAQ, its flagship consumer awareness initiative, at SMBhav Summit 2024, Amazon’s annual SMB Summit. This campaign aims to reach over 50 million customers, with a focus on Tier II and III cities, over the three-month period from December 2024 to February 2025. This phase of Mission GraHAQ introduces the GraHAQ Chakra, a series of murals across 30 cities on chai stalls, auto-rickshaws, and public walls, bringing consumer education directly into communities. Additionally, Amazon will leverage social media to amplify key messages across semi-urban and rural regions in multiple regional languages

Through this effort, Amazon seeks to engage directly with consumers at the grassroots level, reinforcing trust and choice in India’s rapidly expanding e-commerce sector. Mission GraHAQ builds on the Department of Consumer Affairs’ Jago Grahak Jago initiative, supporting the government’s efforts to empower Indian citizens as informed online shoppers. The campaign will cover topics such as grievance redressal, duties of online shoppers, safe payment methods, and the importance of product information.

This year, the campaign has partnered with organizations such as Internet and Mobile Association of India, Indian Institute of Public Administration, Consumer Voice, India SME Forum, Consumer Education and Research Centre, CyberPeace Foundation and the Bengal Chamber of Commerce and Industry to expand the reach and impact of the campaign.

Unveiling the first ever Mission GraHAQ logo, Hon’ble Union Minister Shri Pralhad Joshi, Ministry of Consumer Affairs, Food and Public Distribution and Ministry of New and Renewable Energy congratulated Amazon India and campaign partners on the launch of the third edition of the campaign.

He said, “Ecommerce is no longer limited to metros; it has expanded beyond these hubs, reaching Tier 2 and Tier 3 cities and even penetrating rural regions. Under the visionary leadership of Prime Minister Shri Narendra Modi ji, the government has undertaken several initiatives to foster a trusted and secure e-commerce environment. The Consumer Protection Act of 2019 has been enacted to address unfair contracts, enforce stricter regulations, and enhance consumer protection in e-commerce. I am happy to share that National Consumer Helpline serve as an integrated grievances rehearsal mechanism, bringing all the stakeholders together on a single platform. We have three tiers to address the consumer complaints at the district, state and national level.”

“Amazon is also working with the Department of the Consumer Affairs to further strengthen the grievance and redressal mechanism. Additionally, Jago Grahak Jago campaign led by the Department of Consumer Affairs, educates the consumers about the fraud and the common issues, while the Jagriti Mascot empowers the citizen with the knowledge about their rights,” Hon’ble Minister added.

With a pan-India approach, Mission GraHAQ will emphasize outreach in Tier II and III cities, including semi-urban and rural areas, with multilingual content to ensure broad accessibility.

Chetan Krishnaswamy, Vice President of Public Policy at Amazon India, said, “At Amazon, we believe that customer trust is the bedrock and the future of e-commerce in India. The sector’s growth will be driven by confident, empowered online shoppers, and we are honored to contribute to this national priority, which aligns closely with the government’s vision. Through Mission GraHAQ, we’re broadening our commitment across India, with a particular focus on tier 2 and tier 3 cities. Our goal is to ensure that every customer, regardless of location, is well-informed about their rights and responsibilities in the digital marketplace. This initiative reflects our dedication to fostering a safe, transparent, and trustworthy e-commerce ecosystem that benefits all of India.”

Launched in 2022, Mission GraHAQ focused on educating consumers on their rights and responsibilities through street plays across over 100 cities, engaging over 16 million people, particularly in Tier II and III areas. In 2023, the campaign expanded to India’s Northeastern states, reaching an additional 15 million people through regional radio shows in partnership with All India Radio, further extending the initiative’s reach and impact.

 

About Amazon India

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Media Contact:
Bidya Sapam; bidsapam@amazon.com 

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OKX Launches ‘Summer of Crypto’ Campaign: Trade $20, Earn $20 in Bitcoin

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Campaign* to also include exclusive experiences, merchandise and interactive opportunitiesNew SOL/AUD and XRP/AUD spot trading pairs now available

SYDNEY, Dec. 12, 2024 /PRNewswire/ — OKX Australia, a leading cryptocurrency exchange and onchain technology company, today launched ‘Summer of Crypto‘ – a nationwide campaign offering new customers $20 in Bitcoin when they trade $20 within their first 14 days of successfully registering for an OKX account. In the coming weeks, the campaign will expand to include exclusive experiences, merchandise and interactive opportunities for new and existing customers.

OKX today also introduced SOL/AUD and XRP/AUD spot trading pairs for Australian customers, with more additions planned in the coming months.

This initiative comes as Australia shows growing cryptocurrency adoption, ranking fourth regionally for crypto value received according to Chainalysis’ 2024 Global Crypto Adoption Index. The campaign, running until February 28, 2025, aims to make cryptocurrency trading more accessible to Australian traders and reward OKX’s rapidly expanding community.

Since launching its crypto exchange services in May 2024, OKX has emerged as a key player in the local market, tripling its customer base. OKX has also established itself as a leading exchange in Australia for AUD-crypto trading pairs, while expanding its local team by more than 150% within a span of six months. OKX was also recently recognised as “Cryptocurrency Exchange of the Year” at the WeMoney Cryptocurrency Awards.

The campaign launch follows OKX’s Gold Sponsorship of the Australia Crypto Convention 2024, which welcomed over 10,000 attendees in Sydney last month. Physical activations across Australian cities are planned throughout summer to further engage the local crypto community.

*Offer available to new users who make an eligible trade within 14 days of sign-up. Cryptocurrency trading is high risk. Consider the relevant T&Cs at OKX.com. Information provided is general and not advice. Seek independent advice about risks before trading. OKX Australia Pty Ltd (ABN 22 636 269 040).

For further information, please contact:
Media@okx.com

OKX is a technology company with a mission to organize the world’s blockchains and make them more accessible and useful.

We want to create a future that makes our world more efficient, transparent and connected.

OKX began as a crypto exchange giving millions of people access to trading and over time became among the largest platforms in the world. In recent years, we have developed one of the most connected onchain wallets used by millions to access decentralized applications (dApps).

OKX is trusted by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments.

Our most well-known products include: OKX Exchange, OKX Wallet, OKX Explorer, OKX OS, OKX Ventures and OKX Institutional. To learn more about OKX, download our app or visit: okx.com

Disclaimer
Information about: digital currency exchange services is prepared by OKX Australia Pty Ltd (ABN 22 636 269 040); derivatives and margin by OKX Australia Financial Pty Ltd (ABN 14 145 724 509, AFSL 379035) and is only intended for wholesale clients (within the meaning of the Corporations Act 2001 (Cth)); and other products and services by the relevant OKX entities which offer them (see Terms of Service – Australia). Information is general in nature and should not be taken as investment advice, personal recommendation or an offer of (or solicitation to) buy any crypto or related products. You should do your own research and obtain professional advice, including to ensure you understand the risks associated with these products, before you make a decision about them. Past performance is not indicative of future performance – never risk more than you are prepared to lose. Read OKX’s Terms of Service – Australia for more information.

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OKX Launches Largest-Ever 2.6M USDT ‘Ticket to Paradise’ Trading Campaign

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Features grand prize of 150K USDT – equivalent to a luxury paradise villa

NASSAU, the Bahamas, Dec. 12, 2024 /PRNewswire/ — OKX, a leading crypto exchange and global onchain technology company, today launched ‘Ticket to Paradise‘ – transforming trades into treasure with its largest-ever 2.6M USDT prize pool. Whether trading on the OKX Exchange or swapping tokens through the OKX Wallet, eligible participants have the chance to win a grand prize of 150K USDT – equivalent to the value of a luxury villa in an exotic location – alongside 2.35M USDT in partner rewards across both platforms.

The campaign brings together OKX’s exchange trading and wallet swap activities, offering two paths to rewards through both CEX and DEX trading. Supported by leading partners including Polyhedra, Foxy, UXLINK, Artificial Superintelligence (ASI) Alliance and memecoin projects, every trade brings participants closer to their version of paradise:

On the OKX Exchange side, ‘Turn Your Trades into Treasure’ offers a 2.4M USDT prize pool, featuring a grand villa-valued prize of 150K USDT. Traders can unlock treasures through volume-based achievements, with daily prize reveals offering customers a chance to claim the 150K USDT grand prize, 1 BTC, 1 ETH, USDT-equivalent of a pair of first-class travel tickets and partner rewards.For OKX Wallet users, ‘Paradise Calling’ introduces a 250K USDT reward pool featuring weekly token campaigns in partnership with leading memecoin projects. Starting with ACT’s 50K USDT pool on Solana, users can earn rewards by trading as little as 10 USDT for any token on the Solana network. The campaign spotlights different tokens each week, with NPC and ANDY offering additional 50-100K USDT prize pools.

OKX launched ‘Ticket to Paradise’ to showcase what crypto trading can be – connected, accessible and rewarding. By gamifying both exchange and wallet trading, OKX aims to make the trading experience more engaging. The campaign highlights the natural synergy between CEX and DEX trading, offering rewards at every step to help traders get closer to their own version of paradise.

‘Ticket to Paradise’ runs from December 13, 2024 to January 9, 2025, launched alongside OKX’s latest campaign video that captures the message “Whatever your version of paradise might be, we’re here to take you there.” For complete campaign details and to watch the video, visit: okx.com/campaigns/paradise

For further information, please contact:
Media@okx.com

About OKX
OKX is a technology company with a mission to organize the world’s blockchains and make them more accessible and useful.

We want to create a future that makes our world more efficient, transparent and connected.

OKX began as a crypto exchange giving millions of people access to trading and over time became among the largest platforms in the world. In recent years, we have developed one of the most connected onchain wallets used by millions to access decentralized applications (dApps).

OKX is a brand trusted by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments.

Our most well-known products include: The OKX Exchange, OKX Wallet, OKX Marketplace, OKX Explorer, OKX Chain and OS for developers, OKX Ventures and OKX Institutional Services. To learn more about OKX, download our app or visit: okx.com

Disclaimer

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Higher Education Market in Vietnam to Grow by USD 528.6 Million (2024-2028), Report on AI-Redefined Market Landscape and Educational Content Delivery – Technavio

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NEW YORK, Dec. 12, 2024 /PRNewswire/ — Report with market evolution powered by AI – The higher education market in vietnam size is estimated to grow by USD 528.6 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 15.43% during the forecast period. Advent of changes in educational content delivery methods is driving market growth, with a trend towards growth of internationalization in the education sector. However, rising cost of higher education poses a challenge. Key market players include ABEO Inc., Adobe Inc., Anthology Inc., Apple Inc., Dell Technologies Inc., FPT Corp., Genius Edu Management System Pvt. Ltd., HCL Technologies Ltd., IDP Education Ltd., ILA Vietnam Co. Ltd., Innotech Vietnam Corp., Nash Squared, Oracle Corp., Orient Software Development Corp., Pearson Plc, Samsung Electronics Co. Ltd., Topica Edtech Group

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Higher Education Market In Vietnam Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 15.43%

Market growth 2024-2028

USD 528.6 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

15.18

Regional analysis

Vietnam

Performing market contribution

APAC at 100%

Key countries

Vietnam and APAC

Key companies profiled

ABEO Inc., Adobe Inc., Anthology Inc., Apple Inc., Dell Technologies Inc., FPT Corp., Genius Edu Management System Pvt. Ltd., HCL Technologies Ltd., IDP Education Ltd., ILA Vietnam Co. Ltd., Innotech Vietnam Corp., Nash Squared, Oracle Corp., Orient Software Development Corp., Pearson Plc, Samsung Electronics Co. Ltd., and Topica Edtech Group

Market Driver

In Vietnam’s higher education market, there’s a growing emphasis on continuous learning and professional development. Young individuals seek academic pursuits through universities, colleges, institutes, offering undergraduate and postgraduate degrees, vocational training, doctoral programs, certificates, and diplomas. Career progression and research endeavors drive the demand for practical skills, personal development, and professional networks. Global educational trends favor digital technologies, with online learning platforms and virtual classrooms becoming popular. Interactive simulations, augmented reality, and content collaboration tools enhance the learning experience. Institutions offer on-premises and cloud-based solutions for course types ranging from arts and humanities to economics, engineering, law, and science. Earning potential and employment prospects are key considerations, with analytical thinking, leadership capabilities, creativity, and a skilled workforce essential for career success. Educational infrastructure and technology solutions ensure academic continuity, even in remote learning scenarios. Curriculum requirements adapt to meet the needs of the youth population, while managed services and professional services support institutions in their mission to provide quality education. 

Vietnam’s higher education sector has witnessed significant internationalization since the 1990s, driven by the government’s goal to strengthen diplomatic and economic relationships with various trading partners. This trend is evident in the increase of joint programs and internationally accredited academic offerings. As of December 31, 2021, there were 408 joint programs between Vietnamese and foreign higher education institutions. Of these, 186 involved private institutions, while the remaining 222 were under the Ministry of Education and Training’s supervision. This growth underscores Vietnam’s commitment to enhancing its education system through international collaborations. 

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Market Challenges

In Vietnam’s higher education market, continuous learning and professional development are key priorities for young individuals seeking career progression and personal growth. This includes secondary schooling, universities, colleges, institutes, and academic pursuits such as undergraduate and postgraduate degrees, vocational training, doctoral programs, certificates, and diplomas. Employers value practical skills, research endeavors, and analytical thinking, making earning potential and employment prospects essential considerations. Institutions offer various course types, including arts, economics, engineering, law, science, online, and offline, catering to diverse learning needs. Challenges include curriculum requirements, global educational trends, and the integration of digital technologies like online learning platforms, virtual classrooms, interactive simulations, augmented reality, and content collaboration tools. Campus management, managed services, and professional services are essential for educational institutions to adapt and thrive. The youth population’s educational infrastructure and technology are crucial, enabling remote learning, academic continuity, and research opportunities. Ultimately, higher education plays a vital role in creating a skilled workforce, fostering creativity, leadership capabilities, and community advancement.The cost of higher education in Vietnam, particularly in private colleges, has become a significant concern for potential students. Tuition fees in private, nonprofit, and four-year institutions have seen a notable increase in recent years. This trend has resulted in a decrease in college enrollments due to the disparity between the high costs and the perceived value of a college degree. Additionally, the limited availability of well-paying jobs is further discouraging students from pursuing higher education with substantial fees.

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Segment Overview

This higher education market in Vietnam report extensively covers market segmentation by

Product 1.1 Software1.2 HardwareEnd-user 2.1 Private colleges2.2 State universities2.3 Community collegesCourses 3.1 Undergraduate3.2 Masters3.3 PhDGeography 4.1 APAC

1.1 Software- The higher education software market in Vietnam is projected to experience substantial growth during the forecast period. This market consists of two main segments: support and solutions. The solutions segment includes learning management systems (LMSs), enterprise resource planning (ERP), adaptive learning software (ALS), content management systems (CMS), and other solutions. The support segment encompasses education apps, digital educational publishing, learning analytics, and others. The implementation of such software is expected to streamline information collection and record maintenance processes within Vietnam’s higher education sector. For instance, Genius Education Management, a web and mobile program, was specifically designed to manage daily operations for schools, colleges, and universities in Vietnam. This cloud-based ERP solution offers a mobile application for teachers, students, and parents to access real-time updates from anywhere. Integrating diverse data from various colleges and universities is a complex task. Utilizing analytics software allows higher educational institutions to seamlessly access and integrate data across multiple systems. It also enables data-driven decisions regarding student performance, leading to improved success rates. The demand for learning analytics and assessment tools in Vietnam is still in its infancy. The shift towards active learning techniques and changes in educational content delivery methods have fueled the need for various higher education software. Additionally, there is a growing preference for cloud-based classroom management systems due to their ease of integration with existing LMS and supporting software like CMS. Global technology vendors offering learning analytics, gamification solutions, assessment tools, and content authoring are expected to expand and capitalize on this opportunity. Adaptive learning technology is gaining popularity in the higher education sector, providing personalized, self-paced learning experiences. The use of adaptive learning analytics helps analyze student data to enhance learning and teaching. Adaptive learning systems customize the learning platform based on individual student needs using adaptive learning analytics data. Government initiatives, such as the National Digital Transformation Program through 2025, aim to expand Vietnam’s ICT industry, which was worth USD 20 billion in 2019, at an annual growth rate of 10% to 15% between 2021 and 2025. These factors are expected to fuel the demand for software in higher education, thereby boosting the growth of the higher education market in Vietnam through the software segment during the forecast period.

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Research Analysis

In Vietnam’s Higher Education landscape, continuous learning and professional development are increasingly valued for career progression and personal growth. Secondary school graduates have various options, including universities, colleges, institutes, and vocational training centers, for academic pursuits. Undergraduate and postgraduate degrees, professional certifications, doctoral programs, certificates, and diplomas are available in various fields, from technology to business and beyond. Digital technologies play a significant role, with online learning platforms, virtual classrooms, interactive simulations, augmented reality, and remote learning enabling academic continuity. Youth population, the largest demographic in Vietnam, benefits from educational technology, which enhances practical skills, analytical thinking, leadership capabilities, and creativity. The integration of technology in higher education fosters a more engaging and effective learning experience.

Market Research Overview

In Vietnam’s higher education landscape, continuous learning and professional development are prioritized for young individuals seeking to advance their careers and personal growth. Secondary schooling sets the foundation for university, college, institute, and vocational training, leading to undergraduate and postgraduate degrees, certificates, and diplomas. Academic pursuits span various fields, including arts, economics, engineering, law, science, and more, delivered through on-premises and cloud-based institutions. Vocational training and doctoral programs offer practical skills and research opportunities, while career progression, professional networks, and community advancement are essential benefits. Earning potential and employment prospects are significant motivators, with analytical thinking, leadership capabilities, creativity, and a skilled workforce in high demand. Digital technologies, such as online learning platforms, virtual classrooms, interactive simulations, and augmented reality, are transforming educational opportunities. Content Collaboration, Campus Management, Managed Services, and Professional Services cater to diverse needs. Global educational trends remote learning, academic continuity, and curriculum requirements. The youth population’s educational infrastructure and technological advancements are shaping the future of Vietnam’s higher education market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductSoftwareHardwareEnd-userPrivate CollegesState UniversitiesCommunity CollegesCoursesUndergraduateMastersPhDGeographyAPAC

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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