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Building Asia’s Future: Omni HR Secures $7.4mn for HR Tech Expansion

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Multi-country HR platform Omni HR secures USD 7.4mn to fuel demand for localized HR solutions across APAC.

SINGAPORE, Dec. 9, 2024 /PRNewswire/ — Asia-focused employee management platform, Omni HR, today announced it has recently closed USD 7.4 million in funding, bringing its total funding to date to $9.8 million since its founding in 2021 by former Goldman Sachs executive Brian Ip.

Currently serving hundreds of customers across Asia, with end users spanning 79 countries, Omni solves a common pain point for companies operating within the region: the dilemma of choosing between global HR platforms that lack understanding and functionality of local needs, or rigid legacy systems that lack modern capabilities.

Omni provides modern HR teams with both. A data-driven workspace to automate tasks, manage teams, and handle multi-country payroll from a unified platform. Within its global capabilities, Omni HR offers a unique focus on Asia-based teams, addressing the complexities of local regulations and cultural nuances that are often overlooked in the HRIS market.

The round was led by Picus Capital, with participation from Alpha JWC Ventures, January Capital, and Ratio Ventures. Capitalizing on its strong market traction—continuously growing in the double digits, month over month—Omni will use the funding to expand and further develop its product offerings across the Asia Pacific region and further scale up its localization efforts, including the launch of multi-country payroll. Building what fast-growing companies operating in Asia truly need—sophisticated, flexible workflows that work seamlessly across borders while maintaining localization for their modern workforce.

Rapid economic growth and business expansion within the APAC—staggering estimates in a recent McKinsey report attribute 70% of global post-pandemic economic growth to the region—underscores the critical need for HR solutions that cater to the region’s unique characteristics. As more businesses look to capitalize on this boom, navigating the complexities of managing a global workforce with regional nuances will prove to be a major HR challenge; one that Omni HR is prepared to solve.

Since its establishment in 2021, Omni HR has gained notable recognition within the HR tech space for improving data accuracy and automating HR workflows, landing a spot on both Forbes‘ and CNN‘s best HR and HCM software lists in 2024. The comprehensive HR management platform has helped optimize global workforce management—with nearly 70% of their customers running multi-country teams—for a noteworthy list of customers over the course of their 3 year tenure, among of which are Asia’s leading digital wealth management platform Endowus, Southeast Asia’s leading SME digital financing platform Funding Societies, and Singapore government tripartite partner, HR professional body Institute for Human Resource Professionals (IHRP).

Asia has long been overlooked in the HR tech landscape, forcing companies to choose between global platforms that lack localization or local platforms that fail to scale. We’re changing that by building natively for Asia, blending localized features with modern functionalities like automations and flexible workflows. Designed for the needs of modern, multi-country teams, we aim to be the foundational operating system for seamless and effective employee management.” – Brian Ip, Founder & CEO, Omni HR

“We at Picus Capital are thrilled to partner with Omni HR as they revolutionize the HR tech landscape. Their innovative, full-stack approach addresses critical pain points for organizations, enabling them to streamline their operations and enhance employee experience. We firmly believe in their vision and the potential to set new benchmarks in the industry. This investment reflects our commitment to backing forward-thinking founders who are transforming the future of work.” – Naman Jhawar, Partner – Head of India & SEA, Picus Capital

“As one of Omni HR’s early partners, we at Alpha JWC Ventures have had the privilege of witnessing their growth and commitment to transforming workforce management. Omni’s ability to combine localization with innovation by providing users with one of the industry’s most integrated and easy-to-use HR platforms has set them apart in the industry. We are proud to deepen our partnership as they expand regionally, continuing to push the boundaries of what’s possible in HR tech.” – Jefrey Joe, Co-Founder & General Partner, Alpha JWC Ventures

Omni HR is a software-as-a-service company that provides a unified, data-driven workspace for modern People teams to automate HR tasks, manage teams, and handle multi-country payroll from a single platform. Omni’s global reach and customizable offerings streamline HR team’s evolving needs, ensuring compliance and actionable insights alongside growth. Its platform currently offers features to automate manual HR processes from multi-country payroll to performance management, while integrating with renowned office productivity suites. Founded in 2021, Omni HR is expanding across Asia Pacific, bringing comprehensive HR solutions to modern, growing teams. For more information, please visit www.omnihr.co.

Picus Capital is a global venture capital company with headquarters in Munich and offices in New York, Berlin, London, Bangalore, and São Paulo. Picus predominantly invests in early-stage rounds and focuses on technology companies in FinTech, enterprise infrastructure, enterprise application, GenAI, cybersecurity, energy & climate, and healthcare. As an entrepreneurial sparring partner, Picus Capital pursues a long-term investment philosophy and supports founders from the ideation phase to the IPO and beyond. For more information, please visit www.picuscap.com.

Alpha JWC Ventures is an early to growth-stage Southeast Asian venture capital firm. Its debut fund was launched in 2016 as Indonesia’s first independent and institutional early-stage venture capital fund. Over the years, Alpha JWC has established a strong reputation and clear positioning in the market as the leading venture capital firm with one of the region’s largest on-the-ground teams and a global network. The firm currently manages around US$ 650 million AUM – the largest early-stage fund in Southeast Asia – and 80+ active portfolio companies across Southeast Asia. For more information, please visit https://www.alphajwc.com.

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SOURCE Omni HR

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Omoda and Google Cloud Partner to Revolutionize Online Fashion Shopping with Generative AI

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New AI-powered conversational shopping experience brings boutique personalization to the digital retail spacePersonalized style searches powered by Google Cloud’s gen AI transform online shopping into a boutique experience

AMSTERDAM and SUNNYVALE, Calif., Jan. 13, 2025 /PRNewswire/ — Omoda, a leading Dutch fashion retailer, and Google Cloud today announced a collaboration to transform Omoda’s online shopping experience with AI. Leveraging Google Cloud’s cutting-edge generative AI tools, Omoda launched ‘Omoda Stylist’, a conversational AI agent and ‘Discover the Look’, a feature that reimagines online fashion browsing by helping customers find entire outfits rather than individual items. This approach aims to make fashion exploration more inspiring by enabling shoppers to visualize different styling options.

Omoda believes that showcasing complete outfits sparks creativity and inspires customers to see how individual pieces can work in a variety of looks. With the help of Google Cloud’s Vertex AI platform, and using Gemini models, multimodal embeddings, and Vector Search, Omoda has created a shopping experience similar to having a personal stylist at hand. By using natural language search, customers can effortlessly describe their ideal outfit—such as “a bohemian wedding look” or “smart casual workwear”—and receive curated suggestions that reflect their preferences, body type, and favorite brands. This holistic approach not only improves discoverability but also provides richer insights into styling, fit, and occasions.

“With this collaboration, we’re taking a major step toward fulfilling our vision of bringing the warmth and personalization of boutique shopping to the online world,” said Ewoud Friedlink, CTO, Omoda. “Google Cloud’s generative AI tools are helping us go beyond transactions to inspire our customers, making online shopping an engaging and highly personalized experience. By the end of 2024, we anticipate that 90% of product content—such as descriptions and recommendations—will be AI-generated.”

Innovation driving conversion and loyalty
Omoda’s newly launched conversational AI feature is just the first phase of a broader vision to create a fully immersive and personalized fashion shopping experience. Results from recent tests demonstrate the significant impact generative AI can have on customer engagement:

Higher conversion rates: Customers who engage with the ‘Discover the Look’ feature convert at a rate 2.5 times higher than those who don’t.Enhanced customer inspiration: The new feature, supported by Google Cloud, provides customers with intuitive, natural language searches to deliver personalized outfit recommendations.Intelligent brand matching: Recommendations include items from favorite or complementary brands, ensuring a tailored shopping experience that aligns with customers’ brand preferences.

“By combining Google Cloud’s generative AI with Omoda’s structured data and deep retail expertise, we’re enabling the next era of personalized retail,” said Joost Smit, Head of Benelux, Google Cloud. “This partnership exemplifies how AI can enhance consumer experiences while driving tangible business outcomes for retailers. We’re thrilled to support them on their journey, driving longer-term customer loyalty while bridging the gap between convenience, sustainability, and personalization.”

At the heart of Omoda’s transformation is its robust data infrastructure, powered by Google Cloud’s BigQuery and Looker Studio. These tools ensure structured, real-time data availability, enabling AI-driven recommendations and insights. While the conversational search feature is already live, Omoda is working on next steps, including avatar-based outfit visualization and wardrobe integration.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated, and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models, and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

About Omoda
Omoda, established in 1875, is the inspiring fashion retailer of the Netherlands. Combining a personalized boutique experience with the convenience of a large retailer, Omoda is the ultimate destination for fashion enthusiasts. With 33 physical stores, the Omoda app, and online shops in the Netherlands, Belgium, and Germany, there is always a store nearby for customers. Since August 2021, Omoda has evolved into a full-fledged fashion retailer, offering not just shoes, bags, and accessories but also clothing for men, women, and children. Omoda, the fashion store that loves you back.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/omoda-and-google-cloud-partner-to-revolutionize-online-fashion-shopping-with-generative-ai-302349005.html

SOURCE Google Cloud

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BankShift Files International Patents to Revolutionize Embedded Banking Technology

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PORTLAND, Ore., Jan. 13, 2025 /PRNewswire/ — ShiftCents, Inc., also known as BankShift, an emerging leader in embedded banking innovation, is proud to announce the submission of an international patent application for its revolutionary Brand On Banking technology. This milestone builds on the company’s success in securing non-provisional patent-pending status in the United States in early 2024, further underscoring BankShift’s commitment to protecting its intellectual property on a global scale while addressing the growing demand for embedded banking solutions that enable financial institutions and brands to deepen consumer engagement and foster loyalty.

 

BankShift empowers financial institutions to white-label their consumer banking products for brands, driving new engagement, value, and loyalty. By leveraging this proprietary solution, financial institutions can distribute banking products within traditionally non-financial experiences, delivering modernized customer experiences while maintaining regulatory compliance.

The market for embedded banking is primed for transformation, representing a $1.5 trillion global fintech opportunity. Traditional financial institutions and brands are actively seeking solutions to seamlessly integrate banking services into their consumer ecosystems, creating deeper relationships and actionable data insights. BankShift is uniquely positioned to meet this need, offering a full-stack, turnkey solution that stands apart from conventional banking-as-a-service providers by enabling direct customer experience management while ensuring regulatory fidelity.

“We’re excited to take this next step in securing our innovation internationally,” said Rob Thacher, Founder and CEO of BankShift. “Our technology, already patent-pending in the United States, positions financial institutions and brands to build stronger, more personalized consumer relationships while driving significant growth together. This international patent filing reinforces our mission to modernize embedded banking and protect the value we bring to our partners.”

BankShift’s Market Impact

Problem: Brands seek to stand out and deepen their connection with consumers by building financial relationships that provide valuable data and insights, ultimately driving sales and retention. However, financial institutions often lack the modern infrastructure and expertise needed to enable embedded banking.Solution: BankShift is a turnkey solution for financial institutions to distribute banking products within traditionally non-financial experiences, maintaining regulatory fidelity while enabling third parties to grow their business and enhance customer experiences to foster loyalty.

BankShift invites financial institutions and popular brands to explore the possibilities unlocked by its embedded banking technology. Consult with them today to learn more about how BankShift can revolutionize your embedded banking offering and elevate your brand presence.

About BankShift:

BankShift is an embedded banking platform built on a banking-as-a-platform model, designed by experts in digital-first innovation. Featuring patent-pending technology, BankShift enables financial institutions to seamlessly integrate banking products into traditionally non-financial experiences. The platform empowers financial institutions and third-party brands to unlock new revenue streams, maintain regulatory compliance, and foster authentic customer loyalty. By redefining the way financial services blend with brand experiences, BankShift creates lasting connections that enhance consumer engagement and elevate everyday financial interactions.

For media inquiries, please contact:
Bernice Gardner
Public Relations
BankShift
bernice@bankshift.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/bankshift-files-international-patents-to-revolutionize-embedded-banking-technology-302348484.html

SOURCE ShiftCents, Inc.

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Vantage Markets Extends Deposit Bonus to Copy Trading Accounts

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PORT VILA, Vanuatu, Jan. 13, 2025 /PRNewswire/ — Vantage Markets, a leader in online trading solutions, has expanded its popular Deposit Bonus promotion to include Copy Trading Accounts, enhancing opportunities for Signal Providers and Copiers to boost their trading potential. With a thriving community of over 69,000 copy traders as of December 2024, this initiative underscores Vantage’s dedication to empowering traders globally.

The Deposit Bonus rewards new and existing users with additional credit on their first and subsequent deposits. Upon deposit, users in selected countries may be awarded complimentary credits, the maximum amount varies regionally, ranging from $5,000 to $20,000.

This initiative allows traders, both Signal Provider and Copies, to:

Ability to select and copy strategies from our diverse range of traders with a wide array of products in their portfolio.Access greater market exposure with enhanced capital via additional credits on the first and subsequent deposits.Develop trading skills through increased market participation.Unlock opportunities for higher potential profits.

Getting started with the Deposit Bonus is simple:

Open a Copy Trading Account: Available for both Signal Providers and Copiers.Make Your First Deposit: Receive up to $500 in complimentary bonus credits (base currency).Make Subsequent Deposits: Enjoy a bonus on additional deposits, capped based on your region.

Austin Law, Vantage Markets Copy Trading Project Manager, shared, “The growth in our Copy Traders is a testament to the strength of our app offerings. We are excited to give users even greater potential to trade their favorite products. This enhancement underscores our commitment to fostering a vibrant and rewarding trading community.”

The program will be a permanent feature in Vantage Markets’ expanding suite of benefits, providing both seasoned and beginner traders with the tools they need to succeed.

For Beginner Traders: Ultra-low barriers to entry, advanced copy modes, and access to a thriving community of over 86,000 traders.For Seasoned Traders: Profit-sharing options up to 50%, strategy flexibility, and seamless MT4/MT5 integration.

Start Your Copy Trading Journey Today

Download the Vantage Markets app now and unlock a world of robust trading features and benefits.

For more information, visit Vantage Markets Copy Trading.

About Vantage

Vantage Markets (or Vantage) is a multi-asset CFD broker offering clients access to a nimble and powerful service for trading Contracts for Difference (CFDs) products, including Forex, Commodities, Indices, Shares, ETFs, and Bonds.

With over 15 years of market experience, Vantage transcends the role of broker, providing a trusted trading ecosystem, an award-winning mobile trading app, and a user-friendly trading platform that empowers clients to seize trading opportunities. Download the Vantage App on App Store or Google Play.

trade smarter @vantage

RISK WARNING: CFD trading carries significant risks. You could lose more than your initial investment.

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