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Identity and Access Management Market to grow by USD 14.80 billion (2024-2028), driven by rising global data thefts, with AI powering market evolution – Technavio

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NEW YORK, Dec. 5, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The global identity and access management market  size is estimated to grow by USD 14.80 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 13.04%  during the forecast period. Increase in data thefts globally is driving market growth, with a trend towards increased adoption of byod concept. However, threat from open-source iam solutions  poses a challenge. Key market players include Avatier Corp., CyberArk Software Ltd., Dell Technologies Inc., EmpowerID Inc., ForgeRock Inc., FusionAuth, International Business Machines Corp., Microsoft Corp., Okta Inc., Ping Identity Corp., Quest Software Inc., Salesforce Inc., SAP SE, SecureAuth Corp., Simeio Solutions LLC, Zoho Corp. Pvt. Ltd., Zuora Inc., ASSA ABLOY AB, Broadcom Inc., and Oracle Corp..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Large enterprises, Government organizations, and SMEs), Deployment (On-premises and Cloud-based), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Avatier Corp., CyberArk Software Ltd., Dell Technologies Inc., EmpowerID Inc., ForgeRock Inc., FusionAuth, International Business Machines Corp., Microsoft Corp., Okta Inc., Ping Identity Corp., Quest Software Inc., Salesforce Inc., SAP SE, SecureAuth Corp., Simeio Solutions LLC, Zoho Corp. Pvt. Ltd., Zuora Inc., ASSA ABLOY AB, Broadcom Inc., and Oracle Corp.

Key Market Trends Fueling Growth

Identity and Access Management (IAM) is a crucial business area focusing on managing digital identities and controlling access to systems and data. Trends in IAM include AI for identity analytics, automation, and policy enforcement. Cloud technologies and digital platforms are driving the deployment of IAM solutions, with options for on-premise, cloud, or hybrid deployment. IAM solutions help manage access privileges, user verification, and biometric solutions for smartphones. IAM is essential for preventing data breaches and digital identity fraud in various industries like SMEs, Energy, oil & gas, Telecom & IT, Healthcare, Public sector & utilities, and Manufacturing. IAM contracts often include components such as directory services, multifactor authentication, provisioning, password management, single sign-on, and production costs. Connectivity, identity modifications, and prerogatives are also managed through IAM. Capital technology investments include installation costs for IAM solutions and cloud-based IAM services. Internet services are integral for IAM, with WAN and cloud computing enabling seamless access. Policy violations and inactive accounts are key areas of focus for IAM. 

Organizations are embracing the use of mobile devices in the workplace, allowing employees to work remotely and access organizational data and resources. The Bring Your Own Device (BYOD) trend is gaining popularity among businesses, enabling a significant increase in productivity and efficiency. Small and medium enterprises (SMEs) are particularly adopting this approach, as employees can use their personal laptops, smartphones, and tablets for professional tasks. This shift to mobile devices as primary tools in the workplace is a response to the growing need for flexibility and connectivity in today’s business environment. The use of personal devices in the workplace is becoming increasingly common, and IT departments are providing necessary support to ensure secure access to corporate networks and data. 

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Market Challenges

•         Identity and Access Management (IAM) is a crucial business function that helps organizations manage digital identities and control access to their systems and applications. However, implementing an IAM solution comes with several challenges. Artificial intelligence (AI) and automation are transforming IAM, but deployment, especially in cloud technologies and digital platforms, can be complex. Inactive accounts and policy violations pose security risks, leading to production costs and potential data breaches from digital identity fraud. Access privileges must be managed carefully to prevent unauthorized access, and user verification is essential for securing prerogatives. IAM contracts, installation costs, and connectivity are key considerations when choosing an IAM solution. Biometric solutions and smartphones offer convenient user verification methods. SMEs in sectors like Energy, oil & gas, Telecom & IT, Healthcare, Public sector & utilities, and Manufacturing face unique IAM challenges. IAM components include directory services, multifactor authentication, provisioning, password management, single sign-on, and on-premise, cloud, or hybrid deployment. IAM solutions must address challenges like Wide-Area Network (WAN) connectivity, cloud computing, and capital technology investments.

•         Open-source Identity and Access Management (IAM) solutions are gaining popularity, particularly among small-scale enterprises in developing economies like India and China. These solutions offer less upfront expense and more flexibility compared to on-premises and cloud-based IAM alternatives. With open-source IAM solutions, businesses can download and run software on all platforms, making it an affordable option for those with limited budgets. For instance, Soffid, a provider of free and fully available open-source software, offers a comprehensive Single Sign-On (SSO) and Identity and Access Management (IAM) solution for administrators. This solution allows businesses to securely manage user identities and access to applications, ensuring data security while keeping costs low.

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Segment Overview 

This identity and access management market report extensively covers market segmentation by

End-user 1.1 Large enterprises1.2 Government organizations1.3 SMEsDeployment 2.1 On-premises2.2 Cloud-basedGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Large enterprises-  Large enterprises are expected to boost the Identity and Access Management (IAM) market growth due to its benefits, including performance, affordability, security, enterprise-class scalability, and easy management of sensitive information. IAM solutions enable large enterprises to effectively manage a vast number of identities within and outside their organization, mitigate cyber risks, and ensure end-to-end supply chain visibility. The increasing adoption of Bring Your Own Device (BYOD) policies in large enterprises, with around two-fifths of employees using their devices for work, necessitates the implementation of IAM solutions to secure corporate data from unauthorized access. Furthermore, large enterprises with intricate IT environments require IAM vendors to manage access requirements for both on-premises and cloud-based applications. Procurement services, such as order management, content sourcing, and spot purchase management from IBM, and spend analysis, category management, strategic sourcing, and tail spend management from GEP, offer convenience and help large enterprises improve efficiency, assess risks, and coordinate data points in their process networks. These factors collectively contribute to the increasing adoption of IAM and procurement outsourcing services among large enterprises, driving the growth of the market.

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Research Analysis

The Identity and Access Management (IAM) market is experiencing significant growth due to the increasing importance of securing digital identities in the era of cloud-based services and remote work. Cloud-based IAM services offer flexibility, scalability, and cost savings, making them a popular choice for businesses. However, they also introduce new challenges, such as multifactor authentication to enhance security, digital identity fraud, and data breaches. IAM solutions address these concerns by providing user verification, identity modifications, biometric solutions, single sign-on, password management, provisioning, access privileges, and inactive account management. Additionally, IAM solutions offer policy violations detection, audit, compliance & governance, regulatory compliance management, identity analytics, and digital platform integration. Automation, production costs, and installation costs are also significant factors in the IAM market.

Market Research Overview

The Identity and Access Management (IAM) market is experiencing significant growth due to the increasing adoption of Artificial Intelligence (AI) technologies, Cloud technologies, and Digital platforms. Deployment options include on-premise, cloud, and hybrid, with cloud-based IAM services gaining popularity for their cost-effectiveness and ease of use. IAM solutions automate Identity analytics to detect inactive accounts, policy violations, and access privileges, reducing production costs. Connectivity and user verification are crucial components, with biometric solutions and smartphone authentication enhancing security. IAM contracts are essential for organizations, with Capital technology leading the way in IAM services. SMEs, Energy, oil & gas, Telecom & IT, Healthcare, Public sector & utilities, Manufacturing, and other industries are investing in IAM solutions to mitigate data breaches and digital identity fraud. Multifactor authentication, provisioning, password management, Single sign-on, and Directory services are key components of IAM solutions. Installation costs vary depending on the deployment option and the size of the organization.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userLarge EnterprisesGovernment OrganizationsSMEsDeploymentOn-premisesCloud-basedGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Blue Owl Capital Expands Tennis Player Sponsorship to All Grand Slam Tournaments in 2025

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Blue Owl to place logo patches on dozens of athletes competing across the Australian Open,
French Open, Wimbledon, and US Open

Jordan Thompson named as Blue Owl’s dedicated athlete ambassador for the Australian Open

NEW YORK, Jan. 12, 2025 /PRNewswire/ — Blue Owl Capital Inc. (“Blue Owl”) (NYSE: OWL), a leading alternative asset manager, announced today a marquee sponsorship agreement to expand their presence at all Grand Slam tournaments in 2025 and become the exclusive financial services partner for professional tennis’ Player Patch Program.

Blue Owl’s logo will be featured on the shirt of select players competing across men’s singles, women’s singles, mixed doubles, men’s doubles and women’s doubles competitions at this year’s Australian Open, French Open, Wimbledon, and US Open tournaments. In addition to Blue Owl’s presence on the courts, the firm will be featured in iconic Melbourne transit hubs, social media and digital media during the Australian Open in an effort to raise brand awareness within the country and the broader APAC market.

Blue Owl Chief Marketing Officer Suzanne Escousse said, “Just as Blue Owl is redefining alternative investing, we are supporting established and emerging professional players who are redefining the game of tennis. Tennis is a truly worldwide sport requiring peak performance in critical, high-pressure moments. This is the same ethos that underpins Blue Owl and allows us to focus on delivering results for our international client base. Following the success of our involvement with the Patch Program at the 2024 US Open, and given Blue Owl’s established presence within the country, Australia is the perfect place to kick off our presence across Grand Slam tournaments.”

Blue Owl has also partnered with Australian tennis professional Jordan Thompson, who will serve as the firm’s Athlete Ambassador at the 2025 Australian Open – January 12-26 in Melbourne. Most recently, Thompson won the men’s doubles at the 2024 US Open, where he was wearing a Blue Owl patch, and was a men’s doubles finalist at Wimbledon in 2024. He has also registered victories over several top-10-ranked opponents in singles competitions and previously represented Australia at the Olympics and the Davis Cup. Thompson will be one of several competitors wearing Blue Owl’s logo throughout the tournament.

Jordan Thompson said: “Blue Owl is focused on delivering excellence for its clients, which makes it a great fit for a partnership with professional tennis players. Support from firms like Blue Owl is tremendously beneficial for players who are preparing for career-defining events, especially the four Grand Slams. Our shared core values, including striving for success in every step of our journeys, whether that be in the financial services industry or competing as a professional athlete, is a perfect match. Alongside my coaches, my doubles teammate(s) and tennis fans, Blue Owl will play a key role for me here in Melbourne at the 2025 Australian Open.”

About Blue Owl

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives.

With $235 billion in assets under management as of September 30, 2024, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Estate. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,050 experienced professionals, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com.

Media Contact

Nick Theccanat
Principal, Corporate Communications & Government Affairs
Nick.Theccanat@blueowl.com

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SOURCE Blue Owl Capital

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Wayfair and Google Cloud Announce Expanded Partnership to Transform Online Retail with Gemini

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With Google’s advanced Gemini models and Google Workspace, Wayfair is now able to enhance product catalog, employee productivity, and customer experience

SUNNYVALE, Calif., Jan. 12, 2025 /PRNewswire/ — Wayfair and Google Cloud today announced an expanded partnership to significantly enhance the online retailer’s product catalog with Google’s advanced Gemini models on Vertex AI and to improve employee collaboration by deploying Google Workspace to its thousands of employees worldwide. By using Google’s AI technologies, Wayfair has already seen improvements in workforce efficiency and operational cost savings.

“At Wayfair, we believe gen AI is the key to unlocking the next generation of retail experiences,” said Fiona Tan, Chief Technology Officer at Wayfair. “With Google Cloud, we’ve been able to efficiently scale and enrich our product catalogs, enabling us to support a more seamless and engaging shopping experience for our customers.”

Gemini on Vertex AI for Automated Catalog Enrichment

In the fast-paced world of e-commerce, surfacing the right products at the right time is crucial. Wayfair is already seeing results from its use of Gemini on Google Cloud, including:

Faster Time-to-Market: Instead of manually tagging each new product across its 30 million product portfolio, Wayfair is using Gemini on Google Cloud to automatically categorize products, reducing the time needed to curate new and update existing product listings by 67%.Significant Cost Savings: By removing the tedious process of manually tagging attributes like color and style, Wayfair estimates it will drive hundreds of thousands in cost savings per year.Better Listing Quality: Gemini’s ability to analyze images opened up new possibilities for Wayfair, such as automatically catching errors in product dimensions listed in the catalog, leading to better customer satisfaction.Improved Customer Experience: Increasing the accuracy of product attributes like color and subject, and improving the coverage of these attribute tags in the catalog, improved conversion rates when customers use these filters by ~2%.More Responsible Content Management: With Gemini, Wayfair now has a scalable, AI-augmented process for identifying and flagging inappropriate materials.

Gemini for Workspace to Enhance Employee Productivity

In addition to catalog enrichment, Wayfair is also leveraging Gemini for Google Workspace to improve the productivity of employees and create better experiences for them. Wayfair has had success using Gemini in Gmail, Google Docs, and more to help employees streamline and collaborate on tasks like drafting and responding to emails, summarizing and proofreading documents, building presentation templates, and more. Wayfair is also finding success using Gems, which are customized versions of Gemini to help with tasks or get deep expertise in new areas. With Gemini for Workspace and Gems, Wayfair has seen a boost to employee productivity, enhanced collaboration, and improvements in creativity across the organization.

“Wayfair is redefining what’s possible in retail with Google Cloud’s generative AI,” said Matt Renner, President, Global Revenue at Google Cloud. “By harnessing the power of Gemini and Google Workspace, Wayfair is not only automating complex tasks and boosting employee collaboration, but also creating more personalized and engaging experiences for every shopper. This is a prime example of how AI can transform businesses and deliver tangible benefits to customers and employees.”

About Google Cloud

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

About Google Workspace

Google Workspace is a suite of productivity apps, including Gmail, Drive, Calendar, Docs, Meet, Vids, and more, that are trusted by more than 3 billion users and over 10 million paying customers. Google Workspace helps people and teams do their best work across any device, from anywhere. AI has been used in Google Workspace for years to improve grammar, efficiency, security, and more with features like Smart Reply, Smart Compose, and malware and phishing protection in Gmail. Now, Gemini for Google Workspace brings AI into the entire suite.

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SOURCE Google Cloud

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MaryRuth’s Celebrates TikTok Shop Super Brand Day With Exclusive Offers and Viral Favorites

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LOS ANGELES, Jan. 12, 2025 /PRNewswire/ — MaryRuth’s, the trusted leader in liquid vitamins and wellness products, is thrilled to announce its participation in TikTok Shop’s Super Brand Day from January 12 to 18, 2025. For this exclusive event, MaryRuth’s is celebrating with up to 40% off shopwide and exclusive multi-pack bundles of their top-selling products including viral favorites.

MaryRuth’s Liquid Morning Multivitamin + Hair Growth became a social media sensation in 2024, with over 369,000 bottles sold and 18,000 5-star reviews from customers who rave about its convenience, taste, and powerful benefits for health and hair growth. With these exclusive deals on TikTok Shop, MaryRuth’s aims to make its most-loved products even more accessible to its community to kick off healthy habits in 2025.

“We are so thrilled to be part of TikTok Shop’s Super Brand Day,” said MaryRuth Ghiyam, Founder and CEO of MaryRuth’s. “Our mission has always been to help people feel their best with high-quality, delicious, easy-to-use wellness products, and this event allows us to reach even more people with great deals on the products they love.”

Customers can take advantage of up to 40% off all products on MaryRuth’s TikTok Shop and shop specially curated bundles, including multi-packs of the Liquid Morning Multivitamin + Hair Growth. Designed to support overall health as well as hair thickness, hair growth, and skin health, this multivitamin has become a must-have for many health-conscious individuals.

MaryRuth’s will also showcase engaging TikTok content to celebrate this partnership, including product demonstrations, customer testimonials, and exclusive offers for TikTok users.

Mark your calendars for January 12-18, 2025, and join MaryRuth’s in celebrating TikTok Shop Super Brand Day. Don’t miss this opportunity to shop viral favorites and stock up to support your wellness for the new year and beyond!

About MaryRuth’s
MaryRuth was inspired to help empower others to take wellness into their own hands after seeing how health issues personally impacted her loved ones. As a health educator, nutritional consultant, culinary chef, and mom to 4 children, MaryRuth was driven to formulate a delicious, easy-to-take multivitamin with quality ingredients for her clients and family. This led to the creation of what is now America’s #1 best-selling liquid multivitamin. Through our growing product line, we aim to continue what was MaryRuth’s original mission: helping you to create small, healthy habits to move forward every day.

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