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Green Data Center (GDC) Market to grow by USD 202.4 Billion from 2024-2028, driven by rising electricity costs and AI redefining the market landscape – Technavio

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NEW YORK, Dec. 5, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global green data center (GDC) market size is estimated to grow by USD 202.4 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 27.17% during the forecast period. Increase in electricity consumption and cost is driving market growth, with a trend towards increased use of dcim and automation. However, cost of building green data center poses a challenge. Key market players include ABB Ltd., Carrier Global Corp., Cisco Systems Inc., CommScope Holding Co. Inc., Dell Technologies Inc., Delta Electronics Inc., Eaton Corp. Plc, Fujitsu Ltd., Green Revolution Cooling Inc., Hewlett Packard Enterprise Co., Huawei Technologies Co. Ltd., International Business Machines Corp., Modine Manufacturing Co., Panduit Corp., Rittal GmbH and Co. KG, Schneider Electric SE, Siemens AG, STULZ GmbH, Sunbird Inc., and Vertiv Holdings Co..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Component (IT infrastructure, Power solutions, General construction, Cooling solutions, and Monitoring and management), End-user (BFSI, Energy, IT and telecom, and Others), and Geography (Europe, North America, APAC, South America, and Middle East and Africa)

Region Covered

Europe, North America, APAC, South America, and Middle East and Africa

Key companies profiled

ABB Ltd., Carrier Global Corp., Cisco Systems Inc., CommScope Holding Co. Inc., Dell Technologies Inc., Delta Electronics Inc., Eaton Corp. Plc, Fujitsu Ltd., Green Revolution Cooling Inc., Hewlett Packard Enterprise Co., Huawei Technologies Co. Ltd., International Business Machines Corp., Modine Manufacturing Co., Panduit Corp., Rittal GmbH and Co. KG, Schneider Electric SE, Siemens AG, STULZ GmbH, Sunbird Inc., and Vertiv Holdings Co.

Key Market Trends Fueling Growth

The Green Data Center (GDC) market is thriving as businesses prioritize energy efficiency and environmental stewardship. GDCs use energy-efficient components like Uninterruptible Power Supply (UPS) and cooling systems in ECO mode or Active Standby. AI and ML enable predictive modeling and thermal optimization, while Eco-friendly solutions include renewable energy integration and hardware innovations. Media and entertainment, OTT platforms, and large data centers drive CapEx in GDCs. Cloud computing’s green initiatives offer energy-efficient data processing and storage. Digital transformation, environmental regulations, and tax benefits push corporations towards net carbon neutrality. Renewable energy sources like solar panels, wind turbines, and hydroelectric plants power GDCs. Virtualization, intelligent cooling systems, and power management reduce carbon footprint. Consultation services and monitoring systems help businesses navigate this transition. Large enterprises embrace CSR, risk management, and 5G technology. Big data analytics, IoT, healthcare, e-commerce, and colocation providers join the movement towards energy-efficient solutions. Greenhouse gas emissions are minimized through resource management and power systems. Networking systems and colocation data centers adopt renewable energy integration and modular infrastructure. Environmental laws mandate carbon emissions reduction, driving the demand for green data center solutions.

Data Center Infrastructure Management (DCIM) software is a crucial tool for managing modern data center facilities. This software enables remote monitoring of various aspects of the data center, including temperature, humidity, and power consumption. Vendors in the Green Data Center (GDC) market offer advanced DCIM systems, which come with higher Capital Expenditure (CAPEX) compared to traditional systems. The importance of energy efficiency and reducing carbon emissions has made DCIM a necessary investment for data center operators. Colocation data center providers are particularly focusing on integrating advanced DCIM systems to effectively manage their facilities and ensure optimal energy usage.

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Market Challenges

Green Data Centers (GDCs) are essential for businesses seeking energy-efficient and eco-friendly solutions for their data processing and storage needs. GDCs use energy-efficient components like Uninterruptible Power Supplies (UPS) and cooling systems in ECO mode or Active Standby to minimize energy consumption. AI and ML enable predictive modeling and thermal optimization for power efficiency. Media and entertainment, OTT platforms, and large data centers require significant capital expenditure, making GDCs a priority for businesses. Green initiatives, such as renewable energy integration and carbon footprint reduction, are crucial for Corporate Social Responsibility and risk management. Cloud computing, digital transformation, and IoT also benefit from GDCs’ energy efficiency. Consultation services and monitoring systems help businesses navigate environmental regulations and tax benefits. Hardware and software innovations, like server virtualization, intelligent cooling systems, and power management, reduce carbon emissions and improve resource management. Renewable energy sources like solar panels, wind turbines, and hydroelectric plants power GDCs, contributing to net carbon neutrality. Colocation providers offer modular infrastructure and cooling technologies to accommodate various industries, including healthcare, e-commerce, and 5G technology. GDCs are essential for businesses aiming to reduce their carbon footprint, comply with environmental laws, and adopt sustainable practices. By integrating renewable energy and optimizing power systems and networking, businesses can save costs and enhance their environmental stewardship.Leading organizations in the Americas, including Facebook, Microsoft, Google, Intel, and Apple, have established data centers that utilize renewable energy sources. Current data centers in the US consume vast amounts of electricity, emitting millions of tons of carbon annually. Building a data center facility can cost up to 25% of an organization’s IT budget, including IT equipment. The business requirement for data usage is growing yearly, leading to an 8%-10% increase in servers installed. Renewable energy adoption in data centers is crucial to reduce environmental impact and manage escalating costs.

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Segment Overview

This green data center (gdc) market report extensively covers market segmentation by

Component1.1 IT infrastructure1.2 Power solutions1.3 General construction1.4 Cooling solutions1.5 Monitoring and managementEnd-user2.1 BFSI2.2 Energy2.3 IT and telecom2.4 OthersGeography3.1 Europe3.2 North America3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 IT infrastructure- The digital transformation of businesses is driving the adoption of cloud services among small and medium enterprises (SMEs), with 90% expected to operate through cloud storage by 2025. Cloud computing requires substantial computational power but offers flexible, scalable, and efficient business operations. This has led to an increase in data center construction worldwide. Virtualization, a key enabler, has increased IT infrastructure usage in data centers while reducing energy consumption. For instance, Supermicro’s MicroBlade systems helped Fortune 100 companies achieve energy efficiency of around 90%. Data center consolidation projects have also reduced server usage, while Open Compute Projects optimize infrastructure for workload and energy consumption. Techniques like direct-to-chip cooling and liquid-immersion cooling have significantly reduced cooling needs. In storage, replacing HDDs with SSDs and virtual networking applications have lowered power consumption. Vendors like Dell, HPE, Cisco, Huawei, Lenovo, and IBM offer energy-efficient, density-optimized infrastructures. Innovations in energy-efficient IT infrastructure will continue to fuel the growth of the global green data center market during the forecast period.

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Research Analysis

Green Data Centers (GDCs) are advanced computing facilities designed to minimize energy consumption and reduce carbon footprint. They utilize energy-efficient components such as Uninterruptible Power Supplies (UPS) and cooling systems in ECO mode or Active Standby, which save energy by optimizing power usage. Machine Learning and Artificial Intelligence are integrated for cooling power management, enhancing energy efficiency. GDCs comply with Environmental Regulations and offer tax benefits for net carbon neutrality. Renewable Energy integration is a key feature, making GDCs eco-friendly and reducing carbon emissions. Digital Services, IoT, Healthcare, E-commerce, and various industries benefit from GDCs’ energy-efficient solutions. Cooling Technologies and Renewable Energy are integral to GDC infrastructure, with modular designs allowing for scalability and flexibility. The integration of digital transformation and carbon footprint reduction is essential for businesses aiming for a sustainable future.

Market Research Overview

The Green Data Center (GDC) market is witnessing significant growth due to the increasing demand for energy-efficient components in data centers. GDCs utilize Uninterruptible Power Supply (UPS) systems, cooling systems with ECO mode, Active Standby, and Economy mode for power efficiency. Artificial Intelligence (AI) and Machine Learning (ML) are used for predictive modeling and thermal optimization. Energy efficiency is a top priority with the integration of renewable energy sources like Solar Panels, Wind Turbines, and Hydroelectric Plants. Large data centers in media and entertainment, OTT platforms, and content delivery require green initiatives for Capital Expenditure reduction and Net Carbon Neutrality. Greenhouse Gas Emissions are minimized through hardware and software innovations, virtualization, and intelligent cooling systems. Consultation services, monitoring systems, and colocation providers offer eco-friendly solutions for large enterprises focusing on Corporate Social Responsibility, Risk Management, and Digital Transformation. Environmental Regulations and tax benefits drive the adoption of GDCs in various industries, including 5G Technology, Big Data Analytics, Healthcare, E-commerce, and IoT. Renewable Energy Integration, Modular Infrastructure, and Power Management are essential components of GDCs, reducing Carbon Emissions and adhering to Environmental Laws.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ComponentIT InfrastructurePower SolutionsGeneral ConstructionCooling SolutionsMonitoring And ManagementEnd-userBFSIEnergyIT And TelecomOthersGeographyEuropeNorth AmericaAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Lexmark Showcases New Printers and Technology Solutions for Retailers at NRF 2025

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NEW YORK, Jan. 12, 2025 /PRNewswire/ — Lexmark, a global imaging and IoT solutions leader, will showcase its cutting-edge, retail-ready printers and solutions at NRF 2025, Retail’s Big Show and Expo, Jan. 12 to 14, at the Jacob K. Javits Center in New York. The Lexmark showcase will be in booth #6321.

“Lexmark kicks off the year with a bang by showcasing our latest 9-Series family of A3 printers and MFPs at NRF for the first time,” said Tim Speller, Lexmark’s head of retail and manufacturing. “These sophisticated devices will usher in a new era of opportunity for retailers to maximize operational efficiency while increasing sales.”

Here’s what will be on display in Lexmark booth #6321:

New Lexmark 9-Series printers and MFPs are designed for challenging retail environments

Built by evolving Lexmark’s renowned A4 technology, the 9-Series delivers versatility, simplicity and sustainability. These solutions are easy to use and manage – perfect for any retail salesfloor or back office.

Key highlights of 9-Series:

Versatile and easy to use. The 9-Series offers a broad range of media size support (A6 to SRA3), high-volume duty cycles, a common set of modular paper-handling options, finishing capabilities and professional color features including PANTONE® calibration.Simple and easy to manage. The 9-Series’ intuitive interface streamlines workflows by providing simple instructions and prompts. For routine maintenance, toner cartridges can be replaced with one hand, easily understood visual cues are displayed, and serviceable areas are easy to access and identify.Sustainable and easy to feel good about. The 9-Series’ total post-consumer recycled (PCR) content is 56% by weight for all base-model MFPs and 73% by weight for the line’s base-model printer, based on IEEE calculation procedures. *Built to last. The 9-Series is designed and built to last seven years or more. Having few components helps reduce the likelihood of technical failure while also minimizing the service time required for repairs and maintenance. Experienced technicians can perform most common service actions, even highly complex tasks, in less than 15 minutes, according to Lexmark testing.

Lexmark Engagement Automation Platform (LEAP) helps retailers drive sales and foot traffic with hyper-local social media ads

LEAP automates one-to-one promotions that drive footfall to local stores. Store leaders can trigger hyper-personalized sale posts and boost ads based on individual store inventory conditions through loyalty program apps and social media platforms like Facebook and Instagram. With advanced analytics and reporting capabilities, LEAP provides the insights needed to measure success and make data-driven decisions.

Key highlights of LEAP:

Engagement: To engage shoppers, center promotions around customer buying patterns with an engagement automation platform that posts localized content – such as store-specific offers, events and locally grown produce initiatives.

Automation: Schedule and manage automatic localization and delivery of corporate promotional messaging with an engagement automation platform to reach consumers through social media with hyper-local content around each store or audience region.

Loyalty: Attract local customers with an engagement automation platform that sends store- and corporate-initiated offers to geo-fenced social media apps like Facebook and Instagram and loyalty program applications.

Supporting resources

Learn more about Lexmark’s booth at NRF 2025.

Read Lexmark’s NRF blog.

Schedule a booth meeting with our retail experts during NRF 2025.

Get more details about the Lexmark 9-Series.

Get more details about the Lexmark Engagement Automation Platform (LEAP).

Watch a video about LEAP.

Get the details on NRF 2025.

Follow us on LinkedIn for live NRF updates.

About Lexmark

Lexmark creates cloud-enabled imaging and IoT technologies that help customers worldwide quickly realize business outcomes. Through a powerful combination of proven technologies and deep industry expertise, Lexmark accelerates business transformation, turning information into insights, data into decisions, and analytics into action.

Lexmark and the Lexmark logo are trademarks of Lexmark International, Inc., registered in the United States and/or other countries. All other trademarks are property of their respective owners.

* PCR content measured in accordance with IEEE Std 1680.2a™ – 2017 Standard for Environmental Assessment of Imaging Equipment – Amendment 1 — which is the standard used by EPEAT.

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SOURCE Lexmark

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Pricer and Focal Systems Announce Strategic Collaboration to Drive the Next Step in Physical Store Digitalization

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Pricer, a global leader in digital shelf-edge solutions, and Focal Systems, a leader in shelf-edge AI, today announced a strategic collaboration to accelerate the digitization and optimization of the physical store for retailers worldwide.

STOCKHOLM, Jan. 12, 2025 /PRNewswire/ — This collaboration brings together Pricer’s innovations in dynamic pricing and shelf-edge communication with Focal Systems’ advanced computer vision and product availability solutions to maximize shopper satisfaction while optimizing retail operations.

As a pioneer in enabling dynamic pricing and digitizing shelf-edge shopper communication, Pricer has led the first step of the retail digitalization journey. Focal Systems has pioneered the application of computer vision to digitizing what products are available on-shelf or not in near real-time. Together, Pricer and Focal Systems will empower retailers to improve labor efficiency, reduce out-of-stocks, increase sales, and enhance shopper satisfaction like never before.

Enhancing the Shelf Edge Through Collaboration

By integrating Focal Systems’ AI-powered shelf vision cameras with Pricer’s leading electronic shelf label (ESL) platform, retailers will benefit from:

Real-Time Shelf Insights: Automated detection and alerting of out-of-stock or low items powering rapid replenishment and increased shopper satisfactionDynamic Task Automation: Streamlined workflows and prioritized tasks to improve operational efficiency for store staff.Patented Innovation: Camera-based out of stock detection and communication, flashing ESLs, alternate location communication.Seamless Integration: Standardized API connections that deliver out-of-the-box value, offering synchronized ESL flashes, messaging updates, and shelf-edge intelligence.

Together, Pricer and Focal Systems demonstrate that the combined offerings deliver measurable value for the retailers by enabling a fully digitalized shelf-edge ecosystem.

Strategic Collaboration for the Future of Retail

“We are proud to combine our leadership in ESL technology with Focal Systems’ AI-powered shelf vision,” said Chris Chalkitis, CDO at Pricer. “Both companies share a belief in the digitalization of the physical store. Pricer has been a pioneer in dynamic pricing and shelf-edge communication. With Focal Systems, we take the next step, digitizing what’s on the shelf – and what’s not – to drive greater efficiency and performance for retailers.”

Focal Systems’ AI technology transforms retail operations through real-time shelf monitoring and replenishment task optimization.

“Partnering with Pricer, a global leader with groundbreaking ESL technology and innovation, creates tremendous value for retailers,” said Kevin H. Johnson, CEO at Focal Systems. “Together, we deliver an integrated, data-driven solution that reduces operational complexity, automates workflows, and enhances the in-store experience. We look forward to demonstrating this powerful collaboration to retailers and their customers.”

Showcasing the Future at NRF 2025

The collaboration will officially debut at the National Retail Federation (NRF) Big Show in January 2025, where Pricer and Focal Systems will showcase the integrated solution at Pricer’s booth. This marks the beginning of an exciting journey to redefine the shelf edge and set new standards for retail innovation.

For further information, please contact:
Chris Chalkitis, Chief Digital Officer, +46 70 4849812
Finn Wikander, Chief Product Officer, +46 705 233077
info@pricer.com

About Pricer

Pricer is a leading global provider of digital shelf-edge solutions, helping retailers optimize pricing, improve operational efficiency, and enhance the customer experience. With patented innovations like camera-based product identification by ESL, Pricer continues to set the standard for dynamic, intelligent shelf-edge solutions. For more information, visit www.pricer.com.

About Focal Systems

Focal Systems is a leading provider of AI-powered computer vision solutions, helping retailers automate operations and optimize product availability through real-time shelf monitoring. Its advanced technology delivers actionable insights that drive efficiency and profitability. For more information, visit www.focal.systems.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/pricer/r/pricer-and-focal-systems-announce-strategic-collaboration-to-drive-the-next-step-in-physical-store-d,c4090287

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Blue Owl Capital Expands Tennis Player Sponsorship to All Grand Slam Tournaments in 2025

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Blue Owl to place logo patches on dozens of athletes competing across the Australian Open,
French Open, Wimbledon, and US Open

Jordan Thompson named as Blue Owl’s dedicated athlete ambassador for the Australian Open

NEW YORK, Jan. 12, 2025 /PRNewswire/ — Blue Owl Capital Inc. (“Blue Owl”) (NYSE: OWL), a leading alternative asset manager, announced today a marquee sponsorship agreement to expand their presence at all Grand Slam tournaments in 2025 and become the exclusive financial services partner for professional tennis’ Player Patch Program.

Blue Owl’s logo will be featured on the shirt of select players competing across men’s singles, women’s singles, mixed doubles, men’s doubles and women’s doubles competitions at this year’s Australian Open, French Open, Wimbledon, and US Open tournaments. In addition to Blue Owl’s presence on the courts, the firm will be featured in iconic Melbourne transit hubs, social media and digital media during the Australian Open in an effort to raise brand awareness within the country and the broader APAC market.

Blue Owl Chief Marketing Officer Suzanne Escousse said, “Just as Blue Owl is redefining alternative investing, we are supporting established and emerging professional players who are redefining the game of tennis. Tennis is a truly worldwide sport requiring peak performance in critical, high-pressure moments. This is the same ethos that underpins Blue Owl and allows us to focus on delivering results for our international client base. Following the success of our involvement with the Patch Program at the 2024 US Open, and given Blue Owl’s established presence within the country, Australia is the perfect place to kick off our presence across Grand Slam tournaments.”

Blue Owl has also partnered with Australian tennis professional Jordan Thompson, who will serve as the firm’s Athlete Ambassador at the 2025 Australian Open – January 12-26 in Melbourne. Most recently, Thompson won the men’s doubles at the 2024 US Open, where he was wearing a Blue Owl patch, and was a men’s doubles finalist at Wimbledon in 2024. He has also registered victories over several top-10-ranked opponents in singles competitions and previously represented Australia at the Olympics and the Davis Cup. Thompson will be one of several competitors wearing Blue Owl’s logo throughout the tournament.

Jordan Thompson said: “Blue Owl is focused on delivering excellence for its clients, which makes it a great fit for a partnership with professional tennis players. Support from firms like Blue Owl is tremendously beneficial for players who are preparing for career-defining events, especially the four Grand Slams. Our shared core values, including striving for success in every step of our journeys, whether that be in the financial services industry or competing as a professional athlete, is a perfect match. Alongside my coaches, my doubles teammate(s) and tennis fans, Blue Owl will play a key role for me here in Melbourne at the 2025 Australian Open.”

About Blue Owl

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives.

With $235 billion in assets under management as of September 30, 2024, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Estate. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,050 experienced professionals, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com.

Media Contact

Nick Theccanat
Principal, Corporate Communications & Government Affairs
Nick.Theccanat@blueowl.com

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