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How Google’s Chrome Sale Could Impact Marketers: Anti-PR Strategies to Protect Brands

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The potential sale of Google Chrome marks a critical turning point for marketers and brands in general. This disruption calls for a shift from reliance on traditional search dominance to a focus on authentic, trust-based communication. Anti-PR offers the strategic edge needed to navigate this new era—reshaping perceptions, engaging audiences, and reinforcing credibility.

TAMPA BAY, Fla.  , Dec. 3, 2024 /PRNewswire-PRWeb/ — Google’s Chrome, which holds a 65% share of the global browser market, may soon be up for sale due to a DOJ antitrust ruling. (1) With the number one engine processing over 90% of global searches, this potential breakup threatens to unravel the tightly integrated system marketers rely on for SEO, SEM, and data-driven insights. (2) As the digital ecosystem faces a seismic shift, brands must embrace disruption and adapt strategies. “The days of relying solely on Google are over,” stresses Karla Jo Helms (KJ), Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. “With the digital landscape fragmenting, companies must prioritize authenticity and trust; that’s what Anti-PR stands for.”

“Google’s potential breakup threatens the digital marketing landscape, forcing brands to rethink SEO, SEM, and content strategies. ‘The days of relying solely on Google are over,’ says Karla Jo Helms, emphasizing the need for authenticity and trust in a fragmented digital ecosystem.”

Impact on Marketers & Brands
As SEM continues to account for roughly 14% of total media spend, many brands depend heavily on Google’s ecosystem to drive traffic and lead. (3) A staggering 61% of marketers say generating traffic is their number one challenge, and nearly half of businesses credit organic search as their best source of ROI (4).

Google’s dominance in search engine marketing and its powerful role through Chrome has made it an essential tool for achieving success. That’s why its potential breakup disrupts the status quo, leaving many questioning if they need to revisit their strategies.

This adds to an already uncertain context: a recent survey suggests that marketing budgets dropped by 15% in 2024, and 24% of CMOs stated at the beginning of the year that their allocations were insufficient to execute their strategies. (5) With budgets tightening and a growing reliance on SEM for revenue generation, marketers need to find ways to do more with less.
“These ongoing changes force marketers to rethink everything—from paid search to content strategy. It’s not just about adapting to Google’s updates but preparing for a wider disruption,” Helms explains.

Search Engine Volume Projected to Drop by 25%
Regardless of what happens to Chrome, Gartner’s forecast of a 25% drop in search engine volume by 2026 signals a pivotal shift for digital marketing. (6) As organic and paid search continue to be vital channels for generating awareness and demand, this decline will force companies to update their entire approach.

“The importance of diversification in both advertising and communication strategies cannot be overstated,” Helms emphasizes. “With new competitors emerging and the growing emphasis on content quality, marketers will need to sharpen their approaches to ensure their content remains visible and relevant.”

Building Brand Reputation Through Anti-PR
The potential separation of Chrome from Google presents a unique challenge for marketers but also offers a valuable opportunity for those willing to learn how to control their narrative in an evolving media landscape. In this context, Anti-PR equips brands with the tools to reshape perceptions and maintain trust

Unlike traditional PR, which may crumble under such pressure, Anti-PR focuses on changing existing perceptions by addressing misconceptions with clear, data-driven stories. This helps brands not just survive but thrive through authenticity and disruption.

This approach doesn’t just complement marketing efforts—it supercharges them. By focusing on credibility and strategic storytelling, Anti-PR enhances marketing in ways that traditional approaches can’t match.

Anti-PR serves as the driving force behind your marketing campaign by:

Lowering Cost per Lead: Informed and engaged consumers are easier to convert. Anti-PR builds trust and awareness, reducing the time and resources needed to turn prospects into customers.Increasing Marketing ROI: Anti-PR penetrates the market with compelling stories and genuine value, amplifying your reach and impact.Augmenting Brand Value: Anti-PR fosters deep connections with audiences, enhancing your brand’s reputation and overall market value.Reshaping Public Perception: Anti-PR addresses misconceptions and positions your brand as a thought leader.Building Long-Term Engagement: Anti-PR doesn’t rely on short-term campaigns; it builds lasting relationships through active communication and a crisis management approach.Creating a Resilient Brand Reputation: In times of crisis or change —like the potential breakup of Google Chrome— Anti-PR provides stability.

In a post-Google-dominated ecosystem, where the rules are rewritten, JOTO PR’s Anti-PR approach emphasis on authenticity becomes more crucial than ever. “By integrating these strategies into your marketing efforts, you transform your brand’s presence. It’s not just about selling products—it’s about creating trust, loyalty, and a lasting impact,” concludes Helms.

About JOTO PR Disruptors™
Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth companies. The agency combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. Based in Tampa Bay, Florida, JOTO PR is globally recognized for its innovative Anti-PR services. More information is available at http://www.jotopr.com/.

About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.    
She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.    

References:
1.    Rijo, Luís. “Chrome Remains the Dominant Web Browser, Holding a Market Share of 65.158%.” PPC Land, 18 July 2024, ppc.land/chrome-remains-the-dominant-web-browser-holding-a-market-share-of-65-158/. Accessed 29 Nov. 2024.
2.    Rana, Uday. “Google May Have to Sell Chrome. Why the Impact Could Be “Seismic.”” Global News, 21 Nov. 2024, globalnews.ca/news/10882021/google-chrome-sale-impact/. Accessed 29 Nov. 2024.
3.    Adams, Peter. “Why Google’s Potential Chrome Sell-off Could Sow Fresh Marketing Disruption.” Marketing Dive, 22 Nov. 2024, http://www.marketingdive.com/news/google-chrome-sale-DOJ-antitrust-case-digital-marketing/733727/.
4.    Marino, Susie . “165 Powerful Digital Marketing Statistics for 2023.” WordStream, 2023, http://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics.
5.    Gartner. “Marketing Budgets 2023: A Comprehensive Guide for CMOs.” Gartner, 2023, http://www.gartner.com/en/marketing/topics/marketing-budget.
6.    Gartner. “Gartner Predicts Search Engine Volume Will Drop 25% by 2026, due to AI Chatbots and Other Virtual Agents.” Gartner, 14 Feb. 2024, http://www.gartner.com/en/newsroom/press-releases/2024-02-19-gartner-predicts-search-engine-volume-will-drop-25-percent-by-2026-due-to-ai-chatbots-and-other-virtual-agents.

Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4629
jotopr.com

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

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SOURCE JOTO PR™; JOTO PR™

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Dr. Gerard van Belle Appointed Director of Science at Lowell Observatory, Charting a Bold Future for Research

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Dr. van Belle to guide scientific exploration and foster innovation in the next era of astronomical research

FLAGSTAFF, Ariz., Jan. 10, 2025 /PRNewswire/ — Lowell Observatory is pleased to announce the appointment of Dr. Gerard van Belle as the new Director of Science. Van Belle, who has been an astronomer at the observatory since 2011, has been serving as the interim Director of Science.

In his new role, van Belle will lead a diverse team of astronomers and planetary scientists. He will spearhead the observatory’s new Science Vision, which focuses on advancing research capabilities and implementing cutting-edge technological improvements supporting Lowell’s leadership in astronomical research.

Under his leadership, the science department will continue to advance Lowell Observatory’s mission to pursue the study of astronomy, including the study of our solar system and its evolution, and to conduct pure research in astrophysical phenomena.

Van Belle’s own research focuses on fundamental stellar parameters, including the sizes, shapes, masses, distances, and temperatures of various types of stars. He is also renowned for his expertise in optical and near-infrared astronomical interferometry.

He earned his bachelor’s degree in physics from Whitman College in 1990, followed by a master’s degree from The Johns Hopkins University in 1993, and a Ph.D. in physics from the University of Wyoming in 1996.

Throughout his career, van Belle has been instrumental in the development and commissioning of major optical interferometers worldwide, including the Palomar Testbed Interferometer, the Keck Interferometer, and the Very Large Telescope Interferometer. His pioneering work in stellar surface imaging earned him the inaugural Edward Stone Award for Outstanding Research Publication at NASA’s Jet Propulsion Laboratory in 2002.

In 2011, van Belle joined Lowell Observatory’s science staff, where he applied high-resolution astronomical techniques to detect nearby exoplanets and map stellar surfaces. He served as the Director of the Navy Precision Optical Interferometer (NPOI) in Flagstaff, Arizona, from 2017 to 2018, and subsequently as its Chief Scientist until 2022.

Notably, van Belle was among the astronomers who voted against the definition of ‘planet’ advanced during the 2006 International Astronomical Union (IAU) conference in Prague, which relegated Pluto to being a ‘dwarf planet’ (which according to the IAU resolution is not a planet).

His extensive experience and dedication to advancing astronomical research make him a valuable leader for Lowell Observatory’s scientific endeavors.

“I am honored to take on this role at such a pivotal time for Lowell Observatory,” said van Belle. “Our Science Vision will guide us in exploring new frontiers in astronomy while strengthening our commitment to public engagement and education.”

Executive Director Dr. Amanda Bosh expressed her confidence in van Belle’s leadership: “Gerard’s extensive experience and dedication to our mission make him the ideal person to lead our scientific endeavors. I look forward to working closely with him as we embark on this exciting new chapter for Lowell Observatory.”

For more information about Lowell Observatory’s research and public programs, visit lowell.edu.

About Lowell Observatory
Founded in 1894, Lowell Observatory in Flagstaff, Arizona, is a renowned nonprofit research institution. It is the site of historic and groundbreaking discoveries, including the first evidence of the expanding universe and the discovery of Pluto. Today, Lowell’s astronomers utilize global ground-based and space telescopes, along with NASA spacecraft, for diverse astronomical and planetary science research. The observatory hosts more than 100,000 visitors annually for educational tours, presentations, and telescope viewing through a suite of world-class public telescopes.

View original content to download multimedia:https://www.prnewswire.com/news-releases/dr-gerard-van-belle-appointed-director-of-science-at-lowell-observatory-charting-a-bold-future-for-research-302348440.html

SOURCE Lowell Observatory

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ALTICE USA IS ABANDONING LOCAL SPORTS FANS AND IS KEEPING MSG NETWORKS AND ITS KNICKS, RANGERS, ISLANDERS AND DEVILS COVERAGE OFF THE AIR

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NEW YORK, Jan. 10, 2025 /PRNewswire/ — MSG Networks released the following statement about their dispute with Altice USA:

“Altice USA has pulled their last proposal and walked away from negotiations to bring MSG Networks back to its Optimum subscribers. They also just dropped WPIX Channel 11 in New York and other local stations around the country. If you have been waiting, like we have, for them to do right by their customers – don’t wait any longer. Now is the time to switch to Verizon Fios who has a special offer for Optimum subscribers. Meanwhile, Optimum has been charging their over 1 million customers for local sports programming they have not been receiving and EVERY subscriber should be credited at least $10 a month.

Verizon Fios is ready to take your business. If you are not in Verizon Fios area, you can get games through these other providers DirecTV, DirecTV Stream, Fubo and The Gotham Sports App. For more options on how to switch providers, visit www.keepMSG.com.”

About MSG Networks

MSG Networks, a pioneer in sports media, owns and operates two award-winning regional sports and entertainment networks (MSG and MSG Sportsnet) and MSG+, a direct-to-consumer and authenticated streaming offering (included in the Gotham Sports App), that serve the nation’s number one media market, the New York DMA, as well as other portions of New York, New Jersey, Connecticut and Pennsylvania. The networks feature a wide range of compelling sports content, including exclusive live local games and other programming of the New York Knicks, New York Rangers, New York Islanders, New Jersey Devils and Buffalo Sabres, as well as significant coverage of the New York Giants and Buffalo Bills. This content, in addition to a diverse array of other sporting events and critically acclaimed original programming, has established MSG Networks as the gold standard in regional sports. MSG Networks is part of the Sphere Entertainment Co. (NYSE: SPHR).

Contact:

Dan Schoenberg (dan.schoenberg@msg.com)

View original content to download multimedia:https://www.prnewswire.com/news-releases/altice-usa-is-abandoning-local-sports-fans-and-is-keeping-msg-networks-and-its-knicks-rangers-islanders-and-devils-coverage-off-the-air-302348428.html

SOURCE Sphere Entertainment Co.

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Infor Nexus Unveils NexTrace, its End-to-End Traceability Solution at NRF 2025

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Leveraging AI technology and a supplier-centric philosophy, the solution simplifies the data collection process, helping to promote accuracy and compliance

NEW YORK, Jan. 10, 2025 /PRNewswire/ — Infor Nexus™ , the single-instance supply chain network platform providing unparalleled visibility and collaboration, today announced NexTrace. This innovative solution is designed to improve customer transparency and provide a competitive advantage. With the EU Digital Product Passport (DPP) set to take effect in 2027, companies need to start preparing now by implementing traceability solutions. NexTrace can give customers a head start to meet regulatory requirements like the EU DPP and the Corporate Sustainability Due Diligence Directive (CSDDD). 

NexTrace provides end-to-end transparency by seamlessly tracking raw material through to finished products and beyond, ensuring full traceability throughout the entire supply chain journey. It integrates supplier ESG data and certificates for a holistic view of sustainability and compliance information. Leveraging AI technology and a supplier-centric philosophy, NexTrace simplifies the data collection process, ensuring accuracy and compliance.

“Last June, we launched Map and Trace, which empowers our customers to map their supply chains and collect documentation from multiple supplier tiers. Map and Trace provides evidence of chain of custody compliance with regulations such as the US UFLPA and the French AGEC law. With NexTrace, we’re taking this to the next level by proactively gathering full-scale item-level traceability from each tier of the supply chain. This will help our customers to not only meet upcoming regulations like the EU Digital Product Passport but also gain a competitive edge by providing comprehensive data on their products’ journey, composition, and sustainability,” said Brian Carelli, Infor VP, Sustainability and Partnerships. 

Meeting regulatory and consumer demands for product traceability requires collaboration across supply chain tiers. By connecting to Infor Nexus, companies gain a head start, leveraging an established ecosystem of over 94,000 brands, retailers, and suppliers already on the platform. Managing traceability and chain-of-custody data alongside existing supply chain processes on a unified platform accelerates progress, boosts efficiency, and reduces reliance on multiple systems. 

NexTrace Capability Highlights: 

Enables seamless lot and item-level tracing by tracking the movement of raw material lots and batches through their conversion into finished products Leverages AI to collect data from the multiple tiers of suppliers, while automatically associating transactions from one tier to the next, helping to reduce the burden on suppliers and increase data accuracy and tracing efficiency Allows suppliers to upload data from existing reports in one easy step, rather than necessitating manual data entry RFID scanning of serialized barcodes at source automatically links the multi-tier chain of custody data Integrates supplier ESG data and certificates with traceability information, providing a comprehensive view of sustainability and compliance throughout the supply chain Creates a digital link and visualization to share traceability and product information with consumers, enhancing transparency and trust throughout the supply chain Tracing data automatically updates the network graph creating linkages between products and materials providing a higher fidelity map of your supply chain network 

“Vendors will be eager to tout their Digital Product Passport solutions at NRF, but their focus is often on flashy features, rather than the minutiae of how to feed such data-hungry systems. At NRF, we look forward to demonstrating how trace data is built and how to scale a system of this magnitude,” said Carelli. 

To learn more about building a more responsible supply chain, visit https://www.infor.com/solutions/scm/infor-nexus/sustainability

About Infor Nexus 

Infor Nexus™ is the leading global supply chain platform. Infor Nexus connects a network of over 94,000 brands, retailers, manufacturers, suppliers, logistics providers and banks on single-instance network platform to seamlessly orchestrate global supply chain processes from source through to delivery and payment. Companies streamline their operations to eliminate inefficiencies and waste while gaining data-driven insights and optimizing the flow of capital for improved agility, resilience, and sustainability. Visit www.infor.com/solutions/scm/infor-nexus

Media Contact: 
Alexandria Truby 
Senior Public Relations Specialist, Infor 
Alexandria.Truby@infor.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/infor-nexus-unveils-nextrace-its-end-to-end-traceability-solution-at-nrf-2025-302348430.html

SOURCE Infor

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