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Cylindrical Lithium-Ion Battery Market to Grow by USD 11.61 Billion (2024-2028), Driven by Automotive Shift to EVs, with AI Impacting Market Trends – Technavio

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NEW YORK, Dec. 3, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The global cylindrical lithium-ion battery market size is estimated to grow by USD 11.61 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 6.59% during the forecast period. Shift in the automotive industry to evs is driving market growth, with a trend towards revisions in lithium-ion battery safety standards. However, safety concerns in lithium-ion batteries poses a challenge. Key market players include Altertek Ltd., BorgWarner Inc., E One Moli Energy Corp., EVE Energy Co. Ltd., Hitachi Ltd., LG Corp., Lithion Power Group Ltd., Lithium Werks, Murata Manufacturing Co. Ltd., Nanograf Corp., Northvolt AB, OptimumNano Energy Co. Ltd., Panasonic Holdings Corp., PowerTech Systems, Samsung Electronics Co. Ltd., Sony Group Corp., Tesla Inc., The Duracell Co., TotalEnergies SE, and VARTA AG.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Cylindrical Lithium-Ion Battery Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 6.59%

Market growth 2024-2028

USD 11613.1 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

6.18

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 57%

Key countries

China, US, Japan, South Korea, and Germany

Key companies profiled

Altertek Ltd., BorgWarner Inc., E One Moli Energy Corp., EVE Energy Co. Ltd., Hitachi Ltd., LG Corp., Lithion Power Group Ltd., Lithium Werks, Murata Manufacturing Co. Ltd., Nanograf Corp., Northvolt AB, OptimumNano Energy Co. Ltd., Panasonic Holdings Corp., PowerTech Systems, Samsung Electronics Co. Ltd., Sony Group Corp., Tesla Inc., The Duracell Co., TotalEnergies SE, and VARTA AG

Market Driver

The International Electrotechnical Commission (IEC), established in 1906, sets the global standard for batteries, including lithium-ion batteries. With the increasing focus on lithium-ion batteries due to their unique characteristics, the IEC has revised the battery safety standards. The IEC 62133 standard, which covers testing instructions for nickel- and lithium-based batteries, has been updated. Mechanical testing now requires specific shock and vibration testing, previously covered by UN38.3 testing. Overcharging testing involves charging batteries at 1.4 times the maximum charging voltage for 1S battery packs, compared to the previous maximum voltage charging. Labeling requirements now include IEC 61960 details: battery type, manufacturing date, rated capacity, manufacturer name, nominal voltage, and polarity markings. These revisions aim to enhance safety and reduce risks associated with cylindrical lithium-ion batteries, contributing to the growth of the global market for these batteries. 

The Cylindrical Lithium-Ion Battery market is experiencing significant growth due to increasing demand from various industries. Digital cameras, battery-operated material-handling equipment, automation, and smart devices are major consumers. The renewable energy sector also drives growth, as Li-ion batteries provide efficient energy storage. Lithium ions, the key component, move between the negative electrode (carbon anode) and positive electrode (cobalt oxide cathode), releasing chemical energy and converting it into electrical energy. Li-ion batteries offer high energy density, long charge and discharge cycles, and low carbon footprint. LiCoO2 and LiMn2O4 batteries are popular types. The market’s future looks bright, with advancements in automotive, medical devices, and grid energy storage applications. 

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 Market Challenges

Lithium-ion batteries are a popular choice in the automotive industry and consumer electronics due to their high energy density and superior electrochemical performance. However, these batteries have safety concerns as they use a flammable electrolyte and are susceptible to leakage and drying out, which can lead to explosions or short-circuits. The International Air Transportation Association (IATA) has regulations limiting the shipment of Lithium-ion batteries to a 2.5-kg package due to safety concerns. Separators are a crucial component in these batteries, acting as a fuse by shutting down pores during overheating. Uneven separators can cause battery failure due to poor conductivity in dry areas, posing a risk of disastrous incidents, albeit with a low probability. These safety concerns may hinder the growth of the global cylindrical lithium-ion battery market during the forecast period.The Cylindrical Lithium-Ion Battery market is experiencing significant growth due to increasing demand from various industries and applications. Automobiles and industrial operations are major consumers, with automotive applications including electric vehicles, e-bikes, and automated guided vehicles. In electronics, laptops, mobile phones, power tools, and portable products drive demand. However, challenges exist. Government policies and GHG emissions concerns are pushing for green energy solutions. Commercial charging stations and energy storage systems are essential for electric vehicles. Lithium-ion batteries, with their high-power capacity, are key. Cylindrical batteries, with their cylindrical cell design, metal casing, and various electrode materials like Lithium Iron Phosphate, Lithium Cobalt Oxide, Lithium Titanate Oxide, and Lithium Manganese Oxide, cater to diverse sectors like Aerospace, Marine, Medical, Industrial, Power, Telecommunication, and consumer electronics. The automotive segment, including cars and buses, is a significant market. Despite these opportunities, challenges remain. Carbon discharges during production and disposal pose environmental concerns. Regulatory pressures and consumer expectations call for more sustainable, cost-effective, and efficient solutions. Innovations in battery technology, recycling, and circular economy models will be crucial.

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Segment Overview 

This cylindrical lithium-ion battery market report extensively covers market segmentation by

Application 1.1 Automotive1.2 Industrial1.3 OthersType 2.1 Lithium nickel manganese cobalt2.2 Lithium titanate2.3 Lithium iron phosphate2.4 Lithium cobalt oxideGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Automotive- The automotive segment of the Cylindrical Lithium-Ion Battery market is experiencing significant growth, driven primarily by the increasing adoption of Electric Vehicles (EVs) and e-bikes. Lithium-ion batteries, including cylindrical types, offer advantages over traditional lead-acid batteries, such as higher energy density, better performance, longer cycle life, production automation, and improved security. Cylindrical lithium-ion batteries are more cost-effective due to their higher energy density, faster charging times, and longer lifespan, making them a preferred choice for leading EV manufacturers like Tesla. Government support for EVs due to environmental concerns and the deployment of subsidies and incentives are further fueling market growth. For instance, France and the UK have announced plans to ban the sale of diesel vehicles by 2040. In the e-bike segment, cylindrical lithium-ion batteries are increasingly popular due to their longer running times and faster charging rates. Technological advancements and declining battery prices are also contributing factors. The market is shifting towards 20700 and 21700 rechargeable cylindrical lithium-ion batteries, offering increased capacity and improved performance. The growth of the EV industry in the coming years is expected to continue driving the market during the forecast period.

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Research Analysis

The Cylindrical Lithium-Ion Battery Market refers to the global industry dedicated to producing and supplying cylindrical shaped Lithium-Ion Batteries. These batteries are widely used in various applications due to their high energy density, long cycle life, and excellent power output. They store chemical energy and convert it into electrical energy, making them ideal for consumer electronics and energy storage systems. Operating at different voltage levels, these batteries are finding increasing demand in portable electronics and automotive verticals, including electric vehicles, e-bikes, automated guided vehicles, and battery-driven vehicles. Cylindrical Lithium-Ion Batteries consist of a Negative Electrode, Positive Electrode, Intercalated Lithium Compound, and an Electrolyte. Lithium ions move between the electrodes during charging and discharging. The batteries are rechargeable, making them a preferred choice for applications requiring high-power capacity and off-grid electrification. Despite their benefits, the production and disposal of Lithium-Ion Batteries have a carbon footprint, which is a concern for the environment and is being addressed through research and innovation in the industry.

Market Research Overview

Cylindrical Lithium-Ion Batteries: A Game Changer in Energy Storage Cylindrical Lithium-Ion Batteries are a type of rechargeable battery known for their high energy density, long cycle life, and excellent performance. These batteries store chemical energy and convert it into electrical energy when required. They are widely used in various applications, including consumer electronics, medical devices, automobiles, industrial operations, and automation. The cylindrical design offers several advantages, such as high-power capacity, long charge and discharge cycles, and compatibility with various electrode materials like LiCoO2 battery, LiMn2O4 battery, Lithium Iron Phosphate, Lithium Cobalt Oxide, Lithium Titanate Oxide, and Lithium Manganese Oxide. The batteries consist of a cylindrical cell with a metal casing, electrodes, and an electrolyte. The growing demand for portable electronics, electric vehicles, and green energy is driving the market for cylindrical lithium-ion batteries. However, concerns over their carbon footprint and the need for sustainable energy solutions have led to government policies and commercial charging stations promoting the use of renewable energy sources. The batteries have applications in various sectors, including aerospace, marine, medical, industrial, power, telecommunication, and automotive. In the automotive segment, they are used in electric vehicles, e-bikes, automated guided vehicles, and battery-driven vehicles. They are also used in power tools, portable products, and various smart devices. The electrodes in cylindrical lithium-ion batteries consist of a negative electrode (usually made of graphite carbon anode), a positive electrode (cobalt oxide cathode or other materials), and an intercalated lithium compound. The batteries operate at various voltages, depending on the application. The use of lithium-ion batteries in various applications contributes to reducing greenhouse gas emissions, as they offer a more efficient and sustainable alternative to traditional energy sources. However, efforts are being made to reduce the carbon footprint of lithium-ion battery production and disposal. In summary, cylindrical lithium-ion batteries are a versatile and high-performing energy storage solution with a wide range of applications and benefits. Their increasing use in various sectors is expected to drive market growth, while efforts to reduce their carbon footprint and promote sustainable production and disposal will ensure their long-term viability.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationAutomotiveIndustrialOthersTypeLithium Nickel Manganese CobaltLithium TitanateLithium Iron PhosphateLithium Cobalt OxideGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Equipboard Unveils Sleek Redesign to Enhance Music Gear Discovery for Musicians Worldwide

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Redesign Introduces Modern Features, Streamlined Navigation, and Richer Content to Inspire and Support Music Makers Globally

AUSTIN, Texas, Jan. 11, 2025 /PRNewswire-PRWeb/ — Equipboard, the leading online community for musicians and gear enthusiasts, announces the launch of its newly redesigned website. With a modern look, streamlined navigation, and powerful new features, the redesign sets a new standard for connecting artists, producers, and hobbyists with the tools they need to create music.

Since its inception in 2013, Equipboard has grown into the world’s largest database of music gear used by professionals and amateurs alike. The redesign reflects the platform’s commitment to fostering creativity, offering transparent information, and making gear discovery and purchasing easier and more enjoyable for its global user base.

What’s New?

Equipboard’s redesign is more than just a fresh coat of paint. It introduces a host of improvements aimed at elevating the way users explore, share, and connect over their favorite gear:

    Modernized Design: A sleek, responsive layout ensures a seamless experience across all devices, with improved readability and accessibility.    Enhanced Navigation: Faster, more intuitive browsing helps users discover gear, artists, and inspiration effortlessly. Whether searching for a guitarist’s pedalboard or a producer’s go-to synth, the information is now at their fingertips.    Richer Content: Equipboard now features in-depth guides, expert-curated collections, and a revamped artist gear section to inspire and inform users at all levels of their musical journey.    Personalized Experience: Registered users can now enjoy a more tailored interface, saving their favorite gear and creating wishlists for their next creative adventure.    Price Comparisons Across Leading Retailers: Equipboard helps musicians make informed decisions by comparing prices on music gear from top retailers, ensuring they get the best value for their investment.    Community-Focused Features: New tools make it easier for users to contribute to Equipboard’s ever-growing database, ensuring the platform remains the most trusted source for music gear information.

“Equipboard has always been about empowering musicians by connecting them with the tools and insights they need,” said Michael Pierce, Co-Founder. “This redesign reflects our commitment to innovation and community, creating an experience that’s as inspiring as the gear our users discover. From in-depth artist insights to real-time price comparisons, we’re excited to see how these improvements help musicians worldwide make better gear choices and create amazing music.”

About Equipboard

Equipboard is the ultimate online resource for musicians and gear enthusiasts. With a mission to provide transparent, community-driven information about the gear used by artists and professionals, Equipboard has become a trusted destination for millions of music creators. The platform also simplifies the buying process with its innovative price comparison tool, helping users find the best deals from leading retailers. From electric guitars to studio monitors, Equipboard’s extensive database helps users make informed decisions about their music-making journey.

The redesigned Equipboard is now live at https://equipboard.com, offering a fresh look and enhanced tools to support music creators in exploring the gear behind their favorite artists’ sound.

Media Contact

Michael Pierce, Equipboard, 888-888-8888, contact@equipboard.com, https://equipboard.com/

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CES 2025: The Global Stage for Innovation, Connecting the World, Creating the Future

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Where Technology Meets Humanity to Create Extraordinary Possibilities

LAS VEGAS, Jan. 10, 2025 /PRNewswire/ — CES® 2025, the most powerful tech event in the world, welcomed over 141,000 attendees from around the globe. With more than 4500 exhibitors, including 1400 startups, and more than 6000 media attendees, CES highlights the innovation and technology trends addressing global challenges and shaping the future.

“CES is where innovation comes to life,” said Gary Shapiro, CEO and Vice Chair, Consumer Technology Association (CTA)®, owner and producer of CES. “From the largest companies to trailblazing startups, the entire tech ecosystem is at the show. CES is the stage for groundbreaking product launches, transformative partnerships, and serendipitous business moments that define the future of technology.”

CES 2025 by the Numbers*

4500+ exhibitors, including 1400 startups141,000+ attendees, of which 40% were international from over 150 countries, regions, and territories6000+ global media, content creators, and industry analystsOver 60% of Fortune 500 companies300+ conference sessions with 1200+ speakers27,000+ news stories and content

*pre-audit figures

“From groundbreaking innovations that improve lives to transformative ideas that redefine industries, CES is a celebration of the art of the possible, showcasing how technology enriches our world and inspires a brighter future for all,” said Kinsey Fabrizio, President, CTA. “The evolution of CES has surged at this year’s show, where creativity, connectivity, and innovation inspire with visionary keynotes, thought-provoking conference sessions, and mind-blowing exhibits.”

As one of the most transparent trade shows, CES adheres to rigorous auditing standards established by UFI, The Global Association of the Exhibition Industry. To maintain the integrity of its reports, CES engages independent auditors, fostering trust among stakeholders.

“CES reaffirms its status as the largest audited annual business event,” said Fabrizio. “We look forward to releasing third-party confirmation in the spring, because at CTA we believe auditing is not just a nice-to-have, but the gold standard for global business events.” 

Catch all the highlights and announcements from CES 2025 – including all conference programming—via CES YouTube and the CES Tech Talk Podcast. Watch the CES 2025 State of the Industry Address here.

CES 2025 Highlights 

Artificial Intelligence – CES 2025 connected the dots between humanity and AI through powerful exhibits and programming. From AI-driven productivity tools to breakthroughs in medical advancements, products and services on the show floor demonstrated that artificial intelligence is not just a technology trend but a transformative force improving lives worldwide.
Exhibitors included: AMD, Hisense, LG, NVIDIA, Qualcomm, Samsung, Siemens, TCL

Digital Health – This year, CES 2025 saw tremendous energy at the Venetian where attendees witnessed the category’s seamless alignment with the smart living experience. CES has cemented itself as a premier convenor for the healthcare industry, bringing together trailblazers to explore biotechnology, telehealth, and wellness advancements that enhance patient care and longevity. Attendees celebrated the vibrant and dynamic environment that underscored how technology is transforming everyday life, particularly in health and wellness.
Exhibitors & Sponsors included: AARP, Abbott, Eyebot, FlowBeams, Lumia Health, OnMed, Panasonic, ResMed, Withings

Energy Transition – With the growth of high-power demand technologies like AI, cloud, and other data center innovations, the energy transition to zero carbon sources was a significant focus at CES 2025. Experimental energy solutions including battery and energy storage technologies, emerging energy sources like green hydrogen, and small modular nuclear reactors were highlights on the show floor.
Exhibitors included: Eaton, Jackery, Otrera, SK, Sony Honda Mobility

Mobility – Mobility innovation spanned construction, agriculture, marine tech, and advanced air travel. At CES 2025, self-driving and electric technologies enhanced planes and boats, and EV market growth brought new models from global OEMs to the show. Automation in construction and industry enhanced safety and addressed workforce gaps in labor-intensive roles.
Exhibitors included: Aptera Motors, BMW, Bosch, Brunswick, Caterpillar, Daedong, Garmin, Honda, Invo Station, John Deere, Kubota, Mobileye, Oshkosh, Scout Motors, Sumitomo Rubber, Scout Motors, Suzuki, Waymo, Xpeng AeroHT, Zeekr

Quantum – CES 2025 featured the latest innovations in quantum technologies, offering a glimpse into the future. Quantum technology uses properties of quantum mechanics to enable three distinct disciplines: improved networking, computing, and sensing. Innovations at the show demonstrated how quantum computing, working alongside AI, will allow for breakthroughs in research and computing for finance, chemistry, materials, logistics, and more.
Exhibitors included: Integrated Quantum Photonic, IonQ, QSIMPLUS, Quandela, SK

Sustainability – Sustainability is a crucial trend shaping technology innovation, especially in the context of energy transition. CES featured key advancements including new battery technologies, alternative material development like graphene, and off-grid renewable energy solutions. The show also put a spotlight on innovations such as synthetic microbes, bioplastics, and self-healing concrete that will contribute to sustainable construction.
Exhibitors included: Hydrific, Lyten, Melliens, Panasonic

Startups – Eureka Park was completely full, with 1400 startups from 39 countries including country pavilions representing Africa, European Union (EU), France, Italy, Israel, Japan, Korea, Netherlands, Switzerland, and Ukraine. Eureka Park is where innovators, investors, and the media meet to highlight and get hands-on with the technologies that will shape our collective future in core areas including accessibility, AI, digital health, and sustainability.

Keynotes 

NVIDIA
NVIDIA founder and CEO Jensen Huang on Monday drew 6300 attendees to unveil the GeForce RTX 50, surpassing the RTX 4090 in performance, and introduced Agentic AI, a real-time assistant to streamline consumer workflows. Huang also showcased the Cosmos World Foundation Model and generative AI tools to advance robotics navigation. Highlighting AI-driven innovation, Huang announced a partnership with Toyota to develop next-gen autonomous vehicles using the safety-certified NVIDIA DriveOS. 

Panasonic Holdings Corporation
Panasonic Holdings Group CEO Yuki Kusumi shared Panasonic Group’s vision for sustainability, artificial intelligence, and the health of future generations. DJ and record producer Steve Aoki jump-started the keynote with a performance before Mr. Kusumi, joined on stage by Marvel actor Anthony Mackie and other Panasonic Group leaders, delivered Panasonic’s “Well Into the Future” message. As an extension of the current Panasonic Well portfolio, Panasonic announced Umi, a holistic digital family wellness platform and coach. 

SiriusXM
Jennifer Witz, CEO, SiriusXM, joined Ashley Flowers, #1 female podcaster in the U.S. and host of the hit podcast Crime Junkie, on the C Space stage to deliver a keynote on the intersection of technology, creativity, and storytelling in audio. The conversation covered the importance of authenticity, how AI is changing the creative landscape, and adapting consumer interests.

X Corp.
Linda Yaccarino, CEO, X Corp., spoke with award-winning journalist Catherine Herridge about how the company is defining the future of digital communication. The conversation focused on X’s transformational work to create a “global newsroom in your pocket.” Yaccarino highlighted the significance of Meta’s announcement that the company will follow X’s lead in adopting a community notes approach to content moderation.

Delta Air Lines at Sphere
The first keynote at Sphere in CES history wowed over 8000 attendees! The immersive experience spotlighted Delta Air Lines’ innovations in seamless travel, onboard experiences, and the future of flight. Ed Bastian, CEO, Delta Air Lines, announced Delta Concierge and partnerships with Airbus, DraftKings, Joby, Uber, and YouTube. Special guests included actress Viola Davis, football legend Tom Brady, and GRAMMY-winning icon Lenny Kravitz.

Volvo Group
Martin Lundstedt, President and CEO, Volvo Group, emphasized the company’s commitment to building a safer, more sustainable, and more productive future. He called on policymakers and industry leaders to accelerate the transition to zero emission vehicles and discussed the company’s partnership with Aurora, aimed at advancing the development of safer, self-driving vehicles.

Accenture
Julie Sweet, Chair and CEO, Accenture, discussed how data, AI, and new ways of working are transforming industries and addressing global challenges with Julia Boorstin, CNBC senior media & tech correspondent. Sweet emphasized the need for businesses to build trust in AI technologies, especially as AI becomes increasingly autonomous in a society where trust is scarce. She also highlighted Accenture’s 25th annual Tech Vision, which explores the paths leaders can take when AI is ubiquitous.

Waymo
Tekedra Mawakana, co-CEO, Waymo, spoke with Bloomberg Technology’s Ed Ludlow on the company’s progress in developing its self-driving technology, Waymo Driver. Mawakana emphasized safety and expanding its autonomous ride-hailing service to new cities while showcasing advancements in technology and outlining a vision for a safer and more accessible future.

Conference Programming
CES 2025 offered more than 300 conference sessions, exploring how tech solves some of the world’s greatest challenges.

C Space – C Space at ARIA brought together thousands of senior-level marketing professionals to explore the intersection of technology, media, and branding. Attendees heard from leading industry innovators from brands like Reddit, NBCUniversal, and Microsoft Advertising about how technology is shaping the future of storytelling, consumer engagement, and brand strategy. C Space sessions emphasized the importance of creativity and authenticity in navigating the ever-evolving digital landscape.CES Creator Space – The first-ever CES Creator Space, presented by Sony, gathered storytellers to network, create content, and relax in between visiting exhibitors. Sessions led by industry experts helped creators elevate their craft, featuring discussions on storytelling, content monetization, brand partnerships, rights and ownership, and more.Digital Health Summit brought together the entire health ecosystem to learn, network, and explore the role technology plays in advancing and reforming medicine, healthcare, and consumer wellness.Great Minds series explored the intersection of technology and humanity. Speakers included C-Suite executives, philanthropists, influencers, government leaders, entrepreneurs, venture capitalists, and more.Innovation for All Track included dedicated programming focused on ensuring all voices are represented in technology and innovation, bringing together thought leaders for a series of engagement opportunities, dynamic session content, and networking events.Innovation Policy Summit advanced CTA’s Innovation Agenda. CES brought together policymakers and government guests from around the world to discuss domestic and global tech policy issues including AI, privacy, trade, competition, and more. Conference sessions featured high-level government speakers from the White House, Department of Commerce, Department of Homeland Security, Department of Transportation, Federal Communications Commission, Federal Maritime Commission, Federal Trade Commission, and more.Mobility Stage made its debut in West Hall, exploring the future of mobility tech on the CES show floor. Topics included AI, connected vehicles, software, supply chain, and more.Quantum Means Business, a multi-session conference track developed with Quantum World Congress, gathered some of the brightest quantum minds, showcasing breakthroughs that were once confined to science fiction. Industry leaders from IBM, Microsoft, and beyond shared insights into how quantum, paired with advancements in AI and machine learning, creates unparalleled opportunities across industries.Startup Stage in Eureka Park brought together visionaries to discuss AI, health, startup funding, and more.

Celebrities at CES
Celebrity brand ambassadors like Alexis Ohanian, Denim Richards, Karlie Kloss, Maria Shriver, Mark Cuban, Martha Stewart, Meghan Trainor, Sophia Bush, Stevie Wonder, Terry Crews, Tim Meadows, Tunde Oyeneyin, and will.i.am attended the show. Read more about CES 2025 celebrity guest participation here.

Visit CES or the CES App, sponsored by Panasonic, for keynotes, sessions, and product announcements. View the high-res image gallery and download B-roll. Check out news from this week with CTA press releases including CTA’s U.S. Consumer Technology One-Year Industry Forecast, CES 2025 Green Grants, CTA 2025 Global Innovation Scorecard, CES 2025 Open, and a new investment in Quantum Word Congress.

We’ll DIVE IN again as CES returns to Las Vegas January 6-9, 2026.

About CES®:
CES is the most powerful tech event in the world – the proving ground for breakthrough technologies and global innovators. This is where the world’s biggest brands do business and meet new partners, and the sharpest innovators hit the stage. Owned and produced by the Consumer Technology Association (CTA) ®, CES features every aspect of the tech sector. CES 2025 takes place Jan. 7-10, 2025, in Las Vegas. Learn more at CES.tech and follow CES on social

About Consumer Technology Association (CTA)®:
As North America’s largest technology trade association, CTA is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the most powerful tech event in the world. Find us at CTA.tech. Follow us @CTAtech

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KNEX Technology CTO Gustavo Gonzalez Elected 2025 President-Elect of OATUG

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Gustavo Gonzalez, KNEX Technology’s CTO, has been elected 2025 President-Elect of OATUG, emphasizing his dedication to Oracle innovation, collaboration, and leadership, including Ascend 2025’s strategic initiatives.

IRVINE, Calif., Jan. 10, 2025 /PRNewswire-PRWeb/ — KNEX Technology, a leading Oracle Cloud solutions provider, is proud to announce that its Chief Technology Officer, Gustavo Gonzalez, has been elected as the 2025 President-Elect of the Oracle Applications & Technology Users Group (OATUG). This esteemed appointment highlights Gonzalez’s longstanding commitment to advancing innovation and collaboration within the Oracle community.

OATUG has played a pivotal role in my professional growth, and it is a privilege to contribute to this community which has enriched my career. As President-Elect, I look forward to collaborating with my peers to strengthen the Oracle user community and further its impact on businesses worldwide.

In his new role, Gonzalez will work closely with the OATUG leadership team throughout 2025, preparing to serve as OATUG President in 2026. He will focus on empowering Oracle professionals worldwide by fostering knowledge-sharing, community engagement, and professional development. OATUG, a globally recognized organization, supports its members in overcoming challenges, enhancing the value of Oracle solutions, and driving organizational success.

“OATUG has played a pivotal role in my professional growth, and it is a privilege to contribute to this community which has enriched my career,” said Gustavo Gonzalez. “As President-Elect, I look forward to collaborating with my peers to strengthen the Oracle user community and further its impact on businesses worldwide.”

Gonzalez’s election underscores his dedication to giving back to the Oracle ecosystem. A key focus of his role will include shaping OATUG’s strategic initiatives, such as the annual Ascend Conference, which unites Oracle users, thought leaders, and technology innovators for unparalleled learning and networking opportunities.

The upcoming Ascend 2025 Conference, scheduled for June 8–11 in Orlando, Florida, promises to build on the success of the 2024 event, which attracted more than 1,800 attendees. With early bird registration now open, Gonzalez aims to ensure the conference continues to deliver transformative insights and experiences for the Oracle community.

About OATUG

The Oracle Applications & Technology Users Group (OATUG) is the premier global organization for Oracle users, providing year-round education, networking, and advocacy. OATUG empowers its members to unlock the full potential of Oracle solutions, fostering innovation and collaboration across industries.

About KNEX Technology

KNEX Technology is a trusted leader in Oracle Cloud solutions, delivering cutting-edge products and services to help businesses achieve their objectives. Through its innovative approach and customer-focused strategies, KNEX enables organizations to navigate the complexities of today’s technology landscape. For more information, visit www.knextech.com.

Media Contact

Husna Gyasi, KNEX Technology, 1 (949) 232-0786, husna.ghayaisi@knextech.com, https://knextech.com/

Twitter, LinkedIn

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