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Meta, Watsons Hong Kong, Hong Kong Life and OPTICAL 88 unlocked WhatsApp potential with Omnichat

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Create end-to-end customer journeys using WhatsApp Flows and ads that click to WhatsApp with Meta to accelerate business growthRedefine customer engagement with Omnichat’s WhatsApp membership system and enhance campaign tracking and optimisation through the Conversions APIWatsons Hong Kong integrated WhatsApp into the customer journey, from initial product discovery through to final purchase and payment, thereby offering customers a more convenient O+O experienceHong Kong Life revolutionised its interactions with customers by WhatsApp marketing, streamlining the acquisition of potential customers and elevating the overall customer experienceOPTICAL 88 leveraged WhatsApp’s direct messaging capabilities to create tailored, one-on-one conversations with customers, strengthening relationships and boosting satisfaction, resulting in an impressive 26% click-through rate on messages

HONG KONG, Nov. 26, 2024 /PRNewswire/ — Omnichat, an all-in-one omnichannel customer experience platform offering conversational commerce solutions, recently hosted a highly scalable conference titled “Unlocking Revenue Potential with Omnichannel Customer Experience”, which featured insights on delivering exceptional customer experiences via WhatsApp, with contributions from industry experts at the global social media giant Meta, international health and beauty retailer Watsons Hong Kong, the one-stop insurance and financial service provider Hong Kong Life, and the professional optical brand OPTICAL 88.

 

Omnichat, as the WhatsApp Business Solution Provider of Meta, introduced how its advanced omnichannel customer experience solutions empowered businesses to effortlessly drive customer loyalty and achieve personalisation through seamless journeys during the event. “Numerous businesses are seeking ways to streamline customer journeys, and WhatsApp Flows offers the perfect solution. Integrating WhatsApp Flows with marketing campaigns empowers businesses to design, build, and customise experiences. This provides customers a fast, simple way to complete tasks within a conversation, ultimately driving conversions and delivering better results,” said Alan Chan, Founder and CEO of Omnichat. The newly launched WhatsApp membership system offers brands and their customers a user-friendly loyalty solution by leveraging WhatsApp, the most popular messaging app in Hong Kong. “When constructing end-to-end customer journeys, loyalty is a crucial element that must not be overlooked. The WhatsApp membership system is designed to strengthen customer relationships through loyalty points, coupons, and membership cards, facilitating future re-engagement and encouraging potential repurchases.” Leveraging the power of Omni AI, auto-generated message content can be customised for various customer segments, enhancing efficiency in marketing and customer service while achieving personalisation. 

WhatsApp has the highest social media platform penetration rate of 79% in Hong Kong, according to the survey conducted by GWI. Driving engagement and growth across the customer lifecycle, the WhatsApp Business Platform plays a pivotal role in connecting with customers from discovery, consideration, purchase to re-engagement. “Meta has continually expanded the capabilities of business messaging to empower companies across various sectors to drive awareness, boost conversions, and create meaningful customer relationships for remarketing,” said Vicky Yiu, APAC Strategic Partnership Manager of Meta. “By creating a customised WhatsApp experience, WhatsApp Flows has achieved measurable results in generating more leads, appointments, and revenue directly within the platform, providing increased convenience for both businesses and their customers.” Meta also offers comprehensive tracking of the entire customer journey with the Conversions API. From the initial ads that lead to WhatsApp engagement, through subsequent WhatsApp interactions, to the final conversion, businesses can now generate actionable insights and fine-tune their advertising strategies with precision.

Prolog Leung, Online Business Director of Watsons Hong Kong also shared in the seminar, “Watsons Hong Kong has successfully integrated WhatsApp commerce into its innovative O+O (Offline plus Online) retail strategy by seamlessly implementing Omnichat’s conversational commerce solution, streamlining the checkout process and delivering an unparalleled shopping experience. It bridges the gap between digital convenience and personalised service. We are now handling tremendous customer enquiries monthly via WhatsApp, minimizing the waiting time of customers to answer their enquiries. Our ‘Watsons Here For You’ service offers one-on-one consultations with pharmacists, Chinese medicine practitioners, and dietitians via WhatsApp. This seamless integration of digital and physical retail spaces allows our customers to engage with our brand at their convenience, not only boosting online engagement and sales but also driving foot traffic to our physical stores.” 

Hong Kong Life has revolutionised its marketing and customer service strategies by leveraging WhatsApp and Omnichat’s advanced messaging solutions. Initially implemented to manage multi-channel enquiries on social media platforms, Hong Kong Life had quickly realised the transformative potential of WhatsApp for business growth and customer experience enhancement. “We have uncovered the limitless potential of WhatsApp in our marketing and customer service. The automated chatbot can now efficiently handle over 90% of simple enquiries, allowing our team to focus on marketing and nurturing deeper customer relationships,” said Jonathan Ko, Chief Marketing Officer of Hong Kong Life. “We have strategically implemented interactive Q&A games via WhatsApp chatbots, incentivising participation with exclusive coupons. This not only enhances customer engagement but also significantly expands our WhatsApp database. Leveraging this growing database to deliver targeted marketing broadcasts, our campaigns have recorded a remarkable 70% read rate, substantially boosting business conversions.” 

OPTICAL 88 has further solidified its reputation for exceptional customer service by leveraging the WhatsApp Business Platform. This strategic move has not only enhanced communication efficiency but also instilled a greater sense of trust and convenience among customers, thanks to the platform’s authorised blue tick verification. Andrea Chan, Digital Marketing Manager of OPTICAL 88 emphasised the significance of this digital transformation, “Maintaining a close, personal connection between our sales team and customers is a cornerstone of our brand values. We have observed that regardless of demographic, our customers overwhelmingly prefer the immediacy and interactivity of WhatsApp over traditional email communications, resulting in up to 26% click-through rate on our messages.” OPTICAL 88 has also broadened its tactical approach beyond one-to-one communications. Andrea further explained, “By integrating omnichannel chatbots with our social media strategy, particularly for Facebook comment auto-replies, we have facilitated engaging social media campaigns while effectively driving online traffic to our physical stores.”

By seamlessly integrating automated systems with personalised human interactions, the comprehensive chat commerce solutions are revolutionising the way businesses interact with their customers across WhatsApp Business Platform, Facebook Messenger and Instagram Direct, and setting new industry standards for customer experience excellence. 

About Omnichat:
Founded in 2017 with its headquarter in Hong Kong, Omnichat is an omnichannel chat commerce solution provider that centralises customers’ conversations from WhatsApp Business Platform, Facebook Messenger, Instagram, LINE, WeChat and website live chat into a single platform to enhance efficiency and productivity.

With a strong presence in the Asia Pacific region, the company has established a solid reputation for serving local and international retail and e-commerce brands. By offering an omnichannel social customer data platform, online-merge-offline(OMO) sales integration, marketing automation, chatbots as well as customer service platform, Omnichat strives to empower brands to deliver personalised customer journeys and drive digital transformation, ultimately converting visitors into customers through chats.

Website: https://www.omnichat.ai/
WhatsApp: https://wa.me/85291925071/?text=EnquiryForWhatsApp
LinkedIn: https://hk.linkedin.com/company/omnichat-easychat
Facebook: https://www.facebook.com/OmnichatAI

For media enquiries, please contact:
Omnichat Limited
Lily Yeung
Associate Director of Communications
Tel: (852) 9803 5977
Email: lily.yeung@omnichat.ai

Macy Chun
Communications Manager
Tel: (852) 6234 9555
Email: macy.chun@omnichat.ai

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SOURCE Omnichat Limited

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Tabono Capital Announces Strategic Partnership with Invesco to Deliver Enhanced Investment Solutions for UHNW Clients

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SINGAPORE, Nov. 26, 2024 /PRNewswire/ — Tabono Capital today has announced a strategic partnership with Invesco that enhances investment solutions for ultra-high-net-worth clients.

Tabono Capital, a multi-family office based in Singapore, collaborates with Invesco, a global investment management leader with over US$1.7 trillion in assets under management. This partnership merges Invesco’s institutional-grade investment expertise, cutting-edge portfolio solutions, and comprehensive research capabilities with Tabono Capital’s strong relationships with ultra-high-net-worth (UHNW) families across the Asia Pacific and Middle East regions.

This collaboration enables Tabono Capital’s clients to benefit from the extensive resources and scale of Invesco’s capabilities. For Invesco, the partnership provides enhanced access to sophisticated investors in key growth markets.

Key elements of the partnership include:

Implementation and construction of model portfolios and asset allocation frameworksAccess to institutional-grade investment research and comprehensive market insights for UHNW clientsKnowledge sharing and collaboration on market intelligence and investor insights

Nirish Unni, CEO & Co-Founder of Tabono Capital, emphasized the significance of the partnership: “This partnership represents a significant milestone in our growth strategy. By leveraging Invesco’s world-class investment research and asset allocation capabilities, we can provide our clients with institutional-grade investment solutions while maintaining the personalized service they expect from a boutique multi-family office.”

Santosh Rao, Co-Founder and Chief Revenue Officer of Tabono Capital, added: “Our clients increasingly seek institutional-quality investment solutions with global reach. This collaboration with Invesco allows us to deliver exactly that, while maintaining our personalised approach to client service. Together, we will create portfolios designed to capture opportunities in key global markets while effectively managing risk.”

Christopher Hamilton, Asia Pacific Head of Client Solutions for Invesco, stated: “We’re proud to partner with Tabono Capital to bring our industry-leading offerings and capabilities to Asia’s expanding family office and UHNW segment. This is a compelling platform for investors to access comprehensive strategies that can help them meet their financial goals.”

About Tabono Capital

Tabono Capital is a multi-family office headquartered in Singapore, licensed by the Monetary Authority of Singapore (MAS) to provide Fund Management services. Co-founded by industry veterans and former private wealth managers Nirish Unni and Santosh Rao, the firm caters to ultra-high-net-worth families across the Asia Pacific and MENA regions, offering comprehensive wealth management and family office solutions. For more information, visit https://tabonocapital.com

Contact: team@tabonocapital.com

About Invesco

Invesco Ltd. (NYSE: IVZ) is a global independent investment management firm dedicated to delivering an investment experience that helps people get more out of life. With offices in more than 20 countries, our distinctive investment teams deliver a comprehensive range of active, passive and alternative investment capabilities. For more information, visit www.invesco.com/corporate.

Logo: https://mma.prnewswire.com/media/2566576/Tabono_Capital_Logo.jpg

 

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RedDrop Wins the $1 Million Dollar Grand Prize from Pharrell Williams’ Black Ambition to Empower Period Care Innovation in Teen-Focused Wellness

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ATLANTA, Nov. 25, 2024 /PRNewswire/ — RedDrop, a rising star in the wellness industry for its innovative period care products for tweens, is proud to announce that it won the $1 Million Dollar Grand Prize from Black Ambition.

In 2020, Pharrell Williams founded the non-profit organization Black Ambition to support Black and Hispanic Entrepreneurs to fuel future founders. This year celebrates its 4th Annual Black Ambition Demo Day, where over 250 guests gathered to hear eight finalists’ pitches and celebrate the brilliance of Black and Hispanic entrepreneurs. The event was supported by Visa, Comcast, Lennar Foundation, Louis Vuitton and Adidas. The panel of four judges, which included Lisa Price, Founder of Carol’s Daughter; Pinky Cole, Founder of Slutty Vegan; Matt Story, Vice President, Global Brand Integrated Marketing at Visa; and Erik Moore, Founder & Managing Director, Base Ventures determined the top winners to an enthusiastic audience.

As one of the few brands chosen for this highly competitive program, RedDrop will benefit from Black Ambition’s extensive mentorship network, funding, and resources to amplify Black and Hispanic founders and their brands. With a focus on providing personalized wellness solutions and empowering tween girls, RedDrop is excited to partner with industry leaders to scale its impact and reach new audiences. 

“We’re beyond thrilled to be the grand prize winners of this year’s Black Ambition Prize Competition! Having $1 million to invest in our business is life-changing and will give us opportunities to grow and continue to impact our community,” said Dr. Monica Williams, Co-Founder and CEO of RedDrop. “And while the prize money is great, the mentorship and network provided by Black Ambition is priceless and will allow us to open doors that were previously closed and to start building our own table so we can invite others to have a seat.”

One of Black Ambition’s key initiatives is to encourage and support Black and Hispanic founders with funding, mentorship, and network support as each founder develops their footprint in their industries. Black Ambition has awarded over $2.7 million to 30 trailblazing founders across AI, Consumer Products and Services, Healthcare, Media & Entertainment, and Tech. In addition to the $1 Million grand prize, RedDrop will have access to industry veterans, office hours with investors and senior leaders, exclusive invitations to retail partnership meetings, wellness and executive coaching, and more for the next six months. 

Through access to industry veterans, strategic insights, and capital support, RedDrop is poised to take its mission to new heights while promoting wellness solutions that resonate with diverse and underrepresented communities. RedDrop’s inclusion in the Black Ambition network marks a significant milestone in the company’s journey to revolutionize how tween girls connect with wellness products that align with their unique needs and values.

To connect and learn more about RedDrop, please visit www.tryreddrop.com. Follow us on  Instagram (@reddrop), Facebook (@reddropco), Youtube (@tryreddrop), X (@reddrop) and TikTok (@reddropco) to stay up to date with us.

About RedDrop
RedDrop is a wellness brand committed to creating inclusive and innovative period products for tween girls to feel their best during their new stage of life. With a focus on properly sized period products and education-backed solutions, RedDrop is revolutionizing the way consumers approach health, wellness, and self-care.

Media Contact
Sterling Jones
Marketing and Communications Specialist
media@reddrop.co
www.tryreddrop.com

Photos: Getty ImagesJason MendezBlack Ambition

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SOURCE RedDrop

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Chaaat.io to Release Bookingz, a Booking Personal Assistant to Streamline Appointment Scheduling

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HONG KONG, Nov. 26, 2024 /PRNewswire/ — Chaaat.io, an emerging leader in providing user-friendly tools for customer acquisition, engagement, and retention, is excited to announce the launch of its latest feature: Bookingz.

Designed to deliver a seamless booking experience, Bookingz allows users to schedule appointments entirely through WhatsApp. This launch arrives at a time when businesses and individuals are increasingly seeking efficient ways to interact with customers on platforms they use daily, as communication channels like email are dwindling in performance. WhatsApp, with its 2 billion active users, has become a central communication hub for both individuals and businesses. Bookingz enables businesses of all sizes to offer efficient, convenient appointment booking directly through WhatsApp.

Simplifying Making Bookings

Bookingz transforms the customer journey in several key ways. Businesses that sign up with Bookingz can send a WhatsApp link to their customers, who can then experience a fully streamlined booking process that stays within WhatsApp, eliminating the friction of switching between apps or websites.

Bookingz manages the process on behalf of the business, eliminating the need for the business owner or representative to tediously go back and forth suggesting availabilities. Users can simply request availabilities and then confirm a booking, all from the safety of WhatsApp.

Bookingz also delivers a much higher click-through and booking rate than email. The platform leverages WhatsApp’s high open rates – roughly 80-90%, compared to the meager 5% standard open rates offered by email, to send reminders and follow-ups that customers are more likely to see, ensuring appointments are top-of-mind and helping avoid no-shows and last-minute cancellations.

Keeping things in one place

Beyond streamlining the booking process, Bookingz enhances customer engagement by staying within the familiar and trusted space of WhatsApp. This user experience approach increases booking rates by reducing the enormous friction that business owners will see with alternative booking solutions that force customers to download apps, sign up and/or log in.

End users can make a booking with businesses by sending a WhatsApp message, with the assistant guiding them through each step in real time. Whether booking an appointment, scheduling a consultation, or arranging a meeting, customers can request and secure bookings without leaving the app. For businesses, this user-friendly design requires no technical skills and can be launched with just a few clicks.

The Future of Customer Interaction

With the launch of Bookingz, Chaaat.io is setting a new standard for customer engagement and service. By simplifying the process of offering booking services through WhatsApp, Chaaat.io is reshaping the accessibility of booking automation. This democratization of business tools allows even the smallest companies to leverage advanced features and deliver exceptional customer experiences.

As businesses prioritize customer experience and seek personalized, convenient interactions, Chaaat.io‘s innovations are poised to influence how SMEs communicate with customers around the world. Bookingz is just one of many Chaaat.io features designed to help companies strengthen customer relationships, enhance engagement, and drive revenue growth.

In today’s evolving digital landscape, tools like Bookingz are essential for any modern, customer-focused business to keep up with modern customer behavior.

For more information or to join the wait list, contact James Hogan at support@chaaat.io

View original content:https://www.prnewswire.com/apac/news-releases/chaaatio-to-release-bookingz-a-booking-personal-assistant-to-streamline-appointment-scheduling-302315375.html

SOURCE chaaat.io

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