Leading AI-Powered Predictive Consumer Intelligence Company Unveils the Consumer Buying Behaviors Driving Growth in 2025

RESTON, Va., Jan. 13, 2025 /PRNewswire/ — Resonate, the leader in predictive consumer intelligence, today announced the release of its annual State of the Consumer report, highlighting key trends and consumer behaviors that will shape 2025.  

The report, powered by Resonate’s proprietary AI technology and models known as rAI, provides an in-depth look at prevailing consumer trends and their impact on the year ahead. 

“We leverage advanced predictive technologies to decode complex consumer behaviors with unprecedented precision,” said Bryan Gernert, Resonate CEO. “By harnessing our proprietary AI, rAI, to predict emerging trends, identify consumer behavior and provide hyper-personalized insights, we’re transforming how brands acquire and grow customers in 2025.” 

The report identifies five major trends impacting consumers in 2025: 

Economic Stress Relief: Consumers seek respite from financial pressures, with 73% of indebted consumers feeling better about managing their finances. Increased Brand Loyalty Program Participation: Despite a 2024 trend of decreased brand loyalty, consumers who participate in loyalty programs are expected to increase their engagement. Social Media Growth: Despite negative press, social media usage is projected to increase by 10%, with platforms evolving into entertainment and shopping hubs. Personalization vs. Privacy: Consumers will continue to expect personalized experiences while demanding stronger privacy protections. Decline in Consumer Activism: 60% of consumers are expected to disengage from “cancel culture,” with interest in brand activism steadily declining. 

The report also highlights three key consumer groups for 2025: the Always-On Gamer, the Wellness-Focused Consumer, and the Privacy-Focused Consumer. 

Resonate’s State of the Consumer report offers valuable insights for marketers navigating the complex landscape of consumer behavior in 2025.  

The full report is available through Resonate’s website here. 

About Resonate  
Headquartered in Reston, VA, Resonate is the leader in predictive consumer intelligence, delivering proprietary, privacy-safe consumer and voter data for insights, analysis and activation. The Resonate data set includes more than 15,000 rich, relevant, real-time data points that holistically describe more than 250 million U.S. consumer profiles. Resonate’s AI-powered data is readily available for delivery and activation where marketers need it most, offering unmatched flexibility and integration across the marketing ecosystem. This data can be accessed directly through top demand-side platform (DSP) providers, data append and licensing, the Resonate Ignite platform, and Resonate Managed Media Services. Marketers can leverage this data to enrich their first-party information, activate media across all channels, and install it to power predictive models, clean rooms, or data lakes, enabling comprehensive consumer insights and targeted marketing strategies. 

Hundreds of companies and campaigns use Resonate to drive more effective marketing strategy and execution fueled by a comprehensive and continuously updated understanding of their audience that extends beyond traditional demographics, psychographics and behavioral data to uncover why people choose, buy, or support certain brands, products, candidates or causes.  

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SOURCE Resonate

PITTSBURGH, Jan. 13, 2025 /PRNewswire/ — “I thought there could be a better way to protect package deliveries against potential theft or porch pirates,” said an inventor, from Waterford, Ohio, “so I invented the DOC BOX. My design would also keep deliveries safe against rain and other bad weather.”

The invention provides a secure box designed to protect residential package, mail parcel, prescription medication, and grocery/food deliveries. In doing so, it helps prevent theft. It also protects against damage associated with rain and other inclement weather. As a result, it increases security, convenience, and peace of mind. The invention features a durable design that is easy to use so it is ideal for households.

The original design was submitted to the Columbus sales office of InventHelp. It is currently available for licensing or sale to manufacturers or marketers. For more information, write Dept. 23-CLM-709, InventHelp, 100 Beecham Drive, Suite 110, Pittsburgh, PA 15205-9801, or call (412) 288-1300 ext. 1368. Learn more about InventHelp’s Invention Submission Services at http://www.InventHelp.com.

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SOURCE InventHelp

WASHINGTON, Jan. 13, 2025 /PRNewswire/ — On Tuesday, January 14, the U.S. Institute of Peace (USIP) is hosting Passing the Baton 2025: Securing America’s Future in an Era of Strategic Competition. USIP’s flagship, pre-inaugural national security event marks the peaceful transition of presidential administrations through bipartisan dialogue about American foreign policy. The afternoon event will culminate with National Security Advisor Jake Sullivan passing the baton to National Security Advisor designate Michael Waltz.

“Since 2001, the U.S. Institute of Peace has commemorated the peaceful transition of power from one administration to the next,” said Acting USIP President and CEO George Moose. “Passing the Baton offers a platform to discuss the most pressing peace and security challenges that will define the next four years and reaffirms the importance of bipartisan problem-solving in foreign policy.”

The full afternoon agenda will examine how to ensure strategic stability in a changing world; economics and trade; mobilizing new and old technology; and advancing American prosperity and security in the context of new challenges to U.S. national security at a pivotal moment in global affairs. USIP Board Chair John J. Sullivan said about Passing the Baton, “In this time of heightened strategic rivalry and global instability, preventing and mitigating conflicts before they escalate into crises or wars is not only a moral imperative but a strategic necessity.”

The event is being live streamed globally starting at 12:45 p.m. ET and will run through 6:30 p.m. ET. Featured speakers include military leaders, members of Congress and other leading experts. For specific discussions and panel times please see the agenda below.

12:45 p.m.: Fireside Chat: Ensuring Strategic Stability1:40 p.m.: Panel I: Harnessing Economics and Trade3:05 p.m.: Conversation with Congressional Leaders: Advancing American Prosperity & Security3:55 p.m.: Panel II: Mobilizing Technology, Old & New6 p.m.: Passing the Baton

USIP’s institutional partners for the event are the American Enterprise Institute, Atlantic Council, Carnegie Endowment for International Peace, Center for American Progress, and the Heritage Foundation. Media partners for the event are SiriusXM POTUS Ch. 124 and the Wall Street Journal.

For information on USIP, visit: https://www.usip.org/about.

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SOURCE United States Institute of Peace