Technology

Ovative Wins 2024 Google Agency Excellence Award for Measurement Solutions

Published

21 hours ago

November 21, 2024

MINNEAPOLIS, Nov. 21, 2024 /PRNewswire/ — For the second year in a row, Ovative Group is a Google Agency Excellence Awards winner. The awards recognize excellence in digital advertising, celebrating industry leaders pushing boundaries, breaking through, and driving exceptional results for their clients. Ovative was awarded the first-ever Measurement Solutions award, standing out among more than 2,000 submissions for its forward-thinking measurement approach that helps clients navigate an ever-evolving marketing landscape.

Ovative’s search and measurement experts partner with their clients to build sustainable competitive advantages within Google Ads through first-party data, AI-powered audience strategies, and value-based bidding approaches. As a strategic partner, Ovative positions its clients for long-term success by aligning their marketing strategies and tactics with broader business goals. This enables Ovative to drive results aligned with its proprietary holistic measurement approach, Enterprise Marketing Return (EMR), elevating incremental revenue, customer, and brand performance.

This holistic approach is brought to life by Ovative’s proprietary comprehensive MarTech solution, EMRge™, which has set new standards in the industry. Powered by EMR, EMRge™ empowers marketers to plan, buy, and measure campaigns more effectively, leading to stronger revenue, brand, and customer outcomes. With EMRge™, brands are driving sustainable business growth.

“Winning this award represents our team’s ability to develop measurement capabilities that drive business transformation. Our comprehensive MarTech solution, EMRge™, is ushering in a new era for how marketers operate. With EMRge™, we’re giving our clients the tools they need to thrive in an ever-evolving media landscape,” says Beth McKigney, SVP of Measurement and Technology Solutions at Ovative.

Ovative won the Google Agency Excellence Award for Measurement Solutions for its innovative partnership with a sporting goods retailer. The brand approached Ovative with a twofold challenge—to increase enterprise traffic and sales while accelerating market penetration in key markets. Leveraging Google’s Performance Max (PMAX), Ovative’s holistic search (SEO and SEM) team developed a strategy that enabled the retailer to drive sustainable growth by optimizing to EMR.

Most notably, Ovative’s search experts enhanced the retailer’s PMAX campaigns with local inventory ads, value-based smart bidding, customer match data, omnichannel bidding with first-party store sales uploads, and enhanced conversions. Additionally, Ovative’s diverse mix of creative assets, including text, images, and videos, enabled the retailer to reach a broader audience while tailoring messaging to unique user interactions. From there, Ovative leveraged Google’s machine learning to automatically serve the best-performing combinations of assets to users and enhance campaign effectiveness. By combining these tools and strategies, Ovative maximized performance in real time, accelerating optimizations to drive stronger results.

With the goal of maximizing EMR, Ovative partnered with the brand to observe a statistically significant lift in enterprise traffic and revenue. As a result, Ovative nearly doubled its SEM investment while driving significant lifts in both enterprise sales and value driven in-store in the key market. Not only did the results of this test reverse negative trends, but they also informed the retailer’s broader strategy, positioning PMAX as a crucial lever for achieving measurable, sustainable business growth.

“This data-driven approach powers continuous, real-time optimizations in platform, with EMR serving as a comprehensive measurement metric allowing us to drive both short and long-term business impact,” says Ericka Strickland, VP of Holistic Search at Ovative.

This success story is just one example of the exceptional dedication and expertise of Ovative’s team, the strategic vision it brings to clients, and the overall excellence that defines its work. Because of its commitment to consistently raising the bar, Ovative has experienced explosive growth over the past few years. The firm continues to serve its clients in impactful ways across media, measurement, creative, and consulting. Ovative has expanded its client base across industries, including retail, CPG, healthcare, and various others. Top brands including At Home, Domino’s, eHealth, and the Minnesota Timberwolves have joined Ovative’s roster to move the needle in media strategy and measurement.

See the complete list of Google Agency Excellence Awards winners here.

ABOUT OVATIVE GROUP

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. For more information about Ovative, visit our website or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter. For media inquiries, please contact marketing@ovative.com.

Media Contact:
Courtney Stoesz
Sr. Manager, Brand Marketing and Events
715-307-2255
Courtney.stoesz@ovative.com

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SOURCE Ovative Group

Technology

Africa Exclusive: Bybit Promotes Crypto Education with P2P Security Webinar

Published

16 minutes ago

November 22, 2024

DUBAI, UAE, Nov. 22, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, sets out to raise awareness of P2P security and to equip users with the latest anti-fraud knowledge and tools in a new learn and earn event exclusively for users in Africa. Hosting a P2P security Webinar on Nov. 25, Bybit P2P will also be announcing a prize pool valued at 10,000 USDT for a new Africa-exclusive deposit event.

P2P Security Webinar
On Nov. 25, the live webinar on P2P security will be broadcast in the Bybit Africa Telegram group from 7 to 9PM UTC. Attendees may benefit from a comprehensive session on tips and the latest know-how on asset safety and counterparty risks. The free webinar will cover the following topics:

Fraud detection: users will learn about signs of common scams and steps to verify payment authenticity.Staying safe with Bybit P2P: users get to discover Bybit’s security tools and the latest features to combat fraudulent attempts.Trading with confidence: users will gain practical advice and practical tips on how to trade safely.

The floor will be open for a live Q&A session after the sharing by Bybit P2P experts. Ahead of the webinar, attendees are invited to submit questions and the lucky ones will win 10 USDT if their questions are chosen by the speakers.

10,000 USDT Rewards for First-Time Deposits
From Nov. 25 to Dec. 15, 2024, new users who successfully sign up for a Bybit account and complete Identity Verification Level 1 may be eligible to share in a 10,000 USDT prize pool reserved for eligible users in Africa only. Users must sign up for the event and make a deposit via Bybit P2P to qualify and win up to 10 USDT, terms and conditions apply.

“Financial fraud is an age-old challenge and users must stay vigilant as scammers and fraudsters evolve. Bybit is constantly investing in our hardware and software to build the necessary guardrails for our platform. It does not take away the importance of user education, however, and we hope through engagements of this kind, we can help elevate the community on a path of growth,” said Joan Han, Sales and Marketing Director at Bybit.

P2P is an organic part of the crypto economy and helps to promote inclusivity in emerging economies. With Bybit P2P, users of all levels may access the user-friendly peer-to-peer trading platform to trade between themselves at an optimal, agreed-upon price. The service minimizes the need for the middleman, improving cost effectiveness while providing exchange-backed platform security.

Find out more about the event and eligibility at Bybit P2P.

#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving over 50 million users. Established in 2018, Bybit provides a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For more information, please visit: https://www.bybit.com
For updates, please follow: Bybit’s Communities and Social Media

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Technology

EliTe Solar: Realizing Our Mission and Standing by Our Core Values

Published

16 minutes ago

November 22, 2024

Written by Arndt Lutz, CEO of EliTe Solar

SINGAPORE, Nov. 22, 2024 /CNW/ — EliTe Solar is dedicated to advancing technology with a strong focus on quality, sustainability, and meaningful partnerships. For nearly two decades, EliTe Solar has led the solar industry by adapting to changing market demands and setting standards in customer service and quality as evidenced by third party reviews. The company‘s comprehensive strategy starts with ingots and wafers to cells and modules, supported by a global supply chain. This vertical integration underscores EliTe Solar’s commitment to excellence.

EliTe Solar’s core principles of honesty and transparency drives the company’s growth and actions. By upholding these values, EliTe Solar consistently goes above and beyond for their clients. Open communication is central to their work, fostering trust and loyalty. EliTe Solar ensures their clients are informed every step of the way—from production to customs clearance, and final delivery.

EliTe Solar offers a diverse range of products tailored to different needs. The company’s goal is to optimize module performance and achieve a low Levelized Cost of Electricity (LCOE), delivering lasting value for customers while minimizing costs and environmental impact. This approach supports their partners’ energy goals and contributes to a broader sustainability mission.

EliTe Solar’s supply chain is meticulously designed to meet high standards and market demands. The company sources all materials outside China to ensure traceability from raw material to final product. With ingot and wafer production in Vietnam, cell and module production in Indonesia, and manufacturing in Egypt and soon, the U.S., EliTe Solar maintains compliance and uphold supply chain integrity.

EliTe Solar’s project management expertise sets them apart, especially in challenging environments. Currently, the company is transporting one million solar panels to a remote site in Utah with EV trucking from Hight Mobility, working closely with their client and partners to ensure timely delivery and smooth communication. This demonstrates EliTe Solar’s dedication to reliability and strong partnerships.

EliTe Solar prioritizes inland and ocean transportation management, timely customs clearance, and comprehensive post-sales support to deliver reliability and customer satisfaction.

The company’s commitment to sustainability extends beyond eco-friendly energy options. EliTe Solar actively engages with communities to foster positive social impact. For example, the company recently awarded $50K in scholarships with Utah universities to support future solar industry professionals. This investment in education strengthens the sector’s future and contributes to global sustainability.

In the coming months, EliTe Solar is preparing to expand in Egypt and establish solar cell production in the U.S., creating jobs and reinforcing a dependable supply chain. With a track record of reliable service and top-tier solar technology, the company is proud to have supplied over 10 GW of solar modules worldwide, playing a vital role in the shift to sustainable energy. As EliTe Solar continues to grow, the company’s principles of quality, transparency, and sustainability will guide every member, positioning EliTe Solar as a leader in the global solar industry.

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SOURCE EliTe Solar

Technology

Atomic-6 Secures Development Contract with Starpath Robotics for Deployable Lunar Boom

Published

16 minutes ago

November 22, 2024

ATLANTA, Nov. 22, 2024 /PRNewswire/ — Atomic-6, a leader in advanced composite structures, has signed a development contract with lunar infrastructure company, Starpath Robotics, to create a deployable composite boom for their innovative solar power generation system.

The partnership combines Starpath’s lunar mining and infrastructure expertise with Atomic-6’s proprietary composite manufacturing technology. Starpath’s lunar development program aims to establish robotic mining operations capable of producing hundreds of tons of Liquid Oxygen annually for refueling and space industrial applications, with a path to scale power and production capacity past tens-of-thousands of tons annually.

“The Power Tower’s deployable mast is a challenging component to manufacture,” said Saurav Shroff, CEO of Starpath Robotics. “A stiff, reliable and lightweight mast is important in optimizing power-per-mast and, equally importantly, increasing the visible land area on the Moon that can be serviced by high-data-rate long-range communication systems at the top of the tower. In the not so distant future tens, and then hundreds, and then thousands, of Power Towers establish cislunar capabilities suited for a multiplanetary species. To give a size perspective, the Power Tower will be a colossal structure, equivalent to almost one and a half NBA regulation size basketball courts!”

Atomic-6’s Space Mast™ technology offers 15% higher specific strength than conventional composites, making it ideal for applications requiring high stiffness and minimal weight. The company has demonstrated this capability through successful USAF STTR contracts and its Light Wing™ solar array product line.

Upon conclusion of the contract, Starpath will evaluate the Atomic-6 composite mast’s performance, with the potential for a follow-on contract to build, launch, demonstrate, and rapidly scale advanced deployment systems on the lunar surface, anticipated for 2026. This partnership supports Starpath’s objective to vastly reduce the cost of deep space missions and lay the foundation for a multi planet future, and NASA’s $93B Artemis Program goal of establishing a sustainable human presence on the Moon.

To learn more about Space Mast™ structures, Light Wing™ solar array, other Atomic-6 innovations, and/or submit a Request for Proposal (RFP), please contact our team at sales@atomic-6.com.

About Atomic-6

Atomic-6 is leading the materials revolution by designing, engineering and manufacturing the finest composites in the world. Everything we touch gets lighter, stronger and smarter. Visit our website atomic-6.com or contact us directly to learn more.

About Starpath

Starpath designs and manufactures robotic propellant production factories for the Moon and Mars, reducing the cost of deep space transport, and enabling humans to be a multi planet species.

Media Inquiries

Atomic-6, Inc.

media@atomic-6.com

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SOURCE Atomic-6