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Shemaroo Entertainment and PWR Chain Announce Strategic Partnership to Revolutionize India’s Digital Entertainment through Blockchain Innovation

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~ ShemarooVerse, exclusively launching on PWR Chain, merges Shemaroo Entertainment’s extensive content library with advanced blockchain technology. ~

MUMBAI, India, Nov. 19, 2024 /PRNewswire/ — Shemaroo Entertainment, a leader in India’s media and entertainment industry for over six decades, has announced a strategic partnership with PWR Chain, an advanced Layer 0 blockchain infrastructure. Through this alliance, PWR Chain becomes the official blockchain partner for ShemarooVerse, Shemaroo Entertainment’s immersive platform set to deliver next-generation immersive content. This partnership is a landmark step in India’s entertainment and technology landscape, combining Shemaroo’s vast content offerings with PWR Chain’s scalable and environmentally efficient blockchain capabilities.

With an expansive digital footprint across more than 50 content channels on YouTube, Shemaroo Entertainment commands over 200 million subscribers and garners 100 million views daily across diverse categories, including Bollywood, regional, television, devotional, and children’s entertainment. ShemarooVerse will leverage PWR Chain’s high-speed, decentralized infrastructure to create an immersive, interactive digital experience for audiences in India and beyond.

PWR Chain’s blockchain technology is among the most sustainable, operating with minimal carbon footprint. Unlike conventional blockchains that require high energy resources, PWR Chain achieves high throughput with minimal power, processing over 300,000 transactions per second while using only a single CPU core per validator node. This efficiency allows ShemarooVerse to scale seamlessly without environmental impact, setting a new standard in green blockchain technology for the entertainment industry.

As Shemaroo Entertainment transitions its expansive IP portfolio onto the blockchain, PWR Chain’s infrastructure offers creators unique opportunities to monetize their content through tokenization and digital collectibles, a pivotal innovation in India’s content landscape.

The advanced interoperability and scalability of PWR Chain enables ShemarooVerse to leverage PWR Chain’s developer-friendly design, the first blockchain that allows deploying full software applications in traditional coding languages. By leveraging PWR Chain’s instant finality and quantum-resistant security, ShemarooVerse offers users a secure, dynamic, and immersive digital space for authentic engagement with Shemaroo’s iconic content.

Arghya Chakravarty, COO of Shemaroo Entertainment, said, “Partnering with PWR Chain marks a transformative leap in digital engagement for Shemaroo Entertainment. ShemarooVerse will benefit from the speed, scalability, and sustainability of PWR Chain’s blockchain infrastructure, offering audiences a more immersive, secure entertainment experience. We are thrilled to bring ShemarooVerse to life in a way that resonates with the evolving preferences of digital consumers.”

Melanie Mohr, CEO at PWR Labs, added, “Shemaroo Entertainment’s leadership in Indian entertainment provides an ideal platform to demonstrate PWR Chain’s high-performance, eco-friendly blockchain technology. This partnership not only underscores the potential of blockchain for enhancing digital experiences but also positions PWR Chain to drive growth and create engaging opportunities within India‘s entertainment industry.”

This partnership highlights Shemaroo’s commitment to digital innovation and sets a precedent for India’s entertainment industry by bridging traditional media with Web3. By exclusively hosting ShemarooVerse on PWR Chain, Shemaroo Entertainment and PWR Chain are set to reshape India’s digital landscape, offering creators and fans new, dynamic ways to engage with content.

Photo: https://mma.prnewswire.com/media/2561483/ShemarooVerse_x_PWR_Chain.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/shemaroo-entertainment-and-pwr-chain-announce-strategic-partnership-to-revolutionize-indias-digital-entertainment-through-blockchain-innovation-302309387.html

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Dr. Ma Jun elaborates on Multi-jurisdiction Common Ground Taxonomy during COP

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BAKU, Azerbaijan, Nov. 19, 2024 /PRNewswire/ — On November 14-15, 2024, Dr. Ma Jun, Co-Chair of the IPSF Taxonomy Working Group and Chairman of Capacity-building Alliance of Sustainable Investment (CASI), presented at several sustainable finance sessions during COP29, elaborated on the Multi-Jurisdiction Common Taxonomy (MCGT). He points out that the MCGT launch marks a significant milestone in enhancing the interoperability of taxonomies across jurisdictions and facilitating cross-border green capital flows. 

At the session hosted by the International Platform on Sustainable Finance (IPSF), Dr. Ma elaborated on the key considerations of the international effort to develop a “common language” for identifying and labelling green and sustainable activities, with a view to mitigating the risk of market segmentation and transaction costs due to proliferation of taxonomies by different jurisdictions. During 2020-2022, the IPSF Taxonomy Working Group, Co-chaired by China and the EU, published the Common Ground Taxonomy (CGT) that included 72 climate mitigation activities recognized by both economies. Since its release in 2022, the CGT has been used by issuers in China to label green finance products traded internationally and domestically, which helped reduce costs for cross-border transactions.

In 2023, Singapore joined the CGT exercise, and collaborated with the EU and China to produce the Multi-jurisdiction Common Ground Taxonomy (MCGT), featuring 110 mitigation activities agreed upon by the three jurisdictions. Dr. Ma believes the MCGT represents “an important new milestone for enhancing interoperability of taxonomies across jurisdictions.” The fact that CGT has been used by several jurisdictions as a building block for taxonomy development, suggests that the MCGT could further aid other countries in developing their sustainable finance markets.

In sessions hosted by Spain and Kazakhstan, Dr. Ma discussed the key uses of taxonomies, including labelling green financial products, preventing greenwashing, measuring and reporting green performance, and allocating policy incentives to green performers. He emphasised that the MCGT could serve as reference for more jurisdictions in developing their domestic taxonomies.

During the CASI Sustainability Forum for COP29 co-hosted by the Capacity-building Alliance of Sustainable Investment (CASI) and Azerbaijan University of Economics (UNEC), Dr. Ma stated that to enhance its global role in boosting interoperability of taxonomies, the MCGT plans to “expand its jurisdictional coverage by inviting more countries to join the development of future versions of MCGT.”

View original content:https://www.prnewswire.com/apac/news-releases/dr-ma-jun-elaborates-on-multi-jurisdiction-common-ground-taxonomy-during-cop-302309521.html

SOURCE Capacity-building Alliance of Sustainable Investment (CASI)

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TOKIT Offers Exclusive Discounts on AkuaPure Water Filter Series in Black Friday and Cyber Monday Sale

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SEATTLE, Nov. 18, 2024 /PRNewswire/ — TOKIT, a rising star in home appliances, is excited to announce its exclusive year-end promotion with deep discounts of up to 37% that spans Black Friday and Cyber Monday, offering deal hunters unbeatable prices for TOKIT’s AkuaPure water purifier line-up equipped with multi-layer Reverse Osmosis (RO) system to make access to healthy and clean water easier than ever before. Live from November 21st to December 2nd, the limited-time sale will feature AkuaPure T1 Pro, T1 Ultra, and U2 Pro, giving shoppers incredible value on TOKIT’s market-leading clean water solutions that revolutionize the drinking experience for users with diverse needs.

“At TOKIT, our mission is to improve daily life by combining elegance, functionality, and wellness in every one of our products. Our AkuaPure water purifier series extends our commitment to convenience and innovation, delivering clean, healthy drinking water through advanced technology with affordable price tags. In light of current discussions about fluoride and other additives, we empower households with the choice to remove impurities, ensuring a purer, safer, and more enjoyable drinking experience,” said Herbert Fan, General Manager of TOKIT.

The AkuaPure series, slated for promotion, features a comprehensive multi-stage RO filtration system that ensures the highest quality water, safe for direct consumption. Among these, the T1 Ultra and U2 Pro models boast UV sterilization technology, achieving an impressive 99.9% bacteria removal rate. Notably, TOKIT’s products are certified by the Federal Communications Commission (FCC) and adhere to UL standards, guaranteeing product safety.

AkuaPure T1 Pro: Ideal for instant hot water on demand, the T1 Pro is a countertop water filter that employs advanced rapid heating technology to dispense hot water in just three seconds, meaning that tea, coffee, or instant meals can be prepared faster than ever. The countertop water filter also enriches water with strontium element, providing a crisp, clean taste of natural spring water with added minerals. For a limited time, consumers can enjoy a 25% savings on the T1 Pro, now available for $299.99, down from its regular price of $399.99.

AkuaPure T1 Ultra: Designed to cater to varied temperature preferences, the T1 Ultra comes with eight temperature settings, covering a range from chilled to warm water, all accessible with a quick, three-second heat-up function. Its compressor-grade cooling system also delivers refreshing, five-degree ice-cold water at the touch of a button. The T1 Ultra will be priced at $479.99, delivering an exceptional 20% discount off its original price.

AkuaPure U2 Pro: The U2 Pro is an under-sink water filter designed for space efficiency and quality. It includes a post-filter mineral cartridge that enhances water with essential minerals for superior taste. Coupled with a tankless design that streamlines maintenance and removes secondary contamination, the unit offers unparalleled convenience and efficiency for seamless operation. During this shopping season, customers can grab the U2 Pro at a whopping 37% off, down from $399.99 to $249.99.

A Mission to Enhance Everyday Wellness

According to the Food Institute, a study by J.D. Power revealed that merely 41% of consumers consider their water to be safe. The quality of water is paramount in the creation of specialty coffee. However, there is significant variability in water quality across different regions, posing challenges for coffee establishments. The foodservice industry is increasingly grappling with concerns surrounding water quality.

TOKIT’s dedication extends beyond cooking; it aims to infuse every home with wellness and simplicity. With the introduction of its AkuaPure water purifier line, TOKIT is proud to offer solutions that prioritize health through quality water filtration, helping customers achieve a better quality of life.

This Black Friday and Cyber Monday, TOKIT is also featuring exciting offers including gift giveaways, extended warranties on select appliances, and the chance to participate as a TOKIT “Water Purification Experience Officer,” allowing customers to unlock additional holiday deals through an engaging shopping experience.

For more details, please visit www.tokit.com or the Amazon store at https://www.amazon.com/tokit, and follow TOKIT’s official social media (Facebook: @TOKIT Global; YouTube: @TOKIT) for the latest updates.

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SOURCE TOKIT

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UnionPay Payments Now Accepted on Auckland Public Transport, Enhancing Travel for UnionPay Cardholders in Auckland

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AUCKLAND, New Zealand, Nov. 19, 2024 /PRNewswire/ — UnionPay International (“UPI” or “the Company”) announced, marking a milestone in New Zealand’s public transport sector. All Auckland Transport (AT) buses, trains, and most ferries now accept UnionPay contactless card payments, offering residents and visitors a faster and more flexible way to travel.

With just a tag of a UnionPay card with contactless function, commuters can now pass through transit gates seamlessly, eliminating the need for pre-purchased tickets for AT services and enhancing travel convenience across the city.

Auckland is the first city in New Zealand to fully support UnionPay payments across all its public transport services,” said Min Shao, General Manager of UnionPay International South Pacific. “By actively responding to local needs, UnionPay aims to make every transaction a bridge that connects different cultures and markets.”

Auckland, New Zealand’s largest city, is renowned for its efficient public transport network, allowing passengers to use a variety of UnionPay products to pay for their trips. This new payment solution is available on all major modes of public transport in Auckland, making travel more accessible for UnionPay users both locally and globally.

Currently, UnionPay is accepted at over 90% of POS terminals and ATMs across New Zealand. This expansion into Auckland’s public transport system reflects UnionPay International’s commitment to enhancing the payment experience in key everyday scenarios, such as transportation. UnionPay is also widely accepted by New Zealand taxi services, including leading companies like Taxi Charges and Corporate Taxi, and ride-hailing apps such as Uber, further simplifying the travel experience for UnionPay customers.

The New Zealand market has seen rapid growth in UnionPay adoption. To date, approximately 90,000 UnionPay cards have been issued by four major financial institutions in the country, with prepaid cards being the primary product. In addition, seven popular mobile wallet apps, such as Hungry Panda and the Waving, now support UnionPay virtual cards, enabling users to make convenient payments across UnionPay’s global acceptance network.

As an internationally recognized card organization, UnionPay International’s network spans 183 countries and regions, with over 240 million UnionPay cards issued outside mainland China. The company has been at the forefront of digital payment innovation, launching nearly 200 cooperative wallets worldwide.

Moving forward, UnionPay International continues to pave the way for global payment innovation, enhancing global accessibility through every transaction.

View original content:https://www.prnewswire.com/apac/news-releases/unionpay-payments-now-accepted-on-auckland-public-transport-enhancing-travel-for-unionpay-cardholders-in-auckland-302309547.html

SOURCE UnionPay International

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