Connect with us

Technology

Distribution Leader TradeDepot Partners with PRIME to Introduce PRIME Hydration into West Africa

Published

on

LONDON, Nov. 19, 2024 /PRNewswire/ — Logan Paul and KSI’s widely popular beverage brand, PRIME has officially launched its flagship product PRIME Hydration in Nigeria and Ghana. Partnering with leading market access and distribution platform TradeDepot, PRIME Hydration is poised to capitalize on the booming West African market with its unique and highly sought-after products.

 

 

PRIME Hydration hit shelves in early 2022 and is the brand’s healthy sports drink alternative. As a go-to for top athletes, Hydration helps to not only fuel their workouts, but aids in overall recovery. With zero added sugar, 10% coconut water, BCAAs, electrolytes, antioxidants, and more, Hydration has become one of the number one hydration products globally.

According to Statista, the African soft drinks market is projected to experience a significant growth of 16.76% between 2024 and 2028, reaching a market volume of US$160.20 billion by 2028. TradeDepot’s strong retail distribution network and logistics expertise in navigating the complexities of African cross-border trade to ensure smooth distribution and swift product availability across both countries will be instrumental in ensuring PRIME Hydration replicates its global success in this dynamic market.

“Partnering with TradeDepot was an easy decision,” said a PRIME Spokesperson. “Their proven track record in Africa and commitment to efficient distribution makes them the ideal partner as we work to expand PRIME Hydration’s reach in this exciting market and around the world.”

“We are thrilled to partner with PRIME to bring this sought-after product to West Africa,” said Onyekachi Izukanne, CEO and Co-founder. “Our strong network and top-notch distribution ensures that PRIME Hydration will be readily available at retailers of all sizes across Nigeria and Ghana, and consumers can finally find it on the shelves of their favorite stores.”

About PRIME

Founded in 2022 by entrepreneurs and influencers, Logan Paul and KSI, PRIME is a global lifestyle beverage brand focused on providing better fuel for any endeavour. PRIME offers its highly coveted flagship product, PRIME Hydration, a healthier sports drink alternative with zero added sugar in both bottled and powdered form for on-the-go, as well as PRIME Energy, its caffeinated energy drink. For more information on PRIME and where it is sold, please visit drinkprime.com.

About TradeDepot

Founded in 2017, TradeDepot is a global B2B marketplace that helps iconic brands reach the next billion consumers. Through its technology-driven platform, TradeDepot enables brands to expand into new markets and connect with a new wave of global consumers, ensuring their products are accessible wherever there is demand.

TradeDepot’s success is driven by its robust cross-border commerce capabilities, deep market insights, and commitment to supporting small businesses. With a network spanning multiple continents, TradeDepot manages a portfolio of 200,000 retailers and distribution partners, along with leading global brands, such as Nestlé, Unilever, Coca-Cola, and PepsiCo. For more information on TradeDepot, please visit tradedepot.co

Photo: https://mma.prnewswire.com/media/2559169/TradeDepot_Logan_Paul_and_KSI.jpg
Logo:  https://mma.prnewswire.com/media/2559170/TradeDepot_Logo.jpg
Logo:  https://mma.prnewswire.com/media/2559171/Prime_Logo.jpg

 

 

 

View original content:https://www.prnewswire.co.uk/news-releases/distribution-leader-tradedepot-partners-with-prime-to-introduce-prime-hydration-into-west-africa-302308427.html

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Singapore’s Sodion Energy Secures MWh Supply of US Developed Advanced Sodium-Ion Batteries from UNIGRID

Published

on

By

SINGAPORE, Jan. 13, 2025 /PRNewswire/ — Sodion Energy, a leading provider of sodium-ion batteries for e-mobility and integrated energy storage solutions in Southeast Asia, has secured a landmark agreement for an initial 10 MWh supply of advanced sodium-ion batteries developed by UNIGRID Inc., a California-based innovator in sodium-ion battery technology.

This collaboration strengthens Sodion Energy’s ability to address the region’s rising demand for affordable, eco-friendly, and high-performance battery solutions across mobility and energy storage sectors.

“Our collaboration with UNIGRID is a game-changer,” said Dr. CC Hang, Chairman of Sodion Energy. “These next-generation sodium-ion batteries will allow us to tackle key markets, starting with lead-acid battery replacements in e-mobility and extending into large-scale renewable energy projects and grid stabilization initiatives.”

Sodium-ion batteries offer distinct advantages, including cost-efficiency, enhanced safety, and the use of abundant raw materials, making them a sustainable choice for energy storage. With fast-charging capabilities and intrinsic non-flammability, they are exceptionally suited to Southeast Asia’s tropical climate and rapidly growing energy needs.

With a strategic focus on advanced battery technologies, Sodion Energy is poised to play a key role in driving Southeast Asia’s transition to cleaner, safer, and more sustainable energy solutions.

Website: https://sodione.com

Follow us on LinkedIn: Sodion Energy

About Sodion Energy

Headquartered in Singapore, Sodion Energy is an applications engineering leader driving the commercialization of Sodium-ion batteries across Southeast Asia. SE’s sodium-ion pack solutions are tailored to meet the diverse needs of industries such as mobility and energy storage, contributing to a more sustainable future.

View original content:https://www.prnewswire.com/apac/news-releases/singapores-sodion-energy-secures-mwh-supply-of-us-developed-advanced-sodium-ion-batteries-from-unigrid-302347661.html

SOURCE UNIGRID and Sodion Energy Pte. Ltd

Continue Reading

Technology

AirCheck Australia & New Zealand Renamed as RCS MEDIA MONITORS

Published

on

By

SYDNEY, Jan. 13, 2025 /PRNewswire/ — AirCheck, a leading provider of broadcast monitoring services in Australia and New Zealand is pleased to announce its renaming as RCS MEDIA MONITORS, effective immediately.

AirCheck monitors songs and commercials providing almost real time reporting tools for radio and television broadcasters, music media, record companies, advertising agencies and industry analysts.

This change reflects the company’s growth, expanded service offerings, and a strengthened focus on providing comprehensive media intelligence.

The new name, RCS MEDIA MONITORS, builds on the expertise of its parent company, RCS, to offer enhanced monitoring solutions. By integrating RCS’s global technology and resources, the company will provide clients with a broader range of tools for tracking and analysing media campaigns across a variety of platforms and markets.

“We’re excited to take this step forward,” said Philippe Generali, President and CEO of RCS Global. “The rebranding to RCS MEDIA MONITORS allows us to expand our reach and improve our services, giving clients access to deeper insights and a wider array of media monitoring tools. With RCS’s support, we can offer more robust data and solutions that cover not just broadcast, but also digital and emerging media channels.”

The name change signals the company’s commitment to evolving with the changing media landscape. With RCS MEDIA MONITORS, clients can expect the same reliable monitoring services they’ve trusted for over 20 years in Australia and 15 years in NZ.

www.rcsmediamonitors.com.au

About RCS MEDIA MONITORS

RCS MEDIA MONITORS (formerly AirCheck) is a leading provider of broadcast monitoring and media intelligence solutions in Australia, New Zealand and India. The company helps clients across industries optimise media strategies, measure performance, and gain insights from a wide range of traditional and digital media. RCS MEDIA MONITORS is part of RCS, a global leader in broadcast automation and media technology.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/aircheck-australia–new-zealand-renamed-as-rcs-media-monitors-302347810.html

SOURCE RCS MEDIA MONITORS

Continue Reading

Technology

iM Global Partner mourns the passing of Philippe Uzan

Published

on

By

PARIS, Jan. 13, 2025 /PRNewswire/ — It is with deep sadness that iM Global Partner (iMGP) announces the passing, one month ago, of our dear friend and colleague, Philippe Uzan.

 

 

Philippe’s exceptional career in asset management spanned more than 30 years and is marked by remarkable achievements in the organizations for which he worked and deep contributions to the industry as a whole. His passing is a tremendous loss to all who knew and worked with him.

Philippe joined iM Global Partner in February 2020 as Deputy CEO and CIO Global Asset Management, responsible for overseeing our financial strategies and products and designing value-added investment solutions for our clients across Europe and the United States.

His expertise spanned all asset classes, and he had a deep understanding of markets and their impact on investors and their investment needs. He was an eloquent man who contributed a number of papers and articles to the media, always with the intention of educating and making financial concepts more relatable. He has left an indelible mark on our organization and on the broader industry.

Prior to joining iM Global Partner, Philippe was latterly Chief Investment Officer at Edmond De Rothschild Asset Management, where he worked for 11 years and where he led the portfolio management teams, optimizing the synergies between analysis and portfolio management. He previously spent three years as Research and Global Asset Allocation Director, where he developed the portfolio management and research teams and modernized investment processes and the product range.

Philippe began his career as an Equity Derivatives Trader at Société Générale and held roles at AGF Asset Management (now part of Allianz Global Investors) and Natixis AM.

Throughout his career, Philippe’s outstanding intelligence, humility, and collaborative spirit earned him the respect and admiration of his peers.

Philippe Couvrecelle, Founder and CEO of iM Global Partner, expressed his heartfelt condolences: “It was with infinite sadness and pain that I learned of Philippe’s passing from a devastating illness. I had known Philippe closely for almost 20 years, as we worked together for Natixis, Edmond de Rothschild and iMGP. I pay immense tribute to his humanity, his sense of humor, his brilliant intelligence and his presence, which I will deeply miss. We had shared so much and still had so much to do together. In his memory, we will continue our path forward with strength, success and intensity, always preserving our values and our company culture to which he was so attached.

We will all miss Philippe enormously at iM Global Partner. He will be remembered not only for his professional achievements but also for his warmth, generosity, kindness and his unwavering dedication to his colleagues and community. Our thoughts are with his wife and three children, his family, friends and loved ones during this difficult time.”

CONTACT: media@imgp.com

 

 

SOURCE iM Global Partner

Continue Reading

Trending