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BrightTower Advises Reputation Intelligence Leader RepTrak in Sale to Periscope Equity

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NEW YORK, Nov. 19, 2024 /PRNewswire/ — The RepTrak Company™, the global leader in reputation intelligence, announced a majority recapitalization by Periscope Equity, a Chicago-based private equity firm specializing in technology-enabled advisory firms.

“This partnership with Periscope represents an exciting milestone for us. With their support, we’re well-positioned to accelerate innovation and enhance our offerings to meet the evolving needs of our clients,” said Mark Sonders, CEO of RepTrak. “This investment strengthens our leadership position in the industry, empowering us to drive greater impact and deliver unmatched value within the marketplace.”

BrightTower, a New York City headquartered investment banking and M&A advisory services firm, served as exclusive financial advisor to RepTrak and its existing investors led by Catalyst Investors, a New York-based growth equity firm.

BrightTower has strong sector expertise across insights, data, and market research. Other recent advisory transactions include: syndicated research and data providers such as InMoment’s sale of New Vehicle Customer Study to Ipsos and EpiAnalytics to JD Power; industry research and business information services such as Technomic, a division of Winsight, to Informa and NPI to Falfurrias Capital; audience data companies such as Alliant to Inverness Graham and VeraData’s investment from Beringer Capital; and digital analytics and CX providers such as Brooklyn Data to Velir, a portfolio company of Stella Point Capital, and r2i to Protiviti, a subsidiary of Robert Half International.

Reach out if you’d like to discuss market trends or how BrightTower can be helpful.

About BrightTower
BrightTower is a New York City headquartered investment bank focused on M&A advisory services, capital raising, and debt capital markets. The firm leverages sector expertise, global reach, and tailored insights to deliver enterprise advisory services across the software, technology-enabled marketing, IT business services, and information markets. BrightTower is focused on growing a robust ecosystem supporting entrepreneurs, private equity firms, growth equity firms, venture capitalists, debt providers, and corporations as they stay ahead of quickly evolving markets. The firm is committed to delivering world class advisory talent to every engagement that builds trust in the knowledge economy. Visit us on LinkedIn.

Contact:
Christie Haselton
Director, Development
BrightTower
christieh@brighttower.com

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CareMessage Introduces AI Assistant to Close Health Equity Gaps in Underserved Communities

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AI Assistant projected to save healthcare providers $5M annually by reducing patient no-show rates

SAN FRANCISCO, Nov. 19, 2024 /PRNewswire/ — CareMessage, the largest patient activation platform in the United States for underserved populations, today announced the launch of their AI Assistant, adding ethical AI tools to their market-leading innovative Health Equity Engine™. The AI Assistant is specifically designed to interpret and parse patient responses into structured data, helping more efficiently find responses that surface patient needs such as food insecurity or transportation barriers. In addition to removing critical barriers to patient communication, CareMessage’s AI tools are expected to save their customers up to $5M annually in recaptured appointments – savings they can use to focus on patient care and health outcomes.

AI Assistant to close health equity gaps in underserved communities and save healthcare providers $5M annually.

Common barriers to attending appointments include transportation, work conflicts, and financial constraints, which disproportionately affect low socioeconomic and minority populations. Studies show that no-show rates can be as high as 33-40% in these groups, contributing to fragmented care and worsening health outcomes.

CareMessage’s AI Assistant is tailor-made for safety-net organizations and aligned to their mission to address health equity in healthcare. As part of their commitment to the safe and ethical development of AI-backed tools, CareMessage conducted rigorous testing on multiple large language models (LLMs), ultimately selecting Google Gemini due to its accuracy and ease of use. To further validate the solution, they co-developed and tested their AI Assistant with select key customers, focusing on the specific needs of those organizations, addressing biases, implementing robust validation, and ensuring safety while centering patient impact. As part of their ethical stance to AI implementation, during the broader release clinics can opt-out at any time.

“We saw patients trying to have conversations with their providers critical to addressing health inequities, and facing barriers with stricter response logic that could not interpret their intent. Through this approach, CareMessage is driving a paradigm shift in patient engagement and healthcare delivery, particularly for underserved populations,” said Cecilia Corral, CareMessage Co-founder and Chief Strategy Officer. “We’re bringing technology to safety net organizations that is designed to work alongside their team, and with safeguards in place to protect patient safety. The healthcare organization remains in control of the parsing logic that drives critical decisions, while improving the interactive conversations with patients at scale.”

CareMessage’s AI tools expand their already extensive patient engagement success, which has seen impressive results for over 20M patients and 400+ safety-net organizations, including:

No-Show Reduction: Clinics using CareMessage have seen dramatic improvements in appointment adherence, with no-show reductions ranging from 45-50%Care Gap Closure: At a Wisconsin health center, 27% of patients completed cervical cancer screenings within 90 days after receiving CareMessage remindersPatient Activation: A health center saw a 20% response rate from previously inactive patients, resulting in 515 scheduled appointments

Building on these results, clinics in the pilot program are already seeing exceptional results after implementing CareMessage’s AI Assistant. One clinic, Maple City in Goshen, Indiana, serving low-income patients saw that an average of 81% of responses classified by the AI were patients not attending their appointment. Identifying these potential no-shows allows the clinic to reschedule appointments and provide care to patients who would have fallen through the cracks.

“As part of our strategic focus on providing quality, comprehensive health care that is accessible to all, identifying patients who will miss their appointment is critical. Automatically classifying patients who won’t attend their appointment via CareMessage’s AI Assistant allows our staff to quickly fill open appointment spots while also identifying and rescheduling patients to ensure they don’t slip through the cracks. We’re now able to do this without increasing the time needed to manually review patient responses,” said Paul Shetler Fast, Maple City Executive Director. “Pairing CareMessage and Maple City’s efforts across multiple features, we’ve been able to reduce our no-show rates by 27.7% since the beginning of the year, getting them down to 9.9% in October.”

As a registered 501(c)(3) non-profit, CareMessage’s AI research and development was supported by philanthropic donations from aligned organizations, including the Ballmer Group and the Patrick J. McGovern Foundation. The AI Assistant is just the first step in CareMessage’s plans for reinventing the safety-net healthcare space to improve health equity.

Starting today, CareMessage’s AI tools are available for all their current and future customers.

About the Patrick J. McGovern Foundation
The Patrick J. McGovern Foundation (PJMF) is a philanthropic organization dedicated to advancing artificial intelligence and data science solutions to create a thriving, equitable, and sustainable future for all. PJMF works in partnership with public, private, and social institutions to drive progress on our most pressing challenges, including digital health, climate change, broad digital access, and data maturity in the social sector.

About Ballmer Group
Ballmer Group is committed to improving economic mobility for children and families in the United States. Ballmer Group funds leaders and organizations that have demonstrated the ability to reshape opportunity and reduce systemic inequities.

About CareMessage
CareMessage is the technology non-profit building the largest patient engagement platform for low-income populations in the United States. Powered by the Health Equity Engine™, the platform enables organizations to combine messaging, data, and interoperability to increase access to care, improve clinical outcomes, and address social drivers of health.

With 20 million patients reached since 2013, CareMessage is the only patient engagement solution proven to improve health equity at scale. The team, many with lived experiences in these communities, leverages a nonprofit model to reinvest revenue into impact. CareMessage is the partner of choice for organizations committed to advancing health equity.

View original content to download multimedia:https://www.prnewswire.com/news-releases/caremessage-introduces-ai-assistant-to-close-health-equity-gaps-in-underserved-communities-302309032.html

SOURCE CareMessage

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Quility Wins US FinTech Award 2024, Named “InsurTech of the Year”

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ASHEVILLE, N.C., Nov. 19, 2024 /PRNewswire/ — North Carolina-based insurtech, Quility, was named “InsurTech of the Year” via the 2024 US FinTech Awards.

Receiving a US FinTech Award comes on the heels of an impressive year for Quility.

These awards are presented by FinTech Intel and aim to celebrate the achievements of the country’s best and brightest. Award categories cover all areas of the fintech industry and submissions are judged by an independent panel of experts.

Quility President, Steve Fletcher, was among the company’s leaders in attendance at the black-tie ceremony held on November 14 in New York City. Fletcher said, “Winning Insurtech of the Year is a tremendous honor, especially given the incredible list of finalists in this category. This recognition inspires us to continue pushing boundaries and delivering the exceptional solutions our agents and clients deserve. Quility’s insurance sales have always been led by agents and supported by technology. We are honored to be celebrated for that approach.”

Receiving a US FinTech Award comes on the heels of an impressive year for Quility. In 2024, the company added a new suite of instant issue, digital whole life insurance offerings, acquired Ninja Technologies LLC, and launched Switchboard® Funnel™— a proprietary platform offering life insurance agents an all-in-one sales enablement solution.

“This recognition reflects our commitment to redefining the insurance experience through cutting-edge technology and customer-centric solutions,” said Quility Founder and CEO, Brandon Ellison. “We are proud to be designing the future of our industry and grateful to our staff and agents who made this achievement possible. Here’s to our continued growth in 2025!”

About Quility

Quility empowers agents with industry-leading sales enablement platforms and a suite of proprietary, fully digital insurance products, creating a frictionless experience from quote to underwriting to policy placement. Quility makes the insurance process easy for industry professionals and their clients. With Quility, life insurance doesn’t have to be prickly. To learn more visit quility.com.

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Buds Technology Unveils BudLogic Your Virtual Data Analyst: Revolutionizing Business Decision-Making for Hospice Care Management in Its Debut

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ROSWELL, Ga., Nov. 19, 2024 /PRNewswire/ — Buds Technology, a leader in innovative care management solutions, today announced the launch of BudLogic, a cutting-edge virtual data analyst designed to empower hospice companies with proactive operational management capabilities. This groundbreaking tool transforms raw data into actionable insights, enabling hospice care providers to make informed decisions that enhance patient care, improve the performance of their operations, and overall efficiency.

In its current version, BudLogic addresses the unique challenges faced by hospice care providers by offering:

Comprehensive Data Analysis: BudLogic collects and analyzes data from multiple normally disjointed sources and reports, providing a holistic view of hospice operations for easy viewing and decision making.

Financial Performance Tracking: The tool not only provides real-time financial analytics, comparing real time result vs. targets, but also provides insights into certain areas of the operations which might need proactive attention, often despite achieving short term targets, helping hospice companies maintain fiscal health by not missing any opportunity to capture any growth opportunity.

Predictive Analytics: By identifying trends and patterns, BudLogic helps hospice managers anticipate patient needs, and the resources needed to effectively fulfill those needs.

Resource Planning and Optimization: The platform offers insights on staff scheduling, and performance management, leading to improved operational efficiency, and preparedness for capturing and monetizing growth opportunities, in a timely manner.

Quality of Care Metrics: BudLogic tracks and analyzes key performance indicators related to patient comfort and family satisfaction, enabling continuous improvement in care delivery.

Mallie Sharafat, founder and CEO of Buds Technology, stated, “BudLogic represents a significant leap forward in hospice care management. By harnessing the power of data analytics, we’re enabling hospice providers to make proactive, informed decisions that not only improve operational efficiency but also enhance the quality of care for patients in their most vulnerable moments.”

Early adopters of BudLogic have reported substantial improvements in their decision-making processes. Amanda McKissick, CEO at Blue Summit Hospice Care, shared, “BudLogic has transformed how we approach hospice management. The insights we’ve gained have allowed us to better anticipate potential pitfalls in our operations, optimize our staffing and its performance, and ultimately provide better quality of care.”

BudLogic integrates seamlessly with existing healthcare information systems and is designed with strict adherence to HIPAA regulations, ensuring data security and patient privacy.

For more information about BudLogic and how it can revolutionize your hospice care management, visit www.budstechnology.com or contact our sales team at sales@budstechnology.com.

About Buds Technology: Founded by former Homestead Hospice CEO Mallie Sharafat, Buds Technology offers innovative care management solutions aimed at healthcare providers. With a focus on improving quality of care, efficiency, profitability, and risk management, Buds Technology is at the forefront of transforming healthcare delivery through advanced technology solutions.

Contact: Anna [Last Name] Marketing and Content Director Buds Technology Phone: [Phone Number] Email: anna@budstechnology.com

View original content:https://www.prnewswire.com/news-releases/buds-technology-unveils-budlogic-your-virtual-data-analyst-revolutionizing-business-decision-making-for-hospice-care-management-in-its-debut-302310163.html

SOURCE Buds Technology

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