Technology

MTR* advertising Launches Full-Funnel OMO Interactive Branding Campaign for Bank of China (Hong Kong) To Elevate Brand Connection with MTR Passengers

Published

2 months ago

November 15, 2024

HONG KONG, Nov. 15, 2024 /PRNewswire/ — MTR* advertising is excited to unveil the Bank of China (Hong Kong) (“BOCHK”) “Connect Every Excitement” branding campaign, designed to deepen brand engagement and foster connections with MTR passengers. BOCHK leverages the extensive and high-quality passenger base of MTR’s urban lines and features an engaging tennis game to enhance daily commuting experiences while strengthening the BOCHK brand identity.

This innovative Online-Merge-Offline (OMO) campaign represents a pioneering effort to seamlessly integrate digital interactions into the MTR* advertising ecosystem. Utilizing a full-funnel strategy, BOCHK “Connect Every Excitement” creates multiple touchpoints to boost brand awareness and passenger engagement through an interactive tennis game. By bridging the online and offline experience via digital panels, mobile devices, and social media, BOCHK aims to cultivate a vibrant community around its brand.

The campaign harnesses the power of digital media to create an immersive experience targeting MTR passengers, particularly the office workers and Gen Z demographic. With comprehensive coverage across MTR’s extensive digital networks, it features captivating station zone takeovers, incentivized mobile and on-site games, and a cutting-edge programmatic digital out-of-home (pDOOH) advertising strategy.

The centrepiece of the campaign, the BOCHK “Connect Every Excitement” mobile game invites users to enjoy a fun tennis experience anytime, anywhere. Participants can compete for exciting rewards, including MTR Points and a BOC Credit Card HK$1,800 cash rebate. To cater to the fast-paced lifestyle of city dwellers, BOCHK has also introduced on-site versions of the game at the Interactive Iconic Digital Zones of MTR Tsim Sha Tsui and Causeway Bay stations, allowing passengers to stretch and win additional MTR Points during their commute.

With over 480 digital panels across MTR stations, the campaign ensures numerous touchpoints with passengers. The adaptability of digital formats allows real-time content optimization, encouraging participation in the on-site game at MTR Tsim Sha Tsui and Causeway Bay stations. Through the integration of retargeting advertising with MTR Mobile, reinforcing game participation messages for those who have been reached by BOCHK digital advertisements. Additionally, Digital Ring Zone Domination at MTR Tsim Sha Tsui Station targets diverse demographics to maximize engagement.

Through this dynamic approach, BOCHK not only enhances its brand visibility but also enriches the journey for MTR passengers, making commutes more enjoyable. The BOCHK “Connect Every Excitement” campaign stands as a testament to BOCHK’s commitment to innovative brand engagement, fostering a closer connection with its customers.

“We are thrilled to launch this full-funnel OMO campaign that combines digital and on-site interactions to connect with our customers. The BOCHK “Connect Every Excitement” campaign reflects our dedication to understanding our customers and enhancing their connection with the BOCHK brand through our digital interactive platform.” said Ms. Shirley Chan, Managing Director of Hong Kong and Macau at JCDecaux Transport.

It’s time to dive into the hype of BOC “Connect Every Excitement” for a chance to win MTR points and cash rebates on Bank of China (Hong Kong) credit cards at http://bit.ly/40wZOy2

Terms and conditions applied
Reminder: To borrow or not to borrow? Borrow only if you can repay.

For further details regarding the promotional campaign of MTR* advertising and BOCHK, please reach out to media inquiries:

About JCDecaux Transport

JCDecaux Transport is the main subsidiary of the JCDecaux Group, the number one outdoor advertising company worldwide. Established since 1976, JCDecaux Transport is the market leader in outdoor advertising in Hong Kong and manages the advertising sales concessions of MTR* and Airport Express for over 45 years. Currently, the company also operates the advertising concessions for Hong Kong International Airport, Macau International Airport and Pacific Place Passages. For more information about JCDecaux Transport, visit

Website: www.jcdecaux-transport.com.hk

LinkedIn: https://www.linkedin.com/company/jcdecaux-transport-hong-kong/

*MTR advertising refers to advertising exclusively operated by JCDecaux Transport, including Island Line, South Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line and Airport Express, as well as MTR Mobile advertising.

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SOURCE JCDecaux Transport

Technology

Made4net and Gather AI Partner to Enhance Supply Chain Accuracy and Efficiency

Published

38 minutes ago

January 15, 2025

WMS and AI-driven drone inventory technology streamline warehouse operations, improve inventory accuracy, and reduce costs

TEANECK, N.J., Jan. 15, 2025 /PRNewswire/ — Made4net, a global provider of cloud-based Warehouse Management Systems (WMS) & end-to-end supply chain execution software, and inventory intelligence solution Gather AI, are proud to announce their partnership. Together, the two companies deliver innovative inventory management solutions that empower joint customers like Barrett Distribution Centers and Taylor Logistics with WMS and AI-driven drone inventory technology to streamline operations, improve inventory accuracy, and reduce costs.

Joint customer, Barrett Distribution Centers, demonstrates the transformative impact of the Made4net and Gather AI partnership. By utilizing Gather AI’s advanced AI-based drone inventory technology with Made4net’s 3PL warehouse management system, Synapse 3PLExpert WMS, Barrett ensures unparalleled inventory accuracy for Stadium Goods, a consignment e-tailer specializing in high-value sneakers. The drones, equipped with computer image AI-driven software, autonomously scan and verify the placement of 500,000 pairs of shoes stored across complex warehouse layouts.

Similarly, Taylor Logistics has achieved faster and more cost-effective cycle counts for cases and pallets using the Gather AI solution in conjunction with Synapse 3PLExpert WMS. By automating inventory data collection and seamlessly syncing it back into the WMS, Taylor ensures real-time accuracy while optimizing operational efficiency.

“Partnering with Gather AI reinforces Made4net’s commitment to continue introducing innovative technology and delivering state-of-the-art solutions that drive supply chain excellence,” said Amit Levy, EVP of Sales and Strategy at Made4net. “By combining our robust WMS capabilities with Gather AI’s cutting-edge inventory intelligence technology, we’re helping our customers achieve new levels of accuracy, efficiency, and cost savings.”

“Gather AI’s mission is to empower warehouses with actionable insights that reduce costs and improve operations,” said Sankalp Arora, Ph.D., CEO & Co-Founder of Gather AI. “Collaborating with Made4net enables us to bring these benefits to more customers, helping them stay competitive in today’s fast-paced logistics landscape.”

About Made4net
Made4net is a leading global provider of best-in-class, cloud-based supply chain execution and warehouse management solutions for organizations of all sizes to improve the speed and efficiency of their supply chain. Visit www.made4net.com to learn more.

About Gather AI
Pittsburgh-based Gather AI is a market leader in supply chain AI to decrease the cost of inventory, improve productivity, and boost revenue. Visit www.gather.ai to learn more.

View original content to download multimedia:https://www.prnewswire.com/news-releases/made4net-and-gather-ai-partner-to-enhance-supply-chain-accuracy-and-efficiency-302352278.html

SOURCE Made4net, LLC

Technology

ADP Declares Regular Quarterly Dividend

Published

38 minutes ago

January 15, 2025

ROSELAND, N.J., Jan. 15, 2025 /PRNewswire/ — The board of directors of Automatic Data Processing, Inc. (Nasdaq: ADP) has declared a regular quarterly dividend of $1.54 per share payable April 1, 2025 to shareholders of record on March 14, 2025.

About ADP (NASDAQ – ADP)
Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people. Learn more at ADP.com

ADP, the ADP logo, and Always Designing for People are trademarks of ADP, Inc.

ADP – Investor Relations

Investor Relations Contacts:
Matthew Keating, CFA
973.974.3037
Matthew.Keating@adp.com

ADP – Media

Media Contact:
Allyce Hackmann
201.400.4583
Allyce.Hackmann@adp.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/adp-declares-regular-quarterly-dividend-302352281.html

SOURCE ADP – IR

Technology

CobbleStone Software Announces 2025 Roadshow for Client CLM Training

Published

38 minutes ago

January 15, 2025

CobbleStone Software announces its 2025 Roadshow, “Fostering Your Future Through Industry-Leading CLM.”

PRINCETON, N.J., Jan. 15, 2025 /PRNewswire-PRWeb/ — CobbleStone Software – a recognized Leader in contract lifecycle management (CLM) according to the SPARK Matrix™ Report – is excited to announce its 2025 Roadshow for clients, “Fostering Your Future Through Industry-Leading CLM.” This immersive training will provide personalized learning, hands-on practice, and actionable insights for users of CobbleStone Contract Insight® contract management and eProcurement software.

“Through this event, we aim to provide a collaborative learning environment that encourages clients to navigate the complexities of contract management with ease and confidence using CobbleStone Contract Insight.” – Bradford Jones, VP of Sales & Marketing at CobbleStone

Improper or outdated contract management methods make operations difficult – and contract managers are feeling the heat. According to a World Commerce & Contracting survey of its members, 84 percent experience pressure for contract simplification (1). Thankfully, a strong contract management software solution that also supports continued learning and mastery can foster contract automation and a more straightforward process.

Such is the purpose of CobbleStone’s 2025 Roadshow for client training: to go above and beyond just providing an award-winning contract management solution and continue equipping contract managers with its widely praised learning and practice resources.

CobbleStone clients are encouraged to sign up for this can’t-miss CLM event with the following locations and dates:

> Orlando, Florida on April 25th

> Chicago, Illinois on May 16th

> Los Angeles, California on September 26th

> Dallas, Texas on October 24th

Click here to learn more and/or register for the event!

“Our 2025 Roadshow reflects our commitment to fostering client empowerment and equipping our users with the tools and knowledge needed to succeed,” says Bradford Jones, VP of Sales and Marketing at CobbleStone Software.

Contact CobbleStone Software for a free demo.

For more information, email Sales@CobbleStoneSoftware.com or call 866-330-0056.

About CobbleStone Software:

CobbleStone Software is a celebrated leader in contract management software solutions whose flagship CLM software solution – CobbleStone Contract Insight – expedites contract management, vendor management, eProcurement, and eSourcing processes while offering seamless integrations, ease-of-use, and high scalability. CobbleStone’s contract lifecycle management solutions provide simplified contract and vendor tracking, highly configurable email alerts, user-friendly calendar notifications, intelligent contract workflow automation, highly robust security options, streamlined authoring of contract templates with dynamic clauses, centralized revenue/cost management, detailed text indexing and searching, future-minded vendor/client ratings, robust document version control, custom contract management reports, speedy IntelliSign® electronic signatures, more intelligent contracts with VISDOM® artificial intelligence and machine learning, and more.

Follow CobbleStone Software on social media:
> LinkedIn
> X
> Facebook
> YouTube

To stay up to date on contract lifecycle management industry trends and news, subscribe to CobbleStone’s Contract Insights blog.

Media Contact

Sean Heck, CobbleStone Software, 866-330-0056, Marketing@CobbleStoneSoftware.com, https://www.cobblestonesoftware.com/

Twitter

View original content to download multimedia:https://www.prweb.com/releases/cobblestone-software-announces-2025-roadshow-for-client-clm-training-302352144.html

SOURCE CobbleStone Software