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Gamification Market to Grow by USD 43.09 Billion (2024-2028), Driven by Rising Adoption in E-Learning, AI-Powered Report Highlights Market Transformation – Technavio

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NEW YORK, Nov. 13, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global gamification market size is estimated to grow by USD 43.09 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 29.52% during the forecast period. Increasing adoption of gamification in e-learning is driving market growth, with a trend towards rise in strategic alliances in the global gamification market. However, lack of awareness and inconsistency of gamification poses a challenge.Key market players include Allen Interactions Inc., Ambition, Aon plc, Axonify Inc., BI WORLDWIDE, Cognizant Technology Solutions Corp., Designing Digitally Inc., Gamification Ltd., Houghton Mifflin Harcourt Co., ImmersionOne Inc., Influitive Corp., Learning Technologies Group Plc, LevelEleven Inc., Microsoft Corp., MPS Ltd., MRCC Group, Paradigm Learning Inc., PUG Interactive Inc., Raydiant Inc., and SAP SE.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Application (Consumer-driven application and Enterprise-driven application), End-user (Healthcare, Entertainment, Retail, Education, and Others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Allen Interactions Inc., Ambition, Aon plc, Axonify Inc., BI WORLDWIDE, Cognizant Technology Solutions Corp., Designing Digitally Inc., Gamification Ltd., Houghton Mifflin Harcourt Co., ImmersionOne Inc., Influitive Corp., Learning Technologies Group Plc, LevelEleven Inc., Microsoft Corp., MPS Ltd., MRCC Group, Paradigm Learning Inc., PUG Interactive Inc., Raydiant Inc., and SAP SE

Key Market Trends Fueling Growth

The global gamification market is witnessing an increase in strategic alliances among vendors to expand their reach and enhance their offerings. In June 2022, Microsoft Corp. Introduced gaming features to its Edge browser to cater to the growing demand for gamification. Similarly, in October 2021, Learning Technologies Group Plc (LTG) acquired GP Strategies Corp., a gamification solutions provider, to expand its international footprint and focus on delivering measurable results. These strategic moves will lead to the development of advanced gamification solutions, contributing positively to the market’s growth during the forecast period. 

The Gamification Market is experiencing significant growth as more Organisations adopt gamification software to engage employees and enhance customer relationships. E-learning and game-design features are popular gaming ideas, with AI-based technologies like those from Attensi, Ambition, and Axonify, driving personalized experiences. Employee rewards and recognition are key motivators, with ROI a major consideration. AI, AR, VR, and mixed reality technologies are trending, with applications in sectors like real-estate, wealth management, move management, and telecom. Service Corporation International, SAP Community Network, and SAP TwoGo are notable adopters. Consulting and implementation firms like Gong and Qualtrics offer customized solutions. SaaS and mobile devices enable on-premise and cloud deployment. Vitality and SAP Fitness application provide AI-driven insights. 

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Market Challenges

The implementation of gamification in corporate training programs is a growing trend, yet many organizations are unaware of its potential benefits and the associated costs. Small and medium enterprises, in particular, may be hesitant to invest in gamification software due to limited IT budgets. The lack of knowledge and inconsistent results from outsourced training programs can increase the risk of gamification implementation failure. For instance, Marriott Hotel invested significantly in a gamified training program, but employees found it time-consuming and not effective. Consequently, the high cost of gamification solutions can result in financial loss for companies if not executed properly. Therefore, increasing awareness and understanding of gamification among organizations and ensuring consistent implementation are crucial for the growth of the global gamification market.The Gamification Market is thriving, with businesses leveraging rewards and recognition to boost engagement and productivity. ROI is a key driver, with services including consulting and implementation delivering significant value. Telecom and SAP segments lead the way, utilizing gamification systems to enhance customer experience and innovation. AI-driven insights from platforms like Qualtrics and Vitality provide valuable data. SaaS solutions, mobile devices, and social networking sites dominate, engaging target audience members through mobile applications and surveys. Marketers tap into gamification for profitability, with advanced technologies like ML driving innovation in the gaming industry. Retail industry verticals, especially online retailers, use gamification to boost sales growth, customer retention, brand advocacy, and loyalty. Solutions include SAP Community Network, SAP TwoGo, and SAP Fitness application. Tapjoy offers progress charts and marketing tools, while e-commerce trends continue to fuel demand for gamification systems.

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Segment Overview

This gamification market report extensively covers market segmentation by

Application 1.1 Consumer-driven application1.2 Enterprise-driven applicationEnd-user 2.1 Healthcare2.2 Entertainment2.3 Retail2.4 Education2.5 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Consumer-driven application- The gamification market is experiencing significant growth as businesses integrate game elements into their strategies to engage customers and boost productivity. This trend is driven by the desire to enhance user experience and encourage desired behaviors through rewards and competition. Companies across various industries, including healthcare, education, and finance, are adopting gamification to improve customer loyalty and employee performance. The market is expected to continue expanding due to its proven effectiveness in driving business results.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

The Gamification Market is experiencing significant growth due to the increasing adoption of gamification systems in various industries to enhance engagement, productivity, and innovation. Rewards and recognition are key drivers, offering tangible benefits for both organizations and individuals. The Return on Investment (ROI) for gamification is substantial, with improvements in employee motivation, customer loyalty, and data analysis. The Services segment, including consulting and implementation, plays a crucial role in the market. Telecom companies are major adopters, integrating gamification into their offerings for mobile devices. SAP Community Network and SAP TwoGo are notable examples of gamification software in action. Human behavior is a critical focus, with gamification systems designed to leverage game-design features and gaming ideas to influence behavior. AI is a growing trend, with AI-powered gamification systems offering personalized experiences. The Retails industry vertical is a significant market, with gamification used for customer engagement and employee rewards. The Solution component segment includes various offerings, from software to mobile applications. Marketers and organizations across industries are embracing gamification to enhance their offerings and build stronger customer relationships. E-learning is another area where gamification is making a mark, with game-like features used to increase engagement and improve learning outcomes.

Market Research Overview

The Gamification Market is experiencing significant growth due to the increasing emphasis on Rewards and Recognition as effective tools for driving employee motivation and customer engagement. The Return on Investment (ROI) for gamification solutions is proving to be profitable for enterprises across various industries, including Telecom, Retail, and E-learning. The Services segment, including Consulting and Implementation, is a key driver of market growth. Advanced technologies such as AI-driven insights, ML (Machine Learning), AR (Augmented Reality), and VR (Virtual Reality) are transforming gamification systems. SAP Community Network and SAP TwoGo are leading the way with their innovative gamification applications like the SAP Fitness application. Marketers are leveraging gamification to increase profitability by engaging their target audience members through mobile devices and social networking sites. Mobile applications like Tapjoy offer progress charts and other game-design features to keep users engaged. Innovation in gamification is not limited to the gaming industry. Organizations in sectors like Wealth management, Real-estate, and Space planning are using gamification software to improve productivity and customer relationships. Employee rewards and customer loyalty are key motivators for adopting gamification solutions. The Retail industry vertical is experiencing a gamification adoption due to the e-commerce trend and the need for brand advocacy. Online retailers are using gamification to enhance the customer experience and boost retail sales growth. The Solution component segment includes Gamification software, which is seeing increased demand as more organizations adopt a customer-centric approach. On-premise and cloud deployment options offer flexibility for organizations with different IT infrastructure needs. Some notable players in the market include Attensi, Ambition, Gong, Axonify, and Grand River Hospital. These companies are using AI-based technologies and game-design features to create engaging experiences that drive employee motivation and customer loyalty.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationConsumer-driven ApplicationEnterprise-driven ApplicationEnd-userHealthcareEntertainmentRetailEducationOthersGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Huawei Cloud in France: Building an AI-Native Cloud to Amplify Intelligence on the Tech Stage

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PARIS, Nov. 14, 2024 /PRNewswire/ — HUAWEI CONNECT 2024 PARIS commenced today, featuring the first Huawei Cloud Summit France. Huawei Cloud is building an AI-native cloud through systematic innovation and service reshaping. Moving forward, Huawei Cloud will continue to drive innovation in both the “AI for Cloud” and “Cloud for AI” directions, accelerating the intelligent transformation across industries in France.

Jacqueline Shi, President of Huawei Cloud Global Marketing and Sales Service, delivered a welcome speech in her digital presence built using Huawei Cloud MetaStudio. She stated, “Innovation is the heart of our success, our competitiveness, and our growth. That’s why we invest heavily in R&D to bring you the most secure and reliable cloud services possible, including cloud native, AI, and big data. In Europe, Huawei Cloud has collaborated with over 500 local partners to deliver a wide range of industry-specific solutions and proven expertise, enabling European businesses to expedite their cloud adoption, leverage global resources, and achieve leapfrog growth.”

In his keynote speech, William Dong, President of Huawei Cloud Marketing, highlighted the importance of AI in building economic moats. To this end, Huawei Cloud launches Pangu models to enable intelligent upgrades across industries, with over 400 use cases in 30 industries now benefiting from Huawei Cloud’s AI-native cloud infrastructure that extends cutting-edge technologies and premium experiences to European customers. On the tech stage, Huawei Cloud is set to amplify intelligence.

Huawei Cloud’s AI-native strategy has been a cornerstone of the company’s innovation. This strategy is twofold: AI for Cloud and Cloud for AI, marking significant advancements in Huawei Cloud’s capabilities. “AI for Cloud” means integrating Pangu models with cloud services for product R&D, data governance, security, and O&M to make them more intelligent and efficient.

With full-stack systemic innovations, “Cloud for AI” covers data centers, cloud platform architectures, and infrastructure services, enabling efficient and high-performance data preparation, training, inference, and application of foundation models. The distributed cloud database GaussDB features high performance, high intelligence, and easy migration. Huawei Cloud Stack 8.5 provides more than 120 locally deployed cloud services and 50 industry-specific solutions, building the optimal hybrid cloud for intelligent transformation.

At this summit, Huawei Cloud officially released the Flexus cloud services for small- and medium-sized enterprises (SMEs) in France. Flexus feature flexible specifications, AI-driven high speed, 6x burst speed, compute hot upgrade, and ultimate experience.

Presently, Huawei Cloud has more than 500 customers, partners, and developers in France. Song Wanying, President of Huawei Cloud France, shared insights on fostering business growth through cloud innovation and introduced new media & entertainment, e-commerce, and retail solutions for the French market, furthering intelligent initiatives.

Huawei Cloud has upgraded media services in a 3E approach: efficiency, experience, and evolution. For instance, AIGC for virtual humans can significantly reduce the time required for short video production from days to mere minutes. In terms of experience, Huawei Cloud leverages its self-developed RTP protocol to minimize latency to 500 ms and reduce frame freezing to 10%. For business model evolution, Huawei Cloud offers virtual human technology to facilitate efficient video production, leading to new business opportunities and growth.

In retail and e-commerce, Huawei Cloud has developed the B.R.A.N.D. model to assist retailers in driving innovation and growth. Through professional services, deterministic operations, security, reliability, and 16 sub-scenario solutions, B.R.A.N.D. enables retailers to build agile, efficient, and secure business systems.

In terms of ecosystem expansion, Huawei Cloud has partnered with Station F, the world’s largest startup incubator, to launch a sustainability-themed incubation program. This program aims to provide comprehensive support for startups, including cloud resources, investment opportunities, and dedicated office spaces. Additionally, Huawei Cloud and 20 ecosystem partners have unveiled the Industry Partner Innovation Program at the summit.

This two-day event features a packed agenda, including the partner forum and the Cloud Native Elite Club (CNEC) roundtable. At this year’s HUAWEI CONNECT Europe, CNEC returned to Europe and invited its first members to join this technical community built for European technology pioneers.

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ALBERT GAHFI, NEWCO CAPITAL GROUP CEO, NOMINATED FOR THE U.S. FINTECH AWARDS’ INNOVATOR OF THE YEAR

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NEW YORK, Nov. 14, 2024 /PRNewswire/ — NewCo Capital Group is proud to announce that Albert Gahfi, CEO of NewCo Capital Group and Co-Founder and Director of Bizcap, has been nominated for the prestigious Innovator of the Year Award by the U.S. FinTech Awards. This recognition highlights Albert’s groundbreaking contributions to the FinTech sector and his dedication to founding companies that empower small businesses with forward-thinking capital solutions.

We are focused on what’s next—continuing to build the tools and services that will drive the future of FinTech

As a proven enterprise-building founder and CEO, Albert co-founded Kings Cash Group and oversaw its merger with a large FinTech consortium that included an SEC-registered fund. As the Co-Founder and CEO of NewCo Capital Group, Capytal.com, and NewCo Canada, as well as the co-founder of Melbourne-based BizCap, Albert’s global expansion strategy has led to the opening of offices in New Zealand, the United Kingdom, and a recently announced strategic initiative in Asia via Singapore.

The nomination for Innovator of the Year underscores NewCo’s commitment to reshaping how small-to-medium businesses and enterprise companies access financing. Since its founding, NewCo has remained at the forefront of Specialty Finance within the FinTech sector, continually creating custom capital solutions that leverage advanced technology, nuanced underwriting, and a deep understanding of client needs.

Bruce Gurvitsch, Chief Revenue Officer for NewCo Capital Group and Capytal.com, commended the nomination, stating, “Albert’s nomination for Innovator of the Year reflects his unwavering pursuit of excellence—a drive that defines our mission at NewCo. We’re committed to pushing the boundaries of what’s possible in FinTech, ensuring that SMBs have access to the capital they need for growth, job creation, and long-term success.”

NewCo and its affiliate companies have transformed traditional financing models, making it easier, faster, and more efficient for businesses to secure funding. With over $1.8 billion deployed across 40,000+ businesses globally, NewCo continues to lead the charge in specialized financing and working capital.

Reflecting on the nomination, Gahfi remarked, ‘This recognition from the U.S. FinTech Awards validates our efforts and inspires us to continue delivering the most innovative solutions to the market.’ He emphasized NewCo’s long-term vision, adding, ‘We are focused on what’s next—continuing to build the tools and services that will drive the future of FinTech. Our mission has always been to empower small businesses globally.’

For more information about NewCo Capital Group, visit www.NewCoCapitalGroup.com or email Info@NewCoCapitalGroup.com.

About NewCo Capital Group & Capytal.com

Founded in 2020, NewCo Capital Group and its affiliate companies empower SMBs globally with fast, accessible financing and funding. The companies have successfully deployed $1.8 billion to over 40,000 SMBs while maintaining a 4.9/5 Trustpilot rating.

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SOURCE NewCo Capital Group

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Enrollsy Unveils Brand Refresh and New Website to Enhance Enrollment Experience for Schools, Camps, Nonprofits, and More

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LEHI, Utah, Nov. 14, 2024 /PRNewswire/ — Enrollsy, the platform dedicated to making enrollment simple and accessible for organizations of all sizes, is thrilled to announce its brand refresh and launch of a new website at www.enrollsy.com. With a renewed focus on simplifying enrollment processes and delivering unparalleled support, Enrollsy’s brand refresh reinforces its commitment to empowering non-technical professionals with a seamless, user-friendly experience.

Enrollsy is online enrollment software made easy.

The name “Enrollsy” reflects the platform’s mission: combining “enroll” and “easy” to describe a solution that effortlessly manages the enrollment process—from sign-up to payments and communications—without requiring technical expertise or IT support. Enrollsy’s customizable platform is designed to solve enrollment challenges and make life easier for administrators everywhere.

Empowering Purpose, Mission, Vision, and Values

Driven by a purpose to create an exceptional experience from the first interaction to ongoing support, Enrollsy ensures every aspect of its service is tailored to customer needs. Enrollsy’s mission—to provide an amazing enrollment experience to 10 million people in a single year—drives the platform to innovate, simplify, and perfect enrollment solutions for organizations managing data, payments, and communications.

Enrollsy envisions a world where education, enrichment, and connection drive better outcomes, helping organizations fulfill their missions. As a trusted partner, Enrollsy shares its values with customers by prioritizing consistency, honoring commitments, and maintaining clear, actionable communication.

Unmatched Customer Experiences

Enrollsy’s brand refresh also highlights its commitment to delivering value through real-life customer success stories. Elizabeth Fizer, owner of Fizer Fine Art, shares, “Enrollsy transformed our registration process from an absolute nightmare to easily manageable. Their unmatched customer service and ability to tailor the software to meet our specific needs allowed us to offer flexible schedules and simplified invoicing—enabling me to focus on my family during a busy registration period. Parents found it easy and intuitive, which only enhanced our customer experience.”

Similarly, Matthew Vinson from Common Ground on the Hill, a nonprofit, noted, “Enrollsy exceeded our expectations by listening to our unique needs and creating a system that integrates with our existing applications seamlessly. They understood our operations and provided features we needed, making the registration process efficient and stress-free.”

Visit the New Enrollsy Website

Enrollsy’s reimagined website offers a refreshed look at how the platform simplifies enrollment, billing, and communication for education, enrichment, and nonprofit organizations across the U.S., Australia, and Canada. Visitors are invited to explore www.enrollsy.com to discover how Enrollsy’s solutions are transforming the enrollment experience and simplifying administrative processes.

About Enrollsy Enrollsy provides a complete, easy-to-use solution for managing enrollments, payments, and participant communications. Designed for non-technical professionals, Enrollsy’s mission is to simplify enrollment for organizations while delivering unmatched support and flexibility. Visit www.enrollsy.com to learn more about how Enrollsy is shaping the future of enrollment.

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SOURCE Enrollsy, Inc.

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