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73% of enterprises have launched AI, including generative AI, across marketing with 52% of deployments achieving business value: Infosys CMO Radar

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AI-fluent CMOs are becoming a transformative force in business; 62% see their influence growing over broader corporate decisions as their AI implementations look to improve brand experience, as well as efficiency and effectiveness in marketing.

BENGALURU, India, Nov. 13, 2024 /PRNewswire/ — Infosys Knowledge Institute, a research arm of Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, today unveiled a global research report titled CMO Radar 2024. The report reveals that most companies have embedded artificial intelligence (AI) in their marketing functions and highlights how CMO’s AI fluency (ability to use AI to solve problems) is driving business value and increasing their influence over corporate decision-making and strategy.

The Infosys CMO Radar 2024 found that while most CMOs are engaging in AI across all their main marketing activities, almost half (48%) of AI deployments struggle to deliver business value. It uses these insights to categorize CMOs as Leaders (13%), Learners (60%) or Laggards (27%) in AI fluency, based on their ability to deliver business value from AI across multiple marketing activities.

The report identifies that AI-fluent CMOs make data-driven decisions using predictive AI to anticipate customer needs, personalize and optimize campaigns, and boost marketing performance. They are also able to better use generative AI to bring together value from data, industry expertise, and creative execution to build stronger capabilities, inside-out, within their teams.

The CMO Radar 2024 survey was conducted by the Infosys Knowledge Institute polling 2,600 marketing leaders across industries from Australia, Germany, the Nordics, UK, and the US. The research explores the adoption of AI across the marketing lifecycle including for activities such as content creation, conversational agents, sales enablement, personalization, campaign management and analytics.

The research reveals:

96% of marketing leaders have deployed AI in at least one marketing activity.52% of AI marketing deployments generate business value.30% of marketing leaders have deployed AI in all seven key marketing activities.62% of CMOs are set to grow their influence over strategic corporate decisions.

The Infosys CMO Radar 2024 found that marketing leaders expect AI to deliver measurable value in the next 18 months, including double-digit percentage point boosts in productivity (15 percentage points), cost savings (13 percentage points), and speed to market (11 percentage points).

The report outlines four tactics that Leaders in AI fluency employ to generate business value from their AI deployments:

Embed AI solutions into business and marketing processes: Leading CMOs ensure their teams can access real-time insights from data and immediately adjust tactics as they roll out their AI implementation plan. They establish systematic governance around KPIs and ensure consistent communication with stakeholders.Align AI, business, and marketing strategies: Marketers who succeed with AI are more likely to have a responsive AI strategy that aligns with both marketing and overall business goals. These companies prioritize building out AI capabilities across the marketing value chain based on its business value and feasibility.Factor risk management into AI-powered marketing solutions: 43% of companies still depend on ad hoc methods of risk mitigation when it comes to AI in marketing. Embedding dedicated risk management ensures compliance, builds customer trust, and positions brands as leaders in trustworthy AI adoption.Ensure the MarTech stack is scalable and optimized for AI use cases: Customer data platforms (CDPs) are essential for maximizing AI’s value in marketing. Advanced cloud-native MarTech stacks with real-time CDPs enhance scalability and data integration, delivering personalized experiences. Companies adopting this infrastructure achieve significant competitive advantages, unlocking AI’s full potential and leading in innovation and customer engagement.

Satish H C, EVP and Chief Delivery Officer, Infosys, said, “Very early on, at Infosys, we saw how AI promises to disrupt the way B2B and B2C players think about customer experience, marketing productivity, and growth. The findings of the Infosys CMO Radar 2024 report point to how forward-thinking marketing leaders are adjusting to this new landscape. Central to this transformation is the reimagining of marketing end to end, embracing a holistic approach to innovation. By focusing on disintermediation for agility, businesses can swiftly adapt to changes and enhance their competitive edge. The report underscores the vital role of leadership in harnessing AI capabilities to drive marketing innovation and customer engagement. With Infosys Aster, we are already bringing the digital capabilities for marketing leaders to maximize operations, while taking advantage of advances in marketing effectiveness and personalization in an AI-first future.”

Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys, said: “CMOs face the dual challenge of fueling growth in the short-term while articulating the value of their brand investments in the medium term. They recognize AI’s, especially generative AI’s, potential to help them rewire marketing for greater effectiveness. They know it can also be a key amplifier of marketing impact to the business and its influence within the C-Suite. The Infosys CMO Radar 2024 unpacks the tactics that CMOs can embrace to get and stay ahead in these times of AI-powered transformation.”

To read the full report with detailed insights, please visit here.

Methodology

Infosys used an anonymous format to conduct an online survey of 2,600 marketing executives in automotive; CPG; energy, mining, and utilities; financial services; healthcare; high tech; insurance; life sciences; logistics; manufacturing; professional services; retail; travel and hospitality; and telecom in Australia, Germany, the Nordics, UK, and the US, as well as conducting qualitative interviews with global CMOs. 

About Infosys

Infosys is a global leader in next-generation digital services and consulting. Over 300,000 of our people work to amplify human potential and create the next opportunity for people, businesses and communities. We enable clients in more than 56 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace.

Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next.

Safe Harbor

Certain statements in this release concerning our future growth prospects, or our future financial or operating performance, are forward-looking statements intended to qualify for the ‘safe harbor’ under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results or outcomes to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, increased competition for talent, our ability to attract and retain personnel, increase in wages, investments to reskill our employees, our ability to effectively implement a hybrid work model, economic uncertainties and geo-political situations, technological disruptions and innovations such as Generative AI, the complex and evolving regulatory landscape including immigration regulation changes, our ESG vision, our capital allocation policy and expectations concerning our market position, future operations, margins, profitability, liquidity, capital resources, our corporate actions including acquisitions, and cybersecurity matters. Important factors that may cause actual results or outcomes to differ from those implied by the forward-looking statements are discussed in more detail in our US Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2024. These filings are available at www.sec.gov. Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company’s filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.

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IAG’s Hangar 51 Accelerator 2024 Takes Off with New Cohort of Startups Focused on Sustainability, Customer Experience, and Operational Efficiency

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VIENNA, Nov. 14, 2024 /PRNewswire/ — International Airlines Group (IAG) announced the launch of its eighth Hangar 51 Accelerator program, welcoming a new cohort of startups poised to revolutionize the aviation industry. Plug and Play, a global innovation platform connecting startups and corporations is proud to support this year’s program as the innovation partner of IAG. 

The selected startups will tackle some of the industry’s biggest challenges across four core areas:

Sustainability: Exploring new technologies that can help decarbonize aviation.

Customer Experience: Enhancing the passenger journey through innovative products and services.

Operational Efficiency: Testing new solutions to improve efficiency and performance.

Airports: Optimizing turnaround management and ground operations.

Over twelve weeks, the startups will work closely with IAG experts to test and refine their solutions in a real-world environment. The culmination of the Hangar 51 Accelerator 2024 will be a Demo Day held on November 27 at IAG’s Headquarters in London. This event will provide a platform for the startups to present their projects to key stakeholders across IAG and its operating companies: Aer Lingus, British Airways, Iberia, LEVEL, Vueling, IAG Loyalty and IAG Cargo. This event will foster networking, knowledge exchange, and collaboration, enabling IAG to showcase the potential of these solutions across the group.

Plug and Play provided support to IAG with key program activities, including global scouting, startup assessment, and event management. Beyond the program itself, Plug and Play has connected IAG to its wider partner ecosystem, offering speaking and participation opportunities at events across Europe. This creates opportunities to connect with other industry leaders to exchange best practices and identify potential synergies.

“We’re truly excited to partner with one of the world’s largest airline groups to drive impactful improvements in airline operations and sustainability. Working with IAG is a unique highlight within our global ecosystem, showing how open innovation across diverse companies/carriers, regions, and approaches can make a real difference for the entire industry. In aviation, collaboration is key, and we’re proud to work together in tackling challenges like CO2 emissions and climate impact. The best startups have made it through our selection process and are now collaborating with various airlines and business units to test their solutions. I’m personally looking forward to Demo Day to see the impact they’ve made,” said Nik Munaretto, Director of Plug and Play Vienna.

Congratulations and welcome to the new Hangar 51 Accelerator 2024 Cohort:

Aeon BlueAiir InnovationsbederFlyOROKeepFlying®Nexus LabNoyaOreyeonParloaTarmac TechnologiesTomorrow.ioZero®ZestIoT

For more information about Plug and Play, please visit https://www.plugandplaytechcenter.com.

About Plug and Play

Plug and Play is the leading innovation platform connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, we’re present in 60+ locations across 5 continents. We offer corporate innovation programs and help our corporate partners in every stage of their innovation journey, from education to execution. We also organize startup acceleration programs and have built an in-house VC to drive innovation across multiple industries where we’ve invested in hundreds of successful companies including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi. For more information, visit https://www.plugandplaytechcenter.com/

About IAG

International Airlines Group (IAG) is one of the world’s largest airline groups with 585 aircrafts flying to over 250 destinations and carrying more than 115 million passengers in 2023. The Group was created in 2011 and includes the airlines British Airways, Iberia, Aer Lingus, Vueling and LEVEL, and IAG Loyalty and IAG Cargo. It is a Spanish-registered company with its corporate office in London, United Kingdom. Its shares are listed on the London Stock Exchange and on the Spanish stock markets. IAG’s vision is to be the leading airline group in sustainability. The group is proud to have been listed on the Carbon Disclosure Project’s A List for its commitment to sustainability and action on climate change.

Media Relations Contact

press@pnptc.com

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SOURCE Plug and Play

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Frost & Sullivan Launches FrostAI to Help Organisations Identify and Leverage Growth Opportunities

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Accelerating your Transformational Growth Journey: FrostAI’s elevated user experience acts as your company’s Growth Partner

LONDON, Nov. 14, 2024 /PRNewswire/ — Frost & Sullivan proudly announces the launch of FrostAI, designed to transform the way organisations access and utilise industry insights. FrostAI uses advanced natural language processing (NLP) to allow users to interact with its analytics platform in conversational language, moving beyond traditional keyword limitations. By simply asking questions, users receive precise, in-depth responses along with highlighted source references, making complex data exploration more intuitive and user-friendly.

The addition of FrostAI significantly enhances the value of Frost & Sullivan’s analytics platform by making it easier for businesses to uncover actionable insights and capitalise on growth opportunities. With access to comprehensive and continuously updated data spanning from January 2020 to today, users can explore trends, analyse market shifts, and validate potential strategies with exceptional accuracy and depth. FrostAI is built to empower users across all industries and sectors, making it invaluable for companies seeking a strategic edge in an increasingly competitive and transformative landscape.

“This launch marks the next step of our broader initiative to integrate AI-driven technologies into our platform,” said Joe Fristensky, Senior Partner and Chief Analytics Officer at Frost & Sullivan. “FrostAI reflects our commitment to innovation and to supporting our clients as they navigate a world where industries are transforming and evolving at an unparalleled pace. By allowing users to ask questions in natural language, FrostAI not only saves time but also makes complex insights more accessible and actionable,” he added.

FrostAI is designed for a wide range of applications, including identifying emerging growth opportunities and monitoring disruptive technologies across various sectors. As businesses continue to face transformational changes, from technological advancements to shifting consumer behaviours, Frost AI is positioned to become an essential resource for decision-makers looking to stay ahead of the curve.

This launch marks the beginning of a series of strategic developments from Frost & Sullivan, aimed at providing clients with leading-edge growth solutions to make informed growth investment decisions with enhanced efficiency.

Frost & Sullivan is committed to a future where AI and analytics intersect seamlessly, bringing the power of advanced data science into everyday strategic planning.

To schedule a personalised demo of the FrostAI platform, please contact melissa.silvas@frost.com

Frost & Sullivan, the growth pipeline company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation, and leadership. The company’s Growth Pipeline as a Service provides the CEO and the CEO’s Growth Team with transformational strategies and best-practice models to drive the generation, evaluation, and implementation of powerful growth initiatives. Frost & Sullivan leverages over 60 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community from more than 40 offices on six continents.

Contact:

Kristina Menzefricke
Marketing & Communications
Global Customer Experience, Frost & Sullivan
kristina.menzefricke@frost.com
+44 (0)20 331 01228

SOURCE Frost & Sullivan

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Former Team USA Chief Joins Enhanced Games, Among Other Senior Hires Ahead Of 2025 Debut

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Enhanced Games expands team with leading experts in Games Delivery, Athlete Relations, Safety, and Digital.New hires bring world-class experience from US Olympic & Paralympic Committee, Nike, Red Bull, and Real Madrid C.F.Future-forward vision reinforces momentum, athlete empowerment, and innovation ahead of the 2025 games.

LONDON, Nov. 14, 2024 /PRNewswire/ — The Enhanced Games announces several recent additions to its growing leadership team, marking a significant step forward as the organisation prepares for its inaugural games at the end of 2025. The key hires bring a wealth of experience from elite sporting organisations, world-renowned athletic programs, and pioneering content platforms. The new leaders collectively bolster the Enhanced Games’ mission to reshape the future of sport.

Dr Aron D’Souza, President of the Enhanced Games, shared his enthusiasm for the new team members, stating, “We’re delighted to welcome Rick, Tim, Dan, and Alejandro to the Enhanced Games. Each brings invaluable expertise, energy, and momentum, setting us up for future success. As we prepare to host the first-ever Enhanced Games, their combined knowledge and deep experience will play a pivotal role in delivering a truly innovative sports experience.”

The new appointments include:

Rick Adams, Senior Vice President, Games Delivery
With a distinguished career in the United States Olympic & Paralympic Committee (USOPC), including serving as Chef de Mission of Team USA at the Beijing and Tokyo Olympic Games, Rick Adams brings expertise in managing top-tier sports events and operations. Formerly Chief of Sport Operations, Chief of Sport Performance and National Governing Body Services, and Chief of Paralympic Sport at the USOPC, Adams also led USA Weightlifting as CEO and served as President and CEO of the East Coast Hockey League. His expansive experience in sports delivery and athlete services will be instrumental in designing and orchestrating the inaugural Enhanced Games.

Tim Phelan, Vice President, Athlete Relations
Tim Phelan joins the Enhanced Games from Nike, where he directed sports marketing initiatives across multiple regions, including North America, Russia, and EMEA. With a strong background in track and field and a Master’s in Human Kinetics and Sports Management, Phelan’s focus on connecting with athletes aligns perfectly with the Enhanced Games’ commitment to athlete empowerment. His global insights and deep industry connections will strengthen relationships with athletes worldwide.

Dr. Dan Turner, Ph.D., Director, Athlete Safety
A seasoned sports performance scientist, Dr Dan Turner has been at the forefront of high-performance science with Red Bull North America, consulting for elite athletes, and working within performance medicine. With a Ph.D. in Clinical Human Physiology, Turner’s work has centred around optimizing athlete safety and performance. His expertise will be pivotal in ensuring that Enhanced Games athletes have access to cutting-edge, science-backed support for optimal well-being.

Alejandro Arenas, Director, Content & Digital Channels
Alejandro Arenas, a leader in digital sports engagement, brings experience from Snapchat as Head of International Sports Partnerships and from Real Madrid C.F. as Global Head of Social Media. Known for his innovative approach to engaging sports audiences, Arenas will lead Enhanced Games’ digital strategy, ensuring a dynamic and accessible experience for fans and athletes alike. His focus on immersive digital content will amplify the Enhanced Games’ vision across global platforms.

Each of these leaders will contribute critical expertise to the Enhanced Games’ mission as we shape the future of competitive sports. Their combined skills across Games Delivery, Athlete Relations, Athlete Safety, and Digital Channels mark a robust expansion of our leadership team and set Enhanced on a dynamic course toward the 2025 games.

About the Enhanced Games:

The Enhanced Games are redefining the future of sports, merging scientific innovation with athletic achievement to create a captivating competition for sports fans, tech enthusiasts, and the science-curious. Founded in 2023 by Australian entrepreneur Aron D’Souza, the Enhanced Games challenge conventional views on human performance, embracing advancements in medicine and technology to safely expand the boundaries of what is possible. With a vision to inspire superhumanity, the Games provide athletes with the opportunity to enhance their abilities under professional supervision, focusing on transparency, safety, innovation, and record-breaking feats.

Backed by pioneering investors like Peter Thiel, Balaji Srinivasan, and Christian Angermayer, the Enhanced Games represent a global movement at the intersection of sport, science, and cultural evolution. Empowered by a diverse team of experts from organizations including FIFA, Nike, Red Bull, and the US Olympic and Paralympic Committee, we are committed to creating a fair, financially equitable platform that inspires humankind to overcome limits and redefine human potential.

For further information, please contact:
Mike Oakes, Communications Director, Enhanced Games
mike.oakes@enhanced.org
Visit: enhanced.com

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SOURCE Enhanced Games

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