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Soul App Unveils 2024 Gen Z Double 11 Consumption Behavior Report: “Happy Consumption” Surges, with Over 40% Valuing “Emotional Value”

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SHANGHAI, Nov. 12, 2024 /PRNewswire/ — The 2024 edition of Double 11 graced us earlier than anticipated. During this “Double 11,” Just So Soul Research Institute, a think tank dedicated to the youth, embarked on a “Double 11 consumption” survey via the social networking platform Soul App. The initiative garnered 3,014 responses, with the Gen Z demographic comprising over 70% of participants. As the epicenter of social networking for Chinese youth, Soul App has become a hub for the articulation and deliberation of consumer choices, brand inclinations, and a myriad of life perspectives.

The report reveals a noteworthy trend for 2024: the proportion of young individuals engaging in Double 11 has seen another uptick, with a staggering 90% partaking with fervor. “Happy consumption” has emerged as a dominant theme, capturing the hearts of over 40% who now prioritize paying for “emotional value,” redefining the consumption ethos of the younger generation. In a shift of traditional narratives, the “He Economy” demands a fresh appraisal, with the average consumption budget for men eclipsing that of women during this year’s shopping extravaganza.

“Longest Double 11 in History” and the Perceived Fatigue: A Misconception

In the recent past, a search for “Double 11” on social platforms yielded a plethora of strategies and how-tos, interspersed with the occasional lament that “Double 11 hasn’t ended yet.” On October 14th, with platforms like Tmall initiating the first wave of promotional activities, the “Double 11 battle line” was drawn earlier than ever, anointing this year’s event as the “longest Double 11 in history.”

How does Gen Z perceive this elongated sales marathon? Are they more immersed or simply exhausted? The research indicates that a mere 15.8% of young people expressed distaste, with 4.9% of Gen Z feeling “exhausted” and 10.9% “mildly annoyed, worrying merchants would go back on what they’ve promised.”

Conversely, over 80% of young people maintained a neutral or positive stance towards the “longest Double 11.” A significant 38% considered it “irrelevant,” ceasing their participation after securing their desired items. An additional 15.8% stood in support, appreciating the absence of post-promotional FOMO (Fear Of Missing Out).

Amidst reports that “Double 11 is becoming less thrilling,” the research illuminates that compared to 2021 (81.3%) and 2023 (88.1%), the proportion of young people participating in Double 11 has reached a new zenith at 90.6% in 2024.

It’s particularly striking to note that only 10.3% of young people were newcomers to Double 11, with a majority having partaken in two or more iterations. Notably, 16.7% of Gen Z join the fray every year, and 10.6% have been part of over a decade of Double 11 events. This signifies that engaging in Double 11 has transcended into a pivotal aspect of youth culture.

When it comes to the battlegrounds of this event, Taobao/Tmall, Douyin, JD.com, and Pinduoduo were the preferred shopping platforms among the young. “Substantial discounts offering the most cost-effective prices” (39.9%), “a seamless return/refund process alleviating worries” (39.9%), and “an extensive range of products for purchase” (34.9%) are the top three factors influencing Gen Z’s platform selection.

Moreover, the resurgence of offline shopping is palpable in 2024. During this Double 11, 37.1% of young people were more attentive to offline promotions, with 44.3% balancing their offline and online spending and 14.5% spending more offline than online.

Consumption Downgrading or Upgrading? “Emotional Value” Took Center Stage

Survey results indicate that compared to 2023, 35.5% of young people increased their Double 11 budget, a stark contrast to the 25.5% who decreased it. The primary driver of budget changes is “shifts in consumption needs” (42.5%), followed by “fluctuations in personal economic status” (40%) and “evolution in consumption mentality” (35.1%).

The consumption paradigm of the youth has undergone a significant transformation, with “paying for emotional value” emerging as a mainstream trend. In terms of consumption mentality, “happy consumption, spending for emotional value/interest” (40.1%) garnered the most votes, surpassing “consumption upgrading, focusing more on quality” (37.1%), “minimalist consumption, no unnecessary spending” (36.9%), and “consumption downgrading, prioritizing cost-effectiveness” (30.2%).

This explains the popularity of companion plush toys like Jellycat and a variety of cultural and creative products from different regions among the youth. In this year’s “happy consumption” expenses, travel-related such as booking flights and hotels (42.3%), gaming consumption (38.9%), cultural and entertainment consumption such as music festivals/stand-up comedy (29.6%), cultural and blind box toys (27.7%), and IP-related consumption such as purchasing Chiikawa, butter bear joint-name products (27.3%) are the predominant categories.

During the Double 11 period, the proportion of “happy consumption” among young people is also remarkable. Approximately 30% of young people had a “happy consumption” ratio exceeding half, with 12.8% spending nearly all of their Double 11 budget on “happy consumption.” Furthermore, 53% of respondents allocated over 30% of their total Double 11 expenditure to “happy consumption.”

“He Economy” Gained Momentum: Men’s Double 11 Budget Surpassed Women’s

The classic jest that women, children, the elderly, and pets dominate the consumption power hierarchy, relegating men to the bottom, has been turned on its head. The research reveals that in 2024, men’s Double 11 consumption budget has overtaken that of women, with men allocating RMB 4,805 and women allocating RMB 4,307.8.

This shift may be attributed to the national consumption subsidy policy, offering men the opportunity to upgrade their focus on products like cars, home appliances, mobile phones, and digital products. 44.78% of men “consumed as expected,” while 19.63% “exceeded their budget” during Double 11.

Interestingly, men’s interest in medical beauty is on the rise. For instance, 12.8% of men opted for medical beauty in the category of “happy consumption.”

The report also highlights the ascendancy of domestic products, particularly in high-end sectors like mobile phones and digital products.

In terms of brand preference, nearly 60% of young people opted for domestic products in 2024. Especially in beauty and skincare, mobile phones, sports/outdoor products, home appliances, and toys, young people’s preference for domestic brands has surged – this is also the top 5 areas showing a clear growth trend compared to 2023.

The preference for domestic beauty and skincare brands has skyrocketed from 24.8% in 2023 to 38.3% this year. The rapid sales of domestic beauty brands like Proya, which surpassed 100 million yuan within the first 10 minutes of the first wave of Tmall Double 11 pre-orders, demonstrate that domestic brands have been diligently building their product and brand strength, earning recognition from young people. The successful expansion of domestic brands to Gen Z is now manifesting in an array of domains.

 

View original content:https://www.prnewswire.com/news-releases/soul-app-unveils-2024-gen-z-double-11-consumption-behavior-report-happy-consumption-surges-with-over-40-valuing-emotional-value-302302155.html

SOURCE Soul App

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American Battery Solutions Powers Marine Travelift’s New Electric Series Boat Hoists

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LAKE ORION, Mich., Nov. 25, 2024 /PRNewswire/ — American Battery Solutions (ABS) has partnered with Marine Travelift to design, develop and manufacture the advanced battery technology powering its new Electric Series boat hoists. The 50BFMII (50MT capacity boat hoist) combines the innovation of ABS’ electrification and the world-class functionality of Marine Travelift.

“American Battery Solutions is committed to delivering electrification solutions that are not only technologically innovative, but also exceed their expectations for quality, performance and operational efficiency,” said Subhash Dhar, Chairman and CEO of ABS. “The launch of Marine Travelift’s new E-Series is a testament to the power of collaboration and reflects our shared dedication to innovation and sustainability.”

The Marine Travelift E-Series hoist is powered by ABS’ 700-volt battery system manufactured and assembled in the U.S., which supplies power to the hoist’s hydraulic functions, delivering the optimal performance of traditional hoists without the emissions of a diesel engine.

The battery system powering the E-Series utilizes scalable DC fast-charging interfaces from on-road electric vehicles to safely charge the batteries and a full charge can be accomplished in an 8-hour period with the recommended 30kW high-speed smart charger.

All features available on Marine Travelift’s diesel-powered boat hoists are also available in the new E-Series. The first E-Series machine is equipped with options such as electronic all-wheel steering, five-foot top beam extension, work/drive lights and 2-speed hoists to ensure the correct power requirement was chosen to accommodate all option configurations.

The E-Series machines utilize multiple layers of safety features from the moment the machine powered on, including high-voltage junction boxes, isolation monitor, fuses and grounding straps to ensure the operator and batteries are kept safe during every phase of operation. The batteries and electric motor are both regulated by a glycol cooling system to maintain a safe operating temperature in various conditions.

Visit marinetravelift.com to see how the new E-Series is revolutionizing the future of clean, efficient boat hoisting. To learn more about the battery system behind it, contact the experts at ABS.

About American Battery Solutions
American Battery Solutions (ABS) is a leader in designing, developing and manufacturing advanced battery systems for commercial, fleet, and industrial on- and off-road vehicles. A subsidiary of Komatsu America Corp., the Michigan-based manufacturer offers a comprehensive range of capabilities and services to support the development and production of lithium-ion battery systems at its headquarters and innovation center in Lake Orion, Michigan, and state-of-the-art battery manufacturing facility in Springboro, Ohio. From concept development and prototyping to validation and high-volume production, ABS works closely with customers to understand and deliver intelligent battery solutions assembled and manufactured in the USA to drive a sustainable and electrified future. Learn more at americanbatterysolutions.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/american-battery-solutions-powers-marine-travelifts-new-electric-series-boat-hoists-302314574.html

SOURCE American Battery Solutions

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CancerIQ Unveils New Patient Acquisition Solution at RSNA 2024

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Data shows CancerIQ Reach closes gap between eligibility and participation in payer-supported, standard and supplemental screenings, leads to early cancer diagnoses and promotes health system loyalty

CHICAGO, Nov. 25, 2024 /PRNewswire-PRWeb/ — CancerIQ, a best-in-class, cancer-focused precision health platform, today announced the launch of a new patient acquisition solution for imaging and oncology, CancerIQ Reach, at the Radiological Society of North America (RSNA) Annual Meeting in Chicago, December 1-4. The new solution ushers in a new era for population-based, personalized cancer prevention and early detection.

This approach is proven to increase patient acquisition for high-value service lines, like imaging and oncology.

CancerIQ Reach is a campaign-based marketing outreach solution that helps healthcare providers efficiently and accurately identify individuals in their communities with elevated cancer risk and motivate them to take action within the health system. It requires little to no IT lift or changes to existing workflows, and was developed based on CancerIQ’s decade-long experience working with patients and providers around the country.

“CancerIQ’s mission is to help every patient get ahead of cancer, but we recognize that precision prevention for all is a long-range goal — and there are high-risk patients in our communities who can’t afford to wait, ” said Feyi Ayodele, co-founder and CEO of CancerIQ. “CancerIQ Reach answers that urgent call, enabling health systems to take a precision approach to outreach and drive high-risk patients directly to the service lines that will support their care needs today, not someday in the future.”

CancerIQ Reach includes population segmentation tools and multichannel marketing toolkits that make it easy to engage target populations in online cancer risk assessment using personal and family medical history, as well as lifestyle factors; educate them about their risk and options for early detection; and drive them to follow payer-supported, standard and supplemental screening recommendations throughout their lives.

“We developed CancerIQ Reach with both the patient and the provider in mind,” said Laku Adedoyin, Chief Technology Officer of CancerIQ. “This patient-enabled approach empowers patients with the right amount of information to take action at the right moment in their care journey, while enabling staff to maximize appointment time around shared decision making, rather than data collection.”

This approach is proven to increase patient acquisition for high-value service lines, like imaging and oncology. For example, data from a pilot of CancerIQ Reach shows a campaign targeting patients with a history of smoking led to a 270% monthly increase in low-dose CT scans scheduled at the lung cancer screening clinic. Within the first two months of the campaign, four patients were diagnosed and successfully treated for Stage 1A lung cancer after LDCT screening. Further increasing systemwide value, the campaign led to a significant increase in referrals to radiology for breast MRIs, as well as several referrals to pulmonology and cardiology for follow-up care.

CancerIQ Reach is part of a broader solution for breast imaging and oncology that helps providers create and manage personalized, evidence-based care pathways over time based on comprehensive cancer risk, including genetic, hereditary, lifestyle, adherence risk factors.

CancerIQ Reach will be available on December 1, 2024.

Learn more about CancerIQ Reach at RSNA 2024

The launch of CancerIQ Reach coincides with RSNA 2024. Attendees can learn more about this offering by visiting the booth for iCAD, CancerIQ’s partner in AI-enabled mammography analysis and breast density assessment.

Exhibit Dates: December 1-4, 2024

Show Floor Hours: 10:00 AM-5:00 PM CST

Booth: 4747

About CancerIQ

CancerIQ is the only cancer-focused precision health platform that empowers healthcare providers to detect cancer earlier and prevent it altogether across all patient populations. Integrated directly into real-time EHR workflows, CancerIQ makes it easy to gather comprehensive patient data, automatically map it to the latest evidence-based guidelines, and expand access to personalized care plans, cutting-edge clinical solutions, and genomic innovations. CancerIQ co-founder and CEO Feyi Ayodele was recently named a Modern Healthcare Innovator for pioneering this transformative approach to cancer prevention, early detection and treatment. Learn more at canceriq.com, follow CancerIQ on X or LinkedIn.

Contact

Press, CancerIQ, (516) 503-8610, marketing@canceriq.com

Media Contact

Malvina Kefalas, CancerIQ, 1 5165038610, mkefalas@canceriq.comwww.canceriq.com/reach

Twitter, LinkedIn

View original content:https://www.prweb.com/releases/canceriq-unveils-new-patient-acquisition-solution-at-rsna-2024-302315088.html

SOURCE CancerIQ

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CORERO NETWORK SECURITY TAPS INDUSTRY VETERAN JUDSON THUERK TO LEAD CHANNEL STRATEGY IN THE AMERICAS

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MARLBOROUGH, Mass., Nov. 25, 2024 /PRNewswire/ — Corero Network Security (AIM: CNS) (OTCQX: DDOSF), the distributed denial of service (DDoS) protection specialists, announces the addition of Judson Thuerk to the Channel and Alliances Team as the Channel Manager for the Americas.

“I am very excited to join Corero, especially at such a pivotal, high-growth moment. The company is clearly poised to become the de facto global leader in safeguarding critical infrastructure against evolving DDoS threats. Trusted partnerships are increasingly essential in today’s evolving cybersecurity landscape and Corero’s partners can expect my relentless commitment to driving mutual growth,” says Thuerk.

Thuerk is a veteran technology sales leader with more than 40 years of experience driving innovative go-to-market strategies and execution at companies such as Xerox, Digital Equipment Corp., Comdisco Disaster Recovery Services, Sungard, Symantec, EMC, Dell, and VMware. He most recently served in a client management role at Lydonia Technologies, a robotic processing automation and data-pipelining services firm.

“Jud’s success developing customer-first relationships that deliver positive business outcomes will bring immediate value to our trusted channel partners. We are thrilled to have him join the Corero team,” says Corey Still, Vice President, Strategic Alliances at Corero Network Security.

To learn more about Corero Network Security’s partner program or to become a partner, please visit https://www.corero.com/partners/.

About Corero Network Security
Corero Network Security is a leading provider of DDoS protection solutions, specializing in automatic detection and protection solutions with network visibility, analytics, and reporting tools. Corero’s technology protects against external and internal DDoS threats in complex edge and subscriber environments, ensuring internet service availability. With operational centers in Marlborough, Massachusetts, USA, and Edinburgh, UK, Corero is headquartered in London and listed on the London Stock Exchange’s AIM market (ticker: CNS) and the US OTCQX Market (OTCQX: DDOSF). 

For more information, visit www.corero.com, and follow us on LinkedIn and X.

View original content to download multimedia:https://www.prnewswire.com/news-releases/corero-network-security-taps-industry-veteran-judson-thuerk-to-lead-channel-strategy-in-the-americas-302314700.html

SOURCE Corero Network Security

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