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Gamers Scramble Their Way Through The American Egg Board’s “Tower of Eggs” Pop-up in Roblox

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First-ever gaming activation from America’s egg farmers engages gamers through obstacle course gameplay, egg power-ups and in-game recipes.

CHICAGO, Nov. 12, 2024 /PRNewswire/ — The American Egg Board (AEB) announced today the launch of a first-of-its-kind, in-game activation exclusively in Roblox, an immersive gaming and creation platform: a “Tower of Eggs” pop-up filled with a dozen delicious egg recipes.

Featured in popular Roblox obby (obstacle-course) games now through February 5, 2025, it’s an uneggspected way for players to explore the unlimited potential of eggs to fuel their day—and gameplay!  

With a challenge to make recipes like Sausage, Egg and Cheese Roll-Ups and Ramen Carbonara, players will run, jump and duck their way through a four-level tower obstacle course, each representing a real egg recipe comprised of ingredients and kitchen tools needed to complete the dish. As they run the course, players can unleash power-ups by breaking open eggs and cracking into their amazing possibilities. When they reach success, players will be awarded limited-time player gear for their Roblox avatar wardrobe: egg-inspired accessories, of course, including sunny-side shades, eggsplorer helmet and yolk hero cape.

The Tower of Eggs pop-up will be appearing in the following games across Roblox:

Pull A Friend (Nov. 12 – 26, 2024)Duck Army (Nov. 26Dec. 10, 2024)Color or Die (Dec. 10 – 20, 2024)1% Win Obby (Dec. 20, 2024Jan. 7, 2025)Ultimate Easy Obby (Jan. 7 – 21, 2025)Chill Obby (Jan. 21Feb. 5, 2025)

The Tower of Eggs pop-up from America’s egg farmers and The Incredible Egg is the latest extension of their “Meant to be Broken” campaign, empowering people to break the rules and routines, inside and outside the kitchen. The AEB’s target audience of Millennial and Gen Z consumers are enthusiastic gaming fans.

“We are excited to invite players to the Tower of Eggs pop-up, where they may be surprised their mission to master a basic cheese quiche is fun, easy and inspires their next meal,” shares Ed Hoffman, vice president of marketing and communications at the AEB. “By tapping into the fast-paced, challenging and entertaining  Roblox platform, we are engaging a new generation of egg fans in an immersive and memorable moment.”

Sunny Choi, who made history as the first U.S. woman invited to compete in the global sport of breaking at the summer 2024 games and an “eggficionado,” befittingly appears as an NPC (non-playable character) delivering a message about breaking into the incredible power of eggs. “Sunny guides players through the Tower of Eggs, sharing egg-related quips and cheering them on for every dish,” says Hoffman.

The Tower of Eggs marks the first-ever Roblox activation brought to players by a national commodity checkoff organization and was created in partnership with Talmont, a gaming planning and strategy consultant, and Super League (Nasdaq: SLE), a leading creator and publisher of content experiences and media solutions across the world’s largest immersive platforms.

“Brands entering the gaming space are engaging in culture, creating experiences and building communities that transcend traditional marketing,” noted Steve Bava, strategy lead for Talmont. “The American Egg Board is leaning into gaming, a crucial shift for connecting eggs with the future.”

“The AEB was quick to recognize and embrace the power of tapping into the unbounded creativity that thrives within Roblox games,” said Matt Edelman, President and Chief Commercial Officer of Super League. “It has been a pleasure to partner with the AEB to bring a modular content experience to life that will reach millions of players across so many popular titles on the platform.”

Players interested in fueling their IRL gameplay can explore the featured recipes and meal inspiration at MeantToBeBroken.org and follow for more on TikTok and Instagram.

About the American Egg Board (AEB)
Home of The Incredible Egg, the American Egg Board (AEB) supports America’s egg farmers in its mission to increase demand for U.S. eggs and egg products through research, education and promotion. The AEB is located in Chicago. For more, visit IncredibleEgg.org.  

 

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SOURCE American Egg Board

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Cineverse Podcast Network Expands with Midnight Pulp and RetroCrush Audio Series, and New True Crime Show Creepy Places

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New Shows Join Top-10 Podcast Network as it Celebrates Record Growth Driven by Popular Horror Lineup Under the BloodyFM Sub-brand

LOS ANGELES, Nov. 25, 2024 /PRNewswire/ — Cineverse Podcast Network, the audio division of next-gen entertainment studio Cineverse (Nasdaq: CNVS), has today announced a major expansion that goes well beyond its horror roots. Now home to popular entertainment, true crime and horror podcasts, the Cineverse Podcast Network is well-positioned to build upon its recent success.

In fact, Cineverse has grown its podcast revenue 98% during the fiscal quarter that ended Sept. 30 year over year and 60% from the previous quarter. The Cineverse Podcast Network also recorded 15 million downloads and listens in October, setting a new monthly record.

Among the drivers of this growth is Creepy Places: A True Crime Podcast, which recently launched via a partnership between Cineverse’s fan-first horror brand Bloody Disgusting and host Jon Grilz. The popular show at the intersection of true crime and historical hauntings has attracted 1.3 million monthly downloads since premiering in September and joins other additions to Cineverse’s growing podcast portfolio:

The iconic horror brand Dead Meat brings its dedicated fan base and over 200 episodes to Cineverse with the recently signed Dead Meat Podcast, hosted by Chelsea Rebecca and James A. Janisse, creators of the Dead Meat YouTube channel with over 6.6 million subscribers.Extending Cineverse’s popular action/cult movie streaming brand of the same name, Midnight Pulp will premiere in 2025. Hosted by Diana Prince, who plays “Darcy the Mail Girl” on Shudder’s top series The Last Drive-in with Joe Bob Briggs, each episode of the podcast will explore an entry from the streaming video channel, with Prince taking questions from listeners on everything from relationship advice to movie recommendations.Following a soft launch earlier this year, RetroCrush is Cineverse’s first official podcast created for anime fans. Hosts Malcolm Crawford, C2 and “it’s Eman” – three well-known anime fans – explore the hidden gems and popular shows featured on Cineverse’s RetroCrush streaming channel in weekly episodes.

“From partnering with talent and IP that come with pre-existing fan bases, to leveraging our owned-and-operated brands like Bloody Disgusting, Midnight Pulp and RetroCrush – all part of the company through strategic acquisitions from the past few years – we have quietly built one of the industry’s top podcast networks,” said Cineverse President and Chief Strategy Officer Erick Opeka. “Creators and partners – including advertisers, platforms and studios – are seeing this success and now coming to us to explore opportunities to work together in audio, and we are well-positioned to grow even further in the new year.”

These new podcasts follow other recently released shows on the Cineverse Podcast Network:

Mayfair Watchers Society: The chart-topping fiction podcast returned in May with Season 2, featuring 24 episodes every other week. Created in partnership with Trevor Henderson, the author of Scarewaves and prominent horror artist, the series brings Henderson’s creatures to life and features a full cast, original music and immersive sound design.Nightmare Soup: The horror fiction anthology podcast also premiered earlier this year, taking listeners back to their favorite horror stories from childhood. Inspired by iconic books like Scary Stories to Tell in the Dark and Goosebumps, the 10-episode series airs every other Sunday.

Now home to more than 50 shows and ranking among the top 10 podcast networks by audience, the Cineverse Podcast Network has set the stage for significant ad sales growth over the next few quarters.

ABOUT CINEVERSE

On a mission to uplift storytellers and entertain fans with the power of technology, Cineverse  (NASDAQ: CNVS) distributes over 71,000 premium films, series, and podcasts. Engaging over 150 million unique monthly users, Cineverse delivers more than one billion minutes of curated content each month – connecting fans with stories that resonate.

With properties like the box office sensation Terrifier 3, iconic horror destination Bloody Disgusting, the Bob Ross Channel, women’s entertainment channel Dove, and a leading podcast network, Cineverse is the first stop for audiences seeking authentic and experiential content. From a vibrant range of content and fandom channels, to next-gen advertising offerings and streaming solutions, Cineverse is setting the stage for a new era of entertainment.

Press Contacts:

For Media
The Lippin Group for Cineverse, cineverse@lippingroup.com

For Investors
Julie Milstead, investorrelations@cineverse.com

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SOURCE Cineverse Corp.

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Neighborly Appoints Stacy Lynn Bourgeois as Chief Marketing Officer

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WACO, Texas, Nov. 25, 2024 /PRNewswire/ —  Neighborly®, the world’s largest home services company, today announced the appointment of Stacy Lynn Bourgeois as its new Chief Marketing Officer (CMO), effective December 2. She will serve as a member of Neighborly’s corporate leadership team and report directly to CEO Mike Davis.

Stacy Lynn brings a wide array of experience in business and brand strategy, organizational leadership, customer insight, data analytics, and marketing technology,” said Davis. “Her expertise and innovative approach to marketing will be instrumental in helping us better connect with our customers, differentiating our brands, making Neighborly and our service brands ridiculously easy to do business with while navigating an increasingly competitive landscape.”

The fanatical focus on the end consumer also serves Neighborly’s core mission of driving same-store sales growth with its franchise business owners. Bourgeois’ mixed background in both franchising and non-franchised business makes her uniquely qualified to deliver for both our customers, end-consumers, and franchise business owners.

Bourgeois is a strategic marketer who has driven double-digit growth while compiling a breadth of experiences. Throughout her career, she has launched new physical and digital products as well as a new restaurant concept at Yum! brands, stood up several new teams such as performance marketing and data science, implemented a new marketing technology stack, and led Pizza Hut through an agency review and countless creative campaigns.

She joins Neighborly from Amazon, where she broadened her scope from marketing to business more holistically in roles such as Global Head of Product, Quality & Operations for Amazon Renewed or U.S. Head of Musical Instruments. In her time with Amazon, she’s enhanced the discoverability of preowned products, increased conversion rates, simplified customer experience, improved operations, and owned a multibillion-dollar P&L. Even in general management-focused roles, she’s anchored on driving growth through the customer – such as offering free lessons with an instrument purchase on Amazon.

I am thrilled to be joining the incredible team at Neighborly and support our franchise owners,” said Bourgeois. “Customers invite Neighborly and our brands into their homes, which is deeply personal and requires tremendous trust. My goal is to earn this trust by listening to and innovating for customers in a way that builds lasting relationships with our amazing brands.”

Bourgeois will be based in Irving, Texas.

About Neighborly®

Neighborly® is the world’s largest home services company with more than 30 brands and 5,500 franchises collectively serving 14 million+ customers by repairing, maintaining, and enhancing their homes and businesses. Through Neighborly.com and the Neighborly mobile app, we connect consumers to local service providers that meet rigorous franchisor standards across 19 service categories. More information about Neighborly, and its franchise concepts, is available at Neighborlybrands.com. To learn about franchising opportunities with Neighborly, click here.

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SOURCE Neighborly

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EHA Highlights Commitment to Innovation and Collaboration at ASH Annual Meeting

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THE HAGUE, Netherlands, Nov. 25, 2024 /PRNewswire/ — The European Hematology Association (EHA) will showcase its dedication to advancing research and fostering collaboration at the 66th American Society of Hematology (ASH) Annual Meeting and Exposition from December 7-10, 2024, in San Diego, California, USA.

The partnership between EHA and ASH is testament to both organizations’ commitment to progress and improving patient care. The EHA-ASH Joint Symposium, scheduled for Sunday, December 8 from 12:30-13:30 (PDT), will focus on myelodysplastic syndromes, showcasing expert insights from Amy DeZern of Johns Hopkins University and Matteo Della Porta of Humanitas Cancer Center. EHA President Antonio Almeida remarked, “The collaboration between EHA and ASH holds immense significance for the global medical community. Both organizations serve as pivotal platforms for advancing the understanding, research, education, and treatment of blood disorders. […] By combining our strengths, together, we can enhance research, education, advocacy, and patient care, generating significant benefits that resonate across nations and communities.” This joint session is another milestone in a fruitful collaboration that continues to shape the future of hematology.

In 2024, EHA reached unprecedented levels of engagement, connecting more professionals than ever. Membership surged by 25%, bringing EHA’s community to over 8,300 members, and the EHA2024 Congress attracted a record-breaking 17,900 delegates. This growth reflects EHA’s commitment to a member-focused approach, empowering professionals to exchange knowledge, collaborate on research, and share best practices on a global scale.

HemaSphere, EHA’s peer-reviewed journal, has recently achieved a significant milestone with a 2023 Impact Factor of 11.9, ranking it seventh among hematology journals globally. This development is a testament to the high-quality, cutting-edge research that HemaSphere publishes and its value to the hematology community.

With a vision for “Borderless Hematology,” EHA will continue to drive global connectivity, innovation, and excellence.

ASH delegates are invited to learn about EHA at booth #300.

About EHA

The European Hematology Association (EHA) is a membership organization serving a community of over 8,000 medical professionals, researchers, and scientists with an active interest in hematology. EHA is the largest Europe-based organization connecting hematologists worldwide and supports career development and research, harmonizes hematology education, and advocates for hematologists and hematology.

Website: www.ehaweb.org

“Towards prevention, cure, and quality of life for all patients with blood disorders”.

Logo – https://mma.prnewswire.com/media/2461261/4811631/European_Hematology_Association_Logo.jpg 

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SOURCE European Hematology Association (EHA)

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