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7-Eleven, Inc. Redefines the Shopper Experience with Expansion of Gulp Radio: One of North America’s Largest Commercial Radio Networks

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IRVING, Texas, Nov. 12, 2024 /PRNewswire/ — 7-Eleven, Inc. announced today an expanded deployment of Gulp Radio™ programming to 5,000 stores across the U.S. by the end of 2024 and more than 12,000 stores by the end of 2025, which includes all 7-Eleven®, Speedway® and Stripes® stores nationwide. Currently in more than 4,000 stores, Gulp Radio network offers an opportunity to influence the shopper at the point of purchase by deploying advertising and messaging via in-store audio. Once fully deployed at scale, Gulp Radio will be one of North America’s largest commercial radio networks enabling advertisers to reach the world’s largest convenience chain’s 13 million daily shoppers.

The Gulp Radio network’s expansion is the result of an extended partnership with audio retail media platform Qsic, which has allowed 7-Eleven to more quickly develop and bring audio messaging to market. Through Qsic’s AI-powered creative audio development, 7-Eleven more efficiently generates localized audio advertisements that reach target audiences during peak times – all backed by first-party data to measure the impact and determine revenue lift. On average, 7-Eleven® store locations with Gulp Radio network (or programming or broadcasting) capability have experienced between 5 – 9% overall sales lift. 

“Audio is the easiest and most cost-effective way to influence consumer behavior within the convenience store environment. Qsic’s audio platform authentically connects with in-store customers to immediately drive measurable results for our brand partners,” said Mario Mijares, Vice President of Marketing, Insights, Loyalty and Monetization Platforms at 7-Eleven, Inc. “Qsic has already proven its value in our stores, we’re excited to extend our partnership with them throughout the U.S.”

*Research shows that 85% of all retail media transactions are in-store, yet most retailers need help to ensure their in-store advertisements hit the mark and influence over-the-counter sales. With its proprietary technology, Qsic surpasses IAB standards by dynamically adjusting audio volume based on ambient noise levels, ensuring each ad is heard clearly. Additionally, Qsic’s system timestamps each ad, providing unmatched validation for in-store media compliance.

“Gulp Radio network has already driven significant results for advertisers by optimizing in-store assets to influence shoppers at the point of purchase. In-store retail media presents a huge opportunity for brands to drive more conversions, and 7-Eleven and Gulp Radio are at the forefront,” said Matt Elsley, Co-Founder and Chief Executive Officer at Qsic.

Launched in October 2022, Gulp Media Network® is America’s largest coast-to-coast immediate consumption Retail Media Network designed to leverage 7-Eleven’s customer purchase and behavioral data, which is 95 million loyalty members strong, or approximately one in four Americans. As the #1 Immediate Consumption Retailer, 7-Eleven’s Gulp Media Network is a closed loop solution with the ability to track ROAS and iROAS by deploying advertising and messaging through social, display, gas pump TV’s, connected TV ads and CRM throughout more than 7-Eleven’s 12,000 stores across 47 of the top 50 DMAs in the U.S.

*Data derived from the Interactive Advertising Bureau (IAB) Measurement, Addressability and Data Center’s “Digital Out of Home (DOOH) & In-Store Retail Media Playbook 2024“.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 80 million members, place an order in the 7NOW® delivery app in over 95% of the convenience retailer’s footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.

About Qsic
Qsic is the global intelligent in-store audio platform that uses data & AI to remove friction from the planning process and elevate and measure the impact of audio. Reaching over 100 million in-store shoppers monthly, Qsic helps retailers activate their Retail Media Networks by setting up, running and commercializing their audio assets. This extends from music curation, ad production and collateral to ad sales and price evaluation. Qsic has invested heavily in developing a patented method of measuring the impact of audio advertising on real-world in-store transactions. It is now a leading provider of AI technology that strategically leverages the power of audio to deliver better customer and sales experiences. Learn more at www.getqsic.com.

CONTACT:

7-Eleven, Inc.
Corporate Communications
media@7-11.com 

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SOURCE 7-Eleven, Inc.

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Wrap Up Your Phone in Style with OtterBox

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-Sleigh the season with must-have holiday cases-

FORT COLLINS, Colo. , Nov. 25, 2024 /PRNewswire/ — Gearing up the holidays includes getting your phone ready for heavy travel and tons of photos. Prepare your most crucial travel companion for the holiday season with Symmetry Series Winter Collection and 2-in-1 Crossbody Straps, available now on otterbox.com.

Spread holiday cheer with Symmetry Series Winter Collection. These ultra-slim cases feature nutcrackers, holiday bows and a classic holiday plaid. Symmetry Series hugs your phone’s curves and features legendary OtterBox protection to keep your device safe all season long. These three new cases are perfect for getting into the holiday spirit and traveling in style.

Pair Symmetry Series Winter Collection with new 2-in-1 Crossbody Strap, available now. Symmetry Series for iPhone 16 devices have two built in connection points that act as accessory attach points. The crossbody is perfect for keeping your device close at hand during the holiday bustle. It features loops to easily connect keys and headphones when wearing as a crossbody or can be quickly converted into a wrist strap. The adjustable straps allow you to dial in the perfect length every time you wear it.        

OtterBox Symmetry Series Winter Collection and 2-in-1 Crossbody Strap are available now on otterbox.com and are 30% off through Thanksgiving.

About OtterBox:
From humble beginnings in a Fort Collins, Colo. garage, OtterBox now leverages more than 25 years of engineering and design expertise to develop protective products for all things mobile. It’s no surprise that OtterBox is the #1 most trusted smartphone case brand in the U.S. From ultra-rugged to sleek and stylish, OtterBox has you covered. 

Protect it. Style it. OtterBox it. 

At the center of every OtterBox innovation is a deeper goal to affect positive, lasting change. In partnership with the OtterCares Foundation, OtterBox gives back by inspiring kids to change the world through entrepreneurship and philanthropy. To learn more about this mission, visit otterbox.com/givingback

For more information, visit otterbox.com.

1Symmetry Series is NOT protective against water. Will provide added protection against drops and shock.

View original content to download multimedia:https://www.prnewswire.com/news-releases/wrap-up-your-phone-in-style-with-otterbox-302314872.html

SOURCE OtterBox

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VTech® and LeapFrog® Capture Coveted Holiday Toy Honors for 2024

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These Toys Deliver Award-Winning Learning and Fun for Kids of All Ages

CHICAGO, Nov. 25, 2024 /PRNewswire/ — VTech® and LeapFrog®, industry leaders in electronic learning toys, today announced that several of their innovative products have received top industry awards for 2024. These accolades celebrate the brands’ dedication to creating high-quality, engaging toys that bring excitement to every playtime.

“We couldn’t be more excited to see VTech and LeapFrog toys shining on holiday lists this year!” said Karen Balduf, Vice President of Marketing, VTech Electronics North America. “These awards reflect our commitment to creating toys that deliver joy while fostering kids’ development, learning and exploration.”

Highlights of the award-winning products include:

VTech® Sort & Discover Activity Wagon™: Discover a wagon full of wonders! Kids will love pulling this interactive wagon filled with light-up buttons, cheerful sounds and shape-sorting blocks. With an engaging activity panel and colorful design, it’s perfect for little adventurers to explore and play. Spark their curiosity and watch them enjoy hours of imaginative discovery. This wagon is a delightful way to turn playtime into an exciting journey!VTech® Sandy Snacks-a-Lot™: It’s time for a snack! Hold up a snack piece for Sandy to sniff, then place it on her tongue when she opens her mouth. Listen to Sandy’s thoughts on different foods and see her belly light up based on what she eats. Pet her head or press her back buttons for phrases and songs about food, flavors, colors and axolotl facts. Easily store snacks inside Sandy’s tail when playtime is over for convenient cleanup.VTech® KidiZoom® Smartwatch DX4: This super-cool, splash-proof smartwatch is perfect for kids ages 4+. It features dual cameras, a large high-resolution screen and a premium metal body. Kids can play exciting activities, challenges and reaction games designed to get them moving. They can explore creativity with photo and video effects or make music with the composer app. With 50+ clock faces and a shake-to-hear time feature, it’s both fun and entertaining!VTech® Go! Go! Smart Wheels® Checkered Flag Motorized Track Set™: Race into excitement with this fun track set! Use the remote to control the RC Racer and challenge the Motorized Race Car. Zoom around thrilling turns and bends, with track switches adding surprises at every lap. Celebrate victories on the winners’ podium with fun role-play phrases. Explore interactive SmartPoint® spots for first words, songs and racing sounds. This engaging toy develops fine motor skills and offers endless racing fun for toddlers!LeapFrog® Get Ready for Phonics™ Spin & Learn: This interactive toy is designed to boost vocabulary and early reading skills for kids ages 18+ months. With colorful lights, sounds and fun illustrations, kids can explore word sounds and vocabulary through four engaging modes. Press the big red button to light up pictures and hear fun phrases. Flip through ten easy-turn pages featuring playful scenes and characters. It’s a fun, educational adventure that helps little ones discover the magic of words!LeapFrog® Magic Adventures® Binoculars: Explore the world up close with these real high-tech binoculars, featuring a digital camera and vibrant video screen that magnifies up to 10x with day and night vision. Embark on virtual adventures with 340+ preloaded BBC videos and images of animals, insects, plants and more. Interactive games and trivia boost learning while exploring. Perfect for curious kids, these binoculars combine fun and education, letting them capture and save pictures of their discoveries and making every outdoor adventure an exciting learning experience!

Highlights of the award wins include:

Parents Best Toys Award Winners

VTech® Sort & Discover Activity Wagon™VTech® Sandy Snacks-a-Lot™LeapFrog® Get Ready for Phonics™ Spin & LearnLeapFrog® Magic Adventures® Binoculars

Good Housekeeping Best Toy Award Winners

VTech® Sort & Discover Activity Wagon™VTech® KidiZoom® Smartwatch DX4VTech® Baby Bopping & Cruising Baby Driver™LeapFrog® 4-in-1 Learning Hamburger™

Toy of the Year® (TOTY®) Finalists

VTech® Go! Go! Smart Wheels® Checkered Flag Motorized Track Set™ (Vehicle of the Year Finalist)LeapFrog® Magic Adventures® Binoculars (Preschool Toy of the Year Finalist)

For more information about VTech and LeapFrog products, available at major retailers, visit www.vtechkids.com and www.leapfrog.com.

About VTech®
VTech is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children’s development and make learning fun. With a rich 45-year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with multiple award-winning products, including prestigious Toy of the Year (TOTY) Award winners. The company also has a broad range of award-winning infant, toddler and preschool products available in 28 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech’s position as a learning authority, new products are developed with critical insights from a dedicated team of in-house learning experts.

VTech Electronics North America, L.L.C. is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally.

About LeapFrog®
LeapFrog Enterprises, Inc. is the leader in innovative learning toys for children that encourage a child’s curiosity and love of learning throughout their early developmental journey. For more than 25 years, LeapFrog has helped children expand their knowledge and imagination through award-winning products that combine state-of-the-art educational expertise led by the LeapFrog Learning Team, innovative technology, and engaging play – turning playtime into quality time that helps children leap ahead. LeapFrog’s proprietary learning tablets and ground-breaking developmental games, learn to read and write systems, interactive learning toys and more are designed to create personalized experiences that encourage, excite and build confidence in children. LeapFrog is a subsidiary of VTech Holdings Limited, which is based in Hong Kong.  LeapFrog was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.

Media Contact:
Lauren Fagan
Coyne Public Relations
973-588-2000
lfagan@coynepr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/vtech-and-leapfrog-capture-coveted-holiday-toy-honors-for-2024-302314921.html

SOURCE VTech Electronics North America, L.L.C.

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Charge Your Phone For FREE At Lovesac This Holiday Shopping Season

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New StealthTech Charge Side brings wireless charging to any Sactionals configuration

STAMFORD, Conn., Nov. 25, 2024 /PRNewswire/ — The Lovesac Company, the Designed for Life home and technology brand, today announced the launch of the StealthTech Charge Side, bringing wireless device charging to its Sactionals Sides. Utilizing the invisible wireless charging capabilities of StealthTech Sound + Charge, the latest Lovesac innovation allows customers to stay connected without leaving the comfort of their couch. Throughout this year’s truncated holiday shopping season, Lovesac invites customers to recharge, literally and figuratively, with free device charging in all 300+ locations starting today through end of year.

Featuring invisible wireless charging, embedded in a Sactionals Side, StealthTech Charge Side offers the ultimate convenience, letting you power your devices without the clutter of power cords. With the ability to add up to three charging stations in a single Side, you’ll always have plenty of power at your fingertips. Like all StealthTech product line innovations, the Charge Side is designed with upgradable technology, allowing customers to easily stay up to date with the latest advancements. Charge Side seamlessly integrates into existing and new Sactionals configurations and is designed to be compatible with future innovations that enhance the comfort and convenience Lovesac is known for.

StealthTech Charge Side is the fourth major innovation to launch from Lovesac this year, closely following the Reclining Seat, the AnyTable, and the style renowned PillowSac Accent Chair – all building out new product categories or further innovating existing platforms for the brand. Understanding a shorter holiday shopping window will have many customers spending longer hours at the mall scrambling to find the perfect gift, Lovesac is offering complimentary device charging to keep your phone fueled in all 300+ locations, just in time for Black Friday and Cyber Monday deals on fan favorite Sactionals and accessories. Perfect for nearly half of holiday shoppers who prefer to experience products in person before buying, customers can recharge themselves and their phones while they shop select Lovesac styles, which are 30% off from 11/8/2024 – 12/8/2024.

“With the new StealthTech Charge Side, our customers can stay connected without leaving the comfort of their couch,” said Lovesac CEO Shawn Nelson. “Our mission has always been to create products that are Designed for Life – products that evolve as your life does. The Charge Side product takes the innovation of Stealth Sound + Charge and makes it more accessible and customizable for the changing needs of our customers.”

All 300+ Lovesac locations will be open to consumers for free charging during business hours starting today. For more information on StealthTech Charge Side, now available for purchase starting at $575, visit www.lovesac.com. To find the closest Lovesac showroom to you to start charging, visit the Showroom Locator

About The Lovesac Company 
Based in Stamford, Connecticut, The Lovesac Company (NASDAQ: LOVE) is a technology driven company that designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life approach which results in products that are built to last a lifetime and designed to evolve as customers’ lives do. The current product offering is comprised of modular couches called Sactionals, premium foam beanbag chairs called Sacs, the Sactionals StealthTech Sound + Charge System, and the most recently launched PillowSac Accent Chair, a first of its kind accent chair for the living room. As a recipient of Repreve’s 7th Annual Champions of Sustainability Award, responsible production and innovation are at the center of the brand’s design philosophy with products protected by a robust portfolio of utility patents. Products are marketed and sold primarily online directly at www.lovesac.com/, supported by direct-to-consumer touch points in the form of our own showrooms, as well as through shop-in-shops and pop-up-shops with third party retailers. LOVESAC, DESIGNED FOR LIFE, SACTIONALS, SAC, STEALTHTECH, and THE WORLD’S MOST COMFORTABLE SEAT are trademarks of The Lovesac Company and are Registered in the U.S. Patent and Trademark Office.

Contact Lovesac:
Nate Zubal, PR & Project Specialist
Nate@lovesac.com 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/charge-your-phone-for-free-at-lovesac-this-holiday-shopping-season-302315281.html

SOURCE The Lovesac Company

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