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Unlock Health Helps Nebraska Medicine Boost Employee Engagement and Talent Retention with “Together. Extraordinary.” Campaign

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The Integrated Marketing Campaign Developed by Unlock Health for Nebraska Medicine Elevates Employer Brand, Improves Employee Engagement and Recruitment

NASHVILLE, Tenn., Nov. 7, 2024 /PRNewswire/ — Unlock Health, a new kind of full-service healthcare agency that makes great work easier through a combination of art and science for healthcare systems, hospitals, provider groups, and treatment center facilities, today announced that the “Together. Extraordinary.” campaign, developed in partnership with Nebraska Medicine to improve its employer brand and drive long term growth, has driven a 39% surge in new applicants and helped reduce voluntary turnover by 15%.

Nebraska Medicine is a comprehensive regional health network employing over 9,000 healthcare team members across 70 specialties and primary care. It is considered one of the largest employers in the state. In October 2022, Nebraska Medicine leaders began noticing a decline in employee engagement and a rise in open staff positions, representing key staffing indicators that the organization uses to measure the health of its employer brand. The indicators suggested that Nebraska Medicine had not yet fully overcome the recruitment and retention challenges brought on by the COVID-19 pandemic.

“Our colleagues play a significant and meaningful role in helping Nebraska Medicine deliver on its mission,” said Frank Lococo, VP, Marketing & Communications, Nebraska Medicine. “Through a collaborative partnership with our people team, this was about listening to our employees and cultivating a workplace where every employee feels valued, engaged, and part of something greater.”

“Together. Extraordinary.” came to life in early 2024 with a full-scale creative campaign that featured real Nebraska Medicine employees. The campaign coincided with organizational improvements and investments and launched on April 15, 2024, with a refreshed careers landing page and integrated marketing efforts targeting job seekers and current employees across Omaha and Lincoln. In just four months, the Employer Value Proposition campaign has generated:

41% increase in visits to the careers landing page.39% increase in new applicants.15% decrease in voluntary turnover.10% reduction in overall staff turnover.

More importantly, the “Together. Extraordinary.” campaign has positioned Nebraska Medicine not only as an employer of choice but also as a leader in healthcare talent acquisition and retention. These efforts have already begun to transform Nebraska Medicine’s internal culture and brand perception, ensuring a sustainable pipeline of top-tier talent for years to come. In recognition of its creativity, authenticity and innovative approach, “Together. Extraordinary.” has been named among the finalists for the 9th Annual Shorty Impact Awards in the employee engagement category.

“Together. Extraordinary.” is a collaborative effort that demonstrates what’s possible when you work across departments and combine marketing and technology with a unique blend of healthcare expertise to achieve meaningful ROI,” said Laura Roberts, Chief Client Officer, Unlock Health. “In taking this approach, Nebraska Medicine sets itself apart from other hospital employer brands in the region and provides a success story for other healthcare organizations looking to proactively address employee retention and engagement issues in a post-pandemic landscape.”

To learn more about the collaboration between Unlock Health and Nebraska Medicine, please visit the case study here. For more information about Unlock Health, please visit https://www.unlockhealthnow.com.

About Unlock Health
For today’s healthcare marketers, the job is made even harder because achieving your goals has required a roster of agencies – the strategic agency, the creative agency, the tech agency.  And yet there’s always been the missing partner – the agency who understands healthcare so deeply that it makes great work easier. Unlock Health is a new kind of full-service agency that makes great work easier through a combination of art and science –creativity fueled by data, insights, and deep expertise in the business of healthcare.

Headquartered in Nashville, Tennessee, Unlock Health stands as the largest marketing and advertising agency exclusively focused on U.S. healthcare providers and health services, boasting a team of 328 professionals. Visit us at https://www.unlockhealthnow.com and join us in reshaping the future of healthcare.

View original content to download multimedia:https://www.prnewswire.com/news-releases/unlock-health-helps-nebraska-medicine-boost-employee-engagement-and-talent-retention-with-together-extraordinary-campaign-302298314.html

SOURCE Unlock Health

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First season of NWSL on ION: 50 matches, 53 studio shows, 130+ hours of content, 20.5 million unique viewers

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CINCINNATI, Nov. 7, 2024 /PRNewswire/ — The first season of National Women’s Soccer League on ION broadcasts – matches and studio shows – reached more than 20.5 million total unique viewers, including 13.5 viewers unique to ION.

Scripps Sports televised Saturday night doubleheaders on ION throughout the season, a total of 50 matches – more than any other network – and 53 studio shows. ION was among the networks involved in a landmark multi-year distribution agreement announced in November 2023 that included CBS Sports, ESPN and Prime Video.

ION, the only network to have a weekly studio show with documentary-style features on players and coaches, delivered more than 130 hours of NWSL content during the season. ION is a national sports and entertainment broadcast network that reaches every U.S. TV household over-the-air and on all major pay TV and connected TV services. ION is owned by The E.W. Scripps Company (Nasdaq: SSP).

Highlights of NWSL on ION Season 1*:

ION delivered the largest female percentage audience of any network (57% of the P25-54 audience, 55% of the P2+ audience).50% of all NWSL viewers watched matches on ION, the highest percentage of all linear broadcast partners.Matches drew an average audience of 145,000 P2+ per game with a high of 234,000 on July 6 for the OrlandoKansas City match.NWSL matches on ION delivered more than 3.6 million hours of viewing across free ad-supported television (FAST) channels, including Roku, Samsung TV, LG, Vizio, Xumo, Plex, Amazon Fire TV Channels, Pluto, CW and Tablo.Scripps Sports formed more than two dozen advertising partnerships, including Capital One as presenting sponsor of NWSL on ION Saturday Night soccer.

“NWSL fans consistently showed up to watch ION every week,” Scripps Sports President Brian Lawlor said. “It was an incredible first year. We expect to continue growing the audience and helping the league grow its fan base.”

“Our matches on ION brought incredible NWSL content to fans everywhere,” said Brian Gordon, NWSL senior vice president of broadcast. “Beyond the matches, the ability to go in depth with our athletes and give them a platform to amplify their own stories helped our fans grow an even deeper affinity for the players, clubs and league. We are very proud of our collaboration with Scripps Sports and look forward to continuing our work together next season.”

*Sources for data: Nielsen L+SD national panel one-minute qualifier for reach. Data for NWSL+, Prime Video and Paramount+ is not available.

Scripps media contact: Michael Perry, (513) 259-4718, michael.perry@scripps.com
NWSL contact: Jennifer Levine, (917) 921-7806, jlevine@nwslsoccer.com

Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach. Scripps Sports currently has partnerships with the Women’s National Basketball Association (WNBA), the National Women’s Soccer League (NWSL), the National Hockey League’s (NHL) 2024 Stanley Cup champion Florida Panthers, the 2023 Stanley Cup champion Vegas Golden Knights, the new Utah Hockey Club and the NCAA’s Big Sky Conference. Scripps Sports is a division of The E.W. Scripps Company (NASDAQ: SSP), a Fortune 1000 American media company. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/first-season-of-nwsl-on-ion-50-matches-53-studio-shows-130-hours-of-content-20-5-million-unique-viewers-302298952.html

SOURCE The E.W. Scripps Company

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Jaime L. Cook Appointed Vice President of Operations and Market Development at Linear Integrated Systems, Inc.

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FREMONT, Calif., Nov. 7, 2024 /PRNewswire/ — Linear Integrated Systems, Inc. is pleased to announce the appointment of Jaime L. Cook as Vice President of Operations and Market Development. In this pivotal role, Ms. Cook will oversee all operational functions and spearhead market development initiatives.

Jaime Cook has been a valued member of the Linear Systems team since 2009. Before assuming her new role, Ms. Cook served as Sales Manager, Director of Sales, and VP of Operations, gaining extensive experience across multiple facets of the company. Ms. Cook brings a wealth of knowledge and expertise to her position as VP of Operations & Market Development. She holds bachelor’s degrees in Real Estate and Land Use, as well as Strategic Management. Her education, certifications, and work experience have honed her skills in strategic planning, negotiation, and relationship building—qualities that significantly contribute to her expanded responsibilities at Linear Systems.

“I’m incredibly proud to have built my career at Linear Systems and to be part of a team of exceptional individuals committed to producing the industry’s best specialty linear semiconductors while consistently meeting the highest standards of performance and reliability,” said Cook. “I am excited to expand my responsibilities, drive operational excellence, and lead efforts to explore new market opportunities.”

Cindy L. Johnson, CEO of Linear Systems, stated, “Jaime’s leadership in operations and market development is pivotal as we aim to expand our product reach and strengthen customer relationships. Her strategic vision is vital to our mission of delivering ultra-reliable JFETs and other components that enable our clients to achieve outstanding performance in their designs.”

Founded 37 years ago by John M. Hall, Cindy L. Johnson, and John H. Hall, Linear Integrated Systems, Inc. is a privately held designer and manufacturer of small-signal discrete semiconductors based in Fremont, CA. John H. Hall, a co-founder of Intersil and the founder of Micro Power Systems, brought significant expertise and innovation to the company.

Linear Systems offers a diverse product line, including Dual JFET Amplifiers, Single JFET Amplifiers, JFET Switches, DMOS High Speed Switches, Low Leakage Diodes, Current Regulating Diodes, Bipolar Transistors, MOSFETs, Voltage Controlled Resistors and BIFET Amplifiers. Visit www.linearsystems.com to download our 2024 Data Book, Cross Reference Guide, datasheets, SPICE models, application notes, and more.

Stay connected and join our growing LinkedIn community for updates and insights. You can also follow us on YouTube, Facebook, Instagram and X.

Contact:
Laura Madonna

laura@linearsystems.com
Phone: (510) 490-9160
Website: www.linearsystems.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/jaime-l-cook-appointed-vice-president-of-operations-and-market-development-at-linear-integrated-systems-inc-302298015.html

SOURCE Linear Integrated Systems

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Mammotome Introduces the First Ever, Single Insertion, Spring-Loaded Core Biopsy System

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CINCINNATI, Nov. 7, 2024 /PRNewswire/ — Mammotome is excited to unveil the Mammotome AutoCore™ Single Insertion Core Biopsy System, the first automated spring-loaded core needle device on the market.1 This innovative launch highlights the company’s unwavering dedication to pioneering breast biopsy technology and improving patient care.

The Mammotome AutoCore™ system offers significant advantages over traditional core needle devices, saving valuable time for physicians and improving the patient experience.2 Developed with efficiency and ergonomics in mind, the single insertion design simplifies ultrasound-guided biopsies by reducing procedural steps.3,4

The system features single-button functionality with automated arming, allowing the user to perform all sampling steps with one button. This eliminates manual arming and enables easy one-handed operation. Designed for touchless tissue transfer, samples are automatically collected in a clear, illuminated cup positioned in front of the user’s hand. A wiper arm moves each sample from the aperture to the cup, eliminating the need to remove and reinsert the needle between samples. Once all samples are obtained, the tissue collection cup can be removed and placed directly into formalin. This innovation reduces procedural steps and time while allowing physicians to maintain visual focus on the lesion, ensuring precise sampling.2,3,4

“Mammotome is dedicated to providing innovative solutions that improve the biopsy experience for both patients and physicians,” said Karen Isaacs, Vice President of Engineering and R&D at Mammotome. “The Mammotome AutoCore™ system is the first core needle device of its kind, bringing in a new era of efficiency for ultrasound core needle breast biopsies. The launch of this device is a testament to our ongoing dedication to innovation and excellence in breast care.”

The Mammotome AutoCore™ system is now FDA cleared in the United States and will be available to clinicians domestically in early 2025, with plans to expand to other select countries across the globe.

To learn more about the Mammotome AutoCore™ system, click here.

About Mammotome
At Mammotome, our expertise and compassion for breast care makes us the indispensable partner to physicians, clinicians and patients. Our drive for innovation is rivaled only by our compassion for the people we serve, from the clinicians and surgeons who demand consistently precise solutions, to the patients and families seeking peace of mind. We boast a comprehensive range of products that create better outcomes in breast care and provide physicians and patients with educational resources that guide their journey. Headquartered in Cincinnati, Ohio, Mammotome is proud to be a part of Danaher. Danaher is a global science and technology leader. Together we combine our capabilities to accelerate the real-life impact of tomorrow’s science and technology to improve human health. The Mammotome brand of products is sold in over 65 different countries throughout the world.

Automated means automatic arming and tissue collection at the press of a button.As compared to market leading, spring-loaded core needle or multiple insertion devices. Based on IFU analysis in ultrasound-guided breast biopsy procedures. Total procedure steps savings based on biopsy procedure taking five tissue samples including setup and post-procedure steps. On average, based on internal study using varied customer tissue handling techniques. Tissue handling techniques determined by user interviews. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/mammotome-introduces-the-first-ever-single-insertion-spring-loaded-core-biopsy-system-302298945.html

SOURCE MAMMOTOME

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