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U.S. Video Game Market to Grow by USD 29.9 Billion from 2024-2028, Driven by Smartphone Penetration and AI-Redefined Market Landscape – Technavio

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NEW YORK, Nov. 5, 2024 /PRNewswire/ — Report with market evolution powered by AI – The video game market in US size is estimated to grow by USD 29.9 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 12.7% during the forecast period. Rising penetration of smartphones and improving internet access is driving market growth, with a trend towards increasing popularity of gaming among women. However, increasing cost of game development poses a challenge.Key market players include Activision Blizzard Inc., Apple Inc., Bandai Namco Holdings Inc., CyberAgent Inc., Electronic Arts Inc., Embracer Group AB, Epic Games Inc., Microsoft Corp., NetEase Inc., NEXON Co. Ltd., Nintendo Co. Ltd., Roblox Corp., Sega Sammy Holdings Inc., Sony Group Corp., Square Enix Holdings Co. Ltd., Take Two Interactive Software Inc., The Walt Disney Co., Ubisoft Entertainment SA, Valve Corp., and Warner Bros Discovery Inc..

AI-Powered Market Evolution Insights. Our comprehensive market report ready with the latest trends, growth opportunities, and strategic analysis- View your snapshot now

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Platform (Mobile devices, Consoles, and Computing devices), Type (Offline and Online), and Geography (North America)

Region Covered

US

Key companies profiled

Activision Blizzard Inc., Apple Inc., Bandai Namco Holdings Inc., CyberAgent Inc., Electronic Arts Inc., Embracer Group AB, Epic Games Inc., Microsoft Corp., NetEase Inc., NEXON Co. Ltd., Nintendo Co. Ltd., Roblox Corp., Sega Sammy Holdings Inc., Sony Group Corp., Square Enix Holdings Co. Ltd., Take Two Interactive Software Inc., The Walt Disney Co., Ubisoft Entertainment SA, Valve Corp., and Warner Bros Discovery Inc.

Key Market Trends Fueling Growth

The video game market in the US has experienced a significant shift in its demographic composition. Historically, male gamers have dominated the industry. However, the rise of mobile gaming and the increasing popularity of games that cater to diverse preferences have attracted a large number of female gamers. As of March 2023, nearly half of all video gamers in the US are women, and this number is projected to grow. This demographic change has expanded the market potential for game developers, leading them to create games with broader appeal and more inclusive content. New genres and themes, such as storytelling, social interaction, simulation, and puzzle-solving, have emerged to cater to female gamers’ preferences. The demand for better representation of women in games has also driven the creation of more inclusive narratives and characters. This trend is expected to continue, promoting gender equality within the gaming industry and driving the growth of the video game market in the US. The influx of female gamers is anticipated to boost sales of gaming merchandise, software, and hardware. 

The US video game market is experiencing significant growth, with trends such as Facebook’s advertising strategies and 5G technology shaping the industry. Latency is a key performance factor, especially for online game environments, virtual worlds, augmented reality games, and digital reality games. The youth generation, particularly males and females in different income brackets, are major consumers of digital video games, including online, download, and mobile games. According to reports and survey results, high and medium income consumers are increasing their gaming-related expenditures. B2C enterprises are investing in e-sports and digital environments, with monetary figures reaching billions. The economic panorama is favorable for the industry, with Google Stadia and casual gamers expanding the market. Digital goods are driving revenue, and the future looks bright for this dynamic sector. 

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Market Challenges

The video game market in the US has experienced significant growth due to increasing consumer demand for enhanced in-game content. This demand has led to higher development costs for game creators. Automated technologies, such as Speed Tree, are utilized to create authentic-looking trees and other intricate graphics. However, the majority of game expenses go towards hiring expert artists for character and object design, voice actors from the film industry, and marketing efforts. The competition in the market necessitates these investments to differentiate products. With a growing number of gamers in the US, revenue and volume have increased, leading to extensive advertising expenses. Game publishers prioritize consumer needs and preferences, which also adds to the development costs. This cost structure may hinder market growth during the forecast period.The video game market in the US has seen significant growth over the past decade, with narratives, mixed reality, and intricate puzzles captivating players of all ages. Companies like Inflexion Games are leading the charge in the entertainment industries, delivering commercial success through captivating worlds and engaging gameplay. Youngsters and households alike are turning to digital platforms for console gaming, mobile gaming, and gaming apps. The gaming industry’s market outlook is bright, with social interplay and cultural reputation driving player engagement. The next decade brings new challenges, including the metaverse, virtual space, and virtual avatars. Cloud gaming, portable devices, and hardware enhancements are shaping the industry’s cutting-edge trends. With 5G speed and unlimited plans, mobile video games are becoming more accessible than ever. Subscription-based trends and physical video games coexist, with hardware upgrades and content delivery methods continually evolving. AR glasses and AR technology are set to revolutionize gaming, while social media platforms like Instagram offer new opportunities for game developers.

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Segment Overview 

This video game market in US report extensively covers market segmentation by

Platform 1.1 Mobile devices1.2 Consoles1.3 Computing devicesType 2.1 Offline2.2 OnlineGeography 3.1 North America

1.1 Mobile devices- The mobile devices segment dominated the US video game market in 2022, with over 307 million smartphone users providing a vast potential audience. Mobile gaming’s popularity continues to grow due to its accessibility and convenience. Mobile games are typically smaller in scale and complexity than console or PC games, making them suitable for a broader audience, including casual gamers. With the increasing capabilities of mobile devices, visually impressive games are now possible. The availability of diverse titles catering to various age groups and interests further enhances mobile gaming’s appeal. Additionally, the introduction of offline mobile games, particularly in rural areas with limited internet access, will significantly expand the market. Mobile gaming’s ease of distribution through app stores and the unique capabilities of mobile devices, such as touch screens and gyroscopes, contribute to its continued growth within the US video game market.

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Research Analysis

The Video Game Market in the US is experiencing significant growth, driven by the increasing popularity of subscription-based services and technologically advanced smartphones. With the penetration of smartphones, mobile games have become a major segment of the market, attracting casual gamers and consumers alike. Online gaming, including online games, download games, and gaming networks, is also seeing growth, offering social interplay and entertainment for video gamers. The market outlook is positive, fueled by the demographic shift towards younger generations who grew up with digital video games and have a strong cultural reputation for gaming. The market caters to B2C enterprises, offering a wide range of 3D games, from simple casual games to complex, technologically advanced titles. The accessibility of online gaming and the social interaction it provides make it an attractive alternative to traditional forms of entertainment.

Market Research Overview

The US video game market is experiencing significant growth, driven by the increasing popularity of digital video games, online games, and mobile games among consumers. The market caters to both casual gamers and B2C enterprises, with monetary figures reaching billions annually. Consumer spending on digital goods, reports suggest, is on the rise, influenced by performance factors such as user penetration, price per product, and annual purchase frequencies. The market’s growth is influenced by macroeconomic indicators, historical developments, and current trends. Technological advancements, including 4G coverage, the penetration of smartphones, and the emergence of technologically advanced smartphones, have expanded accessibility and social interaction in gaming. Changing perceptions and cultural acceptance have led to mainstream popularity, with narratives, intricate puzzles, and captivating worlds drawing in game enthusiasts. The market outlook is promising, with forecasting techniques such as the S-curve function and exponential trend smoothing indicating continued growth. Cloud gaming experiences, such as Google Stadia, are revolutionizing the industry, while competitive gaming and esports tournaments, including Counter-Strike, League of Legends, and Dota, attract millions of players. Real-time strategy games, first-person shooter games, and games in the casual gaming sector, such as Inflexion Games, cater to various demographics, from youngsters to parents, households, and online game players. The entertainment industries’ commercial success and the emergence of technologies like augmented reality, virtual reality, and mixed reality, are expected to further fuel the market’s growth. The market’s future looks bright, with the gaming industry continuing to evolve and adapt to the changing needs and preferences of consumers.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

PlatformMobile DevicesConsolesComputing DevicesTypeOfflineOnlineGeographyNorth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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MMA SMARTIES Thailand 2024 – Celebrates Unparalleled Marketing Innovation and Excellence in Thailand

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BANGKOK, Nov. 23, 2024 /PRNewswire/ — The SMARTIES Thailand 2024 Awards brought together pioneers and the brightest minds of the advertising and marketing world, celebrating marketing innovation. Ultimately, 47 exceptional winners were honored, comprising 13 Gold, 15 Silver, 8 Bronze awards and 11 industry awards.

More than just a celebration, the SMARTIES Awards are a global movement that empowers brands, advertisers, agencies, publishers, and technology enablers. With over 50,000 entries globally, SMARTIES has extensive reach, encompassing 19 country awards, 4 regional awards, and one global awards program. This year, Thailand presented numerous impressive entries spanning diverse sectors, underscoring the country’s influence in strategic marketing and creative innovation.

SMARTIES Thailand 2024 honored the best in the industry with a remarkable lineup of winners. Brilliant & Million, Thailand was awarded Digital Agency of the Year, while Grab took home both Publisher of the Year and Brand of the Year. Friends & Mana Company Limited was named Independent Agency of the Year, and Spa-Hakuhodo secured Creative Agency of the Year. M&C Saatchi emerged as the Media Agency of the Year, and Babi Mild was recognized as the Most Resilient Brand of the Year. Publicis Groupe earned the title of Holding Agency Company of the Year, while the Juror’s Choice Award went to the impactful “Under My Skin” campaign. Mondelēz International claimed the honor of Advertiser of the Year, and Best in Show was awarded to the captivating “Oreo Pokemon Catch ‘Em All!” campaign.

Check Out the Winner List Here! 

A rigorous selection process, led by a dedicated jury panel featuring top minds in marketing in Thailand, identified the best campaigns. These campaigns strengthened engagement through advanced technology, and elevated marketing practices.

“SMARTIES continues to set new benchmarks in the industry,” said Rohit Dadwal, CEO of MMA Global APAC & Global Head of SMARTIES™ Worldwide. “This year’s winners have demonstrated unparalleled brilliance, proving that Thailand is a hub for exceptional marketing talent. SMARTIES is not just about winning awards; it’s about pushing boundaries and setting global standards. With the launch of our new SMARTIES Sonic logo this year, we are redefining how the SMARTIES brand resonates and engages with audiences around the world, marking a new era of recognition and innovation”.

Winning a SMARTIES award brings more than recognition. Winners gain a competitive edge, credibility, and an impact on prestigious rankings, such as the MMA SMARTIES Business Impact Index, RECMA, and the WARC Media 100.

About MMA Global: MMA Global is the leading global trade association for marketers, providing essential resources and expertise to empower marketers to navigate the complex world of Marketing. With a commitment to driving innovation and effectiveness, MMA Global plays a pivotal role in shaping the future of marketing.

SMARTIES: SMARTIES is the prestigious marketing awards program hosted by MMA Global, recognizing excellence in Marketing. The SMARTIES Awards celebrate the most innovative and impactful campaigns that push the boundaries of creativity and drive measurable business impact in today’s dynamic landscape.

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SOURCE MMA Global APAC

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Redefining the Standard of Care: Introducing the Aulisa® Monitor Camera for Advanced Patient Monitoring

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PALO ALTO, Calif., Nov. 22, 2024 /PRNewswire/ — Aulisa® Medical USA, Inc., a leader in FDA-cleared, wearable, wireless continuous vital sign monitoring technology, proudly announces the launch of the Aulisa® Monitor Camera, an innovative solution designed to revolutionize patient care in both hospital and home settings. Seamlessly integrating with the Aulisa® Vital Signs Monitoring System, this advanced camera offers caregivers and healthcare professionals enhanced monitoring capabilities and peace of mind.

Redefining the Standard of Care
Hospitals constantly balance delivering exceptional patient care with managing operational costs. The Aulisa® Monitor Camera redefines patient monitoring by providing advanced, centralized solutions that enhance clinical and operational excellence. Designed to optimize patient care, the Aulisa® Monitor Camera integrates with the Centralized Multiple Patient Monitoring (CMPM) System, enabling simultaneous, wireless monitoring of oxygen saturation (SpO2), pulse rate, and body temperature across multiple patients from a centralized nursing station. With a simple app, the Aulisa® Monitor Camera can be integrated into a CMPM. In addition to monitoring a patient’s vital signs, caregivers and family members (such as parents of an infant) can also view the patient’s image and hear their voice. This feature is especially important in specific situations, such as for parents of an infant in the NICU.

This transformative approach eliminates cumbersome wires, streamlines operations, and ensures timely interventions, ultimately improving patient outcomes, enhancing safety standards, and optimizing workflow efficiency while driving significant cost savings and financial performance for healthcare facilities. With a steadfast commitment to compassionate, data-driven care and innovative solutions, Aulisa® Medical is advancing patient health and redefining healthcare excellence, one patient at a time.

Advanced Features for Comprehensive Care
The Aulisa® Monitor Camera offers crystal-clear 2K resolution with night vision, ensuring high-quality visuals day and night. Its two-way audio and human tracking features enable real-time communication and automated movement monitoring, while effortless Wi-Fi integration allows for quick and simple setup via mobile or web devices. With dual functionality as a standalone home surveillance camera, the Aulisa® Monitor Camera delivers unmatched flexibility for various care scenarios.

Engineered for Hospital Excellence
Designed with hospitals and patients in mind, the Aulisa® Monitor Camera addresses the unique demands of modern healthcare settings. From NICUs to patient rooms, it offers caregivers the ability to remotely monitor patients with visual, audio, and motion tracking capabilities. This streamlines workflows, enhances safety, and allows providers to focus on delivering compassionate care while staying equipped with FDA-cleared technology.

Founder’s Vision
“Introducing the Aulisa® Monitor Camera is a natural extension of our mission to enhance patient care and empower healthcare professionals,” said Augustine (Augie) Lien, founder and CEO of Aulisa Medical USA, Inc. “We strive to provide innovative solutions that bring peace of mind to caregivers and families alike. By delivering FDA-cleared technology with seamless functionality, we’re making it easier to ensure safety, connectivity, and exceptional care in every setting.”

Why Choose Aulisa®?
The Aulisa® Monitor Camera enhances efficiency by enabling remote monitoring, reducing physical check-ins, and providing reliable, FDA-cleared technology trusted by healthcare professionals worldwide. It is now available for purchase by healthcare facilities, caregivers, and families.

To learn more about the Aulisa Monitor Camera, the Guardian Angel® CMPM System and other Aulisa Medical products, visit:

www.aulisa.com/products/aulisa-monitor-camerawww.aulisa.com/products/cmpmwww.aulisa.com/collections/guardian-angel-remote-gateway-systems

About Aulisa Medical
Based in Silicon Valley, Aulisa® Medical is a leading medical technology company founded by serial medical technologies entrepreneur, Augustine (Augie) Lien. The company specializes in developing wireless, wearable monitoring systems that provide continuous, cloud-based vital sign data in both clinical and home environments. Through the development of new healthcare innovations, Aulisa® continues to grow the application of digital health technologies that empower both consumers and healthcare providers, incorporating Artificial Intelligence (AI) technologies that can detect adverse events and potentially save lives.

Media Contact:
Kyle Thompson, Vice President of Sales & Marketing
Email: kyle.thompson@aulisa.com
Direct: (650) 387-0001
www.aulisa.com

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SOURCE Aulisa Medical USA, Inc.

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Redefining Financial Frontiers: Nucleus Software Celebrates 30 Years with Synapse 2024 in Singapore

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SINGAPORE, Nov. 23, 2024 /PRNewswire/ — The thriving IndiaSingapore partnership in banking and technology reached a new milestone as Nucleus Software celebrated 30 years of transformative innovation at Synapse 2024, held in Singapore. The event underscored the company’s role in redefining financial services across Southeast Asia (SEA) and the globe, bringing together leaders in finance and technology to explore a shared vision for the future of banking.

Synapse 2024 celebrated 30 years of Nucleus Software’s leadership in driving transformative change across Singapore and Southeast Asia’s financial ecosystem. The event also shone a spotlight on the Global Finance & Technology Network (GFTN), an initiative supported by the Monetary Authority of Singapore (MAS) to champion responsible technology adoption. The event highlighted the deepening synergies between India and Singapore, driven by their shared commitment to innovation, cross-border collaboration, and financial inclusion. As the financial services sector undergoes rapid evolution with advancements in artificial intelligence, blockchain, and digital banking, these partnerships are setting the stage for a more connected, resilient, and inclusive global ecosystem.

Vishnu R. Dusad, Co-founder and Managing Director of Nucleus Software, reflected on the milestone: “For over 30 years, we’ve had the privilege of aligning our journey with Singapore’s ascent as a global financial powerhouse. Back in 1994, when we chose to go East instead of West, it was a bold and emotional decision—guided by our belief in Singapore as a hub for innovation and collaboration. We saw then what remains true today: Singapore is at the heart of the global financial landscape, a place where new ideas take root, and partnerships thrive.”

The event brought together a distinguished array of participants, highlighting the transformative potential of IndiaSingapore collaboration. Mr. Piyush Gupta, CEO of DBS Group and the Guest of Honor, set the tone for the event with his opening remarks, emphasizing the transformative role of big tech in reimagining scalable, customer-centric financial services in the digital age.

Following his address, key speakers enriched the discussions with their insights. Mr. Sopnendu Mohanty, Chief Fintech Officer at the Monetary Authority of Singapore and Group CEO-Designate of The Global Finance & Technology Network (GFTN), underlined the importance of fostering responsible technology adoption and building inclusive financial ecosystems. Mr. Vinod Rai, globally respected public policy expert, Distinguished Visiting Research Fellow at the National University of Singapore, and former Comptroller and Auditor General of India, shared his perspectives on governance and policy frameworks in financial systems. Mr. S.M. Acharya, Chairman of Nucleus Software and former Defence Secretary of India, offered a visionary outlook on leveraging technology to modernize and secure banking frameworks. Finally, Mr. Pieter Franken, Co-founder and Director of GFTN (Japan), a global FinTech pioneer and deep tech innovator, discussed the future of decentralized finance and its implications for the financial sector.

The event showcased the transformative role of technology in global financial systems, emphasizing innovations that set benchmarks for scalability and inclusivity. Panelists discussed the importance of localized solutions, the challenges of cross-border integration, and leveraging dual business models to optimize capital and foster public participation. The dialogue highlighted the need for common standards, unified frameworks like APIs, and collaborative efforts to accelerate financial inclusion and drive global connectivity in the digital age.

For 30 years, Nucleus Software has consistently introduced advanced lending and banking solutions that support financial institutions’ evolving needs in Singapore and South East Asia. Driven by lean development methodologies like Acceptance Test-Driven Development (ATDD) and Continuous Integration/Continuous Delivery (CICD), Nucleus Software continues to push boundaries in efficient, flexible, and secure financial technology.

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Logo: https://mma.prnewswire.com/media/2565373/Nucleus_Software_Logo.jpg

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