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New survey by Market Logic Software exposes costly underutilization of corporate knowledge and market insights: B2C enterprises losing out on millions in value

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BERLIN, Nov. 5, 2024 /PRNewswire/ — A new global survey of marketing and product management leaders, Hyperscaling Insights Impact reveals that a staggering 40% of key decisions are taken without reference to consumer insights. This oversight, driven by cumbersome information access, is costing businesses millions in lost value annually.

Published today by Market Logic Software, the survey highlights how reversing this trend could deliver top line impact. An overwhelming 90% of marketing leaders surveyed believe easier access to market insights would boost advertising effectiveness while 89% of product leaders surveyed say it would enhance product launch success rates.

Appetite for utilizing market insights and consumer data is strong.  Business leaders across industries want to apply this data to at least 80% of decisions – a 20% increase over current usage. Yet, fragmented data systems and formats remain a major roadblock. Nearly half (49%) of executives report it takes too long to find and access data. To overcome this, respondents identified implementing a centralized insights platform as a top priority.

The negative impact of not using centralized knowledge management systems is visible in the survey data. Almost 59% of respondents who are not regular users of a knowledge management system reported problems finding and accessing data compared with 36% of those who have a system in place today.

“Our survey shows that marketing and product leaders see vast potential for revenue growth and margin improvements by tackling technological barriers to insights access,” said Dirk Wolf, CEO of Market Logic Software. “In the consumer-packaged goods (CPG) industry alone we estimate a $25 billion opportunity. Insights executives and CIOs now have a critical role in enabling their organizations to unlock this advantage rapidly by building a strategic end-to-end insights process utilizing internal and external data sources and consumer insights holistically.”  

The survey was conducted by Insight Platforms, a leading independent voice in the insights industry. Mike Stevens, CEO of Insight Platforms, commented on the results, “Advances in technology, especially AI, make it easier than ever to generate and share market insights at scale. Yet, the survey data shows many businesses are missing out. It’s time for IT and insights teams to collaborate and fully leverage their market intelligence and research investments.”

Download a full copy of the “Hyperscaling Insights Impact’ report here.

About Market Logic Software 

Market Logic is a market-leading SaaS provider of insights management solutions. Our award-winning AI-enabled insights management platform DeepSights™ allows insights teams to equip business decision-makers with trusted insights at scale and speed. Since 2006, we’ve helped hundreds of consumer-focused brands across the globe to transform into insights-driven businesses. Market leaders such as Unilever, Vodafone, and Tesco are driving innovation and making smarter market moves with the support of Market Logic.  

For more information, please visit marketlogicsoftware.com

Media contact:
Daniela Zuin,
Chief Marketing and Growth Officer, Market Logic
Email: Daniela.zuin@marketlogicsoftware.com
Tel: +44 7799113040

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RapidTranslate.org Centralizes Language Resources and Expands Certified Translation Services Globally

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SAN FRANCISCO, Nov. 22, 2024 /PRNewswire/ — RapidTranslate.org announces the strategic integration of three leading language resource platforms into its comprehensive translation services ecosystem. The company has partnered with Languages Without Limits (www.languageswithoutlimits.co.uk), Workshop on Immigrant Languages (www.workshoponimmigrantlanguages.org), and Arctic Languages (www.arcticlanguages.com) to enhance its educational and research offerings while maintaining these platforms’ valuable existing resources.

This integration coincides with RapidTranslate.org’s significant expansion into the European market, where the company now provides certified translations in over 60 languages across Germany, France, Spain, Italy, and the United Kingdom. This dual focus on educational resources and certified translations reinforces RapidTranslate.org’s position as a trusted global language services provider.

Key Highlights of RapidTranslate.org’s Offerings:

Comprehensive Language Support: Enhanced educational and research resources through the integration of three respected language platforms, serving educators, researchers, and language enthusiasts worldwide.

Certified Translations: Professional translation services for official and legal documents, backed by a 100% USCIS acceptance guarantee.

Global Reach: Expanded European presence supporting individuals, families, businesses, and professionals across key markets.

A Leader in Certified Translations

RapidTranslate.org delivers professional translations for immigration documentation, legal submissions, business contracts, and academic records. Every document is processed by experienced human translators to ensure linguistic and cultural accuracy. Services include:

24-Hour Turnaround: Express service for up to three pages within one business daySecure Processing: Enterprise-grade security protocols for document handlingWorldwide Acceptance: Certified translations recognized by government agencies, academic institutions, and businesses globally

“By creating a centralized hub for both language resources and certified translation services, we’re meeting the evolving needs of our increasingly connected world,” says CEO and founder of RapidTranslate.org. “Our expansion into Europe represents our commitment to providing accessible, professional language services to a global audience.”

Supporting a Multilingual World

RapidTranslate.org continues to advance its mission of fostering global communication through its combination of advanced technology and professional human expertise. With over 350,000 successfully translated documents and a growing repository of language learning resources, RapidTranslate.org remains dedicated to quality, security, and accessibility in language services.

About RapidTranslate.org

Founded in 2020, RapidTranslate.org has grown from a specialized translation service to a comprehensive language solutions provider. The company serves clients ranging from individual immigrants to Fortune 500 companies, maintaining the highest standards of accuracy and security in document translation while advancing language education and research.

Connect with RapidTranslate.org: Website: www.rapidtranslate.org

View original content:https://www.prnewswire.com/news-releases/rapidtranslateorg-centralizes-language-resources-and-expands-certified-translation-services-globally-302314613.html

SOURCE Rapid Translate

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Roland DGA’s DG DIMENSE Technology Wins Inspire Award for Best Wallcoverings/Wall Treatment at Boutique Design New York (BDNY) Trade Fair and Conference

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Coveted Awards Recognize the Most Innovative and Exciting Exhibitors at Important Boutique Hotel Design Event.

IRVINE, Calif., Nov. 22, 2024 /PRNewswire/ — Roland DGA’s DG DIMENSE technology was honored with an NKBA Manhattan Inspire Award for “Best Wallcoverings/Wall Treatment” at Boutique Design New York (BDNY) 2024, the leading trade fair and conference for boutique hotel design, which took place November 10-11 in New York City’s Jacob K. Javits Convention Center. Produced by the NKBA-Manhattan Chapter and sponsored by aspire design and home magazine, the Inspire awards recognize the most innovative and exciting exhibitors at this important event, with a focus on all the categories beyond kitchen and bath that inspire designers to do their best work. The winners were selected by NKBA Programs Co-chair Diana Mosher and a panel of esteemed judges based on a variety of criteria, including functional, sustainable, and aesthetic considerations.

DG DIMENSE, a Roland DG Group company, offers revolutionary digital printing technology that allows users to produce one-of-a-kind textured wallcoverings, wall art, and other interior design elements, as well as eye-catching signage, displays, packaging, and more. Centered around the advanced Dimensor S (which Roland DGA demonstrated at BDNY 2024), this patented solution combines a specialized inket printer, proprietary media, and specially formulated water-based inks to create 3D textured prints and full-color graphics in a single, seamless process. This sustainable, eco-friendly process is made possible by the unique interaction of the ink and media when heated to create a controllable raised surface. The printed images and graphics can foam up to 1.5 mm in height and 1.58 m in width, creating stunning visual and tactile effects.

“We are thrilled about receiving this prestigious award,” said Roland DGA’s Business Development and Co-Creation Manager, Kitt Jones. “DG DIMENSE represents the evolution of surface art, giving users the ability to design non-repeatable texture by controlling and manipulating the surface structure rather than laying ink, thus minimizing cost, reducing print times, and adding a new and exciting dimension to traditional printing.”

To learn more about BDNY and the NKBA Manhattan Inspire Awards, or to view a complete list of winners, visit https://aspiremetro.com/winners-nkba-manhattan-inspire-awards-bdny. For more information on DG DIMENSE and the Dimensor S texture printer, visit https://www.rolanddga.com/products/printers/dimensor-s-printer.

About Roland DG Americas

Roland DGA serves North and South America as the marketing, sales, distribution, and service arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, interior design, personalization, and vehicle graphics markets; engravers for awards, giftware and ADA signage; photo impact printers for direct part marking; and 3D printers and CNC milling machines for the dental CAD/CAM, rapid prototyping, part manufacturing and medical industries. To learn more about Roland DGA or Roland DGA’s complete product line, visit https://www.rolanddga.com.

About BDNY

The Boutique Design New York (BDNY) is the leading trade fair and conference for boutique hotel design. A curated and creative event, BDNY brings designers, architects, purchasing agents, hoteliers, owners, and developers together with inventive manufacturers of interior design elements for hospitality. It’s a celebration of not only the latest design trends, but also the visionaries and creators shaping the future of hospitality. To learn more about BDNY, visit https://bdny.com.

Media Contact

Marc Malkin, Roland DGA Corporation, 800-542-2307,mmalkin@rolanddga.com, https://www.rolanddga.com

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SOURCE Roland DGA Corporation

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NASA Leadership to Visit, Strengthen Cooperation with Mexico

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WASHINGTON, Nov. 22, 2024 /PRNewswire/ — NASA Deputy Administrator Pam Melroy and Nicola Fox, associate administrator for NASA’s Science Mission Directorate, will travel to Mexico City on Sunday, Nov. 24, for a multi-day trip to build on previous engagements and advance scientific and technological collaboration between the United States and Mexico.

This visit will focus on fostering partnerships in astronomy and astrophysics research, as well as highlighting opportunities for economic, educational, and science, technology, engineering, and math collaborations between the two nations.

Melroy’s trip will include high-level meetings with senior Mexican government officials, including the secretariat-designate for Science, Technology, Humanities, and Innovation. Melroy and Fox also will meet with leaders from academia, industry, and scientific institutions. These discussions will emphasize expanding cooperation in space science, with particular focus on Mexico’s growing astronomy programs.

This visit builds on Melroy’s trip to Mexico City earlier this year and reflects NASA’s commitment to advancing international cooperation in space and science for the benefit of all.

For more information about NASA’s international partnerships, visit:

https://www.nasa.gov/oiir

View original content to download multimedia:https://www.prnewswire.com/news-releases/nasa-leadership-to-visit-strengthen-cooperation-with-mexico-302314627.html

SOURCE NASA

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