Technology
GMIF2024 Focuses on Industrial Innovation and Co-Development for Storage Ecosystem Prosperity
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2 months agoon
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SHENZHEN, China, Nov. 3, 2024 /PRNewswire/ — Since the beginning of this year, benefiting from the surge in storage demand brought about by the AI and big data era, along with effective inventory reduction in downstream sectors, the storage industry has spearheaded a recovery that has led the semiconductor market into a new cyclical turning point. During this crucial period of industrial transformation, “breaking through for a win-win outcome” has become a shared objective.
Recently, the third GMIF2024 Innovation Summit was officially held in Shenzhen. With the theme “AI Leads Memory’s New Momentum”, GMIF2024 stood as a spotlighted storage gala that convened upstream and downstream enterprises in the semiconductor industry. Participants shared brilliant insights from their respective positions and perspectives on critical topics such as global memory technology innovation, process innovation, product innovation, application innovation, and ecosystem development, to explore paths to industrial innovation and mark a grand industry feast that connected the entire ecosystem.
The GMIF2024 event also included a dedicated area for exhibitions and displays, where more than 30 exhibitors offered an all-encompassing display of over 200 exhibits, fully portraying the latest front-end innovations and state-of-the-art achievements. At the summit, the GMIF2024 Annual Awards were simultaneously announced, with a total of 38 enterprises making the list. Besides, an exclusive session, specifically the Global Live Broadcast of Memory Trends by Brands, brought a bright spot to the event, and was also acknowledged as a channel for sharing innovative storage solutions, cutting-edge technologies, and various typical innovation cases in application.
The summit was officially commenced with the opening remarks from Rixin Sun, Chairman of the Shenzhen Memory Industry Association (SMIA). Mr. Sun said that with expeditious advancement in technologies such as AI, 5G, Big Data, and Internet, the global storage industry is embarking on a brand-new phase of transformation. Rather than focusing solely on the storage or memory itself, the GMIF Innovation Summit aims to connect the whole value chain across the upstream and downstream storage companies, covering key areas such as storage media, solutions, system platforms, and testing equipment. SMIA, as the organizer of the summit, regards “focusing storage domain, enhancing industry collaboration” as the core area of work, dedicated to establishing a fundamental industrial cooperation platform for member enterprises and constructing a favorable ecosystem for the storage industry. It’s believed that only through collaboration across the entire industry chain can continuous progress be promoted and leadership be maintained in the global marketplace.
Dialogue with AI Storage, Innovate for Win-Win
Over the recent years, the rise of AI large models has driven AI-related terminal applications to be the pillar supporting the storage upward cycle. At the moment, the ongoing rise in storage capacity demands for AI phones, AI PCs, and even automotive terminals is fueling the rapid development of the storage market.
Prasad Alluri, VP and GM for Client Storage, SBU from Micron Technology, joined the summit and stated that “phone manufacturers have increased LPDDR5 memory capacity to between 12GB and 16GB by incorporating AI functions in high-end phones to accommodate growing datasets. Additionally, storage technology has iterated to UFS 4.0, with power efficiency more than doubled compared to the previous generation. In terms of edge devices, AI will elevate autonomous driving from Level 0 to Level 5, and it’s expected that the bit density required by automotive memory will increase approximately 30 times, and non-collision bits in power supplies will enhance nearly 100 times.”
Haibing Xie, Director of Application Design in Center, Intel China, expressed that AI PC is the best carrier for edge AI and will lead the next explosion in the PC industry. As of now, Intel has shipped 20 million AI PC chips, expected to reach 40 million by year-end, and projected to ship 100 million in 2024-2025.
In light of the current memory market, Xiaofei Zhang, Chief Analyst for Electronics Industry from Haitong Securities, mentioned in his report “AI: Storage Trends Outlook and Application Driving” that HBM3e has an impact on the production timelines of DDR5, and the decline in DRAM prices is limited; regarding NAND, inventory adjustment at server terminals is entering its final stage, and coupled with increasing demand for large-capacity storage products propelled by AI, Q2 has seen an on-going price increase. Although recent NAND price increases have slowed down, its prospect still exceeds market concerns. In the future, the penetration of AI terminal applications will accelerate, and the demand for computing storage will continue to rise.
Wallace C. Kou, President & CEO of Silicon Motion, shared a similar view and commented that while AI servers and data centers are flourishing in 2024, other consumer electronics products face various challenges due to weak demand. However, there’s no need for excessive concern about recent soft demand, as the long-term storage market outlook remains broad with many new growth opportunities.
The storage industry faces both opportunities and higher challenges in the AI era. According to Yimao Cai, Dean of the School of Integrated Circuits at Peking University, significant hurdles have been presented for storage technology after entering the post-Moore and AI era. On one hand, traditional memory faces serious constraints in integration density and reliability below 28nm, which urgently requires breakthroughs in underlying technology. On the other hand, the rapid growth in AI computational demand is straining traditional computing chips due to their high overhead and energy consumption, incapable of meeting the high-efficiency requirements of smart devices. Therefore, breakthroughs in underlying units and process integration are core to memory technology advancement, and new storage technology forms are becoming increasingly mature, expected to further promote the development of In-Memory Computing (IMC) chips.
Yan Li, Vice President of Advanced Technology at Western Digital, pointed out that 3D NAND flash is a competitive, constantly progressing market. The number of NAND cells stacked has experienced substantial growth, yet continuously increasing layers might not be a good strategy as it could cause cost-effectiveness imbalance and lead to a vicious cycle. Instead, overcoming 3D NAND scaling limitations through innovative technologies can also improve storage density and performance.
Benny Ni, GAR Sales VP at Solidigm, stated that AI is increasingly highlighting the limitations of mechanical hard drives, and Solidigm-launched QLC SSD is capable of breaking through HDD limitations in AI applications, which significantly improves power efficiency of AI storage and contributes to perfecting the ecosystem.
Zhinong Liu, Executive Vice President of UNISOC, signified that in the all-scenario AI computing system, software serves as the “engine”, chips as the “foundation”, the ecosystem as the “bond”, and products as the “carrier”. UNISOC will continue to strengthen its advanced semiconductor manufacturing platform based on strategy and capability centers, maintain supply chain security, ensure efficient and stable product delivery, and enhance customer satisfaction.
Rui Ding, General Manager, Product Department, Consumer Cloud Platform Business Group at iFLYTEK, declared that the development of large models has transitioned AI from a “tool” to an “assistant”, capable of doing more generalized tasks through more natural conversational forms. However, its ultimate form will be a “partner” that can perceive emotional changes and provide sufficient emotional value. In the future, iFLYTEK hopes to collaborate with various industry stakeholders to promote the development of AI technology.
Embracing Trends, Building for the Future
Facing the massive market opportunities brought by the AI era, major manufacturers are scaling up efforts to strengthen their industry chain layout. Sam Sun, Chairman of BIWIN Storage, voiced that BIWIN is intensifying endeavors in the layout of its Integrated R&D and Packaging 2.0 strategy, and strengthening commitment to investment in storage solutions, chip design, packaging and testing, and equipment R&D. This integrated strategy not only involves a keen focus on the R&D and packaging and testing of mainstream storage and memory, but shifts attention to more far-reaching development opportunities in high-end advanced packaging and testing technology. This transition is poised to elevate BIWIN from a storage product supplier to a comprehensive partner offering advanced wafer-level packaging and testing services, so as to deliver innovative, high-quality solutions to industry partners and promote a comprehensive enhancement in customer value. Guided by the vision of ‘BIWIN, WIN-WIN’, BIWIN Storage, rooted in China yet with a global perspective, strives to achieve technological innovation and commercial success in collaboration with clients through its dual-drive strategy of storage solutions and advanced packaging and testing.
Haiqing Huang, R&D Vice General Manager at Victory Giant Technology, shared his insights that VGT is accelerating its R&D investments of PCB products to adapt to current high-performance computing, data centers, AI training and inference, and other application scenarios. Up to date, the fifth-generation high-performance memory (DDR5) is in mass production, and sixth (DDR6) and seventh generation (DDR7) products are under development.
Chloe Ma, VP of China GTM for IoT Line of Business at Arm, remarked that the AI industry will usher in its “highlight” moment, and storage plays a key role in AI computing from cloud to edge. Arm is carrying various emerging AI applications and workloads from cloud to edge. In response to the innovative demands of edge AI in the new era, Arm is committed to advancing in three major areas: hardware, software, and ecosystem development.
At present, AIoT has become the best channel for intelligent upgrade of traditional industries and also a critical direction for future IoT development. Feng Chen, Senior Vice President of Rockchip, indicated that the AIoT market has seen rapid expansion, which brings more opportunities for AIoT chips; but meanwhile, challenges are also presented for the enhancement of chip computing power as more massive data transmission and storage computing demands are required. Rockchip continues to launch chips to support AIoT applications.
Vic Huang, Vice General Manager of QUANXING Technology, explained that high hardware costs are draining the vitality of the AI industry, and low-cost hardware solutions are in urgent needs. The computing architecture of Quanxing’s solutions is not limited by large model size and able to significantly reduce local deployment costs. Moreover, Allwinner Technology concentrates efforts on enhancing general computing power, specialized computing power, computing power expansion, and multi-modal perception; Montage Technology establishes a complete layout in high-performance “transmission” chips, which is expected to become a new growth point for the company.
The evolving development of storage industry has illuminated the importance of packaging and testing technologies, especially as advanced packaging is moving toward miniaturization and integration and rising technical barriers are surfacing. International equipment manufacturers such as AMAT, LAM Research, and DISCO make pushes to provide innovative functionalities of their equipment products, in order to improve the “hard strength” of their products and stand out in the market.
Advance Industry, Cultivate a Flourishing Ecosystem
China has grown into an important global consumption market for memory chips with growing demand from consumer electronics, big data, AIoT, automotive electronics, and other terminal markets. Meanwhile, the storage industry chain in China is under refinement and development, able to further connect wafer manufacturers, controller manufacturers, packaging and testing manufacturers, equipment manufacturers, SoC platform manufacturers, module manufacturers, and terminal manufacturers. This has created one of the most dynamic memory industry clusters in the world and made joint efforts to build an active industrial ecosystem.
Shan Jiang, General Manager of Guangdong Loongson Electronic Technology, affirmed that Loongson has gained more innovative space for the industry and market through self-reliance and independence. Autonomy has granted Loongson greater freedom, enhanced cost-effectiveness, and a more secure supply chain. Committed to becoming both a contributor and a maintainer of the international upstream community, Loongson aims to achieve independence and compatibility on the global stage at the same time, rather than decoupling or breaking the chain.
Ming Zhao, General Manager of OKN Technology, observed that “Nowadays, market competition is fierce. For OKN, it’s about competing with ourselves, which means to continuously improve technical capabilities and product coverage, and empower high-quality development of the storage industry through testing technology.” Aaron Xu, CTO of Tytantest, highlighted that “Through our efforts on forward R&D, domestic manufacturing of complete machines, and validation on self-owned production lines, Tytantest strives to develop comprehensive solutions that better meet customer needs.”
Leo Cao, Senior Sales Director at Silergy, said that in the storage industry chain, the company possesses several advantages, including highly efficient product integration, extensive experience collaborating with top-tier clients, a wide range of product coverage, supply chain security, and global collaborative research and development. Silergy has achieved a global layout in R&D and service, and stays true to its mission to prioritize customer needs.
In the field of controller design, domestic manufacturers have also achieved significant success. Huan Ren, Marketing Director at Maxio Technology, confirmed that domestic storage controllers are still in the initial stage, expected to account for nearly 20% of global share this year and potentially rise to 30% by 2027. Jie Chen, Co-founder and VP of Data Storage Technology at InnoGrit, claimed that the data age has posed higher challenges to storage technologies. Faster and more efficient SSD interfaces will help to break through storage limitations. The collaborative optimization of InnoGrit’s memory controllers with domestically produced flash memory will enhance the read/write performance and QOS competitiveness of storage products, jointly shaping the future of China’s storage industry.
Equipment manufacturers are also aligning with market demands by launching a steady stream of innovative products. Song Zhang, Executive Vice President of Skyverse, emphasized that, “In practical applications, it can be noted that system inspection has demonstrated better results in efficiency and accuracy than manual inspection, which aids to significantly improve production efficiency for the clients. Skyverse will remain dedicated to driving innovation in AI products to provide high-quality solutions for domestic customers in the future.”
Xiaolong Ouyang, R&D VP at Attach Point Intelligent Equipment (APIE), proclaimed that APIE has launched a one-stop solution for die bonders, and the packaging process range of storage chips covered expands from 60% to 90%. This endeavor contributes to achieving high-efficient resource utilization, creating higher value for customers, and supporting flexible manufacturing of storage chips in the AI era.
Kent Wang, Business Development Manager at Heyan Technology, introduced that the company has experienced three development stages: the basic products of 6-inch dicing machines, upgraded products of 8-inch/12-inch dicing machines, and high-end products such as cutting and sorting machines and de-bonding machines. Heyan is capable of providing reliable and stable consistency assurance for customers, supporting customized solutions for different processes, and offering process-related technological innovations to meet advanced packaging demands.
Simon Ye, General Manager of Like Automation Equipment, noted that LKAUTO has mastered the capability for ball mounting on large-sized packaging, supporting applications with packaging sizes up to 120 mm × 120 mm, packaging warpage up to 700μm, and solder ball diameters of 250μm/pitch of 400μm for I/O nodes. The latest generation of innovative technology products is already being used in product development validation with domestic clients.
Steve Pei, CEO of Micro-Nano (Hong Kong) Technology, clarified that Germany SENTRONICS is now a main provider of the SemDex M1 semi-automatic system and the SemDex A fully automatic system, with related products having global installations exceeding 1,000 units, helping improve yield in HBM and advanced packaging fields.
Maxwell today has developed two major solutions: one focuses on semiconductor grinding and dicing equipment + process + materials, and the other on 2.5D/3D advanced packaging equipment. Kuilin Jin, Vice General Manager of Sales at Maxwell Technologies, added that “our ultimate goal is to break international monopolies, forge domestic competitive barriers, provide customers with complete solutions, and grow together with customers”.
Showcase Results, Foster Collaboration
In addition to impressive keynote speeches, the GMIF2024 Innovation Summit also promoted exchange and cooperation among industry ecosystem partners through product exhibitions, global live broadcast of memory trends by brands, and golf friendship tournaments. These activities aim to accelerate the innovation, research, development, and promotion of relevant technologies and products, driving the diversified development of the semiconductor memory ecosystem.
The summit venue set up over 30 exhibition booths to provide a platform for exhibitors to demonstrate achievements and exchange cooperation. The exhibited products encompass the entire industry chain, including memory chips, controllers, packaging and testing, equipment, SoC platforms, and more. Participating enterprises included both leading memory industry companies and unicorns, startups, etc. Through displays, videos, and on-site interactions, the summit presented a multi-faceted and comprehensive view of the achievements, cutting-edge technologies, and industry trends in the storage sector.
The exhibition stands not only as an opportunity for participants to gain direct insights into the current state of storage industry development, but also a stage for enterprises to showcase their achievements and engage in collaborative discussions, receiving widespread praise and enthusiastic response from the industry.
To recognize and encourage outstanding enterprises that have made contributions to promoting innovation and development of the global memory industry chain, the winners of GMIF2024 Annual Awards were unveiled at the summit. After fierce competition, nearly 40 companies, including Intel, Micron, CXMT, YMTC, GigaDevice, Arm, UNISOC, SIXUNITED, Victory Giant, BIWIN Storage, Solidigm, Western Digital, Rockchip, Allwinner Technology, Weibu Information, Heyan Technology, OKN Technology, Attach Point Intelligent Equipment, iWISEETEC, Tytantest, Hemei Jingyi, Silicon Motion, Maxio, QUANXING, MICROFROM, Konsemi, Silergy, Tongfang, LKAUTO, Maxwell, Skyverse, RORZE, ExTripod Electronics, EPS, InnoGrit, POWEV, KingSpec, LANYI and more, had been honored with the 2024 Annual Awards.
After the awards ceremony, the organizers carefully arranged one more relaxing section of “Bay Area Night”, which not only provided participants with opportunities to relax and enjoy cuisines but also became a warm moment for everyone to further deepen friendships and share feelings.
Furthermore, GMIF2024 featured a unique section of Global Live Broadcast of Memory Trends by Brands, where storage brands such as BIWIN Storage, Silicon Motion, Victory Giant, Montage, QUANXING, InnoGrit, POWEV, and KingSpec shed lights on their innovative storage solutions, forefront technologies, and various typical innovation examples in mobile intelligent terminals, data centers, intelligent vehicles, Internet of Things, and other fields.
The golf friendship tournament, as the “finale” of this GMIF2024 Innovation Summit, played the part of an important platform for building friendships through sports and fostering connections through competition. Taking golf as a medium and competition as a bond, GMIF dedicated itself to building communication bridges between enterprises, facilitating extensive cooperation among storage manufacturers across the industry chain and collectively seeking prosperous development of the storage ecosystem.
Conclusion
As one of the largest sub-markets in the semiconductor industry, the memory market has shown signs of recovery in the fourth quarter of 2023 after nearly two years of sluggishness, and continued its upward trend into the first half of 2024. This resurgence is largely driven by advancements in AI technology.
Currently, market demands for AI phones, AI PCs, AI servers, and other applications are growing rapidly. According to IDC predictions, by the end of 2024, generative AI smartphones will achieve explosive growth of 344%, with shipments exceeding 234 million units. According to Canalys, AI PC shipments will reach 44 million units in 2024 and potentially reach 103 million units in 2025. This explosive growth in innovative applications is driving the rapid development of advanced memory technologies while also placing increasingly high demands on high-capacity, high-speed storage solutions.
From the perspective of storage enterprises, it’s only by collaborative cooperation across the entire industry chain grounded on the enhancement of product technology iteration and updates that can the companies better embrace the development opportunities catalyzed by AI. GMIF is more than a congregation of industry elites; it is a lively arena for the clash of thoughts and the synthesis of wisdom. GMIF commits itself to inspire companies along the memory industry chain to embark on a transformative journey filled with challenges and opportunities through deep collaboration and co-creation as they strive for a more brilliant future.
For more information about GMIF, please visit https://www.gmif.com.cn/.
Media Contact:
Ms. Gu, 15064010336, wenjing.gu@gmif.com.cn
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SOURCE Shenzhen Memory Industry Association
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Nearly 50% of Young People Resolve to Quit Nicotine in 2025
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EX Program by Truth Initiative Offers a Proven Path to Success
WASHINGTON, Dec. 23, 2024 /PRNewswire/ — Almost half (48%) of young people aged 18-24 are making quitting nicotine a priority for their 2025 New Year’s resolutions, according to new data from Truth Initiative® – the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.
This survey data* highlights a growing desire to break free from nicotine addiction and the urgent need for effective resources for 18- to 24-year-olds, among whom e-cigarette use is prevalent and dual use of cigarettes is a growing concern. For many, the journey to quit can feel daunting, especially for the scores of young people who think quitting means going “cold turkey” without a network of support. To meet this need, Truth Initiative is offering resources to help their resolutions stick and has launched Outsmart Nicotine, a new campaign designed to introduce young people to EX® Program, a comprehensive quitting resource developed in partnership with Mayo Clinic in 2008.
Empowering Young People with Tools and Encouragement Through EX Program
EX Program is a free cessation resource tailored to meet the unique challenges faced by young people. It offers proven, evidence-based tools designed to support quitting through personalized quit plans, interactive text messages, and 24/7 access to the nation’s most established online quit community. A randomized clinical trial among young adults published in JAMA Internal Medicine found that EX Program text message support can increase the odds of quitting by up to 40%, making EX Program one of the most effective resources for tackling nicotine addiction. These tools have helped millions quit nicotine over nearly two decades, solidifying EX Program as one of the most effective cessation resources available.
Redefining Quitter’s Day: Introducing “You Got This Day” as Part of the Outsmart Nicotine Campaign
Through the Outsmart Nicotine campaign, Truth Initiative is driving awareness of these tools with a series of ads that celebrate the small, everyday victories that lead to quitting nicotine for good. The campaign’s launch ad, “You Got This,” creates an uplifting tone with the iconic track “Can I Kick It?” by A Tribe Called Quest to inspire young people to take that first step toward a nicotine-free life.
“Quitting nicotine is hard, but it doesn’t have to be a lonely or impossible journey,” said Kathy Crosby, CEO and President of Truth Initiative. “With Outsmart Nicotine and the proven-effective EX Program, we’re showing young people that freedom from addiction is possible and within reach– and giving them the tools to quit smarter, not harder.”
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Take the First Step Toward Quitting
Truth Initiative invites young people to take the first step toward quitting by texting EXPROGRAM to 88709 or visiting exprogram.com. Organizations interested in EX Program’s enterprise solution can learn more at exprogram.com/enterprise.
*According to Truth Initiative Continuous Tracking Online (CTO) survey data collected October 17, 2024 – December 17, 2024, from 662 respondents.
About Truth Initiative
Truth Initiative® is a national nonprofit public health organization committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is to prevent youth and young adult nicotine addiction and empower quitting for all. Through our evidence-based, market-leading cessation EX® Program and national public education and prevention campaigns, we are leading the fight against youth and young adult tobacco use, which threatens to put a new generation at risk of lifetime nicotine addiction. Our rigorous scientific research and policy studies, community and youth engagement programs supporting populations at high risk of using tobacco, and innovation in tobacco dependence treatment continue to contribute to ending one of the most critical public health battles of our time. Based in Washington, D.C., our organization was established and funded through the 1998 Master Settlement Agreement between attorneys general from 46 states, five U.S. territories, and the tobacco industry. To learn more, visit truthinitiative.org.
About EX Program
EX® Program is a proven-effective tobacco cessation program, developed by Truth Initiative® with Mayo Clinic, that brings together the best evidence-based quitting approaches, interactive digital quitting programs, and the most established online quit community. EX Program has helped millions of youth and adults develop the skills and confidence to successfully quit. Truth Initiative research has shown that EX Program text messages can increase a user’s odds of quitting by up to 40%. To learn more, visit exprogram.com.
About EX Program Enterprise
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SOURCE Truth Initiative
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Foxconn Announces Strategic Partnership With Zettabyte to Transform AI Data Centers
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At the forefront of Zettabyte’s offerings is Zware, its advanced AI data center management software. Zware optimizes GPU performance, dramatically lowering energy usage while maximizing computing output. This cutting-edge solution empowers businesses to achieve unparalleled efficiency and sustainability in AI computing.
“We are thrilled to partner with Foxconn, a company renowned for its excellence in manufacturing and innovation,” said Kenneth Tai, Chairman of Zettabyte. “This partnership will accelerate the deployment of our technology, meeting the surging demand for high-performance, energy-efficient AI computing globally.”
Partnering with Zettabyte aligns with Foxconn’s commitment to advancing sustainable technologies. According to Foxconn, Zware’s ability to enhance AI data center operations while significantly reducing energy consumption opens opportunities to set new benchmarks for the future of AI data centers.
This collaboration underscores Zettabyte’s leadership in revolutionizing AI infrastructure and its dedication to providing transformative technologies to enterprises worldwide.
About Zettabyte
ZETTABYTE is a global innovator in AI data center technology, delivering solutions that redefine efficiency and sustainability in AI data centers. Its flagship software, Zware, is setting a new standard for sustainable and efficient AI computing.
About Foxconn
Established in 1974 in Taiwan, Hon Hai Technology Group (“Foxconn”) (TWSE: 2317) is the world’s largest electronics manufacturer and leading technological solutions provider, ranking 32nd among the Fortune Global 500. In 2023, revenue totaled TWD6.162 trillion (approx. US$198 billion or EUR183 billion)
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SOURCE Zettabyte
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Karma Automotive Collaborates with the Connected Vehicle Systems Alliance (COVESA), UC Riverside and ROADMEDIC.AI to Develop and Pilot Software and Standards for Next-Generation 9-1-1 Emergency Response Vehicle Communications
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December 23, 2024By
At CES2025, a new vision is shared for standardizing the method that enables Software Defined Vehicles to more rapidly and robustly dispatch 9-1-1 Emergency Response Services to vehicle collisions
IRVINE, Calif., Dec. 23, 2024 /PRNewswire/ — Karma Automotive, America’s only full-line ultra-luxury vehicle manufacturer, is passionate about enabling the proliferation of open standards in Software Defined Vehicle Architecture (SDVA) to increase industry collaboration, and to speed development as the expanded role of software redefines the driving experience aboard modern vehicles. With vehicle occupant safety as a preeminent focus in all vehicle development, Karma Automotive is collaborating with the Connected Vehicle Systems Alliance (COVESA), the University of California Riverside and ROADMEDIC.AI to develop standards-based software applications which leverage vehicle connectivity to provide robust and real-time insights to 9-1-1 first responders and the related eco-system.
According to a paper published by the National Institute of Health (NIH), for every 1-minute increase in EMS response time, fatality odds increase by 2.6%. The goal of the effort is to drastically reduce emergency response times, and materially increase preparedness of responders when arriving at the site of a critical incident. Then, to validate software applications and communication protocols that have been validated in real-world applications that can be shared and easily deployed by the broader automotive industry.
To announce this project, Karma Automotive will join the COVESA Networking Reception and Demonstration at CES2025 on January 7 at 5pm at the Bellagio Hotel in Las Vegas, NV and showcase the ultra-exclusive, high-performance 2025 Karma Invictus. Karma Invictus is underpinned by the Karma Cloud Services platform that serves as the backbone for the development of the proposed safety system.
Enabling the detailed transmission of vital vehicle and occupant data in real-time could help responders increase preparedness to triage an incident, as contemporary automobiles carry tremendous amounts of data. Leveraging connectivity systems, a vehicle can directly identify number and location of occupants, severity of impact, location of the incident, vehicle extrication instructions and even driver biometrics. Software can be used to organize, parse, and transmit this data in real-time to parties based on their specific role in the 9-1-1 response eco-system. When combined with vehicle-embedded and cloud-based AI, this data can be sorted and delivered independently, yet simultaneously to the diverse network of service providers that engage in incident response activities. Collectively, this effort is referred to as the ‘9-1-1 Dispatcher Visibility Demonstration Project’.
“Much of what we deliver to our customers in software should not be looked at as differentiating, but rather essential,” says Marques McCammon, President, Karma Automotive. “Safety for example is important to all industry players, and if we could standardize our approach to innovation in the space, we can not only improve the well-being of drivers universally, but also reduce development cost, and time getting new tech technologies to market. This philosophy is central to the Karma Automotive brand promise and our positioning as America’s only ultra-luxury automotive brand.”
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Karma Automotive is the first OEM automotive partner to COVESA’s ‘9-1-1 Dispatcher Visibility Demonstration Project’. Working in collaboration with the University of California Riverside, the automaker will utilize 3rd Generation Karma Revero sport sedans to pilot the technology application and its related use cases. The results of this effort will then be shared with the greater COVESA community, National Highway Traffic Safety Administration (NHSTA), and other community members and stakeholders.
Existing 9-1-1 emergency response systems rely heavily on caller-based information, often supplemented by telematics systems transmitting data to manufacturer call centers. These systems, while useful, introduce delays and inconsistencies that can hinder timely emergency responses. By contrast, the Next Generation 9-1-1 Technology spearheaded by Karma Automotive and its partners will enable vehicles to instantly transmit vital, multi-layered crash data directly to 9-1-1 Emergency Communication Centers, bypassing intermediaries and saving precious seconds in emergency scenarios.
About Karma Automotive
Karma Automotive is America’s only full-line ultra-luxury vehicle manufacturer, and a pioneer of EREV (Extended Range Electric) vehicles which it manufactures at its Karma Innovation and Customization Center (KICC) in Moreno Valley, CA. Its Executive, Product Development, and Design headquarters are located in nearby Irvine, CA. The Karma portfolio embodies California’s spirit of innovation and entrepreneurial boldness, reflected by the signature Comet Line which is the central hallmark of Karma’s new design language. Sales of the 3rd Generation Karma Revero sport sedan, the world’s first luxury EREV plug-in hybrid, are now underway in the USA and EU, offering luxury balanced with conscientiousness delivered without compromise. Sales of Revero’s ultra-exclusive, performance-tuned stablemate, Karma Invictus, will begin in Q1 2025, followed by the Gyesera four-seater in Q4 2025. The Karma Kaveya super-coupe, with up to 1,000HP and butterfly-doors, will arrive in Q4 2026, incorporating SDVA (Software-Defined Vehicle Architecture) developed in collaboration with Intel Automotive. Further, Karma Automotive will provide Tier 1’s and Original Equipment Manufacturers (OEMs) with business-to-business SDVA solutions, as it does today with Karma Connect, its proprietary Vehicle Data Management and Over-the-Air services platform, which presently provides services to the world’s second largest OEM. Karma Automotive’s dealer network spans North America, Europe, South America and the Middle East. (www.karmaautomotive.com)
About ROADMEDIC.AI
ROADMEDIC.AI is an authorized automotive OEM Tier 1 supplier dedicated to improving 9-1-1 emergency response through instantaneous IP-based data transmission from motor vehicles to 9-1-1 centers. Their innovative solutions save lives and reduce harm in crash events. For more information, visit www.roadmedic.com.
About COVESA
The Connected Vehicle Systems Alliance (COVESA) is an open, member-driven global technology alliance accelerating the full potential of connected vehicles. By developing common approaches and technologies, COVESA provides a collaborative platform that empowers automotive software stakeholders and world-class developers to address challenges and opportunities in connected mobility and navigate the digital transformation of the automotive industry. Learn more about COVESA or join our community at www.covesa.global.
Media Contact:
Joe Richardson, (917) 716-6617
Joe@BeautifulNoisePR.com
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SOURCE Karma Automotive
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