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Benefit Cosmetics Partners with Obsess to Launch ‘The Benemart’ Virtual Holiday Gift Store

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New Immersive Online Experience Features Benefit’s Iconic Gift Sets and Gaming Elements to Make Your Holiday Shopping Easy and Entertaining

SAN FRANCISCO, NEW YORK, Nov. 4, 2024 /PRNewswire-PRWeb/ — The Benemart is open for beauty! Benefit Cosmetics today announced the launch of its first virtual 3D shopping experience, “The Benemart”, in partnership with immersive experience company Obsess. Step into The Benemart (virtually!) where Benefit’s grocery-inspired concept offers an interactive digital space where visitors can shop bestsellers and holiday favorites all from home. The experience is available in four countries including the United States, United Kingdom, Germany, and France beginning November 4th. Shoppers will have a chance to add Benefit’s ultra-collectible sets packed full of bestsellers to their digital cart, virtually try on their favorite products, shop with friends, play games with a chance to win discounts at checkout and more!

“The virtual Benemart sets a new standard for gaming-inspired commerce, cementing Benefit as a leader in connecting with the next generation of shoppers.”

“The Benemart is our very first 3D virtual shopping experience, and we are thrilled to welcome visitors inside to experience beauty like never before. This immersive shopping adventure blends our unique brand storytelling with the unforgettable, grocery-inspired world that only Benefit can offer. Making people feel good and having fun is part of our DNA, so leading with entertainment to bring our holiday collection to life was a no-brainer,” said Toto Haba, SVP Global Omnichannel Marketing at Benefit Cosmetics. “Obsess has been a strong partner in creating a branded world that blends storytelling with play-driven discovery in a way that elicits the same kind of thrill as the in-store shopping experience. The virtual experience mimics a video game, which we know is something that will resonate with young digital shoppers.”

Within the experience, shoppers can grab a cart and browse the aisles of The Benemart as avatars, which can be customized with a variety of outfits and makeup looks inspired by Benefit’s bestselling products across brows, pores, lashes, cheeks and more. Gather your friends for a virtual shopping day with the ‘shop with friends’ feature that allows groups of shoppers to voice chat, play games and shop together as avatars in real time. This experience sets a new standard for gaming-inspired commerce, introducing play-centric elements throughout the customer’s shopping journey, from personalized avatars to product recommendation quizzes and virtual scratch-off games.

“We know that a majority of Gen Z and younger shoppers consider gaming as ‘the new social,’ which is why it’s so imperative that brands like Benefit tap into commerce initiatives that essentially turn the traditional website into a full-on branded video game,” said Neha Singh, Founder and CEO at Obsess. “The virtual Benemart sets a new standard for gaming-inspired commerce, cementing Benefit as a leader in connecting with the next generation of shoppers.”

Don’t know which Benemart gift sets you need? The site will also help shoppers find personalized product recommendations through Benefit’s Holiday Gift Guide, which features a quiz to match users with the perfect products based on their answers. Shoppers will also have the opportunity to virtually try-on the #1 Brow Brand Worldwide’s bestselling brow products and add them to their cart directly from the virtual experience. Throughout the holiday season, shoppers can also join in on scavenger hunts to collect virtual “grocery baskets” hidden throughout the experience for rewards and discounted sets. Likewise, in a lottery-inspired scratch-off game, visitors can scratch and play to match cards and win a prize.

The Benemart holiday collection features uniquely Benefit gift sets filled with fan-favorites and bestsellers all priced at holiday-special deals. The collection takes inspiration from everyday grocery store items, such as chocolate bars, snack bags, and tinned fish, all with a fun, imaginative twist. The décor of the virtual Benemart shop follows suit and allows shoppers to experience Benefit’s unique spirit from the comfort of their own home. Benefit is also bringing The Benemart in person via store pop-ups throughout the United Kingdom for those that want to stroll the aisles in real life.

The Benemart Virtual Holiday Gift Store is available via web and mobile browser at: https://www.benefitcosmetics.com/en-us/virtual-store.html#/en_US/.

About Benefit

Since 1976, Benefit has been at the forefront of making beauty radically feel-good with inventive solutions that pack a punch and serve a smile. Today, Benefit is the #1 Brow Brand Worldwide, with one brow product sold every 1.8 seconds, and is known for iconic products including Benetint, The POREfessional primer and BADGal BANG! mascara. Operating under leading luxury products group LVMH Moët Hennessy Louis Vuitton, Benefit is in more than 60 countries, with 2,500 boutiques & service destinations (and growing!) and employs more than 5,000 Brow & Beauty Experts around the globe.

About Obsess

Obsess is the leading virtual experience platform enabling brands to create highly visual, discovery-driven 3D digital stores and experiences on their websites. The company has launched over 350 AI-powered experiences for brands and retailers such as Ralph Lauren, L’Oréal, Crate & Barrel, Corona, Mattel, NBCUniversal and more. Obsess is creating the next-generation online shopping interface, setting a new standard for customer engagement and brand building. Every Obsess virtual experience is built for cross-platform distribution, so that brands can increase ROI and extend their virtual footprint across the web, mobile, Roblox and Apple Vision Pro. The company is headquartered in New York City, with additional offices across the U.S. and Europe. For more information, please visit ObsessAR.com or email contact@obsessAR.com.

Media Contact

Danielle Poggi, Berns Communications Group, 1 2129944660, dpoggi@bcg-pr.com

View original content to download multimedia:https://www.prweb.com/releases/benefit-cosmetics-partners-with-obsess-to-launch-the-benemart-virtual-holiday-gift-store-302295365.html

SOURCE Obsess

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Arjo and Bruin Biometrics conclude distribution agreement, Bruin Biometrics resumes direct sales and marketing of Provizio® SEM Scanner

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LOS ANGELES and LONDON, Nov. 6, 2024 /PRNewswire/ — Today Bruin Biometrics and Arjo announce the immediate transition of direct sales and marketing of the Provizio® SEM Scanner to Bruin Biometrics, following four years of cooperation between the companies.

As communicated earlier this year, the companies decided not to extend the distribution agreement for the Provizio SEM Scanner. Accordingly, and effective today, all sales and marketing of the Provizio SEM Scanner products transition from Arjo to Bruin Biometrics. Both companies remain fully committed to supporting customers throughout the process to ensure a continued high level of customer service.

“Supporting Provizio SEM Scanner users’ work to achieve a zero incidence of preventable pressure injuries in all care settings is our top priority and we look forward to supporting Provizio SEM Scanner users directly to help overcome this challenge,” commented Bruin Biometrics’ CEO, Martin Burns.

“Pressure injuries represent a significant economic challenge for healthcare systems worldwide, and Arjo has extensive experience in both prevention and treatment within this area. We see a growing interest for our other solutions and are fully committed to continue supporting our customers in their efforts to prevent pressure injuries,” says Joacim Lindoff, President & CEO of Arjo.

For more information about Bruin Biometrics, please contact:
Kate Hancock, EVP External Communications, Bruin Biometrics Tel: +447827315347
Email: khancock@bruinbiometrics.com

Media contact details:
Joanna Dodd, Alicia Barkle Rochester PR Group: joanna.dodd@rochesterprgroup.com, alicia.barkle@rochesterprgroup.com 

ABOUT Bruin Biometrics

Bruin Biometrics LLC is a pioneer in modernizing healthcare with biometric sensor technology for early detection and monitoring of chronic, preventable conditions in collaboration with clinicians. Bruin Biometrics work on SEM Assessment Technology has been recognized with multiple global healthcare innovation awards and is implemented in healthcare facilities across a variety of care settings. Bruin Biometrics HQ is based in Los Angeles, USA.

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Logo – https://mma.prnewswire.com/media/3604/BRUIN_BIOMETRICS1__LLC_LOGO.jpg

View original content:https://www.prnewswire.co.uk/news-releases/arjo-and-bruin-biometrics-conclude-distribution-agreement-bruin-biometrics-resumes-direct-sales-and-marketing-of-provizio-sem-scanner-302297639.html

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Opus IVS and Protech Automotive Solutions Announce Collaboration on Industry-Leading ADAS Identification Solution

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DEXTER, Mich., Nov. 6, 2024 /PRNewswire/ — Opus IVS, a global leader in intelligent vehicle support solutions, is pleased to announce a new partnership with Protech Automotive Solutions, the largest national provider of Advanced Driver-Assistance System (ADAS) diagnostic scanning and calibration services, which will enhance Opus IVS’s ADAS MAP (Advanced Driver Assistance Systems Mapping) solution. This collaboration will deliver extensive ADAS identification capabilities, combining the advanced ADAS technologies of both companies – with Opus IVS licensing Protech’s ADAS ID3 technology to bring new innovations to the industry-leading ADAS MAP platform.

The Opus IVS and Protech partnership will create a seamless ADAS identification solution that enables technicians to quickly and accurately identify ADAS systems, empowering repair shops to make well- informed repair and calibration decisions. With Protech Automotive Solutions, the nation’s largest car- side provider, this partnership will offer an enhanced solution to power leading U.S. multi-shop operators (MSOs). Additionally, Opus IVS recently announced that major insurers now recognize ADAS MAP’s accuracy, which leads to increased reimbursement for repair shops and adds significant value for the industry.

“This collaboration between Opus IVS and Protech represents a breakthrough in delivering accessible ADAS insights,” said Brian Herron, CEO of Opus IVS. “By joining forces, we’re building a more powerful ADAS solution for collision shops, allowing them to serve their customers with the highest levels of accuracy and safety.”

Grant LaBarbera, GM and Senior Vice President of Protech, added, “We’re excited to partner with Opus IVS to enhance the industry’s capabilities in ADAS identification. This collaboration brings together the best of both companies’ innovations and will improve the way repair shops approach ADAS, driving greater accuracy, quality and consistency across the industry.”

About Opus IVS
Opus IVS provides diagnostic and programming support to over 50,000 workshops globally. With a suite of solutions for complex repairs and ADAS management, Opus IVS empowers shops to deliver accurate repairs using advanced technology, OE support, and live technician guidance.

About Protech Automotive Solutions
With the largest national footprint of Advanced Driver-Assistance System (ADAS) diagnostic scanning and calibration services, Protech Automotive Solutions is the leading provider of advanced diagnostics, calibrations and ADAS solutions for collision repair shops. Protech is committed to vehicle safety through innovative, reliable ADAS technology and offers expertise that helps automotive service providers keep their customers safe. More than 1,200 Protech technicians, across 41 states and growing, are expertly trained to scan, calibrate and diagnose vehicles during collision, auto glass and mechanical repairs, ensuring that complex systems like ADAS are restored to their proper function.

For more information, please visit www.protechautomotivesolutions.com.

For more information:
Justin Baronoff
Merit Mile
561-362-8888 – office
407-340-2247 – mobile
jbaronoff@meritmile.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/opus-ivs-and-protech-automotive-solutions-announce-collaboration-on-industry-leading-adas-identification-solution-302297790.html

SOURCE Opus IVS

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Retail Fluent Media Network Announces Strategic Partnership with Save A Lot’s Independent Retail Partners

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Nearly 900 Stores to Utilize RFMN’s Dynamic, Ultra-Bright Digital Window Signs™ for Advertising; Number of Screens Projected to Double by End of Q4, 2024

LITTLE FALLS, N.J., Nov. 6, 2024 /PRNewswire-PRWeb/ — Retail Fluent Media Network (RFMN), a top retail media and ad tech company that caters to independent grocers, mid- to large-scale chain supermarkets, and convenience stores, has revealed a new strategic partnership with Save a Lot’s independent Retail Partners. This partnership includes Save a Lot’s 750 independently owned and operated stores located across 32 states in the United States.

Through this partnership, Save a Lot’s independent Retail Partners will have the opportunity to utilize Digital Window Signs™ to promote weekly sales programs, special events, promotional items, and more. RFMN has already installed 400 digital screens in almost 100 Save a Lot stores, with plans to double the number of active Digital Window Signs™ by Q1, 2025.

“We’re thrilled to partner with Save a Lot’s independent Retail Partners to bring the power of our dynamic Digital Window Signs™ and an industry-leading ad tech platform to their extensive network of stores across the United States,” stated Joni Elmore, Chief Commercial Officer at Retail Fluent Media Network “This collaboration empowers local grocers to enhance their in-store advertising with real-time promotions and elevate engagement with customers and CPG partners. We look forward to giving more stores the opportunity to differentiate themselves in their market with stunning visuals.”

In addition to next-level digital signage, Retail Fluent Media Network provides end-to-end services for Save a Lot’s independent Retail Partners. RFMN manages the content shared by the Save a Lot, working with its vast network of artists and graphic designers, and launching dynamic advertisements through its proprietary ad tech platform to align with each location’s sales and promotions schedule. This allows Save a Lot’s independent Retail Partners to focus on business operations and meeting customer needs.

Retail Fluent Media Network has recently announced its spinoff from Retail Fluent, a prominent retail innovation, design, and décor firm. This decision was made in response to the high demand and growth of the company. RFMN currently owns and operates almost 5,000 Digital Window Signs™ in 28 states, with plans to more than double this number by the end of 2025.

About Retail Fluent Media Network:

Retail Fluent Media Network is a leading retail media and ad tech company for independent grocers, mid- to large-scale chain supermarkets and convenience stores. The company’s digital out-of-home (DOOH) model utilizes ultra-bright LCD and LED screens proven to attract attention to static or video advertisements. Beneficial for both grocers and CPG brands, RFMN’s expanding network already delivers over 50 million impressions weekly and over 200 million monthly to its advertising partners. To partner, advertise, or learn more, visit https://www.retailfluentmedia.com.

Media Contact

Javian Pereira, Fastlane Communications, 1 9736683003, javian@fastlane.co

View original content:https://www.prweb.com/releases/retail-fluent-media-network-announces-strategic-partnership-with-save-a-lots-independent-retail-partners-302296168.html

SOURCE Retail Fluent Media Network

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