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Peloton Launches New Multi-Phase Creative Campaign to Drive Demand Among New Audiences

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The first phase of the Find your push. Find your power. campaign features football player brothers T.J. and J.J. Watt

NEW YORK, Nov. 1, 2024 /PRNewswire/ — Peloton (NASDAQ: PTON) today announced the launch of its new multi-phase creative campaign: Find your push. Find your power. The campaign acknowledges how motivation looks differently for everyone and celebrates Peloton’s role in helping people find what pushes them to show up and reach their goals in fitness. In the first North America-based phase of Find your push. Find your power., Peloton targets millennial males by leveraging the ‘friendly’, real-life sibling rivalry between US football player brothers T.J. and J.J. Watt.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/peloton/9205451-en-peloton-launches-multi-phase-creative-campaign-drive-demand-new-audiences

As part of Peloton’s evolving go-to-market strategy, the company is taking a more balanced marketing approach to how it creates demand among new audiences. Today, two-thirds of Peloton Members are women, which provides an opportunity for the company to attract more men to the platform by using targeted messaging that resonates with their fitness needs.

“Our brand research has shown that more than 70 percent of millennial males engage with running, but many in that same audience set are either not aware of our Tread and running offerings or are unsure if we’ll deliver a challenging enough fitness experience for them,” said Lauren Weinberg, Peloton Chief Marketing Officer. “Enter T.J. and J.J. Watt, Peloton Members who already compete against each other on the Peloton Leaderboard. Partnering with them is an organic way to counter these misperceptions by showcasing that we have challenging workout options that are hard enough, even for elite athletes.”

Motivation has long been an important part of the Peloton experience, but Find your push. Find your power. taps into a deeper human power that energizes people to stay on track with their fitness routines. Produced in partnership with creative agency Special London, the first phase of the campaign demonstrates how sibling rivalry fuels both T.J. and J.J. to push harder in their workouts, competing against each other across many different fitness disciplines on the Peloton Leaderboard. The brothers rotate through various workouts, including running on the Peloton Tread, cycling on the Peloton Bike, and doing strength training and yoga with the Peloton App. Regardless of the activity, the innate competitive nature of the brothers pushes them to their maximum effort.

The first phase of the Find your push. Find your power. campaign launches globally, with 0:30, 0:15, and 0:06 spots featuring the Watt brothers airing in North America on various channels in both English and Spanish (in the US only), including television, digital, social and over-the-top streaming content.

The work represents the first campaign from a new agency relationship with Special London. David Day, Chief Creative Officer, Special London, said of the work: “The sibling rivalry that lies at the heart of this first campaign is not only something most of us can instantly relate to, but there was no better duo than NFL legends T.J. and J.J. Watt to bring that idea to life. Their natural competitive spirit and sense of humor helped us to encapsulate Peloton’s motivational power – the power to engage and encourage people to work out and to get them to come back for more.”

For more information, visit onepeloton.com and follow the brand on InstagramFacebook and TikTok.

Peloton Credits:
Lauren Weinberg – Chief Marketing Officer
Joanna Lee – Senior Vice President, Global Consumer and Brand Marketing
Sam Walter – Senior Director, Brand and Integrated Marketing
Cindy De La Rosa – Senior Manager, Consumer Marketing
Erick Rodriguez – Creative Director
Ayorinde Iranlowo-Ifatunji – Assistant Brand Manager

Special London Credits:
Cade Heyde – Global Partner
Richard Sweetman – General Manager
David Day – Chief Creative Officer
Devon Hong – Creative Director
Thomas Worthington – Senior Art Director
Gregory Fazal – Senior Copywriter
Emily Harlock – Chief Strategy Officer
Kelsey Karson – Head of Strategy
Izzy Dixon – Business Director
Linda Rafoss and Cara Brophy – Agency Producer
Nader Abushhab – Photographer
Michel + Nico / Merman – Director/Production Co
Kira Carstensen, EP – Producer
Ross Hallard/Trim Edit – Editor
Cosmo Street Editorial – Post Production
Starr Whitesides – DoP

Press Contact:
Letena Lindsay, press@onepeloton.com

About Peloton
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

 

View original content:https://www.prnewswire.com/news-releases/peloton-launches-new-multi-phase-creative-campaign-to-drive-demand-among-new-audiences-302293539.html

SOURCE Peloton Interactive, Inc.

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STATION Ai, Japan’s Largest Open Innovation Hub, Celebrates Grand Opening and Holds “IGNITION” Themed Events

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STATION Ai, Japan’s largest open innovation hub, officially launched with a grand opening on October 31 and two-day “IGNITION” event from November 1-2

Now supporting 500 startups and 200 partner companies in Nagoya in Central Japan, the hub aims to drive innovation and revitalize Japan’s economy

NAGOYA, Japan, Nov. 22, 2024 /PRNewswire/ — JETRO and Central Japan Startup Ecosystem Consortium are pleased to announce the opening of STATION Ai, Japan’s largest open innovation hub, which celebrated its grand opening on October 31, followed by a successful two-day inaugural event, “IGNITION,” on November 1-2. Located in Central Japan in Nagoya City, STATION Ai is now officially open and operating as the epicenter of Japan’s startup ecosystem. 

Central Japan’s Startup Ecosystem and its strengths in manufacturing and technology with startups to create open innovation with be further enhanced with the opening of STATION Ai. The hub’s launch in Central Japan is expected to be a significant boost for Japanese startups looking to expand their business in Japan and overseas markets, as well as for global startups looking to expand their business in Japan.

This unique ecosystem provides everything a startup needs – from highly trained workers in many specialized fields to opportunities to conduct feasibility studies with leading companies in various industries including the mobility sector. There are also accelerator programs, financial support systems, innovative university seeds, and collaborative partnerships with ecosystems outside of Japan and also attract a wide range of entrepreneurs to this region.  

Against this backdrop, as Japan’s largest incubation facility, STATION Ai will provide a wide range of support services and resources for startups and facilitates collaborations both globally and in Japan. STATION Ai aims to house 1,000 startups by the end of fiscal year 2029. 

STATION Ai is a central project within Aichi Prefecture’s “Aichi-Startup Strategy,” managed by STATION Ai Co., Ltd., a subsidiary of SoftBank, which was selected as the development and operations partner for the facility. In addition to offices for startups and partner companies, the facility will feature a tech lab, event areas, accommodation facilities, childcare services.

Aichi Governor Hideaki Ohmura opened the ceremony with inspirational remarks, “STATION Ai is a remarkable facility that will pave the way for Aichi Prefecture’s future as Japan and Asia’s largest startup incubation hub. I look forward to the day when the innovations born here will stand shoulder to shoulder with those from Silicon Valley.”

Junichi Miyakawa, SoftBank Corp. President & CEO, commented, “As someone originally from Aichi Prefecture, I find great significance in supporting startups in this region. I sincerely hope that startups emerging from here will lead Japan in the next 10 or 20 years.”

Hirotaka Sahashi, President and CEO of STATION Ai Co., Ltd., outlined STATION Ai’s vision and mission to drive innovation and support startups stating, “We are pleased to open with a significant ecosystem of 500 startups and 200 partner companies. STATION Ai aims to create a hybrid ecosystem that merges existing industries with startups, aspiring to become a hub for open innovation in Asia. We hope to build this valuable place together, where collaborations from around the world will gather.”

The ceremony included a performance reflecting on the “IGNITION” theme, which symbolizes the spark of innovation that STATION Ai aims to ignite.

The two-day “IGNITION” event successfully showcased the dynamic future STATION Ai envisions, attracting a diverse audience of entrepreneurs, investors, and innovators. Attendees experienced a rich program of content, connecting with key players in the innovation landscape.

Key highlights of the “IGNITION” opening event included:

Keynotes and Sessions: Over 20 sessions and startup pitches provided valuable insights.Special Lectures: Nobel Laureate Professor Akira Yoshino and Osamu Suzuki, CEO of Startup Factory, delivered inspiring lectures.Public Broadcasting and Interactive Experiences: The live recording of Tokai TV’s “START UP!!” and hands-on activities engaged attendees of all ages.Facility Tours: Guided tours showcased STATION Ai’s state-of-the-art resources.

Background on Central Japan

Located in the Chubu region, also known as Central Japan – right in the middle of Japan’s main island, Honshu, this region is proud of playing a vital role in the history of Japan’s manufacturing craftsmanship. It was where Toyota first began, and as a tech pioneer, it is now the home to a wide range of sectors such as automobiles, photonics, and aerospace, using advanced, cutting-edge technologies.

Central Japan continues to invite entrepreneurs and capitalists from all corners of the world to facilitate state-of-the-art open innovation by infusing new ideas with local craftsmanship. And as a result, take part in playing a crucial role in paving the path towards the Homeland of Mobility 5.0 –the future of mobility.

About STATION Ai

STATION Ai opened its doors on October 1, 2024, on the south side of Tsuruma Park in Nagoya City. Operated by STATION Ai Co., Ltd., a subsidiary of SoftBank Corp., as a key component of the Aichi-Startup Strategy, it is Japan’s largest incubation facility. It provides a wide range of support services and resources for startups and facilitates collaborations both globally and in Japan. Its site area spans approximately 7,300 square meters and its floor space is 23,600 square meters, with seven above-ground floors. In addition to offices for startups and partner companies, the facility will feature a tech lab, event areas, accommodation facilities, childcare services, seven dining options, and the “Aichi Founders’ Museum,” which will showcase the achievements of entrepreneurs and business leaders with links to Aichi Prefecture. As of October 31, 2024, there are approximately 500 startups and 200 partner companies already affiliated with STATION Ai.

About the Central Japan Startup Ecosystem

In July 2020, Aichi prefecture, Nagoya City and Hamamatsu City in Shizuoka-prefecture became one of the four regional Startup Ecosystem Global Base Cities groups designated nationwide by the Japanese Cabinet Office. 

There are 848 startups in Central Japan, of which 209 are university-launched. An estimated 100.8 billion yen (from 2020 to 2024) of funds have been raised, in addition to accelerator programs, financial support systems, and innovative university seeds. 

Collaborative partnerships with Station F, INSEAD, BLOCK71, Paris &Co, Bpifrance, Venture Café, Plug and Play, Israel Innovation Authority, Tsinghua University, China Medical University, National University of Singapore, the University of Texas at Austin, Stanford University, North Carolina State University, University of Nebraska and the Indian Institute of Technology Hyderabad attract a diverse range of entrepreneurs to the region. 

For more information, please visit https://central-startup.jp/en/ 

View original content to download multimedia:https://www.prnewswire.com/news-releases/station-ai-japans-largest-open-innovation-hub-celebrates-grand-opening-and-holds-ignition-themed-events-302314025.html

SOURCE JETRO and Central Japan Startup Ecosystem Consortium

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SGS ACHIEVES RECOGNITION AS AN APPROVED LEAF MARQUE CERTIFICATION BODY

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MUMBAI, India, Nov. 22, 2024 /PRNewswire/ — SGS in India is proud to announce that we are approved by LEAF (Linking Environment and Farming) to be a Certification Body (CB) for the prestigious LEAF Marque, an envi­ron­men­tal assur­ance sys­tem recog­nis­ing sus­tain­able farmed products. The LEAF Marque is based on LEAF’s nine Integrated Farm Management (IFM) principles and aims to deliver positive action for climate, nature, economy, and society transforming farming and food at a global level.

As an approved CB, SGS can audit and certify food organizations to be adhering to the LEAF Marque standard and demonstrate that their products come from a farm practising sustainable agriculture and are compliant with the requirements of the LEAF Marque standard.

Key features of LEAF Marque certification:

Integrated Farm Management (IFM): Farms are assessed on their ability to integrate various sustainable practices, such as efficient water usage, wildlife conservation, and soil management.Environmental Protection: Certified farms commit to reducing pesticide use, conserving natural resources, and enhancing biodiversity.Traceability: Products with the LEAF Marque label provide consumers confidence that their food has been produced sustainably.

Achieving the prestigious LEAF Marque certification showcases a food company’s commitment to sustainability and eco-friendly practices, aligning with the values of environmentally conscious consumers.

For customers, this commitment means:

Access to responsibly grown, sustainable foodSupporting ethical and eco-friendly agricultural practicesConfidence in transparent and trustworthy supply chainsA deeper connection to farmers and sustainable farming communities.

For further information, please contact:
Mr. Ghanendra Sharma
Head – GGAP & Organic Services, Business Assurance
T: +91 991 036 86 02

Mr. Neeraj Puri
National Manager – Food and Agriculture, Business Assurance
T: +91 981 502 09 99

ABOUT SGS

We are SGS, the world’s leading testing, inspection and certification company. We are recognized as the world benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories, working together to enable a better, safer, and more interconnected world.

Logo: https://mma.prnewswire.com/media/2458028/4804528/SGS_New_Logo.jpg

 

View original content:https://www.prnewswire.com/in/news-releases/sgs-achieves-recognition-as-an-approved-leaf-marque-certification-body-302314026.html

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Atyeti Inc. Named One of the Best Places to Work in New Jersey for 2024

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Atyeti Inc., a global technology services provider, has been named one of the Best Places to Work in New Jersey for 2024. This recognition, awarded by Best Companies Group, highlights the company’s dedication to creating a supportive, inclusive, and empowering workplace. It marks the second time Atyeti has received this honor. Award recognizes Atyeti’s commitment to employee well-being, career development, and a positive work culture played a key role in this achievement.

PRINCETON, N.J, Nov. 22, 2024 /PRNewswire-PRWeb/ — Atyeti Inc., a global technology services provider, is excited to announce that it has been recognized as one of the Best Places to Work in New Jersey for 2024. This prestigious accolade, awarded by Best Companies Group, underscores Atyeti’s ongoing dedication to fostering a supportive, inclusive, and empowering workplace culture.

Best Places to Work in New Jersey for 2024 recognition is a testament to the hard work and dedication of our employees, who are at the core of Atyeti’s success. We are committed to creating an environment where every individual is valued, supported, and given the tools to reach their full potential.

“We are incredibly proud and humbled to be named one of the Best Places to Work for second time in New Jersey,” said Prashanth Myadam, President & CEO of Atyeti Inc. “This recognition is a testament to the hard work and dedication of our employees, who are at the core of our success. We are committed to creating an environment where every individual is valued, supported, and given the tools to reach their full potential.”

The Best Places to Work award is based on an extensive evaluation of company practices, policies, and employee feedback, assessing everything from workplace culture to benefits and growth opportunities. Atyeti’s recognition reflects its ongoing efforts to prioritize employee wellness, career development, and community engagement.

Key initiatives that contributed to Atyeti’s recognition include:

Employee Wellness Programs: Comprehensive health and wellness benefits designed to support physical and mental well-being.Professional Development: Continuous learning opportunities, mentorship, and career advancement programs.Inclusive Culture: A commitment to diversity, equity, and inclusion, supported by employee resource groups and initiatives.Community Involvement: Encouraging employees to participate in volunteer and community service projects.

“We believe that a positive and engaged workforce is key to driving innovation and success,” said Kanti Ponnada, Global Head of HR at Atyeti Inc. “This award reinforces our commitment to investing in our people, creating an environment where they can thrive both professionally and personally.”

For more information about Atyeti Inc. and career opportunities, visit https://www.atyeti.com/.

About Atyeti Inc

Atyeti Inc. is a global technology services provider focused on innovation and excellence, Atyeti partners with clients to deliver transformative solutions that drive business success. With the ethos of Exceeding Expectations, Atyeti strives to go above and beyond in every project. In recent years, Atyeti has expanded its capabilities to become a leader in Digital Transformation, with a strong emphasis on Machine Learning, Artificial Intelligence, and Cloud Transformation. Atyeti is proud to be working with world-leading technology companies to help clients navigate the digital age. With a team of 850+ talented technologists globally, Atyeti is at the forefront of developing and deploying cutting-edge innovations to solve complex challenges across a wide range of industries.

Media Contact

Rashmi Sharma, Atyeti Inc., 1 6093563579, rashmi.sharma@atyeti.com, https://www.atyeti.com/.

View original content to download multimedia:https://www.prweb.com/releases/atyeti-inc-named-one-of-the-best-places-to-work-in-new-jersey-for-2024-302313467.html

SOURCE Atyeti Inc.; Atyeti Inc.

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