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Fitness App Market to Grow by USD 55.86 Billion (2024-2028) as Health Management Needs Rise; AI-Redefined Market Landscape Report – Technavio

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NEW YORK, Nov. 1, 2024 /PRNewswire/ — Report with market evolution powered by AI – The global fitness app market  size is estimated to grow by USD 55.86 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  17.78%  during the forecast period. Empowering health management amid rising incidence of chronic diseases is driving market growth, with a trend towards innovative coaching platform approach with integrated video workout features. However, failing in user engagement and retention  poses a challenge.Key market players include Adidas AG, Alphabet Inc., Apple Inc., ASICS Corp., Azumio Inc., BetterMe Ltd., Diverse Retails Pvt. Ltd., Fiit Ltd., Fitness Connection, Fooducate Ltd., Garmin Ltd., Jefit Inc., MINDBODY Inc., Nike Inc., PEAR Sports LLC, Polar Electro Oy, Samsung Electronics Co. Ltd., Squats Fitness Pvt. Ltd., Under Armour Inc., Wahoo Fitness LLC, WellDoc Inc., and YAZIO GmbH.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Gender (Female and Male), Application (Lifestyle monitoring, Health monitoring, and Others), and Geography (North America, APAC, Europe, South America, and Middle East and Africa)

Region Covered

North America, APAC, Europe, South America, and Middle East and Africa

Key companies profiled

Adidas AG, Alphabet Inc., Apple Inc., ASICS Corp., Azumio Inc., BetterMe Ltd., Diverse Retails Pvt. Ltd., Fiit Ltd., Fitness Connection, Fooducate Ltd., Garmin Ltd., Jefit Inc., MINDBODY Inc., Nike Inc., PEAR Sports LLC, Polar Electro Oy, Samsung Electronics Co. Ltd., Squats Fitness Pvt. Ltd., Under Armour Inc., Wahoo Fitness LLC, WellDoc Inc., and YAZIO GmbH

Key Market Trends Fueling Growth

The fitness app market is witnessing an emerging trend with the integration of innovative coaching platforms. These platforms offer integrated video workouts and video-on-demand (VOD) features, providing users with more interactive and personalized fitness experiences. Major companies are responding to this shift by developing advanced coaching platforms to gain a competitive edge. An online coaching platform facilitates easier communication between clients and coaches during sessions. The growth of these coaching platforms is expected to significantly contribute to the expansion of the global fitness app market during the forecast period.

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Market Challenges

•         The global fitness app market faces substantial challenges in maintaining user engagement and retention. While initial downloads keeping users over the long term proves more challenging due to intense competition. Providing fresh content, such as new workout routines and motivational incentives, is essential to prevent user churn. A seamless user experience and prompt issue resolution are crucial for retaining trust and loyalty. Adapting to emerging trends, like wearable device integration, virtual coaching, and personalized nutrition plans, is also vital for staying relevant and innovative. Neglecting user engagement and retention can hinder the growth of the fitness app market during the forecast period.

•         In the dynamic world of health and wellness, fitness apps have emerged as a game-changer, attracting millions of mobile subscribers. These apps offer in-app fitness solutions, including virtual training and personalized fitness plans, catering to the needs of smartphone users. In-home fitness equipment and wearable technology integration further enhance the user experience. However, maintaining the highest retention rates remains a challenge. Machine learning and artificial intelligence are employed to provide nutrition guidance, monitor diet, and track workouts and activity levels. Regulatory frameworks ensure health and hygiene standards. Future Fitness apps offer advanced features like calorie tracking, workout routines, and mental well-being education. Personal training, once a luxury, is now accessible through online platforms with personalized diet charts and fitness plans, reducing personal training fees. Smart devices, including laptops, tablets, smartphones, and smartwatches, are integral to this market. The fusion of technology and fitness awareness is revolutionizing the industry, transforming conventional fitness studios and gyms into virtual spaces.

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Segment Overview 

This fitness app market report extensively covers market segmentation by

Gender 1.1 Female1.2 MaleApplication 2.1 Lifestyle monitoring2.2 Health monitoring2.3 OthersGeography 3.1 North America3.2 APAC3.3 Europe3.4 South America3.5 Middle East and Africa

Research Analysis

Fitness apps have revolutionized the way we approach health and wellness, offering convenient and flexible solutions for individuals seeking to improve their fitness levels and prioritize mental well-being. With the rise of virtual fitness, in-app workouts, and online training, conventional studios and gyms have had to adapt to remain competitive. Subscriptions to fitness apps grant users access to a wealth of resources, including activity tracking, personal training, and diet charts. These apps cater to smartphone users, laptops, tablets, and even smart devices, making fitness accessible from anywhere. As awareness of fitness continues to grow, regulatory frameworks ensure the safety and effectiveness of these apps. Health Works Collective is an example of a platform that offers mental well-being, health, and hygiene resources alongside fitness training. Overall, fitness apps provide a comprehensive solution for individuals seeking to prioritize their health and wellness in today’s fast-paced world.

Market Research Overview

Fitness apps have revolutionized the way we approach health and wellness, offering advanced features like activity tracking, calorie counting, and diet chart monitoring to help users stay on top of their fitness goals. These apps go beyond just tracking workouts, with in-app fitness classes, personalized fitness plans, and virtual coaching sessions available to subscribers. Artificial intelligence and machine learning technology provide personalized recommendations based on individual fitness levels and goals. Mental well-being is also prioritized, with features that promote mindfulness and stress reduction. Smart devices like smartphones, tablets, smartwatches, and fitness trackers integrate seamlessly with these apps, allowing users to monitor their progress and stay motivated. Online platforms offer virtual fitness classes, personal training, and nutrition guidance, making fitness more accessible than ever before. With the highest retention rates, fitness apps are the future of health and wellness, providing convenience, affordability, and a comprehensive approach to fitness and nutrition. Regulatory frameworks ensure user safety and privacy, while gyms, fitness studios, and conventional workout routines continue to coexist with these innovative offerings.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

GenderFemaleMaleApplicationLifestyle MonitoringHealth MonitoringOthersGeographyNorth AmericaAPACEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Ben Kunz Promoted to Chief Strategy Officer of Mediassociates

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Brings focus on predictive analytics and AI research to advertising media campaigns

SANDY HOOK, Conn., Nov. 26, 2024 /PRNewswire/ — Recently, Mediassociates—a leading media planning, buying, and marketing analytics agency—announced the promotion of Ben Kunz to Chief Strategy Officer. Ben has been with the agency for nearly two decades, most recently serving as Executive Vice President, where he managed the agency’s client strategy and business development teams.

Ben Kunz Promoted to Chief Strategy Officer of Mediassociates

In his new role, Ben will lead marketing client strategy and product/service development at the agency, focusing on guiding the strategic direction of Precision Branding, Mediassociates’ unique approach to media buying and analytics. Ben was a driving force behind the agency’s Precision Branding methodology, which integrates upper- and lower-funnel advertising communications with new data signals about consumer and B2B prospect behavior, leading to more effective marketing outcomes. In addition, Ben will spearhead several key initiatives the agency including evolving its next generation PrecisionBranding.AI platform for improved ad campaign planning, testing, and forecasting, as well as developing innovative data strategies to help marketers connect with future customers.

A former management consultant and nationally published columnist, Ben has established himself as a prominent voice in media innovation, artificial intelligence and behavioral economics. Ben was an early champion of digital transformation in our industry and the shift to mobile. His insights have been featured in publications such as Ad Age, Forbes, Adweek, BusinessWeek, The Atlantic, and The Wall Street Journal. Additionally, he is a sought-after speaker at industry events, including the DMA Awards and SXSW.

“Ben is always 20 moves ahead in his thinking. With his foresight and expertise in tech and media trends, Ben is the ideal leader to elevate strategic thinking for our clients and our team,” said Jeff Larson, CEO of Mediassociates. “His track record of predicting industry shifts and his innovative approach to client solutions will be instrumental in driving the next phase of our growth.”

Throughout his tenure at Mediassociates, he has played a central role in building client success, launching the agency’s analytics, programmatic, predictive modeling, and AI practices. This has contributed to over 400% growth over the past decade.

“It’s an exciting time to be a leader in media,” Kunz said. “With advertising platforms changing almost daily and artificial intelligence building power and speed in campaign planning, I look forward to bringing new solutions forward for our clients and creative-agency partners.”

In his personal time, Ben is dedicated to cancer research fundraising, enjoys hiking in Iceland with his wife, and is passionate about photography.

About Mediassociates

Mediassociates is a leading independent, full-service media agency headquartered in Sandy Hook, CT. Since its founding in 1996, the agency has experienced remarkable growth, expanding threefold since 2020. With $275 million in media billings and a dedicated team of 102 employees, Mediassociates is positioned to be both nimble and scalable. The agency serves a national client base, partnering with mid-market companies to drive growth and leverage media as a competitive advantage. Mediassociates is a proud member of the Worldwide Partners Independent Agency Network and has received numerous industry accolades, including being recognized as a Best Place to Work by Ad Age, listed among the Fastest Growing Agencies by Adweek, honored as Media All-Stars by MediaPost, and designated a Premier Partner by Google.

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LeafLink Acquires Wholesale Marketplace Leaf Trade

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Combined companies are estimated to facilitate nearly $9 billion in wholesale gross merchandise value (GMV) yearly

Acquisition further streamlines technology tools available for cannabis operators to run their businesses more efficiently

LeafLink’s suite of cannabis solutions now includes B2B Marketplace tools, business banking, payment options like Payment on Sell-Through, data insights, B2B advertising, and retailer tools

NEW YORK, Nov. 26, 2024 /PRNewswire/ — LeafLink, the nation’s leading cannabis wholesale platform, today announced it has acquired Leaf Trade, a wholesale marketplace primarily used by multi-state operators (MSOs) and enterprise cannabis companies.

With this deal, LeafLink will support the full spectrum of cannabis businesses, from small brands and retailers to MSOs, with robust marketplace offerings and industry-leading tools. The LeafLink and Leaf Trade technology platforms will operate as-is without disruption while a full integration roadmap is rolled out.

“Leaf Trade has been the clear industry leader serving the MSO and enterprise segment and we are thrilled to welcome the Leaf Trade team to LeafLink. We look forward to working closely with our new customers and providing integrated technology solutions that allow them to run their businesses more efficiently,” said Artie Minson, President and CEO of LeafLink. “Our mission at LeafLink is to help the regulated cannabis industry reach its greatest potential. We’re doing this by providing products and implementing standards that significantly streamline operational processes and meaningfully improve financial performance. Streamlining the technology stack is critical to ensuring the industry’s long-term success and we are thrilled to be partnering with the industry’s largest companies in pursuit of this goal.”

“This acquisition is an incredible win for our team, our customers, and the advancement of the cannabis industry. The Leaf Trade team has done a tremendous job driving significant growth while achieving profitability. With LeafLink’s acquisition of Leaf Trade, we’re unifying our strengths to create even more innovative solutions that drive growth and value across the supply chain. We are excited that our customers will now be able to leverage some of the major product investments that LeafLink has made recently,” said Brian Ward, CEO of Leaf Trade. “Sweed, a partner of Leaf Trade under High Tech Holdings, will remain an independent business, which allows us to reinvest in its growth and continue building on the tremendous momentum we’ve achieved. By leveraging our strategic partnership with LeafLink, Sweed will deliver smarter tools that empower our customers to drive growth and streamline operations.”

This past year, LeafLink has gained significant momentum behind its product portfolio with a suite of new tools. These new additions include Payment on Sell-Through, an industry-first fintech tool that tackles delinquent payments and enhances LeafLink’s existing payment tools; LeafLink Plus, a subscription service that includes detailed inventory analytics; and enhanced access to reliable, compliant, and safe cannabis business banking on the LeafLink platform via the acquisition of Dama Financial. These new products complement and enhance LeafLink’s existing product suite, which includes marketplace tools, targeted advertising, SaaS integrations, logistics software, and market insights.

As a result of strong performance, organic growth opportunities, and its focused mission to be the B2B operating system for the regulated cannabis industry, LeafLink recently upsized its Series D fundraising round from $100 million to $125 million. Investors in the Series D financing include CPMG, Nosara, L2 Ventures, Thrive Capital, and Tiger Global.

Contact: Press@LeafLink.com

About LeafLink
Founded in 2016, LeafLink is the wholesale cannabis industry’s leading B2B technology platform helping thousands of customers in 30+ markets. LeafLink believes that better access to modern financial services will propel the industry towards sustainable growth. In July of 2024, LeafLink announced the acquisition of leading cannabis banking platform Dama Financial in order to provide access to safe, reliable, and compliant banking. In 2024, LeafLink was included in the Fast Company, Best Workplaces for Innovators List in the Banking, Finance, and Fintech category and was also awarded Green Market Report’s Best Cannabis Fintech

About Leaf Trade
Leaf Trade, a pioneering wholesale cannabis platform, is transforming how the industry connects cultivators, distributors, and retailers. By streamlining the supply chain and integrating with top industry systems, Leaf Trade ensures efficient and compliant transactions. With a significant presence in over 25 states and trusted by many of the largest cannabis operators, Leaf Trade stands out as a reliable and innovative solution for the cannabis market.

About Sweed
Sweed is redefining cannabis retail management with its cohesive platform, seamlessly combining Point of Sale, eCommerce, and Marketing & Loyalty solutions. As the original enterprise-grade platform purpose-built for multi-location scalability, Sweed empowers retailers to efficiently manage sales, customer engagement, marketing, and inventory — all from one system. By delivering a tailored, data-driven experience without relying on external integrations, Sweed enables cannabis retailers to drive growth and deliver exceptional customer experiences. For more information, visit https://sweedpos.com/.

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Unlock Laser Engraving Excellence: Monport’s Biggest Black Friday Sale

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NEW YORK, Nov. 26, 2024 /PRNewswire/ — Monport Laser is rolling out its highly anticipated Black Friday Blowout Sale, offering up to $6,000 in savings on top-tier laser engraving machines. The Black Friday sale, which runs from November 5 to December 5, 2024, includes massive discounts, exclusive bundle deals, and free gift offers for customers looking to upgrade their engraving capabilities.

Monport’s Black Friday sale is packed with unbeatable offers for both new and seasoned laser engraving enthusiasts. Whether you’re a hobbyist, small business owner, or professional looking to upgrade, Monport’s extensive sale has something for everyone. Customers can take advantage of massive savings, including up to $6,000 off on select machines, and enjoy special bundle offers that provide even more value.

Key Deals:

Up to $6,000 Off on top Monport Laser Engravers: Monport’s top models, including the Reno Pro and Mega Laser, are available at incredible discounts, ensuring customers can get high-quality, professional-grade machines at the best prices of the year.Buy More, Save More with Bundle Offers: Shoppers can save even more by purchasing laser engraver bundles, which include essential accessories and materials at discounted prices.Limited-Time Free Gift: For a limited time, customers who purchase any laser engraver will receive a gift card up to $300, perfect for future upgrades, accessories, or materials.60-Day Price Guarantee: Monport ensures customers get the best deal by offering a 60-day price guarantee, promising the lowest price available during the promotion.

For a limited time, customers who purchase any laser engraver will receive a gift card up to $300, which can be used for future upgrades or materials. Additionally, Monport is offering a 60-day price guarantee, ensuring buyers get the best price during the Black Friday promotion period.

The Monport Black Friday Sale also includes discounts on engraving materials and accessories, with savings of up to 20%. Whether a beginner or a seasoned pro, there’s a machine or accessory to suit every need, from small business owners to laser engraving enthusiasts.

Exclusive Online Livestream Events

In celebration of the Black Friday sale and the launch of the Monport MEGA Laser, Monport is hosting three livestream events featuring product demos, engraving tips, and Q&A sessions with experts. The Black Friday livestreams will also offer a chance to win prizes like LightBurn software licenses and air purifiers.

Livestream Schedule:

November 25, 2024, at 8 PM CST: Hosted by GregNovember 27, 2024, at 8 PM CST: Hosted by CasonNovember 29, 2024, at 3 PM PST: Hosted by Brett

During these Black Friday livestream events, viewers will see the capabilities of the Monport Reno Pro, learn engraving techniques, and get a sneak peek of the Mega Laser’s advanced features. Prizes will be awarded to participants who engage during the livestreams.

Shop Now for Unbeatable Savings

Monport Laser urges customers to act quickly to secure the best deals of the year. With exclusive discounts, special bundles, and live event giveaways, the Monport Black Friday Blowout Sale is the perfect opportunity to invest in laser engraving equipment or expand an existing setup.

For more details and to shop the full range of discounts, visit Monport Laser’s Black Friday Sale.

Shop now and get exclusive savings—limited time only!

About Monport Laser
Monport Laser is a leading provider of high-quality laser engraving machines and accessories, offering innovative solutions for hobbyists, small businesses, and professionals. Known for cutting-edge technology and exceptional customer service, Monport continues to set the standard in the laser engraving industry.

 

 

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