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Reframing Corporate ESG: Anti-PR Battle Against Greenwashing and Public Trust Erosion

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With consumer trust at an all-time low due to widespread greenwashing, JOTO PR’s Anti-PR model offers a transformative approach for Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) efforts. By prioritizing transparency, measurable outcomes, and proactive crisis management, Anti-PR fosters long-term credibility, rejecting superficial PR in favor of data-driven storytelling. “People want proof, not promises,” states Karla Jo Helms, Chief Evangelist and Anti-PR® Strategist.

TAMPA BAY, Fla., Oct. 30, 2024 /PRNewswire-PRWeb/ — Nearly one-quarter of global climate-related Environmental, Social, and Governance (ESG) initiatives last year were tainted by greenwashing—misleading efforts to exaggerate sustainability or social responsibility claims. (1) Increasingly, these campaigns involve ‘social washing’ among public companies, eroding consumer trust. “With greenwashing now a major factor in public distrust of corporate sustainability efforts, Anti-PR is no longer just an option; it’s a necessity,’ emphasizes Karla Jo Helms (KJ), Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. “Through transparency and data-backed messaging, Anti-PR cuts through skepticism and helps brands rebuild trust.”

“With greenwashing fueling distrust, Anti-PR offers a needed shift in ESG by prioritizing transparency and data-backed outcomes. ‘People want proof, not promises,’ says Karla Jo Helms, Chief Evangelist at JOTO PR.”

70% Spike in Financial Sector Greenwashing Exposes Risks of Outdated PR Tactics
The rise of social media and the relentless 24-hour news cycle have made it easier than ever for the public to uncover corporate missteps—often intentional.

Recent findings show a sharp 35% increase in reported cases of greenwashing last year. In the financial services and banking sectors they surged by 70%, making this industry the second most implicated in greenwashing cases over the past two years, trailing only the oil and gas industry. (2)
Helms explains that failing to acknowledge and address these issues can cause long-term harm to a company’s credibility. “We live in a time where authenticity is paramount,” she notes. “Traditional PR strategies that gloss over mistakes or exaggerate successes have lost their impact. The public no longer trusts them; there’s just too much smoke and mirrors.”

Anti-PR Drives Data-Backed Shift as Consumer Trust Hits New Lows
Data shows that traditional PR’s over-polished messaging often fuels skepticism, with audiences sensing a lack of authenticity. Research from Kantar highlights this trust issue, revealing that 52% of global consumers view brand sustainability claims with skepticism, and 67% believe brand support for social issues is profit-driven. (3)

Anti-PR offers a fundamentally different approach, aligning with today’s demand for corporate transparency. “The PR industry has lost touch with reality. Anti-PR responds to this crisis of trust, providing an alternative to traditional PR’s overly curated narratives,” explains Helms.

Instead of vague promises or lofty goals, Anti-PR prioritizes hard data and measurable outcomes. This approach relies on data-driven storytelling to ensure claims are backed by evidence, minimizing the risk of greenwashing accusations or even malpractice. “People want proof, not promises,” says Helms. “Data is essential for turning skepticism into belief.”

Crisis Management: The Importance of Continuous Stakeholder Engagement
Anti-PR integrates crisis management into Corporate Social Responsibility (CSR) and ESG communication, emphasizing a proactive approach. Helms underscores this need for readiness: “If a company waits until there’s a crisis to communicate, it’s already too late. Anti-PR creates a consistent dialogue with media and stakeholders, so when challenges arise, companies are seen as transparent rather than evasive.”
Unlike traditional PR, often driven by short-term gains like media hits, Anti-PR builds long-term credibility. “Trust isn’t built overnight. This approach enables real-time responses and shows a company’s commitment to accountability over time,” says Helms.

Beyond the Surface: Anti-PR’s Data-Driven Approach Reshapes CSR Communication
For companies serious about CSR and ESG impact, Anti-PR rejects superficial messaging in favor of substance. Traditional PR often simplifies CSR messaging at the expense of depth, whereas Anti-PR communicates complex issues in an informative and digestible way, engaging a wide range of stakeholders without sacrificing nuance.

As demand for corporate accountability grows, JOTO PR’s Anti-PR approach is a vital tool for companies aiming to build trust, credibility, and long-term success through CSR and ESG initiatives. “When companies focus on integrity, transparency, and measurable outcomes, they build lasting trust,” concludes Helms. “It’s not about what you say—it’s about what you prove.”

About JOTO PR Disruptors™
Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth companies. The agency combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. Based in Tampa Bay, Florida, JOTO PR is globally recognized for its innovative Anti-PR services. More information is available at http://www.jotopr.com/.

About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.
She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

References:
1.    Fürer, Mathias. “RepRisk | RepRisk Data Shows Increase in Greenwashing with One in Three Greenwashing Public Companies Also Linked to Social Washing.” Reprisk.com, 2023, http://www.reprisk.com/research-insights/news-and-media-coverage/reprisk-data-shows-increase-in-greenwashing-with-one-in-three-greenwashing-public-companies-also-linked-to-social-washing.
2.    Johnson, Lamar. “Greenwashing Growing in Frequency and Complexity: Report.” ESG Dive, 11 Oct. 2023, http://www.esgdive.com/news/greenwashing-rising-report-rep-risk-social-washing-sustainability/696289/.
3.    Trinquetel, Karine. “The Impact of Greenwashing and Social Washing on Brands.” http://www.kantar.com, 9 Nov. 2023, http://www.kantar.com/inspiration/sustainability/the-impact-of-greenwashing-and-social-washing-on-brands.

Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4629
jotopr.com

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

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JAS Worldwide Signs SPA with International Airfreight Associates B.V.

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December 23, 2024

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ATLANTA, Dec. 23, 2024 /PRNewswire/ — JAS Worldwide, a global leader in logistics and supply chain solutions, and International Airfreight Associates (IAA) B.V., a prominent provider of comprehensive Air and Ocean freight services headquartered in the Netherlands, are proud to announce the signing of a Share Purchase Agreement (SPA). This agreement marks an important step toward JAS Worldwide’s acquisition of IAA which, pending regulatory approval, is expected to be completed in the first quarter of 2025.

“This acquisition aligns with our strategic goals and enhances our ability to provide comprehensive logistics solutions to our clients. We eagerly await the finalization of this deal and look forward to welcoming IAA’s talented air and ocean team into the JAS family,” said Marco Rebuffi, CEO of JAS Worldwide.

“In JAS Worldwide we have found the right party to realize our growth ambitions and guarantee a pleasant working environment for our employees. By joining forces, we can also offer an even broader service to our current customers. We therefore look to the future with confidence” said Jur de Graaf, Managing Director of International Airfreight Associates.

IAA handles multi-modal general cargo and specializes in the transportation of perishable goods, with headquarters in The Netherlands and an operation in Germany. This acquisition will strengthen JAS’s presence in key markets and increase its expertise in managing time-sensitive perishable shipments.

The combined strengths of JAS Worldwide and IAA will drive value for customers through enhanced service offerings and a broader global network.

About JAS Worldwide
JAS Worldwide, a global leader in logistics and supply chain solutions, was founded in Milan, Italy in 1978. Headquartered in Atlanta, Georgia, and supported by 7,000+ team members in more than 100 countries, it focuses on creating solutions that are innovative, sustainable, and unique to each customer’s needs. At the heart of its success is its people, who are committed to delivering customer value. As a privately owned company, JAS maintains a steadfast commitment to creating opportunities for our communities, customers, and colleagues to thrive. Together.

About International Airfreight Associates B.V.
International Airfreight Associates B.V. is a trusted provider of airfreight logistics services with headquarters in the Netherlands and additional operations in Germany. With nearly 100 employees across four locations, including Amsterdam, Aalsmeer, Rotterdam, and Frankfurt, the company specializes in moving perishable goods and delivering tailored logistics solutions for a diverse range of clients.

View original content:https://www.prnewswire.com/news-releases/jas-worldwide-signs-spa-with-international-airfreight-associates-bv-302338512.html

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Orange County Register Names Roth Staffing Companies one of the Top Workplaces for 2024

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December 23, 2024

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This year’s recognition marks Roth Staffing’s twelfth time on the prestigious list.

ORANGE, Calif., Dec. 23, 2024 /PRNewswire-PRWeb/ — Roth Staffing Companies has been named as one of the Top Workplaces 2024 by Orange County Register Top Workplaces, making it their twelfth time to receive this honor. Roth Staffing earned its spot in the midsize category.

“Having established our business here in Orange County more than 30 years ago, this recognition holds a special place in our hearts. We’re thrilled and grateful to once again be named a Top Workplace!” – Adam Roth, CEO of Roth Staffing Companies.

This list is based solely on employee feedback gathered through a third-party survey administered by employee engagement technology partner Energage, LLC. The confidential survey uniquely measures the employee experience and its component themes, including employees feeling Respected & Supported, Enabled to Grow, and Empowered to Execute, to name a few.

“Having established our business here in Orange County more than 30 years ago, this recognition holds a special place in our hearts. We’re thrilled and grateful to once again be named a Top Workplace!” shared Adam Roth, CEO of Roth Staffing Companies. “At Roth Staffing, our coworkers take pride in their contributions and are inspired to enjoy the process along the way. It’s their dedication to fulfilling our Purpose, ‘To make life better for the people we serve,’ that has made this achievement possible. Here’s to many more milestones ahead in 2025 and beyond!”

About Roth Staffing
Roth Staffing Companies is one of the largest privately held staffing firms in the United States, operating from more than 100 locations across 20 states and the District of Columbia. Roth Staffing consists of five specialized business lines: Ultimate Staffing Services for administrative and office positions, Ledgent Finance & Accounting,Ledgent Technology, Adams & Martin Group for legal staffing, and About Talent for workforce solutions. 

Roth Staffing Companies, L.P. has locations Arizona: Phoenix; California: Brea, Carlsbad, Century City, Cerritos, Costa Mesa, Fremont, Fresno, Inland Empire, Irvine, La Jolla, Los Angeles, Orange County, Oxnard, Palo Alto, Pasadena, Pleasanton, Roseville, Sacramento, San Diego, San Francisco, San Jose, Torrance, Tustin, Woodland Hills; Colorado: Denver; Connecticut: Hartford, New Haven; Florida: Boca Raton, Clearwater, Fort Lauderdale, Orlando, Tampa, West Palm Beach; Georgia: Atlanta; Massachusetts: Boston; Maryland: Baltimore, Columbia, Frederick, Rockville, Timonium; Michigan: Detroit; Minnesota: Bloomington, Minneapolis; Missouri: St. Louis, Kansas City; North Carolina: Raleigh; New Hampshire: Nashua; New Jersey: Paramus; Nevada: Las Vegas; Oregon: Portland; Texas: Austin, Dallas, Houston, North Houston, San Antonio; Virginia: Arlington; Washington: Wisconsin: Milwaukee. 

About Energage
Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 17 years of culture research and the results from 27 million employees surveyed across more than 70,000 organizations,  Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

Media Contact

Samantha Cabot, Roth Staffing Companies, 714-939-8600, scabot@rothstaffing.com, rothstaffing.com 

View original content to download multimedia:https://www.prweb.com/releases/orange-county-register-names-roth-staffing-companies-one-of-the-top-workplaces-for-2024-302337047.html

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Trading Technologies achieves high spot in Chartis Buyside Platforms 2024 Rankings

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December 23, 2024

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Firm also earns “strong category leader” status for Energy and Equity Trade Surveillance Solutions in new Chartis Market Quadrants report

CHICAGO, Dec. 23, 2024 /PRNewswire/ — Trading Technologies International, Inc. (TT), a global capital markets technology platform services provider, has earned the number 12 spot in the Chartis Buyside Platforms 2024 ranking of the top 50 providers of buy-side platforms and technology. The report released this month showcases the leading players in financial infrastructure and highlights providers delivering essential services and tools – including trading networks, market data, prime brokerage services and more – to buy-side market participants. The ranking, which Chartis called a testament of the “commitment to delivering exceptional value and innovation” to that community, provides insights into how the companies are shaping the industry with advanced solutions in asset management, risk assessment and operational efficiency.

Separately, in Chartis’ just-released Market Quadrants report, which provides a detailed evaluation of key providers offering advanced surveillance solutions tailored to the unique needs of the energy and equity markets, TT achieved “strong category leader” status for both energy and equity trade surveillance solutions. In both categories, TT received a four-star rank for “Industry Leading Platform Capabilities.” Of particular note, TT earned “industry-leading” four-star rankings across all measures in the equity surveillance category, including analytics and modeling, pre-trade reporting, post-trade reporting, data infrastructure and database management, and data visualization and ease/speed of access capabilities.

TT CEO Keith Todd said: “With a long history of service to the sell side, we have been working diligently to grow our appeal to buy-side market participants, and we’re incredibly honored to have earned in short order a number 12 ranking on a cultivated list of the top 50 service providers in the buy-side sector. It’s a great accomplishment that our broadening of products, asset classes and services available on the TT® platform – including our expansion from futures trade surveillance to a powerful multi-asset offering – are already achieving industry-leading recognition across important measures.”

Handling over 2.5 billion transactions this year, the TT platform connects to more than 100 global exchanges and liquidity venues across a growing number of asset classes. The platform delivers advanced tools for trade execution and order management, market data solutions, analytics, trade surveillance, risk management and infrastructure services to the world’s leading sell-side institutions, buy-side firms and exchanges.

Buy-side participants leverage a wide range of TT tools to meet their trading needs, including a comprehensive suite of advanced execution algorithms, algo design and deployment tools, Autospreader and APIs. Through Abel Noser Solutions, a TT company, market participants employ a wide range of sophisticated transaction cost analysis (TCA) products and services across global equities, foreign exchange, futures, fixed income and options.

In June, the firm launched TT Trade Surveillance, a multi-asset trade surveillance solution combining new multi-asset coverage and dozens of new configurable models to supplement the machine learning-driven models from TT Score, the company’s first-generation trade surveillance platform. TT Trade Surveillance provides enhanced trade surveillance capabilities to a wide range of asset classes, including futures, equities, equity options, fixed income and foreign exchange (FX). The system has also recently added a new, innovative way to identify cross-product manipulation, where users can input correlated instruments directly into the user interface to create a single synthetic instrument, and utilize the machine-learning spoofing models to identify patterns of spoofing activity across multiple order books.

With this recognition, TT has now been honored globally and regionally 14 times this year for the TT platform, trade surveillance capabilities, algorithmic trading solution, TCA tool, execution management system (EMS), order management system (OMS) and market data services.

About Trading Technologies

Trading Technologies (www.tradingtechnologies.com) is a Software-as-a-Service (SaaS) technology platform provider to the global capital markets industry. The company’s award-winning TT® platform connects to the world’s major international exchanges and liquidity venues in listed derivatives alongside a growing number of asset classes, including fixed income, foreign exchange (FX) and cryptocurrencies. The TT platform delivers advanced tools for trade execution and order management, market data solutions, analytics, trade surveillance, risk management, clearing, post-trade allocation and infrastructure services to the world’s leading sell-side institutions, buy-side firms and exchanges. The company’s blue-chip client base includes the Tier 1 banks as well as brokers, money managers, hedge funds, proprietary traders, Commodity Trading Advisors (CTAs), commercial hedgers and risk managers. These firms rely on the TT ecosystem to manage their end-to-end trading operations. In addition, exchanges utilize TT’s technology to deliver innovative solutions to their market participants. TT also strategically partners with technology companies to make their complementary offerings available to Trading Technologies’ global client base through the TT ecosystem.

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SOURCE Trading Technologies

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