Technology

The Weather Company to Help WKRC-TV Enhance Its Severe Weather Coverage with Max Alert Live

Published

2 months ago

October 29, 2024

Predictive Storm Tracking Solution Offers Hyperlocal, Street-level Severe Weather and News Alerts Across 70+ Stations within Sinclair Broadcast Group

ATLANTA, Oct. 29, 2024 /PRNewswire/ — To help keep their communities safe and informed of the latest weather information, broadcasters need accurate, compelling and flexible tools built on the latest technology. On-screen crawling alerts deliver some of the most critical updates during severe weather threats, when stations see large spikes in viewership. The Weather Company today announced that WKRC-TV, Sinclair Broadcast Group’s television station in Cincinnati, has recently upgraded its weather alerting platform to Max Alert Live from The Weather Company to help ensure the reliability and trust its viewers depend on. Sinclair Broadcast Group has also made the tool available to over 70 of its U.S. stations.

“When severe weather strikes, our viewers depend on us to deliver urgent updates that keep their families safe,” said John Gumm, chief meteorologist at WKRC-TV. “With Max Alert Live, I can see storms coming with an incredible level of granularity and quickly communicate those threats in a flexible manner. I can automatically broadcast and visualize county-by-county storm threats without disrupting programming.”

Max Alert Live is a severe weather alerting platform that helps broadcasters stay ahead of weather threats so viewers can stay in the know. Reliable data and graphics from The Weather Company, the world’s most accurate weather forecaster,1 help pinpoint the path, timing and intensity of storms down to a specific neighborhood up to 6 hours in advance. Max Alert Live then automatically renders the alerts, allowing WKRC to keep its viewers updated with customizable graphics, maps and crawls, as well as automatic delivery of targeted storm warning and alerts.

Cloud-based remote access allows broadcasters to manage alerts from anywhere with an internet connection, ensuring seamless coverage and uninterrupted severe weather alerting. Crawls and graphics can match a station’s current on-air look and dynamically adapt to changing weather conditions and urgency. Broadcasters can tailor trigger conditions, frequency, maps, graphics and text in an easy-to-use interface, as well as integrate rich graphical content already created within an existing Max account from The Weather Company.

Key capabilities and benefits for viewers include:

Warnings displayed while watching other shows: Flexible programming integration allows critical radar maps, customized alert crawls and live county-by-county warning graphics to be overlaid onto regular broadcasts without disrupting live shows, and across OTT, web, mobile and social channels.Hyperlocal, customized alerts: High-resolution live radar maps give a 3D view of storms and tropical threats with neighborhood-level precision to help viewers best prepare for severe weather.Quick and engaging weather notifications: Direct integration with National Weather Service data triggers automatic weather watches and warnings to scroll across the bottom of the screen, with added details or images if desired.One-stop shop for weather and non-weather alerts: Beyond weather notifications, viewers can also see alerts on school closings from BTi. Max Alert Live also provides the ability for manual alerting to share sports scores, news headlines and more coming soon.

“As extreme weather grows more intense and impactful, it’s critical that broadcasters have the most powerful technology to help keep their communities safe and informed,” said Bill Dow, head of enterprise product from The Weather Company. “Combining the nation’s most robust radar data and severe weather alerting with high-resolution graphics and remote cloud capabilities, Max Alert Live is revolutionizing how innovative broadcasters like WKRC and those across Sinclair’s station group communicate urgent weather information to their communities.”

Learn more about WKRC’s use case with Max Alert Liv e.

Max Alert Live is commercially available today as part of The Weather Company’s Max suite of solutions purpose-built for media companies. For more information, visit weathercompany.com.

About The Weather Company

The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). For more, visit weathercompany.com.

1 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022, https://forecastwatch.com/AccuracyOverview2017-2022, commissioned by The Weather Company.

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SOURCE The Weather Company

Technology

SP Manufacturing Expands with New Malaysia Plant, Acquires Ideal Jacobs

Published

44 minutes ago

December 26, 2024

SINGAPORE, Dec. 25, 2024 /PRNewswire/ — SP Manufacturing (SPM), a leader in Electronic Manufacturing Services (EMS), is strengthening its global presence with two major moves: opening a new manufacturing facility in Senai, Malaysia, and successfully acquiring Ideal Jacobs Corporation.

Malaysia Expansion: Enhancing Operations and Supporting Growth

The state-of-the-art Senai facility, which opened in October, will enhance the company’s operational resilience to meet growing customer demands in medical devices, industrial machinery, and automotive electronics.

Equipped with advanced automation and strict quality controls, the factory enables SPM to deliver mission-critical products with precision and reliability while supporting Malaysia’s vision of becoming a leader in high-value, high-tech industries.

“This facility reflects our commitment to serving our global customers while participating in a key location of the global supply chain network,” said Jackson Tan, Global Business Development Director of SP Manufacturing. The plant’s capabilities include cable harness assembly, PCB assembly, and box-build solutions.

The Senai facility is equipped with comprehensive manufacturing capabilities, including:

Functional testingIn-circuit testing and automated optical inspection (AOI)State-of-the-art cleaning processesRigorous inspection protocolsRapid prototyping and expert assembly processes

Ideal Jacobs Acquisition: Expanding Capabilities

In a parallel move, SPM also acquired Ideal Jacobs Corporation, which is known for its human-machine interface, printed electronics and die-cut solutions. The move will expand SPM’s engineering capabilities and provide access to a diversified client portfolio, including leading names in the medical, industrial, semiconductor, and telecommunications sectors.

Comprehensive Design Support in the U.S.

SPM continues to provide comprehensive engineering and design services for its U.S. customers using industry-standard software for PCB and electrical design. These services help clients with their new product introductions (NPI), early supplier involvement (ESI), and DFx processes, optimising costs and reducing time to market.

Founded in 2000 and headquartered in Singapore, SP Manufacturing has built its reputation serving mission-critical industries like medical, automotive, and aerospace. The company specialises in cable harnesses, PCB assemblies, and box-build products.

For more information about SP Manufacturing’s latest developments, visit www.sp-manufacturing.com or follow us on LinkedIn.

About SP Manufacturing

SP Manufacturing (SPM), founded in 2000 and headquartered in Singapore, has established itself as a leader in the EMS sector. Serving mission-critical industries such as industrial, medical, automotive, and aerospace, SPM excels in providing comprehensive manufacturing solutions from design to full production, specialising in high-quality cable harnesses, PCB assemblies, and box-build products.

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SOURCE SP Manufacturing

Technology

Casect Launches AI-Enhanced Case Log Platform for Surgeons

Published

4 hours ago

December 25, 2024

SHERIDAN, Wyo., Dec 25, 2024 /PRNewswire/ — Casect, LLC, a medical education technology company, announces the launch of an innovative platform to revolutionize how surgeons and medical professionals document cases. Casect empowers users to track surgical Cases, refine Techniques, organize References, and collaborate with Colleagues — all within a user-friendly, HIPAA-compliant system.

Say goodbye to inefficient notebooks, spreadsheets, and outdated case logs. Casect offers a modern, comprehensive solution tailored to the surgical community, enabling professionals to focus on growth, learning, and excellence in patient care.

A New Era of AI-Powered Case Tracking

Time is critical for surgeons, yet valuable insights are often lost due to outdated documentation methods like handwritten notes or spreadsheets. Casect’s HIPAA-compliant platform, with a no data retention policy for protected health information, uses optional AI to pre-fill case details, analyze uploads, and organize data seamlessly. This transforms hours of documentation into minutes, giving surgeons more time to refine skills and improve patient care.

Casect addresses an unmet need in medical education, residency, fellowship, credentialing, and research. It enables detailed documentation of Cases, Techniques, and References, accessible from any computer or mobile device with a subscription.

Key Features

AI-Assisted Case Entry (Optional): Streamline input with AI or manually add details; supports spreadsheet uploads.Customizable Fields: Track cases your way.Refine Techniques: Create, document, and improve surgical techniques.Multimedia Support: Upload, organize, and access photos, videos, and documents.Organize References: Annotate, markup, and securely store documents and literature.Collaborate Seamlessly: Share cases and techniques effortlessly with colleagues.Analyze and Export: Generate insights through charts or export data as CSV.HIPAA-Compliant: Designed to meet strict HIPAA standards, ensuring the security and confidentiality of protected health information.

Additional Resources

Stay Informed: Unlock a 30-day free trial by signing up for the latest updates on Casect’s launch.Learn More: Discover why Casect is the preferred choice for surgeons at Why Casect?Explore Features: View the Full Feature List.Stay Connected: Follow us on X, Facebook, Instagram, and LinkedIn for updates, tips, and stories. Join the conversation with #MedEd, #CaseLog, and #Casect.

About Casect

Born from decades of tracking cases with stickers, notes, and spreadsheets, Casect empowers surgeons with efficient, comprehensive tools to document cases, collaborate, and drive professional growth. By simplifying the case log, Casect helps surgeons identify trends, enhance skills, and improve patient outcomes. For more information, visit www.casect.com or follow us on X, Facebook, Instagram, and LinkedIn @CasectLLC.

CONTACT: support@casect.com

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SOURCE Casect, LLC

Technology

Interact Marketing Expands AI Marketing Offerings for 2025

Published

4 hours ago

December 25, 2024

Campaign Optimization, Video, and Content lead the pack.

NEWBURGH, N.Y., Dec. 25, 2024 /PRNewswire-PRWeb/ — Interact Marketing, a leading national digital marketing agency in Newburgh, is thrilled to announce the expansion of its AI-powered marketing solutions for 2025. With a focus on cutting-edge campaign optimization, AI-enhanced video production, and content generation, Interact Marketing continues to push the boundaries of what’s possible in digital marketing innovation.

“As AI technology evolves, so do our strategies,” said Joe Beccalori, CEO of Interact Marketing. “Our expanded AI offerings represent a commitment to helping businesses thrive in an increasingly competitive digital landscape, especially search.”

Revolutionizing Campaign Optimization
Leveraging advanced machine learning algorithms, Interact Marketing’s AI tools now provide unprecedented insights into campaign performance. These enhancements enable businesses to predict customer behaviors, optimize ad placements in real-time, and achieve higher ROI through precise targeting and budget allocation.

AI-Driven Video Production
Video remains a cornerstone of digital engagement, and Interact Marketing is leading the charge with AI-assisted video production. The latest offerings include automated editing, personalized video content for targeted audiences, and AI-powered analytics to measure video effectiveness. These tools empower businesses to create dynamic video content that captivates and converts audiences.

Elevating Content Creation
In 2025, content reigns supreme, and Interact Marketing is ensuring clients stay ahead with AI-driven content solutions. From blog posts and social media updates to comprehensive SEO-optimized web content, AI technology enables faster production of high-quality, engaging material. The result is content that drives traffic, enhances brand visibility, and resonates with target audiences. Rigid human editing and content-humanization is also included to reduce over dependence on AI and protect against future algorithm decisions which may penalize pure AI content.

A Commitment to Innovation
“As AI technology evolves, so do our strategies,” said Joe Beccalori, CEO of Interact Marketing. “Our expanded AI offerings represent a commitment to helping businesses thrive in an increasingly competitive digital landscape, especially search. By harnessing the power of AI, we aim to deliver smarter, faster, and more impactful marketing solutions for our clients.”

Media Contact

Joe Beccalori, Interact Marketing, 845-567-7703, press@interactmarketing.com, www.InteractMarketing.com

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SOURCE Interact Marketing