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Ovative Group Celebrates 15 Years of Innovation and Impact

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Celebrating Growth, Technology, and Transformation

MINNEAPOLIS, Oct. 24, 2024 /PRNewswire/ — Ovative Group, a leading independent media and measurement firm, proudly marks its 15th anniversary this year. Founded in 2009 by Dale Nitschke, Ovative began with the belief that there’s a better way to measure marketing.

The idea was simple—everyone wants more revenue and customers—but achieving this growth is hard to accomplish. So, the firm built a best-in-class team of media and technology experts relentlessly driving impact for brands. Today, Ovative continues to push the boundaries of what’s possible in full-funnel media activation and marketing measurement, with a team of more than 500 experts across Minneapolis, New York City, and Chicago. And Ovative isn’t done raising the bar. For its team, clients, and community.

Built on Innovation and Growth

Fifteen years ago, Nitschke first wrote ‘Ovative’ on a bar napkin. “I was inspired by the word ‘innovative’ and the belief that we could fundamentally change how marketing success is measured. The URL was also available for 99 cents, which was a factor… That belief has driven us to continually innovate, growing Ovative into what it is today—a company that thrives on solving complex problems for our clients and driving meaningful impact.”

From its inception, Ovative has recognized that exceptional media buying also requires world-class measurement capabilities. As a privately-owned, self funded powerhouse, the firm has had the freedom to invest in innovative technologies and solutions that drive client results both today and into the future. Firmly believing that metrics drive focus and build trust, Ovative created Enterprise Marketing Return—its holistic planning, measurement, and optimization approach—to unite clients and teams with a north star.

The launch of its proprietary unified MarTech solution, EMRge™, has set new standards in the industry, empowering brands to make data-driven decisions and unlock unprecedented growth. “EMRge™ represents a new era for how marketers operate,” said Beth McKigney, SVP of Measurement and Technology Solutions at Ovative. “It’s not just about having the right data—it’s about having it all in one place, interconnected and actionable. With EMRge™, we’re giving our clients the tools they need to thrive in an ever-evolving media landscape.”

Trusted by Leading Brands

For fifteen years, Ovative has operated as an extension of its clients’ teams, partnering with leading brands like Domino’s, The Home Depot, United Healthcare, American Eagle, Boost Mobile, and more. Its long-standing relationships with platform partners like Google, Meta, TikTok, and The Trade Desk allow for cutting-edge innovation and testing opportunities, delivering measurable impact for its clients.

Luke Klein, Sr. Director of Marketing Strategy and Growth at Aerie, said, “Ovative pushes us to think and act differently. By lifting the veil on customer growth measurement, they enabled us to prioritize impactful results.”

People and Culture: Powered by Change-Makers

Ovative’s success is rooted in its people. Since day one, it’s been led by industry experts with Fortune 500 backgrounds, uniquely positioning its team to understand clients’ challenges. Plus, Ovative’s leadership team has fostered a people-first culture where its team lives by strong human values: accountable, driven, inclusive, engaged, and genuine.

“We’ve built an environment where our team is encouraged to raise the bar every day. It’s a big part of what sets us apart,” said Nitschke. Ovative has been named a “Best Place to Work” for nine consecutive years and recognized for leadership, values, and company culture. Through its custom Elevate Leadership Platform, the company continues to unlock its team’s potential and foster a culture of growth and innovation.

15 Years of Positive Change

Creating positive change has always been a priority at Ovative. Through its Champions of Change initiative, formalized in 2020, the company has committed to social impact with a focus on charitable giving, pro-bono work, and investment in an inclusive future. Ovative donates $400,000 annually in in-kind services to community nonprofits and public service organizations and offers anti-racism training for all staff members, ensuring that social responsibility remains a cornerstone of its business.

Looking Ahead

As Ovative celebrates its 15th anniversary, the company remains focused on driving transformation through innovation, technology, and a relentless commitment to its clients, team, and community. With the recent launch of EMRge™ and continued investment in its people and partnerships, Ovative is poised for even greater success in the years ahead.

For more information about Ovative Group and its 15 years of impact, please visit https://ovative.com/15th-anniversary/.

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Domino’s, Facebook, The Home Depot, General Mills, Disney, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don’t just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first MarTech platform to measure businesses holistically. We’re all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

Media Contact:
Jasmin Stevens
VP, Marketing
973-207-5948
Jasmin.stevens@ovative.com

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SOURCE Ovative Group

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CES 2025: Aurafit to Unveil G12 Smartwatch, the Ultimate Companion for A Connected, Active, and Healthy Life

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LAS VEGAS, Jan. 1, 2025 /PRNewswire/ — At CES 2025, taking place from January 7-10, Aurafit, a pioneering brand dedicated to providing innovative smart equipment for modern sports enthusiasts and tech-savvy individuals, is set to introduce its latest flagship product, the G12 Smartwatch. This versatile GPS smartwatch is designed to transform how people interact with technology in their everyday lives.

This all-in-one device supports five satellite navigation systems: BeiDou, GPS, GLONASS, Galileo, and QZSS, ensuring precise and reliable positioning no matter where the user is. The inclusion of a built-in compass makes the G12 Smartwatch an indispensable companion for outdoor adventures, providing users with the confidence to explore new terrains. It supports over 150 sports modes, catering to various activities from running and cycling to yoga and swimming. This extensive range of modes ensures that users can optimize their training sessions and track their progress with ease. Additionally, with more than 100 cloud-based watch faces, users can customize their smartwatch to match their style and preferences.

AI functionalities are at the core of the G12 Smartwatch, offering an AI voice assistant, AI voice-activated watch faces, AI smart translation, AI voice notes, and AI art watch faces. These features transform the smartwatch into a powerful tool for managing daily tasks, staying connected, and expressing creativity. Whether setting reminders, taking notes, or translating languages on the go, the G12 Smartwatch enhances efficiency and organization in daily life.

As a wholly-owned subsidiary of Shenzhen Smart Care Technology Co., Ltd. (SMA), Aurafit has been a key player in the smart wearable industry for over a decade. The company boasts an expansive industrial park covering over 10,000 square meters and employs a strong team of over 600 professionals, with more than 20% dedicated to research and development. Aurafit has established itself as a leader in the field, offering a product line that includes smartwatches, smart headphones, and smart glasses, along with related accessories. With over 200 technology patents in health and sports recognition algorithms, Aurafit’s products are sold in more than 50 countries worldwide.

As it continues to push the boundaries of innovation and redefine the future of smart wearables, Aurafit welcomes partners from the global smart wearable industry to visit its booth at LVCC South Hall 1, #30121, during CES 2025.

For more information, please visit: www.aurafitofficial.com.

Media Contact: Chupeng Song, songchupeng@smawatch.com

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SOURCE Shenzhen Smart Care Technology Co., Ltd. (SMA)

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A Nation Unites to Set a New Guinness World Records™ title for ‘Most People Contributing to an AI-generated Image’

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Media City Qatar and Google Cloud partner for groundbreaking ‘Qatar ArtBeat’ initiative for Qatar National Day 2024

DOHA, Qatar, Jan. 1, 2025 /PRNewswire/ —  Media City Qatar, a catalyst for next-generation media, in partnership with Google Cloud, has set a new Guinness World Records™ title for the ‘Most people contributing to an AI-generated image’ with its groundbreaking initiative, ‘Qatar ArtBeat.’ With over 15,000 contributions, more than 5.4 million people reached, and in excess of 68,000 engagements from across the country, this historic achievement exemplifies how tradition and technology can merge to unite a community in creating a singular, innovative artwork.

The world record was achieved by the powerful capabilities of Google Cloud’s Vertex AI platform, Gemini models, and Google BigQuery data platform seamlessly combining comments to reflect voices, emotions, and aspirations shared by the community. The initiative, which ran from December 9 to 17 on Media City Qatar’s social media channels, also incorporated sentiments from broader public conversations about Qatar National Day 2024, ensuring that every voice was represented in the final masterpiece. The resulting artwork co-created by the nation reflects unity, creativity, and shared aspirations, setting a remarkable benchmark in the integration of art, technology, and community engagement.

Qatar National Day, celebrated annually on December 18, marks a pivotal moment in the nation’s history, honoring unity, progress, and cultural pride. Media City Qatar seized this opportunity to showcase Qatar’s ability to blend tradition with modernity.

“‘Qatar ArtBeat’ has been a groundbreaking initiative! And now, as the first-of-its-kind to achieve and set a new world record, recognized by Guinness World Records™, it stands as a historic achievement for our nation,” said Eng. Jassim Mohamed Al Khori, CEO of Media City Qatar. “This milestone highlights Media City Qatar’s leadership in innovation and our ability to bring the community together through creativity and technology for this year’s Qatar National Day.”

“‘Qatar ArtBeat’ demonstrates how Google Cloud’s advanced technology can connect communities to achieve something extraordinary,” said Ghassan Kosta, Regional General Manager of Google Cloud. “We are honored to support this project with Media City Qatar, which reflects the potential of technology to celebrate culture and creativity—and set a new world record.”

“This iconic record-breaking moment by ‘Qatar ArtBeat’ is a truly historic achievement,” said Shaddy Gaad, Senior Marketing Manager, Guinness World Records™. “Recognizing the ‘Most People Contributing to an AI-generated Image’ highlights the innovation and collaboration that brought this project by Media City Qatar, in partnership with Google Cloud, to life. It is a testament to Qatar’s ability to unite the nation around a creative and groundbreaking initiative.”

As an emerging global media hub, Media City Qatar embodies its vision of “Where Next Is Made” by offering a supportive regulatory environment, state-of-the-art business facilities, and attractive incentive schemes. These pillars drive the sustained growth and development of Qatar’s creative industries, spanning broadcasting, news, gaming, publishing, production, animation, media technologies, social and digital media, and content localization.

ABOUT MEDIA CITY QATAR

Media City Qatar is an emerging, collaborative global hub for media companies, entrepreneurs, innovators, and creative talent, and a regional leader in the media industry, contributing to Qatar’s economic diversification. It accelerates the evolution of regional media to create a powerful and innovative ecosystem where exceptional ideas and content thrive. Media City Qatar was established to streamline necessary regulations, develop businesses, and unlock investment opportunities to support the media ecosystem in Qatar under its regulatory, developmental, and investment mandates.

Media City Qatar aims to foster a nurturing environment and a hub for traditional and digital media, technology, communications, research, and development. From broadcasting to traditional and digital newspapers, from gaming to user-generated content, and enabling AI and advanced technologies, Media City Qatar welcomes businesses across different media segments of various scales to join us in Doha.

For more information, visit www.mediacity.qa or follow us on

https://www.facebook.com/mediacityqa

https://www.linkedin.com/mediacityqa

https://www.instagram.com/mediacityqa

https://x.com/mediacityqa 

ABOUT GOOGLE CLOUD

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models, and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

ABOUT GUINNESS WORLD RECORDS

What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multi-media brand, with offices in London, New York, Miami, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through Books, but via TV shows, Social Media and Live Events. Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions. Our ultimate purpose is to inspire people - individuals, families, schools, groups, companies, communities and even entire countries – to read about, watch, listen to and participate in record-breaking. To join this record-breaking community – and find out the answer to that original question – visit guinnessworldrecords.com.

Photo – https://mma.prnewswire.com/media/2589306/Approved_Image____Qatar_ArtBeat__AI_Artwork.jpg

 

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re:3D announces OrthoAdditive Africa as the recipient of the 2024 Gigaprize competition; the organization will receive an industrial 3D printer to help pursue their mission in South Africa

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AUSTIN, Texas, Jan. 1, 2025 /PRNewswire/ — re:3D, Inc. is pleased to announce the winner of the 2024 Gigaprize competition. For every hundred printers sold, re:3D donates a Gigabot large-format, industrial 3D printer to an individual or organization committed to doing good in their community. This year, the award is a Gigabot 4 filament 3D printer.

An expert panel of judges has awarded the 2024 Gigaprize to OrthoAdditive Africa in Cape Town, South Africa. OrthoAdditive Africa’s mission is to overcome barriers to healthcare access for people living with disabilities through CAD and additive manufacturing technology. They propose to use their Gigabot 3D printer to prototype a range of seating, positioning, and mobility devices currently in development with their collaborators Shonaquip SE, using a variety of materials printed by the Gigabot.

re:3D wishes to recognize the outstanding applicants for this year’s prize who are doing incredible work in their communities: these include Asmbly Makerspace (Austin, TX), Black Sheep Food Initiative (Saybrook, IL), the Citizens Archive of Pakistan (Karachi, Pakistan), EveryShelter (Houston, TX and Kampala, Uganda), SOC Films (Karachi, Pakistan), and the Welman Project (Fort Worth, TX). We also extend our thanks to our expert panel of judges for taking time out of their busy schedules to evaluate the application videos and determine the winner of this year’s Gigaprize.

ABOUT re:3D

re:3D® Inc. consists of a group of explorers committed to eliminating the cost and scale barriers to industrial 3D printing. Having pioneered the world’s first affordable, human-scale industrial 3D printer, re:3D now offers a range of large-scale, affordable 3D printers capable of printing from virgin and reclaimed filament, pellets, and/or flake. Beyond supplying 3D printers to customers in over 50 countries, re:3D offers contract printing, consulting, design, materials testing, and education services. For more information on re:3D, visit www.re3d.org.

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SOURCE re:3D

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