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Yotta to create end-to-end custom AI applications using platform services and NVIDIA NIM

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Yotta announces six innovative AI platform services under the Shakti Cloud platform.Shakti Cloud will be the first Indian platform to offer NVIDIA NIM microservices, providing access to leading AI models like Llama, Mistral and many others to help clients in healthcare, manufacturing, telecommunications, financial services and retail create custom generative AI agents and copilots. These models will be available through a token-based system and GPU seconds model, making AI more accessible for various industries. AI Lab Services will advance AI education in the country across schools, universities and startups by offering powerful cloud-based NVIDIA GPU workstations.Other new services, including AI Workspace, NVIDIA GPU-as-a-Service, Kubernetes Clusters and Serverless Computing for customers’ AI models, are dedicated to helping startups and enterprises build and deploy models swiftly and cost-effectively.

MUMBAI, India, Oct. 24, 2024 /PRNewswire/ — Yotta Data Services, a leader in AI sovereign cloud infrastructure, has unveiled six revolutionary AI platform services under its Shakti Cloud platform at the NVIDIA AI Summit in Mumbai, including NVIDIA NIM microservices.

These AI platform services are designed to accelerate AI adoption for businesses, researchers, and innovators by offering state-of-the-art capabilities at competitive prices. The launch marks a significant milestone in making AI more accessible, flexible, and powerful for organizations of all sizes. With offerings ranging from AI Lab as a Service to Serverless AI Inferencing, Shakti Cloud provides instant and cost-effective access to the essential tools and computing power required to drive large-scale AI innovation. With access to NVIDIA GPUs, Indian AI innovators now have a world-class solution in Shakti Cloud to achieve their AI goals within the country itself.

Shakti Cloud features an advanced orchestration layer and a self-service portal, integrating the NVIDIA AI Enterprise software platform along with various open-source software and libraries. This provides customers with a complete ML-ops environment, enabling them to work with multiple model training frameworks, perform data curation, annotation, and generation tasks, and leverage hundreds of pre-trained models to create their own fine-tuned models.

“We’re at the forefront of AI innovation,” said Sunil Gupta, Co-founder, CEO & MD of Yotta. “Our NVIDIA-accelerated AI solutions are crafted not just to support development but to supercharge it at an unprecedented scale, making AI more accessible for businesses, governments, and academic institutions alike.” He further added, “The future of AI is about speed, flexibility, and scalability. With Yotta’s AI solutions built with NVIDIA technology, we’re eliminating barriers and enabling organizations to push the boundaries of what’s possible in AI.”

“Shakti Cloud is empowering India’s AI-driven future by providing businesses with immediate and cost-effective access to the critical tools and computing power needed for large-scale AI innovation. This world-class platform gives Indian AI innovators the resources to pursue their goals domestically, helping businesses accelerate innovation, scale efficiently, and enhance global competitiveness. As a result, India is firmly establishing itself as a key player in the global tech arena,” said Darshan Hiranandani, Co-Founder & Chairman of Yotta.

India’s AI industrial revolution requires robust infrastructure and accessible tools to empower innovators across industries,” said Raj Mipuri, vice president, Enterprise and Cloud, NVIDIA. “The combination of NVIDIA’s cutting-edge technology with Yotta’s Shakti Cloud platform delivers a comprehensive ecosystem that democratizes AI development, enabling businesses, researchers, and startups to rapidly create and deploy advanced AI solutions that drive innovation and economic growth throughout the country.”

Instantly Deployable, Self-Service AI Solutions from Yotta

AI Lab as a Service: AI Lab as a Service is a power NVIDIA GPU workstation in the cloud designed for schools, universities, training institutes, research labs, and innovation hubs, providing a virtual space for hands-on AI learning & experimentation. It offers tools for collaborative research, model training, and simulations, all within a managed environment tailored to the needs of students, researchers, and faculty. Equipped with state-of-the-art technology and resources, these virtual labs will help promote AI education and advancement in the country on a massive scale and foster innovation across various fields.AI Workspace as a Service: AI Workspace as a Service provides pre-configured NVIDIA GPU environments with all necessary AI development tools. This allows developers to quickly set up and start developing, fine-tuning, or deploying their AI models on top-end GPUs without the hassle of managing infrastructure. It’s ideal for enterprises, startups, and research organizations looking to accelerate their AI development projects.Inferencing as a Service – Serverless: This service lets customers run inferencing on their AI models in a sovereign cloud, without managing the underlying infrastructure or bothering about the huge upfront costs otherwise associated with owning data center servers. The serverless architecture automatically scales based on workload, enabling real-time inferencing across large datasets. The pay-as-you-go model further reduces costs for AI-driven enterprises.Inferencing as a Service – API Endpoints: Yotta offers inferencing capabilities using popular open-source models like Llama and Mistral, along with NVIDIA NIM microservices for NLP, computer vision, and generative AI. This service provides access to high-quality, pre-built models, allowing enterprises and startups to quickly integrate them into applications without the need for large-scale training. By hosting these models locally on Shakti Cloud’s NVIDIA GPUs, Indian customers can save significant time and computational resources.GPU as a Service (GPUaaS): This service provides on-demand access to Yotta’s extensive GPU resources. Customers can rent NVIDIA GPUs by the hour or through subscription models, significantly lowering the upfront capital costs associated with managing AI infrastructure. It’s ideal for businesses focused on large-scale AI model training and inferencing.Kubernetes Cluster as a Services (K8SaaS): This service allows customers to deploy and manage custom-sized private Kubernetes clusters and run containerized applications effortlessly on Shakti Cloud’s infrastructure. With automated scaling and self-healing capabilities, organizations can focus on development rather than operations. K8SaaS enhances resource utilization and accelerates deployment cycles, making it ideal for businesses adopting a microservices architecture in a cloud-native environment.

With the launch of its AI platform, Yotta’s AI is delivering targeted solutions across industries, such as healthcare, BFSI, legal tech, and government. The integration of NVIDIA AI Enterprise software into Yotta’s SaaS offerings enables advanced capabilities such as large language models (LLMs), speech recognition, and multimodal AI services through NVIDIA NIM microservices and serverless inference platforms.

Yotta’s suite of AI products goes beyond providing the computational power needed for AI innovation. It offers a comprehensive approach to AI development, training and large-scale inferencing, making it a one-stop destination for all AI needs and empowering businesses to innovate faster and at greater scale than ever before.

About Yotta:

Yotta Data Services is an end-to-end digital transformation service provider offering cloud, AI cloud solutions, data center hosting, connectivity, and cybersecurity services; cyber-workspaces; managed applications; and a wide range of managed IT services. Yotta operates its cloud regions at its hyperscale data center parks in Panvel (Navi Mumbai) and Greater Noida (Delhi NCR). Yotta’s homegrown, open-source-based, feature-rich Sovereign hyperscale cloud, “Yntraa,” is MeitY empanelled (VCC and GCC) and is also deployed in large government-owned CSPs on a white labelled / PPP model. In addition, Yotta has launched Shakti Cloud, a cutting-edge platform that leverages advanced AI capabilities, providing enterprises with a comprehensive suite of AI services, including AI labs, AI workspaces, and serverless inferencing, alongside Kubernetes clusters with GPU resources.

Yotta has won numerous accolades and certifications, including RBI’s cybersecurity framework and localization framework, ISO 27017 for the protection of personal information in public cloud, ISO 27701 for Privacy Information Management (PIMS), PCI-DSS, SOC2-Type 2, and SOC3. For more information, visit www.yotta.com.

Media contact:
Nikhil Pradhan
Yotta Data Services
+91 9742 117306
npradhan@yotta.com

Navya Babbar
Archetype
+91 8373948780
navya.babbar@archetype.co

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TÜV Rheinland Supports 2024 Lenovo’s Supplier Standards and Certification Conference in China Advocating for Green Manufacturing

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SHENZHEN, China, Oct. 24, 2024 /PRNewswire/ — On October 15, Lenovo Group, in collaboration with TÜV Rheinland Greater China (herein after referred to as “TÜV Rheinland”), the international independent third-party testing, inspection, and certification organization, held the “2024 Lenovo Supplier Standards and Certification Conference” in Shenzhen. The event focused on sharing Lenovo Group’s product compliance and green manufacturing requirements, while also providing insights into ESG, chemical regulations, and the standards of key global markets. This initiative aimed to promote the development of green manufacturing within the industry.

Liu Wei, Global Director of Standards and Environmental Affairs at Lenovo Group, attended the event and delivered a speech. “It takes ten years to plant a tree and see it grow. This year marks the 10th Lenovo Supplier Standards and Certification Conference, a significant milestone for Lenovo’s standards and certification efforts,” she said. Liu emphasized that this year marks Lenovo’s 40th anniversary. Lenovo is seizing opportunities in hybrid artificial intelligence and leveraging its global strengths. In the ESG arena, Lenovo is accelerating the adoption of AI on its ESG digital management platform. This initiative aims to inspire more companies to embrace the ESG philosophy and continuously strengthen the environmental management of its global supply chain.

Jay Yang, Vice President of TÜV Rheinland Greater China Electrical, commented, “Since 2005, TÜV Rheinland has collaborated with Lenovo Group across multiple fields, helping Lenovo obtain certification for a wide range of products worldwide, supporting Lenovo’s leading position in the industry, and jointly delivering innovative, consumer-centric products. Through our longstanding partnership, we have witnessed Lenovo’s efforts in product compliance, green development, and ESG practices, reinforcing its leadership in environmental responsibility.”

During the conference, experts from Lenovo Group and TÜV Rheinland shared insights on green supply chains and compliance management to help relevant enterprises reduce environmental risks and gain a competitive edge in the market with higher quality and safer products.

Synergies in Upstream and Downstream for Green Supply Chain Development

In the green supply chain session held in the morning, Lenovo’s experts discussed several topics, including “Lenovo’s Requirements for Restricted Substance Management,” “Carbon Border Adjustment Mechanism (CBAM),” “Ecodesign for Sustainable Products Regulation (ESPR),” “Lenovo’s ESG Strategy and Management Requirements,” and “Lenovo’s ESG Information Disclosure Experience and the Application of Digital Tools in ESG Data Management.”

As sustainable development has become a global consensus, environmental protection regulations are increasingly valued by companies, various countries and regions have also successively introduced new regulations. For this reason, TÜV Rheinland also addressed topics such as “Global Hazardous Substances Regulation Progress,” “EU ESPR Latest Requirements and Sustainable Development Strategies,” and “TCO Certified 10th Generation Analysis.” By combining these discussions with TÜV Rheinland’s sustainable services, they aimed to provide insights for the green and low-carbon transformation of products and export strategies.

AI Empowerment: Exploring New Perspectives on Testing, Certification, and Global Market Access

In the compliance management session, TÜV Rheinland led a discussion on the rapid development of AI from the perspective of testing and certification, themed “Testing and Certification Meets AI.” The focus was on identifying opportunities while mitigating potential risks associated with this development. The session also covered global key market access, addressing topics such as “Summary of the Latest Information on International Market Access,” “Update of IEC 62368 Global Acceptable Status,” “European and American Cybersecurity and Privacy Protection Requirements,” and “European Union and Saudi Arabia Type-C Interface Common Charger Directive Solutions.”

Additionally, Yin Yuang, mobile communication division director of Testing Center of the State Radio Monitoring Center, introduced Domestic Radio Transmitter Equipment Model Approval Regulations/Model Approval License Application Process. Lenovo highlighted topics such as “New Packaging Materials,” and “Supply Chain Security Incident Analysis and Response Practices.” This showcased Lenovo’s commitment to supply chain security management and compliance control as a pioneer in low-carbon transformation and an enabler of intelligent manufacturing.

As a global leader in technical services, TÜV Rheinland has provided green solutions to clients focused on energy conservation, environmental protection, and low-carbon initiatives since 2010. With a team of experienced experts in sustainable development, environmental auditing, corporate social responsibility, and stakeholder engagement, TÜV Rheinland is dedicated to offering professional and efficient technical support to help companies develop and implement sustainable development strategies. In the future, TÜV Rheinland will continue to leverage its extensive experience and technical expertise to deliver sustainable solutions centered on green supply chains, helping China’s electronics and electrical manufacturing industries achieve “green manufacturing.”

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Pearson and ServiceNow collaborate to supercharge workforce development and employee experiences in the age of AI

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Global, multi-year deal to accelerate the identification, development, and validation of skills to help employees and organizations prepare for the future of work

LONDON and SANTA CLARA, Calif., Oct. 24, 2024 /PRNewswire/ — Pearson (FTSE: PSON.L), the world’s lifelong learning company, and ServiceNow (NYSE: NOW), the AI platform for business transformation, today announced a global collaboration to supercharge workforce development and employee experiences in the age of AI. In the first phase of the multi-year deal, ServiceNow will collaborate with Pearson on research and insights that analyze how emerging technology will impact the global workforce and will use Credly by Pearson to issue accreditation and track skills development. Pearson will use ServiceNow’s AI-powered Now Platform to boost employee productivity, efficiency, and talent retention. 

The World Economic Forum estimates that a billion people will need reskilling by 2030.1 As AI technologies rapidly transform our economies and societies, employees and organizations need technology skills to prepare for the future of work and bridge a growing skills gap. This three-year deal will build on a shared commitment between ServiceNow and Pearson to help close this skills gap, increase productivity, drive competitiveness, and help people make progress in their lives.

Enabling employees and organizations to thrive in an AI future 

In the first phase of this engagement, ServiceNow and Pearson plan to collaborate on the following:

ServiceNow will collaborate with Pearson on research that analyzes how emerging technologies will impact the global workforce, including which jobs will be affected, which skills will be automated, which roles will be in demand, and how leaders can reskill their workforces to future-proof their businesses.ServiceNow will integrate Pearson’s Credly solution into its platform to transform how it issues accreditation, tracks skills development, and helps people accelerate their careers.Pearson is expanding its use of the ServiceNow platform to build enriching learning experiences at scale and deliver sustainable, profitable revenue growth. Now Assist GenAI capabilities will help boost employee productivity and efficiency, while ServiceNow HR Service Delivery and Talent Development will support employees from hire to retire and, ultimately, improve talent retention and drive business growth.Pearson will also use ServiceNow Source-to-Pay Operations to streamline the supplier onboarding process, from intake to completion, leading to simplified employee experiences.Throughout the deal, Pearson and ServiceNow will collaborate further on technology and processes that help organizations around the world enhance workforce productivity, agility, and adaptability, while increasing employee engagement, satisfaction and career opportunities.

“AI and technology are moving at a breathtaking pace, and we need learning and skills development to move just as fast. This deal lays the foundation for a long-term collaboration to address this challenge and help unlock significant value across organizations. Combining the expertise of Pearson and ServiceNow will bring a step change in the way people progress their career journey in a world that is being redefined by AI,” said Vishaal Gupta, president of workforce skills, Pearson.

“As AI influences the global economy, widens talent gaps, and drives workforce transformation, ServiceNow is uniquely positioned to shape the future of work,” said Jayney Howson, senior vice president, global learning and development, ServiceNow. “We believe AI will usher in a human renaissance – unlocking new opportunities, fostering innovation, and unleashing creativity for our people and the broader tech ecosystem. Embracing this renaissance requires a distinct focus on training, upskilling, and reskilling. Our collaboration with Pearson will advance this mission at ServiceNow, helping us not only attract and nurture top talent but also powering an ecosystem of future-ready individuals for the AI-driven world.”

Today’s announcement is part of Pearson’s ongoing strategic commitment to the enterprise and workforce skills market. Pearson’s Workforce Skills division is focused on preparing individuals and organizations for the future of work. Pearson’s enterprise focused businesses help people build high demand skills and provide organizations with solutions for strategic workforce planning, digital credentialing, role assessments, and GED education.

ServiceNow is on a journey to create an innovative learner experience built around a unified profile that knows a person’s skills, experience, and aspirations to deliver predictive, personalized, pertinent learning, at the point of need – for customers, partners, employees, and the broader technology ecosystem. This is done through programs like ServiceNow University, as well as with products, including Talent Development, which harnesses the power of AI and skills intelligence to proactively guide and develop talent while strategically planning for future workforce needs. 

1Reskilling Revolution: Preparing 1 billion people for tomorrow’s economy, WEF, September 10, 2024

About Pearson
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are. Visit us at pearsonplc.com.

About ServiceNow
ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit: www.servicenow.com.

ServiceNow Forward Looking Statements

This press release contains “forward looking statements” about the expectations, beliefs, plans, and intentions relating to its agreement with Pearson. Such statements include statements regarding future product capabilities and offerings and expected benefits to ServiceNow. Forward looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward looking statements. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, ServiceNow’s results could differ materially from the results expressed or implied by the forward looking statements made. ServiceNow undertakes no obligation, and does not intend, to update the forward looking statements. Factors that may cause actual results to differ materially from those in any forward looking statements include: (i) delays and unexpected difficulties and expenses in executing the partnership or delivering the product capabilities and offerings, (ii) changes in the regulatory landscape related to AI and (iii) uncertainty as to whether sales will justify the investments in the product capabilities and offerings. Further information on factors that could affect ServiceNow’s financial and other results is included in the filings ServiceNow makes with the Securities and Exchange Commission from time to time. 

© 2024 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.

Media Contacts:

ServiceNow 
Theresa Ianni
216-544-6817
press@servicenow.com

Pearson
Dan Nelson – U.S.
Dan.Nelson@Pearson.com
Laura Ewart – UK
Laura.Ewart@Pearson.com 

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Sports and Music Event Tourism unlocks new opportunities to capture spend

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Collinson International launches global research report unveiling how businesses can engage with sports and music fans to capture share of growing market spend.

80% of sports and music fans in Asia Pacific (APAC) have travelled by plane to watch their favourite team or artistSports fans are the biggest spenders globally, with 57% of sports enthusiasts from APAC spending more than US$500 per trip, per person4 in 5 event travellers from APAC visit new places rather than familiar ones

SINGAPORE, Oct. 24, 2024 /PRNewswire/ — Today, Collinson International, the owner and operator of Priority Pass and LoungeKey, has released its latest global research report, The Value of Sports and Music Tourism, exploring the travel and spending habits of sports and music event travellers. The new research revealed that sports fans are the biggest spenders globally in comparison to those travelling for music events; 57% of Asia Pacific’s (APAC) sports enthusiasts are spending more than US$500 per trip, per person.

Sports and music tourism is seeing huge growth. In 2023, sports tourism was valued at US$564.7 billion and is expected to almost double in value to US$1.33 trillion by 2032.[1] Similarly, music tourism is expected to see huge growth, forecasted to reach US$13.8 billion by 2032.[2] This is being driven by three main components: events, with more sports and music events, fans have more choice of destinations; exposure, the internationalisation of new and existing sports leagues through TV and streaming has encouraged fans to travel, while music fans are finding it may be more cost-effective to see an artist abroad; and experience, after years of Covid-19 travel restrictions, live fans are back and wanting new, enhanced experiences.  

It is clear that sports and music tourism is booming and event travellers have high aspirations, presenting a huge opportunity for businesses to tap into this growing segment of travellers. In APAC, of those that travel to an event by plane, more than four-fifths (85%) have travelled for sports and 74% for music in the past three years or plan to do so in the coming 12 months. Of these travellers, over half (53%) travel more than once a year with 19% attending three or more events annually.

SPENDING HABITS

Sports fans are the biggest spenders globally, with 57% from APAC exceeding US$500 per trip. Notably, 12% of respondents in APAC spend more than US$2,000 per trip. Globally, the 25-34 age group spends the most overall, with a third (33%) exceeding US$1,000 for sports and 31% for music events.

The typical spend for event travellers globally at airports is US$100 (44%) but this varies considerably with those travelling for basketball (30%), Formula 1 (32%) and the Olympics (31%) prepared to spend US$200 or more. As for those travelling for music, 25% are prepared to spend US$200 or above.

Over 4 in 5 (82%) of APAC sports and music fans have travelled to a new city or country to watch their favourite team or artist and of those, 28% said they have returned to these new cities / countries – with a further 31% planning to return. This presents huge economic growth opportunities for local businesses within these destinations, particularly where repeat business can be identified ahead of time. 

ELEVATED AIRPORT EXPERIENCES

Those travelling to see their favourite sports team or artist are looking for more premium travel experiences, which means they are more likely to take advantage of airport experiences.

More than half (52%) of APAC sports and music fans have used airport experiences when travelling for an event, which includes visiting an airport lounge (34%), gaming lounges (15%), sleep pods (16%) and spas (13%). The top reasons APAC fans visit an airport lounge is to relax and unwind before or after watching their favourite team/artist (58% for sports and 59% for music fans), followed by enjoying food and drink options at the airport (56% for sports and 57% for music).  

The uptake of airport lounges is higher among those spending more money on the trip overall. Globally, those travelling to basketball events (48%), Formula 1 (45%) and the Olympics (44%) are more likely to use lounges, with these fans also spending the most. 

TAILORING CUSTOMER ENGAGEMENT AND LOYALTY PROGRAMMES

Around 65% of APAC event travellers participate in customer engagement and loyalty programmes. Many have joined customer engagement and loyalty programmes that offer points/miles (46%) or discounts on flights (50%), tickets (39%) and accommodation (38%). Over a third (39%) of APAC event travellers would choose a payment card that offered exclusive travel benefits such as access to airport lounges, travel insurance (42%), and an event package (42%) that includes flights, accommodation, transfers and tickets.

Airport lounge access is a popular travel benefit through payment cards, particularly for travellers from India (43%), Hong Kong, UAE, Australia (all 41%), Singapore (40%) Germany (34%), UK (33%) and Brazil (32%).

“The growing and global fanbase that will travel to iconic sports and music events is looking for unforgettable experiences and are prepared to spend significantly to make their trip extra special,” says Christopher Evans, CEO of Collinson International, owner and operator of Priority Pass. “Fans are by definition synonymous with loyalty. This new research shows the high value they place on travel benefits. Great news for the travel industry and for those businesses targeting frequent travellers providing the opportunity to capitalise on the rise of event tourism by offering the travel benefits fans crave. In return, they will see the advantage of being top-of-mind and wallet with these frequent travellers, boosting engagement, building loyalty, and driving additional cross-border spend.”

“Sports and music events fuel wanderlust, taking travellers to every corner of the globe. As the appetite for sports and music tourism grows across Asia Pacific, significant opportunities for businesses are opening up,” says Todd Handcock, Global Chief Commercial Officer and Asia Pacific President, Collinson International. “This is particularly true for the travel sector, with Asia Pacific travellers being some of the highest spenders globally; as well as financial services organisations, with the latter witnessing significant shifts driven by technological advancements, evolving consumer expectations, and disruptive competitors. As businesses navigate this changing era, consumer loyalty and engagement emerge as pivotal drivers of growth and competitive advantage. Brands who can unlock the power and influence of sports and music-related rewards will position themselves well to benefit from higher customer engagement and retention.”

To find out more, read the full report here.

Notes to Editors

Collinson International commissioned this research independently. The report is not endorsed by any party mentioned herein.

Methodology: Research commissioned by Collinson International, owner and operator of Priority Pass, and independently conducted among a sample of 8,537 travellers from 17 countries and territories including: Australia (505), Brazil (502), Colombia (503), France (501), Germany (503), Hong Kong (501), India (502), Italy (504), Mexico (502), Peru (503), Saudi Arabia (501), Singapore (503), Spain (501), Thailand (503), UAE (501), UK (502) and USA (500). The survey was completed online in June 2024.  

Currency in US$.

Methodology 

Research commissioned by Collinson International, owner and operator of Priority Pass, and independently conducted among a sample of 8,537 travellers from 17 countries and territories including: Australia (505), Brazil (502), Colombia (503), France (501), Germany (503), Hong Kong (501), India (502), Italy (504), Mexico (502), Peru (503), Saudi Arabia (501), Singapore (503), Spain (501), Thailand (503), UAE (501), UK (502) and USA (500). The survey was completed online in June 2024.  

About Collinson International

Collinson International is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. We deliver market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million end consumers.

Collinson International is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of over 1,500 lounges and travel experiences, including dining, retail, sleep and spa, in over 700 airports in 145 countries, helping to elevate the journey into something special. 

[1] Global Markets Insights, Sports Tourism Market Forecast 2024 – 2032 https://www.gminsights.com/industry-analysis/sports-tourism-market
[2] Custom Market Insights, Global Music Tourism Market 2024–2033 https://www.custommarketinsights.com/report/music-tourism-market/ 

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