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Whitney Hoversten’s Impactful Design Features Elation Lighting For Bruno Mars

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LOS ANGELES, Oct. 25, 2024 /PRNewswire/ — Bruno Mars is undeniably captivating, and behind the scenes lighting designer Whitney Hoversten is shaping the visual spectacle of his shows using cutting-edge lighting. From his eight-year residency at Park MGM in Las Vegas to selling out stadiums worldwide, Hoversten has employed weatherproof Elation PROTEUS lighting to enhance and complement the global superstar’s dynamic performances.

For over a decade, Mars has reigned as one of the music industry’s most successful artists, with a string of hits spanning multiple genres and 15 Grammy Awards. Unsurprisingly, demand for his performances is at an all-time high. This year began with seven sold-out shows at the Tokyo Dome in Japan, followed by performances in Mexico, and Asia, the grand opening of LA’s new Intuit Dome, and regular dates at his Las Vegas residency. He played in Brazil this fall with a record-setting number of shows and will wrap up the year back in Vegas.

Always evolving
Hoversten has been along for the ride for nearly eight years and his position has evolved. Today, he wears many hats including production designer and describes this year’s journey as less of a tour and more of a series of always-evolving one-off shows. He notes that the current setup has grown from the 24K Magic World Tour, one of the most successful tours of all time.

Though Mars’ popularity has soared since his album debut in 2010, it’s only in recent years that he has filled stadiums. Following one-off stadium shows at Allianz Stadium in Sydney in late 2022 and a series of sold-out performances in Japan, Hoversten says the momentum truly skyrocketed, and stadiums quickly became the new ‘norm.’ However, with a packed schedule, the designer had to adapt the design on the fly, utilizing existing infrastructure and programming.

Stadium scale
As more stadium shows were added to the schedule, it became clear that he needed to elevate the show’s lighting design to a true stadium scale. In late 2023, Production Manager Joel Forman and Hoversten decided it was time to put an intentional stadium show design together.

“It was very clear that we needed to modernize the design, from the overall shape of things up to the fixtures we were using,” Hoversten stated. “As we played more outdoor stadiums, IP rating became critical, especially for our upcoming shows in Brazil. I found the PROTEUS RAYZOR 760 to be the perfect fit for this next phase of the show’s evolution.”

A tight schedule
Given their busy schedule, the designers knew they were never going to have a lengthy rehearsal period or extensive programming time. Indeed, they only had a couple of days of previz to clone and reprogram the show to accommodate the new fixtures. The limited time frame also meant that Hoversten was tasked with designing a show that would use existing assets and infrastructure rather than custom-fabricated pieces.

“Given the nature of the shows, and it not being a formal tour, we knew we were not going to have the luxury of 100+ shows to offset the cost of any specialty custom elements,” Hoversten remarked. “The gear and design had to fit on a plane to accommodate flying almost everywhere, so logistics played a critical role in the design.” Fuse Technical Group is the lighting vendor for Mars’ shows and the designer says they were extremely helpful and accommodating throughout the design process.

Background with impact
The design evolution involved a massive wall of 344 PROTEUS RAYZOR 760 fixtures that debuted at a series of performances at the Tokyo Dome earlier this year. The wall surrounds Mars and his band, with additional lights installed across six overhead trusses. Hoversten says the design stems from direct input from Mars who is highly particular about the aesthetics and wants to ensure that every show has its big moments. Social media’s influence also played a role, as the performer wanted a backdrop that would look good across all digital platforms from any vantage point in the stadium.

PROTEUS RAYZOR 760
The PROTEUS RAYZOR 760 is an IP65-rated wash effects light with zoom equipped with seven independently controlled 60W RGBW LEDs. Hoversten uses them for their eye-candy visuals, mid-air beams, and big wash capability. One feature of the fixture that the designer has found especially useful is the SparkLED background twinkle effect.

“SparkLED fits in naturally in our show,” he says, “and is especially effective when you have the fixture in large quantities as we do. It adds a fresh look and gives the design added expression. I find myself using it in many songs, especially ballads, where we create a star curtain or star ceiling. It’s been a great tool to have in the toolbox, and certainly another layer to help keep things feeling fresh in each song.”

PROTEUS HYBRID MAX
In phase two of the redesign, Hoversten introduced 112 PROTEUS HYBRID MAX fixtures across the wall and overhead trusses. The PROTEUS HYBRID MAX is an IP66-rated upgrade of Elation’s pioneering PROTEUS HYBRID that can be used as a beam, spot, or wash light. It houses all-new technology like Fast Advanced Features, Tri-Tier Animation, and SpinSync tracking, along with a massive toolbox of visual FX.

“We really show the range of what it can do,” Hoversten says. “Tight beams, gobo looks, animation, prism—it’s a Swiss-army-knife of a light.” In a few songs, the fixture’s continuous pan feature adds a new dynamic and feel to the show. “It’s a big look that really gets people’s attention.”

Hoversten adds that he also modified Mars’s Las Vegas residency late last year, featuring a similar design using 387 PROTEUS RAYZOR 760s and 32 PROTEUS HYBRID MAX.  

With his unique showmanship and infectious energy, Bruno Mars has a unique ability to get entire stadiums on their feet and dancing, no matter where he plays in the world. The stage production enhances the experience, creating a visually spectacular experience that complements the energy and excitement Bruno Mars brings to every performance.

Crew
Whitney Hoversten – Lighting Designer
Jorge “Soline” Velasquez – Crew Chief
Thomas Poje – Spot/Network Tech
Ryan Lecomte – Dimmer Tech
Dominic Hickman – FOH Tech
Jeremy Dehn – Lighting Tech
Juan Velasquez – Lighting Tech
Brian “Bubba” Bukovinski – Lighting Tech
Victor Cruz – Lighting Tech

Photos:  Daniel Ramos

About Elation
At Elation, we represent the elite in the lighting industry. We design and manufacture a comprehensive range of best-in-class entertainment lighting products valued by production/rental houses and lighting designers the world over. Our dedication to extraordinary quality and creative solutions has established us as the go-to choice for professionals. With a storied legacy of brilliance, our influence extends from iconic stages to cutting-edge studios across the globe. We also offer an advanced line of lighting control products through Obsidian Control Systems, as well as a full range of dependable specialty effects called Magmatic. We invite you to take a closer look at www.elationlighting.com

 

 

SOURCE Elation Lighting

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Desay SV Collaborates with Qualcomm to Deliver New Intelligent AI Cabin Platform Powered by Snapdragon Elite Automotive Platforms

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Highlights:

New Desay SV G10PH is designed to support superior computing, graphics, and advanced AI-enabled cabin products for automotive OEMs, ensuring cutting-edge performance and functionality.The G10PH is engineered for real-time decision-making, adaptive responses, and proactive assistance to create tailored and intuitive driving experiences.Collaboration is built on a strong and long-term working relationship, marked by the successful development of innovative cabin platforms for global automakers.

LAS VEGAS, Jan. 10, 2025 /PRNewswire/ — Desay SV and Qualcomm Technologies, Inc. held a joint signing ceremony at CES today to commemorate the companies’ co-innovation to deliver Desay SV’s next-generation intelligent cabin platform, the G10PH. Desay SV and Qualcomm Technologies have a strong long-term relationship focused on developing innovative cabin solutions, which are now integrated into millions of vehicles across the globe. Building on this, the companies will collaborate on the G10PH intelligent cabin platform powered by Qualcomm Technologies’ Snapdragon® Cockpit Elite platform. 

The G10PH harnesses the advanced artificial intelligence (AI) capabilities, superior computing and high-definition graphics of the Snapdragon Cockpit Elite platform to push the boundaries of automotive technology. With the Snapdragon Cockpit Elite’s state-of-the-art Qualcomm Oryon™ CPU, Qualcomm® Hexagon™ NPU for accelerated AI performance and improved Qualcomm® Adreno™ GPU, this cutting-edge system provides automakers with the tools to deliver a smart, intuitive, and personalized experience for drivers and passengers*. Additionally, the G10PH enables real-time decision-making, adaptive responses, and proactive assistance, creating an exclusive intelligent cabin assistant that is finely tuned to users’ habits. Every vehicle utilizing the G10PH will feature seamless user interface and support personalized features designed to enhance comfort and convenience befitting a premium user-centric driving experience. 

“At the new inflection point of ‘Software-Defined Vehicle’ and ‘AI-Defined Vehicle,’ Desay SV, together with Qualcomm Technologies, launched the premium AI intelligent cabin platform G10PH, which marks another technological revolution in the process of intelligent cabin and is an important example of Desay SV leading the development of cabin intelligence upgrade,” said Jian Xu, CEO of Desay SV. “We hope that this platform will give a strong impetus to the intelligent transformation of global automotive manufacturers, reshape the new ecosystem of future mobility, and accelerate the realization of the era of intelligent mobility.”

“The automotive industry is on the brink of a new era of intelligent transformation, driven by software and AI. Qualcomm Technologies and Desay SV have built a robust foundation of collaboration, and with our combined expertise in intelligent cockpits and we are excited about the new products featuring Snapdragon Cockpit Elite,” said Nakul Duggal, group general manager, automotive, industrial, and cloud, Qualcomm Technologies, Inc. “These innovations will enable automakers to deliver more advanced AI features and experiences to consumers, setting a new standard in the industry.”

Intelligent cockpit is the carrier of various sensing and interaction technologies, and it reflects the state of development in intelligent vehicle technology. According to KPMG’s analysis, China’s intelligent cabin market will reach RMB212.7 billion in 2026, with a compound annual growth rate of about 17% from 2022 to 2026, and the penetration rate is expected to increase from 59% to 82%. According to the “Smart Cockpit Assembly Data List for January-September 2024” by Gasgoo Automotive Research Institute, Desay SV holds the leading position in the market with an assembly volume of 630,492 units, accounting for 15.5% of the market share.

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About Desay SV

Desay SV (002920.SZ) is a leading mobility technology company with R&D and service branches in Germany, Japan, Singapore, Spain, USA, etc. The company focuses on efficiently integrating smart cabin, smart drive, and smart service. Relying on 39 years of accumulation, Desay SV has excelled in R&D, design, quality management, and intelligent manufacturing. Desay SV’s continuous innovation and comprehensive capabilities earn the long-term trust of global customers, including Chery, Geely, SAIC, Toyota, Volkswagen, Volvo, etc., and have helped it rank 74th in the Automotive News 2024 top 100 global auto parts suppliers. For more information, please visit Desay SV online at www.desaysv.com or follow us on: https://www.linkedin.com/company/13690363

About Qualcomm

Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Our proven solutions drive transformation across major industries, and our Snapdragon® branded platforms power extraordinary consumer experiences. Building on our nearly 40-year leadership in setting industry standards and creating era-defining technology breakthroughs, we deliver leading edge AI, high-performance, low-power computing, and unrivaled connectivity. Together with our ecosystem collaborators, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress. 

Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patents are licensed by Qualcomm Incorporated.

Qualcomm, Snapdragon, Qualcomm Oryon, Hexagon and Adreno are trademarks or registered trademarks of Qualcomm Incorporated.

*All performance targets are compared to previous generation, based on preliminary internal testing, and subject to change upon final validation. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/desay-sv-collaborates-with-qualcomm-to-deliver-new-intelligent-ai-cabin-platform-powered-by-snapdragon-elite-automotive-platforms-302347873.html

SOURCE Desay SV

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VerifiedX Releases VFX SwitchBlade Wallet Featuring First-Mover Bitcoin Utility at BitMart

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TORONTO, Jan. 10, 2025 /PRNewswire/ — The VerifiedX (VFX) Network, VerifiedX.io, has launched its mainnet non-custodial wallet VFX SwitchBlade, which enables full native Bitcoin functionality. The VFX SwitchBlade also supports a ‘first-mover’ fully decentralized and self custodial Bitcoin Tokenization (Verified Bitcoin) with on-chain native features, enabling real day-to-day utility, while solving current frictions for all Bitcoiners globally today. 

 

Verified Bitcoin (vBTC) enables anyone the ability to save, spend, withdraw, borrow, lend, mint & transfer media / documents, and vault actual Bitcoin with on-chain recovery features eliminating the need for third-parties or hardware wallets, through a feature rich simple text smart contract. This incredibly unique Bitcoin token provides for enhanced privacy with near-instant transaction finality, all with near-zero fees. Verified Bitcoin tokens are transferable in any denomination completely peer-to-peer, so long as they have a native Bitcoin balance and always maintain a fully decentralized and non-custodial evergreen 1:1 peg. This means that 1 vBTC will always equal 1 BTC and token owners may withdraw their underlying Bitcoin anytime with a ‘one-click’ multisig action or off-ramp the token itself, in whole or in part, at any participatory liquidity provider.

This empowering development will inevitably help provide congestion relief for the Bitcoin network, dramatically reduce Bitcoin holders cost of ownership and transfers, enable media embedding, and increase self-custodial security exponentially, adding immediate utility to holders of the largest digital asset class. It is anticipated that Verified Bitcoin may also help facilitate additional native scarcity with Total Value Vaulted (TVV) over time on VerifiedX Vaults.

VerifiedX – VFX (VerifiedX.IO) is the first open-source decentralized network that is both a universal layer 1 and a Bitcoin specific sidechain for the purpose of tokenized self-custody, on-chain storage, and peer-to-peer commerce of both digital & physical assets.

For Further Inquiries:
Website: https://verifiedx.io/
Discord: https://discord.gg/7cd5ebDQCj
Twitter (X)): https://twitter.com/vfxblockchain
Github: https://github.com/verifiedxblockchain

View original content to download multimedia:https://www.prnewswire.com/news-releases/verifiedx-releases-vfx-switchblade-wallet-featuring-first-mover-bitcoin-utility-at-bitmart-302348083.html

SOURCE VerifiedX.io

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Ratehub Inc. launches a new personal loans marketplace powered by its LoanFinder tool

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Canadian financial technology company launches a personal loans marketplace, simplifying borrowing for Canadians and helping members manage debt better

TORONTO, Jan. 10, 2025 /CNW/ – Ratehub Inc., a leading Canadian financial technology company, has launched a new personal loans marketplace as part of its mission to empower Canadians with the tools and resources to make confident financial decisions.

This launch brings Ratehub closer to its vision of becoming Canada’s go-to source and one-stop shop for all personal finance products. With LoanFinder, Ratehub’s custom-built tool, members can easily explore and compare a range of loan options tailored to their unique needs. Members can quickly secure pre-approval for the best rates, saving both time and money—all within one easy-to-use platform.

“Our launch into personal loans is an important milestone towards achieving our vision of being the one-stop shop for all consumers’ financial needs – spend, save, borrow, invest, and protect,” said Naga Parvatharajan, CEO of Ratehub Inc. “LoanFinder, is a game-changer for Ratehub members. It uses our own data and credit bureau information to pre-approve you for the best loan offers, all without impacting your credit score. We’re thrilled to be working with Fig Financial and Spring Financial as our first partners to bring Canadians simpler borrowing options and help them manage debt better.”

Ratehub members will benefit from:

Comprehensive loan marketplace: Best pre-approved offers through LoanFinder matched to the lender, maximizing members’ approval odds without impacting their credit scoresSeamless digital experience: A fast, fully digital loan application process from the convenience of members’ homesFinancial education: Access to expert articles and resources to guide members on what to look for when selecting loansTransparency: Clear and unbiased information to help members make informed decisionsValue: Save money by refinancing credit card debt, reducing monthly payments, funding home improvement projects, or other needs

“In today’s challenging financial environment, it’s more important than ever to provide the tools and resources that help Canadians make confident decisions,” said Natasha Macmillan, Director of Everyday Banking at Ratehub.ca. “Our goal is to support every Ratehub member based on their financial needs and journey. Our launch of personal loans will allow members to navigate these products and empower them to make well-informed decisions.”

Currently offering comparisons for personal loans, Ratehub’s ultimate goal is to provide a complete range of loan types, with personalized recommendations that help members find the perfect match for their eligibility and financial situation. Ratehub is committed to helping Canadians find their best borrowing option based on their unique financial needs, and ultimately empowering them to manage debt better and take control of their financial future.

About Ratehub Inc.
Ratehub Inc. is the one-stop shop for all consumer finance needs – Save, Spend, Borrow, Invest and Protect. We connect Canadians to the best financial tools, advice, and products on the market through our financial product comparison site and mortgage brokerage, Ratehub.ca, mortgage lender, CanWise, insurance brokerage, RH Insurance, and personal finance website, MoneySense. Millions of Canadians visit Ratehub.ca and MoneySense every year to get personalized recommendations on the best mortgage rates, credit cards, savings accounts, GICs, and insurance products. To learn more, visit www.ratehub.ca or www.canwise.com or www.rhinsurance.ca or www.moneysense.ca.

SOURCE Ratehub Inc.

SOURCE Ratehub Inc.

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