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Tracer Strengthens Market Position Through New Enterprise Partnerships and Appointment of Chief Commercial Officer

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Company Appoints Sarah Martinez to lead GTM Strategy

Keen Decision Systems to leverage Tracer’s platform for business analytics

NEW YORK, Oct. 24, 2024 /PRNewswire/ — Tracer, the leading enterprise data platform for marketing analytics, announced today the appointment of Sarah Martinez as the company’s inaugural Chief Commercial Officer. The appointment of Sarah follows recent additions to Tracer’s client base, which include Code3 and a new partnership with Keen Decision Systems.

Martinez joins Tracer from Integral Ad Science, a media measurement and optimization platform, where she served as Global Chief Revenue Officer. In this role, she collaborated with top marketers and agencies to enhance trust and transparency in digital media, supporting brands like Kimberly-Clark, Ford, and Hershey’s. In her new role Martinez will leverage her 20+ years of deep commercial expertise to drive Tracer’s GTM strategy and build out partnerships.

“Sarah has a proven ability to operate at the highest levels of business, we are honored to have her join our executive team, ” said Jeffrey Nicholson, CEO and Co-Founder of Tracer. “Her experience partnering with enterprise customers will further drive Tracer’s current momentum, solving the most complex data equations.”

Commenting on her decision to join, Martinez stated, “After two decades working with some of the largest global marketers, they all have one thing in common: their consistent desire to drive effective and efficient outcomes. With Tracer, brands seamlessly gain a holistic view of their data, allowing them to achieve outcomes they couldn’t before. I am thrilled for the opportunity to accelerate growth in partnership with the co-founders, leadership team and Tracer’s current enterprise customers.”

The appointment of Martinez follows Tracer’s recent additions to their client base. The companies will leverage Tracer’s AI-powered platform to help aggregate and visualize complex data sets for actionable business intelligence.Tracer also services global brands including Headspace, Opella Global, and January Digital.

At Keen, we are always leveraging data driven insights to improve our client’s business,” said Greg Dolan, CEO of Keen Decision Systems. “Our partnership with Tracer will allow us to leverage their advanced AI-powered platform to increase our agility and optimize our clients’ marketing mix.”

Tracer was initially incubated within VaynerX, the holding company led by Vaynerchuk, until its launch in 2021. In addition to Gary Vaynerchuk, the company is backed by NewRoad Capital Partners, Progress Ventures, BDMI, part of Bertelsmann’s corporate venture arm Bertelsmann Investments, S4S Ventures, Arbour Way, Alex Rodriguez and Marc Lore’s VCP Ventures, Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Stephen Ross and Matt Higgins’ RSE Ventures.

Tracer’s innovation has been celebrated by reputable industry organizations and publications, winning awards such as The Lead’s The Leading 100 list in both 2023 and 2024, and more recently was selected as a finalist for Digiday Technology Awards Best Data Management Platform category.

“Tracer is at the forefront of data connectivity for enterprise clients and Sarah’s addition is a perfect accelerant to their success given her background,” said Gary Vaynerchuk, Tracer Board Director and Chairman of VaynerX. “Tracer is positioned to enable AI usage, harness the power of your data and give customers control of their marketing analytics ecosystem.”

About Tracer:
Tracer is a data intelligence platform that revolutionizes modern data stack management by eliminating technical complexity. Tracer empowers global brands, data partners and agencies to make strategic decisions by seamlessly consolidating data sources and enriching it with business insights. By leveraging its comprehensive and flexible suite of technologies, Tracer provides unparalleled transparency into business performance and delivers a centralized source of truth.

Media Contact:
Erica Conover
nfo@tracer.tech

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SOURCE Tracer

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Dr. Dabber Sets a New Benchmark for Electric Dab Rigs With Switch2

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Dr. Dabber unveils Switch2: The first induction vaporizer to feature a mobile app and dynamic heating modes

LAS VEGAS, Oct. 24, 2024 /PRNewswire/ — Dr. Dabber is pleased to announce Switch2, the long-awaited upgrade to their award-winning Switch induction vaporizer line with 300% more dabbing surface – Just what the Doctor ordered. Switch2 features precise temperature control thanks to a built-in IR sensor and is the first e-Rig ever to use revolutionary Dynamic Heating which can emulate the descending or ascending temperature changes of quartz in a traditional dab rig.

The holy grail of e-rigs has always been meeting the functionality of a traditional torch and bucket or slurper. With Switch2, Dr. Dabber not only meets analog dabbing requirements with induction heating, but also sets a new standard for electronic vaporizers with the abandonment of atomizers and the introduction of inserts made from the purest quartz available or even single crystal sapphire, which experts love for increasing flavor and temperature retention across the board.

To give users even more control of their perfect dab, Dr. Dabber’s Switch2 now allows users to monitor and control their e-rig with a mobile application. This new tech stack will allow Switch2 users to customize every single aspect of their experience to achieve the most accurate dabs. The app can also track consumption at a granular level, and allow users to share their settings with friends. The result is the most accurate and capable electronic vaporizer – ready to be tuned to match any consumer’s preferences.

Switch2 continues Dr. Dabber’s leadership in the induction vaporizer market; its in-house design is intentional and meant to catch the eye and highlight the ongoing normalization of cannabis consumption devices. The combination of omni-directional induction heating and a 360 degree directional carb cap work together to redefine what people think is possible in the world of electronic dabs. The weather forecast says it will be cloudy. With precise temperature controls and modes, a new form factor, and the move from atomizers to inserts with 300% more space, Switch2 by Dr. Dabber is the e-rig that traditional dabbers have been waiting for.

About Dr. Dabber
Dr. Dabber creates cannabis vaporizers for every use case that are convenient and reliable, yet potent and effective. With an emphasis on customer service, the team at Dr. Dabber constantly builds off of customer feedback, which is the driving force in future product development. For more information, visit www.drdabber.com

Media Contact
Marissa@drdabber.com

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Egen Announces Acquisition of Qarik, Strengthens Position as Leading Cloud, Platform and AI Services Provider in the Google Cloud Ecosystem

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End to End Services Enable Organizations to Accelerate their Digital Transformation Journeys 

NAPERVILLE, Ill. and CHICAGO, Oct. 24, 2024 /PRNewswire/ — Egen, a technology services company with leading capabilities across Google Cloud infrastructure, product and data engineering, and artificial intelligence (AI), announced today it is acquiring Qarik, a multinational Google Cloud Premier Partner with a strong team of veteran Google Cloud leaders, architects and engineers helping clients transform their businesses with the capabilities of Google. The acquisition of Qarik further strengthens Egen’s position as a leading pure-play services partner focused on advanced data and AI applications in the Google Cloud ecosystem.

End to End Services Enable Organizations to Accelerate their Digital Transformation Journeys

Egen has experienced rapid growth over the past several years and now leads critical projects across large and emerging organizations – including Fortune 500 brands – with deep experience in the communications, consumer goods, healthcare, life sciences, high tech, retail, and public sector verticals. Egen was recognized this year as a “Major Contender” in the first Everest Group “Google Cloud Services Specialists PEAK Matrix’ Assessment 2024” report. 

The combination of Egen’s scaled global delivery capabilities and Qarik’s advanced Google Cloud expertise will double down on Egen’s positioning as the premier independent services partner for private and public sector clients. The combined company will have more than 800 certified and skilled architects and engineers with the cloud, data, AI and platform expertise to work with organizations to build innovative and optimized solutions that address their toughest challenges, driving growth, operational and human performance.

The company will operate under the Egen brand, with Saleem Janmohamed, serving as the Chairman and CEO of the newly combined company.

“Every organization is trying to figure out how to capitalize on the advances in data and AI technologies, including the not yet unleashed power of generative AI, as a multiplier of human and operational performance. By combining the strengths and depth of talent from Egen and Qarik, we are best equipped to help our clients design and engineer cloud, data, AI and platform powered solutions that will dramatically increase growth, improve operational performance, and empower people,” said Janmohamed.

Joe Schenk, CEO and Founder of Qarik, will take on the role of Chief Client Officer. Founded in 2019, Qarik provides cloud transformation, data migration, and AI services to companies in the communications, financial services, healthcare and life sciences, high tech, and retail industries based in the US and internationally. 

“Joining forces with Egen is an exciting milestone. Qarik has been working with a forward-thinking client base, who have challenged us to power their growth and efficiency, breaking new ground in how to deliver technology-driven transformation. The combination of Egen and Qarik creates a rapidly growing firm with a differentiated suite of assets and people deeply skilled in data and AI. We are excited for the future with Egen and look forward to delivering even more new and innovative solutions for our clients to go further, faster,” said Schenk.

Egen is a portfolio company of Recognize, a technology investment firm. In October 2021, Recognize announced its initial strategic investment in Egen (formerly SpringML).

“Businesses large and small are on a long term journey to integrate data and cloud technology into all areas of their business and deliver value to their customers,” said Frank D’Souza, Co-Founder and Managing Partner of Recognize. “As businesses form their data and cloud transformation strategies, Egen has been at the forefront of helping drive impact for their clients and the combination of Egen and Qarik will further help organizations move to new levels of performance and capabilities.”

About Egen

Egen works with organizations across industries, engineering new possibilities with cloud, platforms, data, and generative AI to empower people and deliver impact for the better. Our more than 700 technology specialists in Canada, India, and the United States have extensive knowledge and experience working across all the leading cloud and data platforms, with a strategic focus on Google Cloud and Salesforce. Learn more at egen.ai

About Qarik

Qarik works with organizations across industries to support their data, platform, and AI modernization to achieve better business outcomes—faster time to market, engineering productivity, and increased capabilities. As a multinational Google Cloud Premier Partner, Qarik works across multiple products and engagement models, on a mission to advance enterprises further and faster along their transformation journeys. Our team of former Googlers, Wall Street veterans, and delivery experts embed directly into client teams to help accelerate cloud native practices and achieve success. Learn more at qarik.com.

About Recognize

Recognize is an investment platform exclusively focused on the digital services industry. The firm provides operational expertise, industry insights and strategic capital to innovative companies in this sector. To learn more, visit www.recognize.com. Follow us on LinkedIn.

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SOURCE Egen

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Volpara Health Surpasses 300 Peer-Reviewed Papers

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Milestone reinforces readership in AI-powered breast cancer detection

WELLINGTON, New Zealand, Oct. 25, 2024 /PRNewswire/ — Volpara Health, a Lunit company and global leader in artificial intelligence (AI)-powered breast health solutions, has reached a significant milestone: the publication of the 300th peer-reviewed scientific paper using Volpara results. This accomplishment underscores Volpara’s commitment to advancing breast cancer detection and personalized care through evidence-based AI technologies.

The need for robust, peer-reviewed validation in mammography AI is essential to its clinical adoption. A review of 100 CE-marked AI products in radiology revealed that 64% lacked peer-reviewed evidence of efficacy. Volpara, in contrast, leads the mammography AI industry with the most peer-reviewed scientific papers, demonstrating its innovative technologies are rigorously tested, and clinically validated.

“Reaching 300 studies reflects the deep trust our technology has earned within both the academic and clinical communities,” said Teri Thomas, CEO of Volpara Health and CBO of Lunit. “Our commitment to peer validation provides important evidence of our AI solutions’ ability to deliver measurable improvements in detection and patient outcomes.”

Two recent studies showcase the benefits of Volpara’s AI technology.

Breast density-based mammogram ordering enhances interpretation

Enhancing Radiologist Reading Performance by Ordering Screening Mammograms Based on Characteristics That Promote Visual Adaptation, shows how ordering mammograms based on breast density can improve radiologists’ performance. By arranging mammograms from low to high volumetric breast density (VBD), radiologists reduced reading time and increased specificity from 86% to 89%, leading to greater accuracy in detecting cancer. Commenting in an editorial on the study, Dr. Lars Grimm explained, “Deliberate ordering of screening mammograms could be introduced into workflows very easily because it dovetails with existing batch-reading strategies.”

Study confirms Volpara’s AI identifies Women at higher risk for missed cancers

Breast Density Effect on the Sensitivity of Digital Screening Mammography in a UK Cohort, used Volpara’s AI-powered algorithms to determine how breast density affects cancer detection in the UK. The study confirmed that Volpara’s technology effectively identifies women at higher risk for missed cancers on mammography, reinforcing the importance of personalized screening strategies.

Melissa Hill, PhD, Senior Imaging Scientist and Global Research Lead at Volpara Health, emphasized the significance of scientific rigor: “Our research collaborations and commitment to innovation have brought us to this important milestone. Each published paper puts our technology to the test, and robust results strengthen the trust clinicians place in Volpara to help improve patient care.”

The company’s journey from its first to its 300th peer-reviewed paper reflects over 15 years of innovation and investment in research. Volpara remains committed to pushing the boundaries of AI to improve breast health.

For more information about Volpara Health and new research to be presented at RSNA 2024, visit volparahealth.com/rsna2024.

About Volpara Health

Volpara Health is on a mission to save families from cancer with AI-powered software that helps healthcare providers better understand cancer risk, guide personalized care decisions, and recommend additional imaging and interventions. Used in over 3,500 facilities by more than 5,600 technologists worldwide. Volpara’s software impacts nearly 18M patients, supports over 3.6M annual cancer risk assessments, and integrates seamlessly with electronic health records and imaging systems. Volpara helps radiologists quantify dense breast tissue with precision and technologists produce mammograms with optimal positioning, compression, and dose. Volpara software also streamlines operations to ease compliance and accreditation. Volpara, a Lunit company, is headquartered in Wellington, New Zealand, and has an office in Seattle. Volpara is the trusted partner of leading healthcare institutions globally. For more information, visit www.volparahealth.com.

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View original content:https://www.prnewswire.com/apac/news-releases/volpara-health-surpasses-300-peer-reviewed-papers-302286153.html

SOURCE Volpara Health, Inc.

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