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Sinch Releases 2024 Black Friday and Cyber Monday Predictions

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Personalization, Conversational Commerce, and Trust Define This Year’s Shopping Season

ATLANTA  and STOCKHOLM, Sweden, Oct. 24, 2024 /PRNewswire/ — Sinch (Sinch AB (publ) – XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud, has released its predictions for the 2024 Black Friday and Cyber Monday (BF/CM) shopping season. Based on insights from Sinch’s 2024 Consumer BF/CM Survey, conducted across the US, UK, Spain, France, Germany, Brazil, and Australia, the company forecasts that this year’s shopping trends will be dominated by personalization, conversational commerce, and secure communication technologies. 

With retailers preparing for what could be another record-breaking shopping season, millions of consumers are expected to engage with brands during Black Friday and Cyber Monday. Sinch predicts a significant shift in how businesses will use communication technologies to enhance customer experiences, drive sales, and ensure security during these high-traffic sales events. 

In 2023, mobile messaging played a pivotal role in retail communications, with SMS, RCS, and WhatsApp at the forefront. Sinch processed over 4 billion messages globally during Cyber Week, including more than 800 million SMS messages on Black Friday, marking a 22.65% increase in activity compared to 2022. This rise mirrored a 7.4% increase in U.S. Black Friday spending and a 9.6% increase on Cyber Monday, highlighting the growing reliance on direct communication channels during these key shopping events. 

Sinch’s Key Predictions for 2024 Black Friday and Cyber Monday 

Omnichannel Promotions Will Drive Engagement: 

According to Sinch’s 2024 Consumer BF/CM Survey, omnichannel engagement will be crucial, with 77.9% of consumers preferring to receive promotions through two or more channels. 61.3% of shoppers expect to receive holiday promotions via email, while 44.9% favor at least one mobile messaging channel. Furthermore, 51.2% of consumers stated they are likely to engage with interactive campaigns delivered via messaging apps, demonstrating the increasing importance of immersive, mobile-first experiences. 

Elevating Holiday Engagement with AI and RCS: 

In 2024, personalization will be more about how brands can deliver tailored experiences seamlessly, and AI-driven automation will be key to making this happen. Nearly 80% of consumers want personalized recommendations during the holiday season, and with RCS adoption growing—especially with iOS 18 support—brands can elevate customer engagement like never before. RCS allows companies to offer rich media content, such as product demos and embedded payment options, directly within messaging apps, creating a frictionless experience.  

According to Sinch’s 2024 Black Friday/Cyber Monday Survey, 51.2% of respondents said they would engage with interactive holiday campaigns sent directly to their messaging application, like RCS. This combination of AI-powered targeting and RCS’s multimedia and in-message purchasing capabilities will enable brands to deliver hyper-targeted promotions and offers, boosting both interaction and conversion rates while making the customer journey smoother and more engaging. 

Consumers Demand Instant, Reliable Transactional Messaging: 
The Sinch 2024 Consumer BF/CM Survey also revealed that nearly 50% of consumers expect to receive an order confirmation immediately after making a purchase, emphasizing the importance of fast and reliable transactional messaging during peak sales periods. Additionally, 94.4% of consumers indicated that transactional messages—such as order confirmations—are somewhat or very important. Multiple channels are key, with 30% of respondents preferring to receive transactional notifications through both email (75.1%) and SMS (42.9%). 

Conversational Commerce Will Enhance Customer Engagement: 
Sinch forecasts that conversational commerce will take center stage this holiday season, with consumers increasingly engaging with AI-powered chatbots. The survey shows that 56.6% of shoppers want to use chatbots to track order status, while 45.8% want to learn more about products before making a purchase, and 43.2% value accessing customer service outside business hours. This growing preference for interactive, AI-driven support will streamline the shopping journey and foster deeper customer engagement. 

By leveraging Sinch’s suite of messaging solutions—including RCS, AI-driven automation, and verified communications—brands can deliver personalized, secure, and engaging experiences that align with 2024’s shopping trends. These tools will be instrumental in helping businesses build long-term customer loyalty and achieve success during peak sales periods. 

“Retailers need to be prepared for the evolving expectations of today’s digitally savvy shoppers,” said Virginie Debris, SVP of Messaging Product. “Our predictions for 2024 emphasize the growing importance of omnichannel, personalized, and secure communications in driving customer engagement and sales. Sinch is dedicated to providing the cutting-edge tools businesses need to excel in this competitive landscape.” 

For more information about Sinch’s Global 2024 Consumer BF/CM survey or to learn more about Sinch please visit sinch.com 

For more information please contact:
Janet Lennon, Director of Global PR & Communications
janet.lennon@sinch.com |1.206.914.6175

 

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/sinch-ab/r/sinch-releases-2024-black-friday-and-cyber-monday-predictions,c4055767

 

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CMI Media Group Announces Appointment of AI Expert to Executive VP, Business Insights

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Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), announced it has appointed Dr. Assia Abada as EVP, Customer Insights and Analytics on the agency’s Business Insights team, responsible for leading the analytics vision for the agency.

PHILADELPHIA, Oct. 24, 2024 /PRNewswire-PRWeb/ — Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), announced it has appointed Dr. Assia Abada as EVP, Customer Insights and Analytics on the agency’s Business Insights team, responsible for leading the analytics vision for the agency.

“She is an innovator and driver of change in the way insights are gathered and performance measured,” said Dr. Susan Dorfman, President and CEO, CMI Media Group.

With several decades of proven data analytics experience, including predictive analytics and the practical and strategic application of AI/machine learning, Dr. Abada brings transformative skills to this role.

Her career is marked by significant accolades, including the I-COM 2021 Data Creativity Award for Purpose, Marketing Data Strategy of the Year Award for the most effective response to COVID-19, and the Grand Prix at the Internationalist Awards for Innovative Digital Solutions. Dr. Abada has extensive experience leading data sciences for clients across multiple industries including pharma. In her most recent role, she led a team of innovators including data scientists, data engineers, data analysts and UX developers to develop cutting edge decision support solutions powered by AI and machine learning.

“She is an innovator and driver of change in the way insights are gathered and performance measured,” said Dr. Susan Dorfman, President and CEO, CMI Media Group.

Paul Kallukaran, CMI’s Chief Analytics and Insights Officer, said, “Our department plays a critical role in how we leverage AI and other innovation for our clients. We are proud to be early adopters of cutting-edge technology and able to identify how to apply the best solutions for our clients. Assia’s experienced leadership and ability to turn insights to action will make an immediate impact on their business.”

CMI Media Group has brought many firsts to healthcare marketing as the premier healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. With a deep focus on data, media and technology, the agency has developed proprietary audience tools and expertise that ensure 100% media reach, precision, performance and personalization to healthcare professionals, patients and caregivers – 1-to-1, at scale. To learn more, contact connect@cmimediagroup.com.

CMI Media Group was recently recognized as a top workplace by Newsweek and Fortune. The agency earned this recognition by building a culture that empowers their employees and prioritizes growth and well-being. CMI Media Group offers employees a robust learning and development program, internal mobility opportunities, flexible work arrangements, an inclusive environment supported by Employee Resource Groups (ERGs), an open-door policy with the executive leadership team, and more.

About CMI Media Group  

CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has been recognized as a leader in DE&I, talent retention and employee development as well as one of the industry’s best places to work. To apply for a position within our teams visit https://www.cmimediagroup.com/careers  

Media Contact

Carly Kuper, CMI Media Group, 6107315409, ckuper@cmimediagroup.com, https://cmimediagroup.com/

View original content to download multimedia:https://www.prweb.com/releases/cmi-media-group-announces-appointment-of-ai-expert-to-executive-vp-business-insights-302285655.html

SOURCE CMI Media Group

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Propy Launches Crypto Escrow Service, Selects Coinbase Prime for Crypto Prime Services

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A Secure Solution for Real Estate and High-Value Transactions Using Bitcoin and Ethereum

MIAMI BEACH, Fla., Oct. 24, 2024 /PRNewswire/ — Propy, a Web3 pioneer and US-licensed leader in title and escrow services for real-world assets, is excited to announce the launch of its innovative Propy Crypto Escrow Service, utilizing the Coinbase Prime platform and services. This revolutionary solution is set to transform the way high-value transactions—such as real estate closings and M&A deals—are secured and completed using Bitcoin, Ethereum, or USDC.

Over 50 million Americans held or used crypto in 2023; we know more than 400 million wallets actively use crypto globally. As the next generation of wealth grows onchain, these investors increasingly need services to use their wealth for real-world transactions. In the $43 trillion US real estate market in 2021 alone, crypto helped more than 12% of first home buyers in America to afford real estate purchases as per Redfin research.

Propy’s new crypto escrow service enables Bitcoin and Ethereum holders to securely hold their crypto funds with the Coinbase custody solution during the closing process, eliminating the need for early conversions that may trigger capital gains taxes or expose them to repurchase risks if the deal falls through.

“The strength of Propy Crypto Escrow lies in its ability to safeguard funds during the closing process, offering unprecedented security to both buyers and sellers,” said Natalia Karayaneva, CEO of Propy. “As the first US-licensed title company to operate in the crypto space, we are committed to providing a seamless and protected closing experience. With Coinbase’s trusted custody solution, we add an extra layer of security, ensuring funds are held securely until the final stages of the transaction.”

Propy Crypto Escrow is tailored to Bitcoin and Ethereum holders looking to use their cryptocurrency for high-value purchases, such as real estate. Typically, real estate closings involve a 30-day process, during which time buyers may be reluctant to exchange their crypto early, especially if the seller prefers to receive dollars at closing. Exchanging crypto prematurely can result in capital gains taxes or additional costs for repurchasing the cryptocurrency later if the deal doesn’t go through.

By holding crypto securely in escrow, Propy allows buyers to complete the exchange only at the end of the transaction when the deal closes. This minimizes risk and streamlines the entire process. Licensed title and escrow companies in the US often lack the infrastructure to accept and manage cryptocurrency in escrow, but Propy’s selection of Coinbase Prime bridges this gap by ensuring secure custody and smooth conversion to fiat at closing.

Mike Piwowar, former Commissioner at the U.S. Securities and Exchange Commission and Propy Board Member said: “This collaboration between Web3 leaders Propy and Coinbase represents a major step forward in innovations that yield tangible benefits for everyone involved in real estate.”

Propy’s crypto escrow service, powered by Coinbase Prime, along with Propy’s advanced closing protocol, and Propy’s Title and Escrow Agency, creates a secure and transparent framework for handling high-value transactions paid in Bitcoin, Ethereum, or USDC. The process mirrors traditional real estate closings but adapts seamlessly to the Web3 world, offering users a compliant and user-friendly experience.

About Propy

Propy is the leading AI and blockchain-powered real estate platform, simplifying the buying and selling of property and bringing real estate transactions online securely and efficiently, from offer to close. In 2017, Propy introduced smart contracts for real estate closing, making the process faster, easier, and more secure for purchase participants, while also helping real estate agents and title companies migrate to closing on blockchain. More than $10 billion worth of U.S. homes have already been minted in the Propy ecosystem. Brokerages nationwide trust Propy’s SaaS platform for its automated notifications, e-signatures, analytics, and compliance tracking, ensuring property deals are closed in a seamless, fast, and cost-effective manner. Propy also provides educational material, step-by-step guides, and certifications to modern real estate professionals. For more information, visit Propy.

For media contact: Matt Brannon; matt.brannon@wachsman.com 

View original content:https://www.prnewswire.co.uk/news-releases/propy-launches-crypto-escrow-service-selects-coinbase-prime-for-crypto-prime-services-302285062.html

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BEYOND THE STAGE: ART BY LEGENDS OF ROCK ‘N’ ROLL

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AN EXHIBITION AND SALE – SET FOR RESIDENCY IN LAS VEGAS

Largest Collection of Art by Iconic Names in Rock and Roll to Debut at Animazing Gallery and Online November 7 with a Star-Studded Event set for November 8

Featuring Works of Art by Bob Dylan, Jimi Hendrix, Bono, David Bowie, Steve VaiRobby Krieger, Jim Morrison, Steven Tyler, Paul McCartney, Jerry Garcia and Other Music Icons

LAS VEGAS, Oct. 24, 2024 /PRNewswire/ — Known around the world as legends in rock and roll, dozens of iconic rock stars have talent that goes far beyond the stage. This November, a thoughtfully curated show featuring the artwork of some of the biggest names in music is set for a limited-time residency at Animazing Gallery in Grand Canal Shoppes at The Venetian Resort Las Vegas. The show will also be available online at www.animazinggallery.com for fans around the world to enjoy.

Beyond the Stage: Art by Legends of Rock ‘n’ Roll – Art Exhibition and Sale will feature rare and highly collectable drawings, sketches, paintings, unique guitars and other works of fine art from such music icons as Bob Dylan, Bono, David Bowie, Slash, Gene Simmons, Steven Tyler, Mick Fleetwood, Stevie Nicks, Jim Morrison, Ringo Starr, Paul McCartney, John Lennon, Jerry Garcia, Steve Vai, Rick Allen, Billy Morrison and many more. 

The show will open on November 7 with a special event scheduled for November 8 featuring guest artists Grammy Award-winning guitarist Steve Vai, guitarist Billy Morrison (Billy Idol), drummer John Douglas (Aerosmith), and Paul Geary (drummer for Extreme and manager of Smashing Pumpkins, Godsmack, Creed, Scorpions, Joe Perry, and The Hollywood Vampires), among others.

“I am so happy to be a part of this unique gathering of art and artists. I am more used to holding a guitar than a paintbrush, but I actually started painting well before I ever played guitar. My mom took lessons from a fairly well-known artist, Mr. Kurosawa. I kind of liked it then and I never thought I would pick up a paintbrush again, forty years later. The main difference between my music and my painting is that one is done with other people and the other is pretty much a one-man deal. Risk and I have been changing that by collaborating on our art pieces. I am looking forward to this exhibition,” said Robby Krieger.

“I’m honored to have been invited to show my abstract art at Animating Gallery’s exhibit along with so many inspired artists,” said Steve Vai. “It’s a unique exhibit that explores the artistic expression of musical icons. We know their musical expressions, but at this exhibit we get to see how that translates into shapes and colors.”

“It is an absolute honor to be included in such an all-encompassing and diverse show, and in such a wonderful and prestigious gallery,” said Billy Morrison. “To be showcasing beside so many other world-class musicians and artists is amazing and I hope people enjoy the ‘Cereal Killers’ suite of paintings.”

The Beyond the Stage: Art by Legends of Rock ‘n’ Roll collection will showcase rare paintings and one-of-a-kind items including hand painted guitars by Steve Vai that were played on stage, a tambourine with a drawing by Stevie Nicks, and an acoustic guitar signed by all of the artists who participated in the concert for Hurricane Sandy Relief Fund in 2012 including Chris Martin, Charlie Watts, Christoph Waltz, Roger Daltrey, Alicia Keys, Billy Crystal, Steve Buscemi, David Grohl, Roger Waters, Susan Sarandon, Jack McBrayer, Michael Stipe, Leonardo DiCaprio, Paul McCartney, Jake Gyllenhaal, Bruce Springsteen, Paul Shafter, Brian Williams, Eddie Vedder, Pat Smear, Ronnie Wood, Ben Stiller, Jamie Foxx, Seth Meyers, Jimmy Fallon, Tony Danza, P. Diddy, Katie Holmes, Chris Rock, Billy Joel, Adam Sandler, Pete Townshend, Mick Jagger, James Gandolfini, Krist Novoselic, Jon Bon Jovi, Whoopi Goldberg, Kristin Stewart, Blake Lively, Keith Richards, Kanye West, Eric Clapton, Joe Pantoliano, Diana Krall, and Quentin Tarantino. The show will run through early December.

Curated by Nicholas Leone, owner of Animazing Gallery, Beyond the Stage: Art by Legends of Rock ‘n’ Roll marks the first time that these works of art will be showcased together.

“Working with rock icons, personal estates and collectors, this show has been in development for many years and features a mind-blowing collection of truly incredible works of art,” said Leone. “The show will provide art enthusiasts and fans of rock and roll with an extraordinary opportunity to see and even acquire rare works by some of the most recognized names in music.”

Guest appearances by artists are expected throughout the show and John Douglas will serve as an artist in residence for two weeks during Beyond the Stage: Art by Legends of Rock ‘n’ Roll and will be available to meet with guests and take requests for original commissioned paintings.

The full list of artists featured in the show includes, but will not be limited to:

Angus Young
Bernie Taupin
Billy Morrison
Bob Dylan
Bono
Chad Smith
David Bowie
Dee Dee Ramone
Gene Simmons
Grace Slick
Jerry Garcia
Jim Morrison
Jimi Hendrix
Joe Satriani
John Douglas
John Entwistle
John Lennon
Johnny Depp
Marilyn Manson
Mick Fleetwood
Mickey Hart
Paul McCartney 
Rick Allen
Ric Ocasek
Ringo Starr
Robby Krieger
Ronnie Wood
Slash
Steve Vai
Steven Tyler
Stevie Nicks 

For more information about Beyond the Stage: Art by Legends of Rock ‘n’ Roll visit www.animazing.com or Instagram @animazinggallery.

ABOUT ANIMAZING GALLERY 

Animazing Gallery began in 1984 as a gallery specializing in conceptual animation art. Over time, the collection expanded to include works by a wide range of renowned illustrators and pop culture artists. Animazing Gallery has become an industry stronghold for illustration art and contemporary art inspired by the masters of illustration.

Upon acquiring a collection of comic strips by Charles M. Schulz in 1995, the gallery began to focus on at American Illustrators. In the gallery’s search to find art exhibiting “the perfect line,” the owner soon discovered an important collection of drawings and watercolors by Theodor Seuss Geisel, better known as Dr. Seuss. The artwork was exhibited in numerous museum exhibitions.

Additionally, owner Nicholas Leone works with and represents a number of notable rock musicians to showcase their art in the galleries, which also feature a significant collection of autographed guitars and rock and roll treasures.

Leone serves as a consultant for numerous auction houses and handles gallery sales and acquisitions. He also curates and hosts pop up events throughout the United States to celebrate gallery artists and their works. The company now has two galleries located in the Grand Canal Shoppes at The Venetian Resort in Las Vegas featuring an abundant repertoire of work by classic illustrators and contemporary artists.

ABOUT GRAND CANAL SHOPPES 

 Located inside The Venetian Resort Las Vegas, the center boasts 160 specialty brands and world-class restaurants nestled around a charming and faithful reproduction of Venice’s Grand Canal, complete with cobbled walkways, street-side cafes and live entertainment. Signature brands including Burberry, Jimmy Choo, Michael Kors, Louis Vuitton, and Tory Burch create an unparalleled retail environment that includes a star-studded line-up of restaurants headed by famous celebrity chefs: Wolfgang Puck’s CUT, Emeril Lagasse’s Delmonico Steakhouse, Buddy Valastro’s Buddy V’s and Carlo’s Bakery, Lorena Garcia’s CHICA, as well as Mercato della Pescheria, SUGARCANE raw bar grill, SUSHISAMBA, and Smith & Wollensky. The center is also home to the all-new ATOMIC SALOON SHOW by Spiegelworld. For more information, visit www.grandcanalshoppes.com. 

Media Contact: Terry Wills
twills@willscom.com
310-877-1458 

View original content to download multimedia:https://www.prnewswire.com/news-releases/beyond-the-stage-art-by-legends-of-rock-n-roll-302286178.html

SOURCE Animazing Gallery

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