Technology

McKinney Launches Proprietary AI Tool for Measuring Brand Attention

Published

3 months ago

October 23, 2024

BrandAI Helps Clients Measure Holistic Attention to Achieve Transformative Growth

NEW YORK, Oct. 23, 2024 /PRNewswire/ — Creative, media and influencer agency McKinney has launched BrandAI, a proprietary AI tool for helping clients measure the holistic attention they’re getting in the competition for minds, culture and wallets.

The Brand Attention Index is McKinney’s framework for measuring a brand’s market attention compared to its competitors, incorporating consumer behavioral, perceptual and market data. It assesses one brand versus others in the same category on three critical dimensions of attention:

Affinity: Are you on their radar? Affinity is about driving relevance and connection.Intensity: Are you their fave? Intensity is about buying into your brand, not just buying your brand.Momentum: Are they buzzing about you? Momentum is about creating energy around your brand, often beyond the category.

“As an industry, we tend to talk about attention as a simple media metric, eyeballs on an ad,” said Jasmine Dadlani, Chief Strategy Officer of McKinney. “Unless you start to treat attention holistically, you’ll never truly capture it. We don’t just need people to notice that a brand exists, we need them to consider it, go to the mat for it, and buzz about it.”

The Brand Attention Index was once a manual process that took weeks of human-powered research. With the launch of BrandAI, the AI-powered tool built to replicate this process, McKinney can now deliver the same analysis with the click of a mouse. By running multiple data sets — both structured and unstructured — through a custom algorithm, BrandAI provides valuable insights into where a brand stands in its market and enables real-time decision-making.

“BrandAI has been a game changer for McKinney and our clients,” said Joe Maglio, CEO of McKinney. “Our philosophy on attention and proprietary approach to measuring it, led by Jasmine and her team, is a differentiator and a powerful tool for any brand.”

To learn more about how McKinney onboards clients and prospective clients to BrandAI, read about it in Ad Age or visit our website at: https://mckinney.com/brandai/.

About McKinney
McKinney is a creative, media and influencer agency that gets attention for brands. In 2024, McKinney was named to Fast Company’s Best Workplaces for Innovators list, as well as Ad Age’s A-List and its list of Best Places to Work, reinforcing the agency’s commitment to providing an exceptional workplace culture where employees thrive and creativity flourishes. McKinney Health, the agency’s Pharma and Wellness practice launched in 2022, was named to MM+M Magazine’s 2024 Agency 100 list. A Certified B Corporation, McKinney is part of the Cheil Worldwide network and has offices across the country, including Durham, Dallas, Los Angeles, Phoenix, and New York. McKinney has been recognized by Cannes Lions, Effies, The One Show, D&AD, ANDY, CLIO, LIA, the Shortys, and The Webby Awards, among others. Client partners include brands such as Popeyes, Blue Diamond Growers, Little Caesars, Pampers, Henkel, Samsung, Indivior, Sherwin-Williams, Biogen and the Ad Council. For more information, visit mckinney.com.

Press Contact:
Lisa Hafer
Executive Director, Marketing & Communications, McKinney
Email: lisa.hafer@mckinney.com
Phone: 260.348.3939

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SOURCE McKinney

Technology

TVCMALL Leads Wholesale Innovation for Simplified Online Retail Business Success at CES 2025

Published

2 hours ago

January 11, 2025

LAS VEGAS, Jan. 11, 2025 /PRNewswire/ — CES 2025, one of the largest tech events globally, concluded with over 4,000 exhibitors showcasing breakthroughs in AI, digital health, and mobility. TVCMALL, a leading one-stop B2B wholesaler, made its second consecutive appearance at the event, delivering comprehensive solutions and introducing a new brand, LEMONDA. With a focus on eco-friendly products and AI-driven accessories, TVCMALL is redefining the wholesale experience for global entrepreneurs.

Revolutionizing Wholesale with AI and Sustainability
TVCMALL is a one-stop platform offering over 1 million SKUs, including mobile accessories, smart tech, and consumer electronics. At CES 2025, the company presented a range of cutting-edge products, from biodegradable phone cases to AI-driven gadgets like Meta Quest 3 headbands, wireless chargers, power banks, and gaming accessories. As part of its innovative approach, TVCMALL launched LEMONDA, a lifestyle brand focused on sustainability. Featuring lightweight, corrosion-resistant resin smartwatch straps and eco-friendly packaging, LEMONDA aligns with the growing demand for green solutions in tech, further cementing TVCMALL’s commitment to a sustainable future.

Comprehensive Solutions for Retailers
TVCMALL simplifies sourcing with an extensive catalog and AI-powered ordering systems, allowing businesses to streamline purchasing and make data-driven decisions. With no minimum order quantity (MOQ) on most products and a flexible dropshipping service, TVCMALL supports businesses with customized solutions tailored to their needs. Whether through personalized packaging or exclusive designs, TVCMALL helps entrepreneurs enhance their brand visibility and stay competitive. The platform also integrates with Amazon and custom APIs for a seamless experience.

Commitment to Quality and Global Growth
TVCMALL is dedicated to helping entrepreneurs succeed in both established and emerging markets. By offering competitive prices, fast delivery, and in-depth market insights, TVCMALL empowers businesses to expand into regions like Europe, Southeast Asia, and Brazil. The company works with trusted partners like Dux Ducis, CaseMe, and Nillkin, ensuring the reliability and quality of its offerings. Additionally, TVCMALL provides value-added services like product photography, factory inspections, and certifications (CE, RoHS), assisting clients with smooth market entry.

“At TVCMALL, our vision is to build a more generous and thriving world,” said Leo Chen, Founder and Chairman of TVCMALL. “CES 2025 is not just an exhibition for us; it’s an opportunity to collaborate, innovate, and inspire a new era of retail and technology.”

For more information, please visit www.tvcmall.com or contact sales@tvcmall.com.

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Technology

The green power trading electricity volume in Turfan has surged significantly in 2024

Published

2 hours ago

January 11, 2025

TURFAN, China, Jan. 11, 2025 /PRNewswire/ — On January 9, 2024, data released by Xinjiang Power Trading Centre Co., Ltd. indicated that the green power trading electricity volume in the Turfan region reached 0.97 billion kWh, representing a remarkable year-on-year increase of up to 14 times. This substantial growth underscores the region’s successful transition towards green energy.

State Grid Turfan Power Supply Company has taken proactive measures to expedite the development of the green power market. The company has facilitated the government’s introduction of a renewable energy consumption action plan, specifying new energy consumption ratios for key energy-consuming entities and establishing a market mechanism with a high proportion of new energy. These efforts have effectively promoted the “new energy participation in all trading varieties of the 24-hour curve” trading model and ensured continuous market opening on working days, thereby better accommodating the fluctuating characteristics of new energy output.

Furthermore, State Grid Turfan Power Supply Company established a green power certificate service station in Gaochang District, providing customers with convenient green power trading services and fostering a green consumption atmosphere throughout society. During the Autonomous Region Tourism Development Conference and the Turfan Grape Festival, the company achieved 100% green power supply and assisted three export-oriented enterprises in achieving low-carbon transformation, thereby enhancing the international influence of their brands.

Looking ahead, State Grid Turfan Power Supply Company will continue to implement measures to expand its “Power Supply + Energy Efficiency Bill” service, guiding society towards more efficient, economical, and environmentally friendly electricity usage, and contributing to the clean and low-carbon transformation of local energy resources.

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SOURCE State Grid Turfan Power Supply Company

Technology

Equipboard Unveils Sleek Redesign to Enhance Music Gear Discovery for Musicians Worldwide

Published

4 hours ago

January 11, 2025

Redesign Introduces Modern Features, Streamlined Navigation, and Richer Content to Inspire and Support Music Makers Globally

AUSTIN, Texas, Jan. 11, 2025 /PRNewswire-PRWeb/ — Equipboard, the leading online community for musicians and gear enthusiasts, announces the launch of its newly redesigned website. With a modern look, streamlined navigation, and powerful new features, the redesign sets a new standard for connecting artists, producers, and hobbyists with the tools they need to create music.

Since its inception in 2013, Equipboard has grown into the world’s largest database of music gear used by professionals and amateurs alike. The redesign reflects the platform’s commitment to fostering creativity, offering transparent information, and making gear discovery and purchasing easier and more enjoyable for its global user base.

What’s New?

Equipboard’s redesign is more than just a fresh coat of paint. It introduces a host of improvements aimed at elevating the way users explore, share, and connect over their favorite gear:

Modernized Design: A sleek, responsive layout ensures a seamless experience across all devices, with improved readability and accessibility. Enhanced Navigation: Faster, more intuitive browsing helps users discover gear, artists, and inspiration effortlessly. Whether searching for a guitarist’s pedalboard or a producer’s go-to synth, the information is now at their fingertips. Richer Content: Equipboard now features in-depth guides, expert-curated collections, and a revamped artist gear section to inspire and inform users at all levels of their musical journey. Personalized Experience: Registered users can now enjoy a more tailored interface, saving their favorite gear and creating wishlists for their next creative adventure. Price Comparisons Across Leading Retailers: Equipboard helps musicians make informed decisions by comparing prices on music gear from top retailers, ensuring they get the best value for their investment. Community-Focused Features: New tools make it easier for users to contribute to Equipboard’s ever-growing database, ensuring the platform remains the most trusted source for music gear information.

“Equipboard has always been about empowering musicians by connecting them with the tools and insights they need,” said Michael Pierce, Co-Founder. “This redesign reflects our commitment to innovation and community, creating an experience that’s as inspiring as the gear our users discover. From in-depth artist insights to real-time price comparisons, we’re excited to see how these improvements help musicians worldwide make better gear choices and create amazing music.”

About Equipboard

Equipboard is the ultimate online resource for musicians and gear enthusiasts. With a mission to provide transparent, community-driven information about the gear used by artists and professionals, Equipboard has become a trusted destination for millions of music creators. The platform also simplifies the buying process with its innovative price comparison tool, helping users find the best deals from leading retailers. From electric guitars to studio monitors, Equipboard’s extensive database helps users make informed decisions about their music-making journey.

The redesigned Equipboard is now live at https://equipboard.com, offering a fresh look and enhanced tools to support music creators in exploring the gear behind their favorite artists’ sound.

Media Contact

Michael Pierce, Equipboard, 888-888-8888, contact@equipboard.com, https://equipboard.com/

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SOURCE Equipboard