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JU Davis College of Business and Technology Marketing Professors’ Novel Research Discovers Food Ordering Apps Influence Brand Loyalty

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JACKSONVILLE, Fla., Oct. 23, 2024 /PRNewswire/ — We’ve all had days where we don’t feel like going out for dinner, so we whip out our cell phones and place an order on DoorDash or some other third-party food app, an online food delivery industry projected at $1.02 trillion last year alone.

Two Jacksonville University Davis College of Business and Technology marketing professors, Drs. Irina Toteva and Selen Savas-Hall, uncovered in their new research that consumers will feel a stronger connection to a company or a brand if they put effort into creating something with that company or brand through a third-party app.

The marketing duo recently had their research, “Perceived Effort in the Co-Creation of Electronic Services and Influence on Brand Loyalty: The Case of Food Ordering Apps” published in Services Marketing Quarterly.

“This is the first research to investigate the role of perceived effort in electronic services and the influence on brand loyalty,” said Toteva, a JU assistant professor of marketing. “Our research explains about the mechanism of brand loyalty, which is in part due to the labor-to-love effect, where effort translates into attachment to the item.”

Another interesting finding of this study is that the risk that is involved in using a technology may also be seen as effort. The Davis College professors showed that when consumers perceive higher risk using a third-party app, they show higher brand loyalty to the service provider.

Perceived risk refers to the uncertainty or potential negative outcomes associated with buying and using a product or service. In the case of food-ordering apps, consumers may view the use of technology as risky, fearing issues like privacy breaches or service failures.

“Our study finds that perceived risk can actually enhance brand loyalty,” shared Toteva. “When consumers take on this risk and it turns out positively (e.g., the food is delivered successfully), they feel more loyal to the brand as a result of overcoming that uncertainty. This risk mitigation further solidifies their attachment to the brand.”

Toteva got the idea for the research when she was scrolling through Instagram on her phone.

“I clicked on a promoted post that took me to the sales page of a clothing brand. I started adding some items to my shopping cart, and it occurred to me that this was an effort on my part—I was using my time and energy to evaluate the items and decide if I wanted to add any of them to my cart,” she recalled. “I became curious if this labor-to-love effect could be applicable to consumers who use apps for the ordering of products or services like food.”

The study explores how consumers who order food on an app (such as Uber Eats or Door Dash) perceive the level of effort they contribute to the order and how that perceived effort influences their attachment to the restaurant provider.

“We show that those consumers who perceive they have made an effort into ordering their food are more likely to feel they are continuing to build a relationship with the restaurant provider, and as a result they are more brand loyal to that service provider, compared to consumers who perceive less of an effort,” said Savas-Hall, a JU associate professor of marketing and international business.

While the use of technology (such as food-ordering apps) in the service ordering process can be perceived as automatic and effortless, some consumers perceive the process as effortful, and consequently, they are more aware that they are co-creating the service with the restaurant provider.

“When consumers feel like they are co-creating the service with the food service provider, this shows their willingness to invest resources into their relationship with the food service provider,” explained Toteva. “At the same time, by using the app and putting effort into the order, consumers feel improved self-efficacy (i.e., their confidence in their ability to perform tasks) as they are able to reach their goals through effort, compared to consumers who do not perceive effort in the ordering process.”

The findings of this research are important to consumers and to service industries, such as food, groceries and fashion, where companies co-create various offerings with their customers.

“This study is applicable to any company that provides technology tools to its customers to assist them in the service ordering process. For example, scheduling a service through an app such as a haircut appointment or a fitness class, or using a food-ordering app to order products or using a rideshare app for transportation are all efforts on the side of consumers,” said Savas-Hall.

This study shows that if consumers are made aware that they contribute to the service, then this perceived effort can turn into a ‘love’ and later into brand loyalty to the service provider. As a result, emphasizing the effort made by consumers may be well-received as a positive reinforcement and may create a special connection to the service provider. The co-researchers say this study also shows that the effort does not need to be entirely physical, and that mental effort also counts.

The JU Davis College of Business and Technology is the only triple-accredited private college in all of North Florida and South Georgia, with AACSB, ABET and AABI accredited programs. Its mission is to empower students to achieve sustainable career success with a high quality, relevant and applied educational experience that is delivered by faculty committed to advancing the individual development of each student.

Media Contact:
Joanna Norris, PR/Marketing Director
(904) 534-6926
Jnorris11@ju.edu

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SOURCE Jacksonville University

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Thinkpal learning tablet from Think Academy wins TechRadar Pro Picks and Trusted Reviews Best in Show awards at CES 2025

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January 11, 2025

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LAS VEGAS, Jan. 11, 2025 /PRNewswire/ — Think Academy debuted its Thinkpal tablet at CES 2025 and has won a TechRadar Pro Picks and Trusted Reviews Best in Show awards for this innovative new product.

Both awards are given to innovative products and solutions at CES that stand out from a packed crowd. Think Academy President, Alex Peng, was presented the awards at CES, noting the awards were given to Thinkpal because it is both a wholly unique product in the education technology market and also provides such value to parents and educators.

Designed to transform the way kids learn, explore, and thrive in an ever-evolving world, the Thinkpal is powered by cutting-edge AI that serves as a guide and tutor for young learners. With significant learning loss experienced in recent years, families and educators have faced unprecedented challenges as test scores in reading and math have seen steady declines. Parents have expressed their struggles in reigniting their children’s passion for learning, while educators grapple with the complexities of bridging diverse learning gaps.

To meet these challenges, the Thinkpal tablet offers a tailored, AI-powered solution that provides step-by-step writing guidance and real-time math support, making learning more intuitive and enjoyable.

Alex Peng introduced several key features of the Thinkpal during a press event. He showed the audience how Thinkpal’s “GeniusTutor,” an AI-powered system that transforms learning into an interactive and engaging experience, is the heart of this product’s features. Built on the Microsoft Azure OpenAI GPT-4o model, GeniusTutor provides real-time guidance and feedback, empowering students to:

Conquer complex math problems through logic-driven, step-by-step explanationsMaster writing with interactive prompts and instant feedback that build confidence and creativityEnhance vocabulary and reading skills with innovative tools like “Point-and-Discover,” where children can point to words in a physical book, and the tablet’s camera instantly provides explanations, along with guided reading exercises

Adding a touch of fun and companionship, “Thinkie,” an advanced AI-powered learning companion, engages children through voice-based natural language interactions. Thinkie chats, answers questions, and fosters curiosity, making the learning process enjoyable and dynamic.

With an extensive library of ebooks, gamified coursework, and compatibility with popular applications like Google Classroom, the Thinkpal Tablet is a versatile tool for modern families. The 11-inch TÜV Rheinland-certified eye-care screen also safeguards children’s vision during extended use, while the optional keyboard transforms the tablet into a Chromebook-like device, enhancing productivity and usability.

“Our mission is to provide every child with a personalized, world-class tutor that inspires confidence and a lifelong love for learning”, noted Alex Peng during a media interview Q&A. “We’re honored that TechRadar and Trusted Reviews recognize the potential of the Thinkpal to improve learning through advanced and accessible technology.”

The Thinkpal Tablet will be available for $249 ($339 including keyboard) at shop.thethinkacademy.com. Pre-orders open today.

About Think Academy

Think Academy, a subsidiary of TAL Education Group (NYSE: TAL), has been at the forefront of education innovation for over two decades. Serving more than 5 million K-12 students across 10+ countries, Think Academy is dedicated to creating fair and comprehensive educational opportunities. By integrating advanced technology with expert curriculum design, Think Academy is shaping the future of learning to be more accessible, engaging, and impactful.

For media inquiries, contact:
Cecilia Qian
cecilia@impact5r.com

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SOURCE Think Academy

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MLVision M5 Unveiled at CES 2025: Pioneering Innovation in Wearable Technology with the World’s Lightest AI-Powered AR Glasses

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January 11, 2025

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LAS VEGAS, Jan. 11, 2025 /PRNewswire/ — At CES 2025, MLVision has officially launched its groundbreaking MLVision M5, setting a new global standard for wearable technology. Weighing a mere 25.8 grams, the MLVision M5 is the world’s lightest AI-powered AR glasses. The device combines cutting-edge artificial intelligence, precision engineering, and a commitment to privacy and accessibility.

“MLVision M5 is more than just a wearable device; it represents a significant breakthrough in both weight and product design,” said CEO Zhaoen Dai. “Our goal is to create smart AR glasses that feel effortless to wear, leveraging cutting-edge AR display technology and advanced AI models to genuinely help users work and live more efficiently and conveniently.”

Crafted with aviation-grade titanium and ultra-lightweight floating plastic, this device achieves an unprecedented balance between durability and comfort. Weighing only 25.8g, 40% less than traditional AR glasses, it ensures an effortless, all-day wearing experience that feels almost weightless. The ergonomic design caters to users’ needs, making it a perfect companion for both work and leisure.

This device introduces an industry-first modular design, setting a new benchmark for adaptability in AR glasses. This innovation allows users to seamlessly transition between an all-in-one configuration and a clip-on style, accommodating diverse preferences and use cases. For nearsighted users, the M5 eliminates the need for custom prescription lenses—a common limitation in traditional AR glasses. Instead, it can be conveniently clipped onto existing prescription glasses, offering unmatched practicality and cost savings. This thoughtful modularity not only enhances accessibility but also positions the MLVision M5 as a versatile solution for a broad spectrum of users.

One of MLVision M5’s standout features is its immersive visual projection system, which offers an 86-inch private virtual screen. Powered by MLVision’s proprietary Hummingbird Micro-LED light engine and advanced nano-scale diffraction waveguide technology, the glasses create a secure and private viewing experience, ideal for reading confidential documents or browsing personal files. To prioritize eye health, the device utilizes soft green light with a projection distance of 4 meters, reducing strain during extended use.

The MLVision M5 is also equipped with the AIOS platform, delivering unparalleled AI-driven capabilities to enhance user productivity and accessibility. With intelligent tools like document summarization, real-time translation in seven languages, and interactive AI chat for setting reminders and brainstorming ideas, the device seamlessly integrates into the modern workflow. Additionally, its innovative Care Mode provides real-time audio transcription, enabling a more inclusive experience for users with hearing impairments.

The MLVision M5 excels as a navigation powerhouse, offering intuitive, real-time directions to guide users seamlessly through various environments. Whether exploring a new city, finding the fastest route to your destination, or navigating while riding a bike, the M5 ensures you always stay on the right path with ease and confidence.

The MLVision M5 will launch in China at the end of January 2025. Pricing and pre-order details will be announced in the coming weeks.

MLVision, a global innovator in wearable technology, continues to push the boundaries of what is possible by merging innovation, style, and functionality. With the launch of MLVision M5, the company reinforces its commitment to accessibility, sustainability, and creating cutting-edge solutions that redefine how technology is integrated into everyday life.

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SOURCE MLVision

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Brandivio Launches Advanced Retail Allocation Platform for Inventory Excellence

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30 minutes ago

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January 11, 2025

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Brandivio’s inventory optimization solutions empower footwear and apparel brands and retailers to buy smarter, allocate & replenish faster, and meet demand with precision.

NEW YORK, Jan. 11, 2025 /PRNewswire-PRWeb/ — Brandivio, a new generation inventory excellence platform for apparel and footwear retailers, announces its expansion into North America, in conjunction with the National Retail Federation’s (NRF) Big Show in New York City.

The Brandivio platform addresses the unique needs of the retail allocation market, ensuring apparel and footwear retailers have innovative tools to grow and thrive,” said Keith Whaley, SVP of Retail Solutions at Brandivio.

Brandivio, already supporting top-tier brands in EMEA, is built by seasoned retail experts to solve critical inventory challenges in fashion and footwear.

Leveraging machine learning, real-time demand signals, and automation, the Brandivio platform optimizes the distribution of products across a retailer’s stores and e-commerce channels ensuring the right products are in the right places at the right times, ultimately improving sales and margin performance, customer satisfaction, and inventory efficiency.

Key Features of Brandivio –

Advanced Demand Sensing: Predict future demand for short lifecycle products using machine learning native algorithms incorporating hyper-local external datasets to map powerful demand drivers.Dynamic Inventory Allocation: Adjust inventory in real time at the SKU/location level based on in-season trends to reduce stockouts and overstock situations.Real-Time Analytics: Drive test and learn strategies, optimize assortment in-season and connect functional teams across the organization with actionable insights for rapid response to market trends.Automation: Reduce up to 80% of existing manual planning efforts and redirect planner focus towards even greater efficiencies.Ease of Use: Intuitive workflows ensure rapid adoption without extensive training.

“Retailers can no longer rely on outdated tools or seasonal strategies,” said James Townsend, CEO of Brandivio.

“Brandivio democratizes retail data science, enabling brands to level the playing field, compete effectively, and maximize profits in today’s fast-paced market.”

This launch underscores Brandivio’s mission to support U.S. retailers facing tighter margins and increasing competition. “Our platform addresses the unique needs of this market, ensuring retailers have the tools to grow and thrive,” added Keith Whaley, SVP of Retail Solutions.

Contact us for a demo at info@brandivio.com or visit Brandivio.com for more.

Media Contact

Keith Whaley, Brandivio, Inc., 1 9494453183, keith.whaley@brandivio.com, https://brandivio.com

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SOURCE Brandivio, Inc.

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