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Forrester’s B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels

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SINGAPORE, Oct. 23, 2024 /PRNewswire/ — According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or greater) will be processed through digital self-serve channels, including the vendor’s website or marketplace. As a result, providers will need to shift their focus from spending time on processing transactions to delivering impactful interactions that create a positive buying experience.

Forrester’s B2B marketing and sales predictions analyze the dynamics and emerging trends that B2B organizations need to look out for in the year ahead. These insights help leaders and their teams prepare for future challenges and take advantage of new opportunities to thrive in 2025. Topics include B2B marketing, sales, and product, as well as business buyer insights.

Highlights from Forrester’s 2025 B2B marketing and sales predictions include the following:

CMOs and CSOs will aim to reorganize, but half will fail to fix what ails them. Only 12% of marketing leaders believe that their teams’ current organizational design will help them effectively meet revenue targets over the next year. In 2025, many organizations will try to address the lack of competency with reorganizations.Half of younger buyers will include 10 or more external influencers in their purchase. In 2025, more than 50% of younger buyers will rely on external sources — including social media as well as their value network — to help make buying decisions.Most enterprises fixated on AI ROI will scale back prematurely. Leaders are realizing that ROI from AI investments will take longer than they anticipated. Impatience with AI ROI could prompt enterprises to prematurely scale back investments, which would be a long-term disadvantage.

“Generational buying shifts, combined with the rapid rise of generative AI, are fundamentally altering the B2B buying landscape,” said Sharyn Leaver, chief research officer at Forrester. “B2B leaders experimented with AI boldly in 2024, but their focus will shift to the bottom line. In 2025, leaders must prioritize improving revenue processes and reorient their growth strategies around their customers.”

Resources:

Download Forrester’s 2025 Predictions guides for B2B marketing and sales leaders, technology and security leaders, and B2C marketing and customer experience leaders.Register to attend Forrester’s webinar covering key B2B marketing and sales predictions for the coming year.Learn how to harness these predictions and discover actionable tools and frameworks to chart a course to growth at Forrester’s B2B Summits 2025.Visit Forrester’s 2025 Predictions hub to access additional complimentary resources.

About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our clients.

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SOURCE Forrester

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2024 World Science and Technology Development Forum opens in Beijing

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October 23, 2024

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BEIJING, Oct. 23, 2024 /PRNewswire/ — A report from Global Times: The 2024 World Science and Technology Development Forum, organized by the China Association for Science and Technology (CAST), opened on October 22. With the theme “Science and Technology for the Future,” the forum will feature thematic sessions, round-table discussions, and various exchange activities.

Following the opening ceremony in the afternoon, participants visited the exhibition titled “Liu Hui: A Leading Founder of Classical Chinese Mathematical Theories.”

The forum will host over 350 guests from 33 countries and regions, including 14 Nobel, Turing, and Lasker Prize laureates; 27 leaders of international scientific organizations; 41 domestic and international academicians; and more than 200 experts and scholars from top universities, research institutions, and enterprises. The event will conclude in Beijing on October 30. 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/2024-world-science-and-technology-development-forum-opens-in-beijing-302284323.html

SOURCE Global Times

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United Breast Cancer Foundation is Collaborating with LifeVac for Breast Cancer Awareness Month

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October 23, 2024

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LifeVac donates $10 to UBCF for every Pink LifeVac anti-choking kit sold in October

HUNTINGTON STATION, N.Y., Oct. 23, 2024 /PRNewswire-PRWeb/ — United Breast Cancer Foundation (UBCF) is proud to announce their collaboration with LifeVac this October to celebrate and support Breast Cancer Awareness Month. LifeVac is a choking rescue device produced in the USA and designed to save lives. Portable and non-invasive, LifeVac helps people respond quickly and effectively to choking emergencies.

LifeVac is a choking rescue device produced in the USA and designed to save lives. Through October 31, 2024, for every Pink LifeVac kit purchased, $10 will be donated directly to UBCF to help provide support to breast cancer patients, survivors, and their families.

Through October 31, 2024, for every Pink LifeVac Travel kit or Pink bundle purchased, $10 will be donated directly to UBCF to help provide support to breast cancer patients, survivors, and their families. The Pink LifeVac kit would make a great baby shower gift or simply to have on-hand for your family, especially during the holidays.

LifeVac is a patented, FDA registered Class II medical device, and the Pink LifeVac kit can be found online at http://www.LifeVac.net. Make sure to select the Pink Bundle or the Pink Travel Kit to receive this amazing life-saving device and support United Breast Cancer Foundation. There’s no prescription needed, and LifeVac is covered by HSA/FSA accounts.

“UBCF and LifeVac are two organizations interested in helping people and saving lives. Through our work together, we are educating the community and raising awareness for our important causes,” said Stephanie Mastroianni, Executive Director of UBCF. “By purchasing a Pink LifeVac device, you’re not only protecting your family, you’re helping others directly impacted by breast cancer. Thank you for your purchase this October!”

According to ACS, one in eight women will be diagnosed with breast cancer in their lifetime, and when detected early and localized, breast cancer has a 99% 5-year survival rate. This October, and all year round, UBCF encourages women and men to know their bodies and learn the self-breast exam to help recognize any changes.

For more information about this and other events sponsored by UBCF, please visit (website or link). To make a donation and help support UBCF’s mission, please visit ubcf.org.

Go online and make your Pink LifeVac kit purchase today. One kit covers an entire family for life. In the event the device is used to save a life, LifeVac will replace it for free.

About UBCF:
United Breast Cancer Foundation is a non-profit founded in 2000 with a mission to make a positive difference in the lives of those impacted by breast cancer. UBCF is committed to gifting helpful and supportive donated items and funding breast health and wellness services focused on education, screening, treatment, recovery, and wellness. The platinum rated, 4-star charity offers numerous life-supporting patient and family programs available to women, men, and families nationwide. Tax-deductible contributions (consult your tax advisor) may be made towards UBCF’s programs. UBCF accepts contributions through Donor Advised Funds and vehicle and real estate donations as well. Combined Federal Campaign #77934.

Media Contact

Beth Reichart, United Breast Cancer Foundation, 877-822-4287, Beth@ubcf.org, UBCF.org

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View original content to download multimedia:https://www.prweb.com/releases/united-breast-cancer-foundation-is-collaborating-with-lifevac-for-breast-cancer-awareness-month-302283922.html

SOURCE United Breast Cancer Foundation

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Serve with all your might! State Grid Weifang Power Supply Company helps Weifang build the country’s first “zero carbon port”

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October 23, 2024

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WEIFANG, China, Oct. 23, 2024 /PRNewswire/ — On October 15, China Classification Society Quality Certification Co., Ltd. issued the “Carbon Neutral Evaluation Certificate” to Shandong Bohai Bay Port Group Weifang Port, marking that Weifang has built the country’s first “zero carbon port”.

As early as the beginning of the wind power project, the staff of Weifang Power Supply Company of the State Grid took the initiative to carry out personalized and differentiated services. As the project is the first onshore decentralized wind power project in the province, in order to solve a series of problems such as operation mode and grid-connected scheduling, State Grid Weifang Power Supply Company pioneered a set of decentralized wind power project whole-process management service mode, specialized in deployment development, scheduling, digitalization and marketing, and set up the strongest technical team stationed in Weifang Port to re-optimize the design drawings. The automation, communication equipment to re-coordinate, joint test, the implementation of other technical solutions for “one to one” guidance, after three months of concentrated research, one hidden danger all cleared, one problem all solved, to ensure that the wind power project in September 30 this year successfully connected to the grid, 15 months ahead of the planned grid connection time.

It is estimated that the annual power generation of the wind power project is about 69.15 million KWH, which can not only meet the electricity demand of the entire port terminal equipment and ship shore power of 35 million KWH, but also the remaining power can be connected to the Internet to create income for Weifang Port. In addition, compared with conventional coal-fired thermal power units with the same power generation, it can save 21,000 tons of standard coal and reduce carbon dioxide emissions by 57,000 tons per year, which plays an important role in protecting the ecological environment.

In the next step, State Grid Weifang Power Supply Company will continue to give full play to its professional advantages to help Shandong Bohai Bay Port Group Weifang Port build a smart carbon tube control platform, build a green electricity management system, comprehensively improve the level of green electricity consumption, and help build a new ecology of green, low-carbon and high-quality development.

 

View original content:https://www.prnewswire.com/apac/news-releases/serve-with-all-your-might-state-grid-weifang-power-supply-company-helps-weifang-build-the-countrys-first-zero-carbon-port-302284329.html

SOURCE State grid Weifang power supply Company

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