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Fred Fitness: First AI-Powered Gym Concept to Launch in Santa Monica

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European Fitness Leader Clever Fit Introduces Innovative U.S. Gym Concept Powered by EGYM Technology

SANTA MONICA, Calif., Oct. 22, 2024 /PRNewswire/ — Fred Fitness, the first gym to offer fully AI-driven personalized workouts, is set to transform the U.S. fitness market with its January 2025 debut in Santa Monica. Backed by Clever Fit, a European fitness giant, and powered by cutting-edge EGYM technology, Fred Fitness delivers customized training plans and real-time guidance, offering the experience of a personal trainer—at a fraction of the cost.

First AI-powered gym “Fred Fitness” to debut in Santa Monica, CA, January 2025.

Fred Fitness was conceptualized by Alfred Enzensberger, founder of Clever Fit, with the support of EGYM CEO Philipp Roesch-Schlanderer. The concept leverages EGYM’s advanced AI technology, which recently secured $200 million in growth capital and achieved a valuation of over $1 billion.

“Most gyms offer equipment; we offer solutions,” explains Enzensberger. “Imagine a personal trainer that not only understands your goals but continuously adapts to your progress. No human trainer can provide this level of precision and personalization, but our technology can. As the fitness industry moves toward premium services focused on longevity, we aim to make these innovations accessible to everyone—at an affordable price.”

AI-Driven Personalization for Optimal Results

At the heart of Fred Fitness is its proprietary AI system, which continuously adapts to each member’s progress. The smart equipment provides real-time feedback, dynamically adjusts workouts, and ensures optimal form, enhancing both safety and effectiveness.

“When I introduced Alfred to our Genius Technology, he envisioned an entire fitness club around it,” says Philipp Roesch-Schlanderer, CEO of EGYM. “The launch of Fred Fitness is the culmination of our shared commitment to innovation in the industry.”

Unlike traditional gyms, Fred Fitness combines expert-level, AI-driven training with onsite trainers for added support. This approach democratizes fitness expertise, making professional-grade workouts accessible to everyone, regardless of schedule or budget.

“At Fred Fitness, every workout is optimized for you,” adds Enzensberger. “The technology eliminates the guesswork, delivering a perfect fitness experience for each individual.”

Inclusive, Welcoming, and Designed for All

Located at 1344 4th St. in Santa Monica, Fred Fitness blends cardio, strength, and functional training through its integration of Matrix Cardio Equipment, EGYM Genius, and Functional Equipment. All elements are seamlessly connected through the Fred Fitness App, creating a cohesive workout experience. Designed with Scandinavian minimalism, the space is both modern and inviting, providing a welcoming environment for all fitness levels.

About Fred Fitness and Our Partners

Fred Fitness is a forward-thinking gym concept backed by Clever Fit and powered by EGYM’s AI technology. With decades of European fitness expertise and innovative solutions, Fred Fitness is redefining personalized training in the U.S., with plans to expand rapidly through franchising.

Clever Fit operates over 500 studios across Europe, while EGYM is a global leader in smart fitness technology, providing the AI-driven solutions that power Fred Fitness.

For more information about the Santa Monica opening and membership options, visit fredfitness.com.

Please find high-resolution images here.

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SOURCE Fred Fitness Holdings, LLC

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CHASM Exclusively Licenses AgeNT® Express Transparent Conductive Film to Mativ for Heated Glass Solutions

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CANTON, Mass., Jan. 9, 2025 /PRNewswire/ — Chasm Advanced Materials, Inc. (CHASM) and Mativ Holdings (Mativ), manufacturer of Argotec interlayer films for high-performance glazing, have announced an exclusive licensing agreement. CHASM’s AgeNT® Silver Nanowire (AgNW) and Carbon Nanotube (CNT) hybrid performance film technology will be licensed to Mativ for transparent heating solutions in advanced glass and window applications across architectural, military, and transportation segments.

This licensing agreement marks another milestone in the long-standing collaboration between Mativ and CHASM, aiming to accelerate the commercialization of a portfolio of AgeNT® Express films.

David Arthur, CEO and co-founder of CHASM, highlighted the significance of this partnership. “Licensing our AgeNT® Express technology to Mativ marks a major milestone for both companies,” said Arthur. “With CHASM’s leadership in CNT technology and flexible electronics, and Mativ’s expertise in roll-to-roll (R2R) precision coating and vast market reach in glazing applications, this collaboration is a powerful step toward CHASM’s expansion into global non-automotive glazing markets.”

“This agreement marks a significant milestone in the continued growth of Mativ within innovative and emerging markets,” states Mativ President and CEO Julie Schertell. “By becoming a licensee of Chasm’s groundbreaking AgNW and CNT technology, we reaffirm our position as leaders in material science innovation. Together, we are unlocking new potential in advanced film applications across top industrial sectors.”

About CHASM
CHASM’s mission is to develop and manufacture advanced carbon nano materials, leveraging its innovative product platforms to create a safer, more connected and sustainable world. The company’s patented nanotube manufacturing platform combined with its unique ability to integrate CNTs into product solutions is unleashing the power of nanotechnology.

Innovations powered by CHASM include universal transparent heaters for safer driving and a broad range of non-automotive applications, transparent antennas for smarter cities, conductive additives for EV batteries, and cement additives for greener (lower carbon footprint) concrete. 

CHASM is building the world’s largest multiwall CNT reactor (1,500 metric tons annual capacity) in Norman, Oklahoma, to produce NTeC® products to support battery and cement applications.

AgeNT, NTeC, CHASM, and the CHASM logo are trademarks of CHASM Advanced Materials, Inc.

About Mativ
Mativ Holdings, Inc. is a global leader in specialty materials, solving our customers’ most complex challenges by engineering bold, innovative solutions that connect, protect and purify our world. Headquartered in Alpharetta, Georgia, we manufacture on three continents and generate sales in over 100 countries through our family of business-to-business and consumer product brands. The company’s two operating segments, Filtration & Advanced Materials and Sustainable & Adhesive Solutions, target premium applications across diversified and growing categories. Our broad portfolio of technologies combines polymers, fibers and resins to optimize the performance of our customers’ products across multiple stages of the value chain. Our leading positions are a testament to our best-in-class global manufacturing, supply chain and materials science capabilities. We drive innovation and enhance performance, finding potential in the impossible. To learn more, visit mativ.com.

To learn more about Argotec glass interlayer films, visit argotec.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/chasm-exclusively-licenses-agent-express-transparent-conductive-film-to-mativ-for-heated-glass-solutions-302346673.html

SOURCE CHASM Advanced Materials

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Hettich Achieves Remarkable Success with Innovative Quora Ads Campaign

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MUMBAI, India, Jan. 9, 2025 /PRNewswire/ — Hettich, a leading manufacturer of innovative furniture fittings, built-in appliances, and door hardware solutions, has achieved outstanding results through a recent advertising campaign on Quora. The campaign aimed to enhance brand awareness and engagement among homeowners, interior designers/architects, and OEMs/builders, by showcasing Hettich’s cutting-edge products in a unique and compelling way.

Hettich’s campaign leveraged Quora’s targeted advertising solutions to reach specific demographics interested in home improvement and design. By focusing on audiences actively seeking quality and innovative solutions, the campaign effectively resonated with potential customers.

The Hettich campaign resulted in impressive metrics, including a view-through rate of 44.55% and 18,598 clicks from over 1 million views. With 2,357,070 impressions, Hettich significantly expanded its reach, fostering awareness and interest in its furniture fittings, built-in appliances, and door hardware.

Hettich crafted visually stunning and emotionally engaging content that spotlighted the unique features of its products through captivating storytelling and immersive video formats. The campaign vividly illustrated the transformative power of Hettich’s innovative solutions, seamlessly turning everyday moments into extraordinary experiences within living spaces. “We believe in the magic of storytelling to break through the advertising clutter,” said Aditya Jalgaonkar, AGM-Marketing, Hettich India. “This campaign reflects our commitment to creating meaningful, high-quality content that connects with our audience in a profound way.”

“At Quora, we are dedicated to helping brands tell their stories effectively and meaningfully,” said Gurmit Singh, General Manager at Quora APAC and MEA. “Hettich’s campaign is a perfect example of how targeted advertising can drive engagement and connect brands with their audiences. We’re thrilled to see the impact of our platform on Hettich’s marketing efforts.”

The success of Hettich’s campaign showcases the effectiveness of utilizing Quora’s targeted advertising capabilities. This partnership illustrates how brands can engage potential customers and create lasting connections through innovative marketing strategies.

About Quora

Quora is a platform that has 100 million monthly unique visitors in India, where people come to share knowledge and insights. By connecting brands with engaged audiences through targeted advertising, Quora helps businesses tell their stories effectively and meaningfully.

Photo: https://mma.prnewswire.com/media/2593402/Hettich_Quora_Ads.jpg
Logo: https://mma.prnewswire.com/media/2443578/Quora_Logo.jpg

 

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/hettich-achieves-remarkable-success-with-innovative-quora-ads-campaign-302345570.html

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NX Taiwan Offers Work Experience to China University of Technology Students

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TOKYO, Jan. 9, 2025 /PRNewswire/ — Nippon Express (Taiwan) Co., Ltd. (hereinafter “NX Taiwan”), a group company of NIPPON EXPRESS HOLDINGS, INC., conducted a two-day work experience program for students from the China University of Technology (hereinafter “CUTe”) on Saturday, November 30, and Sunday, December 1.

NX Logo: https://kyodonewsprwire.jp/img/202412252272-O3-CT0nRnRv 

Photos

Group photo of participants: https://cdn.kyodonewsprwire.jp/prwfile/release/M103866/202412252272/_prw_PI1fl_AD0GB6Wy.jpg 

Warehouse work experience: https://cdn.kyodonewsprwire.jp/prwfile/release/M103866/202412252272/_prw_PI2fl_FTH84m7K.png 

The work experience program is part of the NX Group’s efforts to actively communicate with local communities and engage in community-based social contribution activities, recognizing its social and public mission as a logistics company.

Eighty students enrolled in CUTe’s Department of Marketing and Logistics took part in the program at NX Taiwan’s NEXT1 warehouse in Taoyuan City, where they received briefings from NEXT1 staff on basic logistics knowledge, safety, and warehouse operations. Through a combination of classroom lectures and hands-on experience, the students learned in depth about how warehouse operations are carried out.

The participants found the program a valuable opportunity to expand their practical knowledge and understanding of the logistics industry, with one commenting: “This experience has given me a deeper understanding of warehouse management and logistics, and strengthened my desire to work in the logistics industry, where I can contribute to society in the future.”

The NX Group will continue to actively engage in social contribution activities on a global scale to help develop human resources who can play active roles in the logistics industry.

About the NX Group: https://kyodonewsprwire.jp/attach/202412252272-O1-tne94err.pdf 

NX Group official website: https://www.nipponexpress.com/ 

NX Group’s official LinkedIn account:
https://www.linkedin.com/company/nippon-express-group/ 

View original content:https://www.prnewswire.com/apac/news-releases/nx-taiwan-offers-work-experience-to-china-university-of-technology-students-302346527.html

SOURCE NIPPON EXPRESS HOLDINGS, INC.

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