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Utility Locator Market to Grow by USD 1.93 Billion from 2024-2028, AI Driving Market Evolution Amid Rising Safety Concerns for Underground Utilities – Technavio

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NEW YORK, Oct. 21, 2024 /PRNewswire/ — Report with market evolution powered by AI- The global utility locator market size is estimated to grow by USD 1.93 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 5.48%  during the forecast period.  Growing safety and security concerns regarding protection of underground utilities is driving market growth, with a trend towards increase in gas pipeline laying projects. However, highly complex and expensive retrofit operations  poses a challenge. Key market players include 3M Co., Asian Contec Ltd., Berntsen International Inc., BLOOD HOUND LLC, Emerson Electric Co., Eos Positioning Systems Inc., Fortive Corp., Geophysical Survey Systems Inc., Guideline Geo AB, Hexagon AB, MidAmerican Technology Inc., Quanta Services Inc., RYCOM Instruments Inc., SPX Technologies Inc., STC TECHNO AC LLC, SubSurface Instruments Inc., The Toro Co., Utility Tool Co., Vermeer Corp., and Vivax Metrotech Corp..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Type (Electromagnetic field and GPR), End-user (Oil and gas, Electricity, Transportation, and Others), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

3M Co., Asian Contec Ltd., Berntsen International Inc., BLOOD HOUND LLC, Emerson Electric Co., Eos Positioning Systems Inc., Fortive Corp., Geophysical Survey Systems Inc., Guideline Geo AB, Hexagon AB, MidAmerican Technology Inc., Quanta Services Inc., RYCOM Instruments Inc., SPX Technologies Inc., STC TECHNO AC LLC, SubSurface Instruments Inc., The Toro Co., Utility Tool Co., Vermeer Corp., and Vivax Metrotech Corp.

Key Market Trends Fueling Growth

The natural gas industry’s transition from traditional energy sources to piped gas for industrial and residential use has resulted in an increase in gas pipeline construction projects worldwide. For instance, the TAPI project, a 1,127-mile natural gas pipeline connecting Turkmenistan, Afghanistan, Pakistan, and India, is being revived to meet the gas demands of these countries. This growth in pipeline projects necessitates thorough studies and surveys to locate and mark underground utilities before construction to mitigate risks. Proper utility location using utility locator devices, such as magnetic and pipe and cable locators, is crucial to detect curb boxes, shut-off valves, iron pipe joints, and gas pipeline paths. The importance of utility location activities in preventing potential fatalities from natural gas explosions further underscores the significance of this market. Consequently, the global utility locator market is poised for growth due to the rising number of pipeline projects during the forecast period. 

The Utility Locator Market is witnessing significant trends in the subterranean facilities sector, focusing on safety and protection. Utility locating technologies are essential for identifying and managing aging infrastructure, such as piped natural gas subsurface pipelines, water pipes, telephone lines, and non-metallic utilities. Leak detection is a critical aspect of this market, with advanced utility locators using technologically advanced tools like electromagnetic field locators and ground-penetrating radar for real-time detection of leakages. Key industries include oil and gas, electricity, transportation, and telecommunications, with 5G technology driving growth in the telecommunications sector. Stringent regulations require excavation practices to use conventional tools like electromagnetic fields and GPR for locating underground utilities before digging. Leading vendors offer equipment and services, with pricing and promotions influencing market profitability. Industry influencers prioritize comprehensive research and development to meet the demands of water shortages, food security, and groundwater resources. The market is evolving rapidly, with key participants focusing on advanced utility locators and referral services to stay competitive. 

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Market Challenges

The utility locator market faces significant challenges due to high deployment costs for end-users. These costs stem from the total cost of ownership and the need for extensive worker training. Initial investments are substantial, and retrofitting and replacement work add to the expense. Utility locator devices require modifications to associated support equipment with each technological advancement, leading to additional costs and operational halts. End-users often outsource locating operations to service providers to reduce costs, decreasing demand for new utility locators and impeding market growth. Furthermore, the rapid advancement of technology in utility locator devices poses a challenge. Newer, more complex systems are expensive and may replace existing systems, potentially hindering market growth during the forecast period.The Utility Locator Market is facing several challenges in various industries such as telecommunications, oil and gas, electricity, transportation, and construction. Traditional tools like electromagnetic locators and ground-penetrating radar (GPR) are being replaced by advanced utility locators and innovative solutions like real-time detection and GPS-enabled Verifier. Stringent regulations require safe excavation practices, making it essential to accurately locate utility infrastructure like gas lines, water pipes, telephone lines, and electricity cables before digging. GPR technology, a key component of subsurface utility engineering, is evolving with the advent of 5G technology and high-speed rail projects. Leading vendors are investing in comprehensive research and development to offer profitable pricing, promotions, and referral services to meet the growing demand for utility locating solutions. Industry influencers are pushing for the adoption of digital technologies and geophysical methods to enhance excavation safety and prevent leakages in utility infrastructure. The telecommunications sector is a significant player in the utility locator market, with a focus on infrastructure development and network expansion. The market is expected to grow as the need for accurate and efficient utility locating solutions becomes increasingly important for infrastructure projects and construction sites. Overall, the utility locator market is witnessing significant technology evolution to meet the demands of various industries and ensure excavation safety.

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Segment Overview 

This utility locator market report extensively covers market segmentation by

Type 1.1 Electromagnetic field1.2 GPREnd-user 2.1 Oil and gas2.2 Electricity2.3 Transportation2.4 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Electromagnetic field-  The Utility Locator Market refers to the industry dedicated to identifying and mapping the locations of various utility infrastructure such as water, gas, electricity, and telecommunications lines. This market is essential for construction projects and infrastructure development, ensuring the safety and efficiency of digging operations. Companies provide utility locating services using advanced technology like ground-penetrating radar and electromagnetic locators. The market is growing due to increasing infrastructure development and stricter regulations for utility safety.

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Research Analysis

The utility locator market encompasses the identification and mapping of subterranean facilities, ensuring safety and protection during excavation projects. Utility locating technologies are essential for detecting and identifying underground utilities, including piped natural gas and subsurface gas pipelines, to prevent damage and potential hazards. With aging infrastructure, the need for advanced utility locators has grown, addressing concerns over water shortages and food security. Technologically advanced tools, such as electromagnetic field detectors and Ground Penetrating Radar (GPR), are increasingly used to detect utility lines in various industries, including oil and gas, electricity, transportation, and referral services. Stringent regulations require excavation practices to employ conventional tools and technologically advanced methods to minimize the risk of damage to these critical infrastructure systems. Leak detection is another crucial application of utility locating technologies, ensuring the safety and efficiency of these essential services. The evolution of technology continues to drive innovation in utility locating, improving accuracy and efficiency while addressing the challenges of safety, cost, and regulatory compliance.

Market Research Overview

The Utility Locator Market encompasses the technologies and services used to identify and locate subterranean facilities, ensuring safety and protection during excavation and construction projects. Utility locating technologies include electromagnetic field locators, ground-penetrating radar (GPR), and advanced utility locators. These tools are essential for the detection of piped natural gas, subsurface gas pipelines, water pipes, telephone lines, and other non-metallic utilities. With aging infrastructure, water shortages, food security, and groundwater resources becoming major concerns, the utility locator market is evolving rapidly. Technologically advanced tools like real-time detection systems, GPS-enabled verifiers, and innovative solutions are increasingly being adopted for subsurface utility engineering and infrastructure projects. Stringent regulations, excavation safety, and digging practices necessitate the use of utility locating services. The oil and gas, electricity, transportation, and telecommunications sectors are major consumers of these services. With the advent of 5G technology, the telecommunications sector is expected to witness significant growth in the utility locator market. Referral services and leading vendors play a crucial role in the industry, offering equipment and services to key participants. Pricing, promotions, and industry influencers also impact market profitability. Comprehensive research and development in geophysical technologies continue to drive advancements in utility locating solutions, from conventional tools to digital technologies, for high-speed rail projects and subsurface site characterizations.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeElectromagnetic FieldGPREnd-userOil And GasElectricityTransportationOthersGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Lexmark Showcases New Printers and Technology Solutions for Retailers at NRF 2025

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NEW YORK, Jan. 12, 2025 /PRNewswire/ — Lexmark, a global imaging and IoT solutions leader, will showcase its cutting-edge, retail-ready printers and solutions at NRF 2025, Retail’s Big Show and Expo, Jan. 12 to 14, at the Jacob K. Javits Center in New York. The Lexmark showcase will be in booth #6321.

“Lexmark kicks off the year with a bang by showcasing our latest 9-Series family of A3 printers and MFPs at NRF for the first time,” said Tim Speller, Lexmark’s head of retail and manufacturing. “These sophisticated devices will usher in a new era of opportunity for retailers to maximize operational efficiency while increasing sales.”

Here’s what will be on display in Lexmark booth #6321:

New Lexmark 9-Series printers and MFPs are designed for challenging retail environments

Built by evolving Lexmark’s renowned A4 technology, the 9-Series delivers versatility, simplicity and sustainability. These solutions are easy to use and manage – perfect for any retail salesfloor or back office.

Key highlights of 9-Series:

Versatile and easy to use. The 9-Series offers a broad range of media size support (A6 to SRA3), high-volume duty cycles, a common set of modular paper-handling options, finishing capabilities and professional color features including PANTONE® calibration.Simple and easy to manage. The 9-Series’ intuitive interface streamlines workflows by providing simple instructions and prompts. For routine maintenance, toner cartridges can be replaced with one hand, easily understood visual cues are displayed, and serviceable areas are easy to access and identify.Sustainable and easy to feel good about. The 9-Series’ total post-consumer recycled (PCR) content is 56% by weight for all base-model MFPs and 73% by weight for the line’s base-model printer, based on IEEE calculation procedures. *Built to last. The 9-Series is designed and built to last seven years or more. Having few components helps reduce the likelihood of technical failure while also minimizing the service time required for repairs and maintenance. Experienced technicians can perform most common service actions, even highly complex tasks, in less than 15 minutes, according to Lexmark testing.

Lexmark Engagement Automation Platform (LEAP) helps retailers drive sales and foot traffic with hyper-local social media ads

LEAP automates one-to-one promotions that drive footfall to local stores. Store leaders can trigger hyper-personalized sale posts and boost ads based on individual store inventory conditions through loyalty program apps and social media platforms like Facebook and Instagram. With advanced analytics and reporting capabilities, LEAP provides the insights needed to measure success and make data-driven decisions.

Key highlights of LEAP:

Engagement: To engage shoppers, center promotions around customer buying patterns with an engagement automation platform that posts localized content – such as store-specific offers, events and locally grown produce initiatives.

Automation: Schedule and manage automatic localization and delivery of corporate promotional messaging with an engagement automation platform to reach consumers through social media with hyper-local content around each store or audience region.

Loyalty: Attract local customers with an engagement automation platform that sends store- and corporate-initiated offers to geo-fenced social media apps like Facebook and Instagram and loyalty program applications.

Supporting resources

Learn more about Lexmark’s booth at NRF 2025.

Read Lexmark’s NRF blog.

Schedule a booth meeting with our retail experts during NRF 2025.

Get more details about the Lexmark 9-Series.

Get more details about the Lexmark Engagement Automation Platform (LEAP).

Watch a video about LEAP.

Get the details on NRF 2025.

Follow us on LinkedIn for live NRF updates.

About Lexmark

Lexmark creates cloud-enabled imaging and IoT technologies that help customers worldwide quickly realize business outcomes. Through a powerful combination of proven technologies and deep industry expertise, Lexmark accelerates business transformation, turning information into insights, data into decisions, and analytics into action.

Lexmark and the Lexmark logo are trademarks of Lexmark International, Inc., registered in the United States and/or other countries. All other trademarks are property of their respective owners.

* PCR content measured in accordance with IEEE Std 1680.2a™ – 2017 Standard for Environmental Assessment of Imaging Equipment – Amendment 1 — which is the standard used by EPEAT.

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SOURCE Lexmark

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Pricer and Focal Systems Announce Strategic Collaboration to Drive the Next Step in Physical Store Digitalization

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Pricer, a global leader in digital shelf-edge solutions, and Focal Systems, a leader in shelf-edge AI, today announced a strategic collaboration to accelerate the digitization and optimization of the physical store for retailers worldwide.

STOCKHOLM, Jan. 12, 2025 /PRNewswire/ — This collaboration brings together Pricer’s innovations in dynamic pricing and shelf-edge communication with Focal Systems’ advanced computer vision and product availability solutions to maximize shopper satisfaction while optimizing retail operations.

As a pioneer in enabling dynamic pricing and digitizing shelf-edge shopper communication, Pricer has led the first step of the retail digitalization journey. Focal Systems has pioneered the application of computer vision to digitizing what products are available on-shelf or not in near real-time. Together, Pricer and Focal Systems will empower retailers to improve labor efficiency, reduce out-of-stocks, increase sales, and enhance shopper satisfaction like never before.

Enhancing the Shelf Edge Through Collaboration

By integrating Focal Systems’ AI-powered shelf vision cameras with Pricer’s leading electronic shelf label (ESL) platform, retailers will benefit from:

Real-Time Shelf Insights: Automated detection and alerting of out-of-stock or low items powering rapid replenishment and increased shopper satisfactionDynamic Task Automation: Streamlined workflows and prioritized tasks to improve operational efficiency for store staff.Patented Innovation: Camera-based out of stock detection and communication, flashing ESLs, alternate location communication.Seamless Integration: Standardized API connections that deliver out-of-the-box value, offering synchronized ESL flashes, messaging updates, and shelf-edge intelligence.

Together, Pricer and Focal Systems demonstrate that the combined offerings deliver measurable value for the retailers by enabling a fully digitalized shelf-edge ecosystem.

Strategic Collaboration for the Future of Retail

“We are proud to combine our leadership in ESL technology with Focal Systems’ AI-powered shelf vision,” said Chris Chalkitis, CDO at Pricer. “Both companies share a belief in the digitalization of the physical store. Pricer has been a pioneer in dynamic pricing and shelf-edge communication. With Focal Systems, we take the next step, digitizing what’s on the shelf – and what’s not – to drive greater efficiency and performance for retailers.”

Focal Systems’ AI technology transforms retail operations through real-time shelf monitoring and replenishment task optimization.

“Partnering with Pricer, a global leader with groundbreaking ESL technology and innovation, creates tremendous value for retailers,” said Kevin H. Johnson, CEO at Focal Systems. “Together, we deliver an integrated, data-driven solution that reduces operational complexity, automates workflows, and enhances the in-store experience. We look forward to demonstrating this powerful collaboration to retailers and their customers.”

Showcasing the Future at NRF 2025

The collaboration will officially debut at the National Retail Federation (NRF) Big Show in January 2025, where Pricer and Focal Systems will showcase the integrated solution at Pricer’s booth. This marks the beginning of an exciting journey to redefine the shelf edge and set new standards for retail innovation.

For further information, please contact:
Chris Chalkitis, Chief Digital Officer, +46 70 4849812
Finn Wikander, Chief Product Officer, +46 705 233077
info@pricer.com

About Pricer

Pricer is a leading global provider of digital shelf-edge solutions, helping retailers optimize pricing, improve operational efficiency, and enhance the customer experience. With patented innovations like camera-based product identification by ESL, Pricer continues to set the standard for dynamic, intelligent shelf-edge solutions. For more information, visit www.pricer.com.

About Focal Systems

Focal Systems is a leading provider of AI-powered computer vision solutions, helping retailers automate operations and optimize product availability through real-time shelf monitoring. Its advanced technology delivers actionable insights that drive efficiency and profitability. For more information, visit www.focal.systems.

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/pricer/r/pricer-and-focal-systems-announce-strategic-collaboration-to-drive-the-next-step-in-physical-store-d,c4090287

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Blue Owl Capital Expands Tennis Player Sponsorship to All Grand Slam Tournaments in 2025

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Blue Owl to place logo patches on dozens of athletes competing across the Australian Open,
French Open, Wimbledon, and US Open

Jordan Thompson named as Blue Owl’s dedicated athlete ambassador for the Australian Open

NEW YORK, Jan. 12, 2025 /PRNewswire/ — Blue Owl Capital Inc. (“Blue Owl”) (NYSE: OWL), a leading alternative asset manager, announced today a marquee sponsorship agreement to expand their presence at all Grand Slam tournaments in 2025 and become the exclusive financial services partner for professional tennis’ Player Patch Program.

Blue Owl’s logo will be featured on the shirt of select players competing across men’s singles, women’s singles, mixed doubles, men’s doubles and women’s doubles competitions at this year’s Australian Open, French Open, Wimbledon, and US Open tournaments. In addition to Blue Owl’s presence on the courts, the firm will be featured in iconic Melbourne transit hubs, social media and digital media during the Australian Open in an effort to raise brand awareness within the country and the broader APAC market.

Blue Owl Chief Marketing Officer Suzanne Escousse said, “Just as Blue Owl is redefining alternative investing, we are supporting established and emerging professional players who are redefining the game of tennis. Tennis is a truly worldwide sport requiring peak performance in critical, high-pressure moments. This is the same ethos that underpins Blue Owl and allows us to focus on delivering results for our international client base. Following the success of our involvement with the Patch Program at the 2024 US Open, and given Blue Owl’s established presence within the country, Australia is the perfect place to kick off our presence across Grand Slam tournaments.”

Blue Owl has also partnered with Australian tennis professional Jordan Thompson, who will serve as the firm’s Athlete Ambassador at the 2025 Australian Open – January 12-26 in Melbourne. Most recently, Thompson won the men’s doubles at the 2024 US Open, where he was wearing a Blue Owl patch, and was a men’s doubles finalist at Wimbledon in 2024. He has also registered victories over several top-10-ranked opponents in singles competitions and previously represented Australia at the Olympics and the Davis Cup. Thompson will be one of several competitors wearing Blue Owl’s logo throughout the tournament.

Jordan Thompson said: “Blue Owl is focused on delivering excellence for its clients, which makes it a great fit for a partnership with professional tennis players. Support from firms like Blue Owl is tremendously beneficial for players who are preparing for career-defining events, especially the four Grand Slams. Our shared core values, including striving for success in every step of our journeys, whether that be in the financial services industry or competing as a professional athlete, is a perfect match. Alongside my coaches, my doubles teammate(s) and tennis fans, Blue Owl will play a key role for me here in Melbourne at the 2025 Australian Open.”

About Blue Owl

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives.

With $235 billion in assets under management as of September 30, 2024, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Estate. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,050 experienced professionals, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com.

Media Contact

Nick Theccanat
Principal, Corporate Communications & Government Affairs
Nick.Theccanat@blueowl.com

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SOURCE Blue Owl Capital

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