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Mackie Brings Professional Sound to Every Listener With Next-Gen CR Monitors

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Creative Reference Series Enters 3rd Generation With Flexible Tone Control and Location Switch for Studio-Quality Sound in Any Application

BOTHELL, Wash., Oct. 17, 2024 /PRNewswire/ — Mackie, a global leader in professional audio gear, announces the third generation of their Creative Reference powered studio monitors. The new CR Series speakers bring professional sound to a wider range of users than ever before thanks to a pair of revolutionary features: the built-in tone control knob and location switch. These powerful, easy-to-use controls allow you to place CR speakers anywhere and adapt the sound for anything you do—producing music, gaming, video editing, casual listening or partying.

 

First introduced a decade ago, Mackie CR Series were the first studio monitors to offer clear, articulate sound at an accessible price for working musicians and producers. But users discovered that CR Series speakers also sounded great for all their listening, whether for work or play. So, the third generation embraces every application with sound you can customize.

“When we introduced CR in 2014 they were an overnight success,” said Product Manager Ty Vaughn. “Over time we noticed the speakers extending beyond their intended purposes with musicians and content creators, appearing on bookshelves, or hooked up to vinyl record players. So, we baked that right into the product. This iteration of CR balances the nature of work and play by giving flexible features that shape your sound based on your use case. They are perfect for any situation, and are truly your ‘everything’ speakers.”

The innovative tone control knob is placed right up front for easy access, letting you shape the sound instantly. The knob starts with the transparent, “flat” response of reference monitors. Turn the knob to gradually boost the bass and add high-end sparkle, perfect for using CR Series as immersive gaming speakers, casual listening speakers or all-out party speakers.

Using the location switch on the back, CR Series speakers can also adapt to where you place them. Use desktop mode for listening up close (like in the studio) and bookshelf mode for listening at a distance (like from the couch).

Mackie CR Series speakers connect to just about anything. Hook up audio interfaces, mixers, record players and other playback devices with TRS, RCA and 3.5 mm input connectors. Switch to quiet listening with the built-in headphone output—just connect your headphones to cut the speaker audio. The “BT” models can even pair with smartphones, laptops and other Bluetooth® devices for studio-quality sound you can stream wirelessly.

The new Mackie CR Series sports a fresh visual design and new capabilities, but one thing hasn’t changed: the core sound quality that makes Mackie one of the most trusted brands in professional audio. Each speaker contains a silk dome tweeter with a protective grille and woven-fiber woofers available in 3.5, 4.5, 5.25 and 8-inch sizes (see model list below).

The new CR Series also includes the new Mackie CR8SBT Creative Reference subwoofer, designed specifically to work with Creative Reference monitors for floor-shaking sound. (Pro tip: The subwoofer has Bluetooth®, so you can connect any non-Bluetooth® speakers to the subwoofer and stream wirelessly through the whole system.)

The new Mackie CR Series studio monitors are now shipping and will be available on Mackie.com and at participating retailers, with the following MAPs:

CR3.5 3.5″ Studio Monitors (Pair): $99.99
CR3.5BT 3.5″ Studio Monitors With Bluetooth® (Pair): $129.99
CR4.5 4.5″ Studio Monitors (Pair): $129.99
CR4.5BT 4.5″ Studio Monitors With Bluetooth® (Pair): $159.99
CR5BT 5.25″ Studio Monitors With Bluetooth® (Pair): $199.99
CR8BT 8″ Studio Monitors With Bluetooth® (Pair): $279.99
CR8SBT 8″ Subwoofer With Desktop Remote: $199.99

For more information, visit mackie.com/cr-series

About Mackie
Mackie is a global leader and manufacturer of professional audio products used across live sound, content creation, and studio recording settings. Since 1989, Mackie has paved the way for innovation in audio through our commitment to forward-thinking designs that deliver maximum real-world benefit to a loyal base of everyday users, or “Mackoids.” From loudspeakers and mixing consoles, to monitors and more—Mackie products can be found everywhere music goes, including a diverse base of end-markets such as clubs, bars, houses of worship, schools, corporate AV, and professional recording and production environments. Mackie is headquartered in Bothell, Washington and sells its products globally through a mature network of distributors, installers, systems integrators, and retailers.

For more information on Mackie, visit www.mackie.com.

Media Contact
Rob Puzzitiello
Rob.Puzzitiello@Mackie.com

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Sinch Unveils New Survey on the Future of Customer Communication

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Marking the 175th Anniversary of the Invention of the Telephone, Sinch Highlights Key Trends and Innovations Shaping the Next Era of Customer Engagement

ATLANTA and STOCKHOLM, Oct. 17, 2024 /PRNewswire/ — Sinch (Sinch AB (publ) – (XSTO: SINCH) — As the world commemorates the 175th anniversary of Antonio Meucci’s groundbreaking invention of the telephone, Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, is ushering in the next era of customer interaction. Sinch is at the forefront of this transformation by developing and delivering products that empower businesses to meet consumer expectations through seamless, rich multi-channel experiences.  

To celebrate this important milestone in human communication, Sinch commissioned a survey in North America to explore the future of customer engagement. The survey findings offer valuable insights, revealing that while rich, app-like experiences on platforms such as RCS, WhatsApp, and WeChat are already common in other parts of the world, the U.S. market lags behind in adopting these interactive messaging capabilities. However, this gap presents an exciting opportunity for innovation, allowing U.S. brands to leap forward and enhance customer engagement through advanced technologies. 

As the survey indicates, the shift from traditional communication methods to AI-powered, multimedia-rich experiences is accelerating. This evolution is critical, especially as brands prepare for high-stakes shopping events like Black Friday and Cyber Monday, where seamless, interactive engagement will be key to meeting growing consumer expectations. 

Key Survey Insights: 

RCS is poised to enhance mobile messaging: 

A substantial 67.3% of respondents expect RCS to become the preferred messaging platform, emphasizing the growing demand for richer, more engaging mobile communication experiences (especially as customers seek interactive and real-time support during major shopping days.) 

Younger generations embrace AI chatbots for shopping: 

Over 45% of Gen Z and millennial respondents (ages 18-44) expressed a willingness to use chatbots for Black Friday shopping, showcasing the increasing reliance on AI to enhance the retail experience. 

AI-driven communication is gaining momentum: 

50% of respondents predict that AI and chatbots will dominate customer experiences within the next decade, signaling a major shift toward automation and personalized experiences. This evolution is particularly relevant as brands prepare to manage interactions during peak shopping periods like Black Friday and Cyber Monday.With technologies like RCS, brands can deliver richer, real-time engagement, from personalized recommendations to seamless shopping experiences, enhancing the overall customer journey and experience during high demand periods. 

Customer service remains a critical differentiator: 

An overwhelming 75% of respondents said that excellent customer experiences enhance brand loyalty, reinforcing the importance of investing in AI and RCS to deliver seamless, customer-centric solutions, especially during peak shopping seasons.

“Our survey confirms what we’ve long anticipated: AI and RCS are revolutionizing customer communication,” said Sean O’Neal, Chief Product Officer at Sinch. “As businesses seek to create more meaningful, dynamic, and personalized experiences, Sinch’s advanced solutions are empowering brands to engage with their audiences in more effective and creative ways.” 

The invention of the telephone by Antonio Meucci in 1849 laid the foundation for modern communication, later enhanced, and popularized by Alexander Graham Bell. Just as Meucci’s groundbreaking work transformed human connection 175 years ago, the rise of AI and RCS is now revolutionizing how brands engage with customers, offering richer, more interactive, and personalized experiences. Unlocking the full potential of RCS will require widespread adoption across mobile carriers, operating systems, businesses, and consumers.  

Sinch is uniquely positioned to lead this transformation, leveraging our strong carrier relationships, longstanding partnerships with companies like Google, and our proven ability to drive industry change.

With our robust product suite—including solutions like RCS Upscale and Conversation API—we simplify access to RCS, making it easier for businesses to adopt and integrate, further accelerating the shift toward this new communication standard.  

As RCS adoption grows, next year’s Black Friday and Cyber Monday shopping season is set to be redefined by dynamic, real-time customer interactions. Leading this evolution, Sinch empowers brands with innovative tools to fully harness these technologies and elevate customer engagement. 

For more information about Sinch’s RCS and AI solutions, please visit the Sinch website. 

For further information, please contact:    
Janet Lennon, Director of Global PR & Communications
janet.lennon@sinch.com |1-206-914-6175

This information was brought to you by Cision http://news.cision.com

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Translink Corporate Finance experts say the Nordic region is a hotbed for tech investors

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HELSINKI and OSLO, Norway, Oct. 17, 2024 /PRNewswire/ — The 2024 Translink Corporate Finance Megatrends Report reveals that global IT spending reached $4.7 trillion in 2023, a 4.3% increase from 2022. Finland and Norway have emerged as dynamic hubs for IT development, innovation, and investment within this thriving global technology sector.

Finland’s thriving tech ecosystem

Ruben Moring, Partner at Translink Corporate Finance Finland, says, “Finland’s tech scene represents a thriving ecosystem that fosters early-stage innovation across various sectors. The country excels in gaming, artificial intelligence, databases, analytics, and cleantech. Advancements in industrial AI, IoT construction tech, healthcare, and sustainable technologies are propelling Finland’s startup scene forward.”

Norway’s robust startup environment 

Norway has developed a strong startup ecosystem with approximately 70 000 new companies created annually. Nora Håberg, Partner at Translink Corporate Finance Norway, says, “We’re driving innovation in renewables and cleantech while fostering an environment of trust, cooperation, and flat hierarchies. This creates unique opportunities for investors interested in the green transition.”

Government support fuels innovation

Both countries have implemented robust government initiatives to support technological innovation and digitalisation. “The Finnish government’s support for AI development has led to success stories like Silo AI, acquired by AMD in an all-cash transaction for $665 million,” explains Moring.

Håberg adds, “Norway’s Innovation Norway provided 7.1 billion NOK (€617 million) in financial support in 2023 through subsidies, loans, and guarantees.”

Sustainability is a core Nordic focus

Sustainability is ingrained in Finland and Norway’s tech sectors. The Nordic countries offer some of Europe’s cheapest and cleanest energy, attracting investments like Microsoft and Google data centres.”

In Norway, hydropower accounted for 89.2% of the electricity production in 2023, drawing foreign investment like Google’s 600 million EUR investment in a green data centre in Skien.

The Nordic talent pool is driving innovation

Finland and Norway boast highly educated workforces. Finland attracts international talent with its vibrant startup scene and high quality of life. In Norway, 48.1% of the adult population had tertiary education in 2022, above the OECD average.

Nordic M&A investment opportunities

Translink observes numerous mid-market opportunities in the region. In Norway, about 60% of announced M&A transactions in 2023 were cross-border.

Håberg concludes, “Finland and Norway’s tech ecosystems are continually evolving, with emerging innovation clusters and an increasing focus on deep tech. Translink Corporate Finance offers expertise to help mid-market investors navigate the new investment opportunities in the Nordic region.

 

 

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Finastra and LPBank Modernize Treasury Management Operations in Record Time

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SINGAPORE, Oct. 17, 2024 /PRNewswire/ — Finastra, a global provider of financial services software applications, has announced the implementation of its front-to-back treasury solution, Kondor, at Fortune Vietnam Joint Stock Commercial Bank (LPBank) to modernize the bank’s treasury management operations and capabilities. This strategic collaboration is part of LPBank’s concerted effort to accelerate its digital transformation strategy and enhance its competitiveness in the market.

Achieving deployment in just six months, the rapid timeline was achieved through an agile approach, flexibility, and a collaborative working relationship that facilitated a seamless integration of new systems with existing technology infrastructure and workflow processes. The initiation of the project was carefully designed to help LPBank meet the rising demands of managing more sophisticated treasury and liquidity products for clients, as well as supporting general risk management decisions across the bank.

Ho Nam Tien, Standing Deputy Chairman of LPBank said, “The successful deployment of this innovative project is testament to our deep commitment toward digital transformation and creating value for our customers. It also speaks volumes to Finastra’s technological expertise as a partner. While we are in the early phase of recognizing the full potential of this investment on our treasury operations, we have already seen steady improvements to trading volumes, transaction quality, and reduced transaction times. LPBank is well positioned to further advance its leadership position in Vietnam.”

Finastra’s Treasury and Capital Markets business is built on a comprehensive platform of solutions that empower financial institutions like LPBank to achieve higher levels of efficiency, compliance, and growth across the trade and liquidity management lifecycle. Central to this current partnership is Finastra’s Kondor solution, which offers powerful risk analytics, trade processing, position management, and real-time risk coverage, enabling high-volume treasury trading while supporting complex derivatives, options, and structured transactions.

Richard Zhu, Managing Director, Capital Markets, Asia Pacific, Finastra said, “We are proud to be part of LPBank’s ambitious digitalization and modernization journey. In today’s landscape, digital transformation is a necessity for financial institutions hoping to keep pace with the shifting needs of customers and the rising pressures of competition and regulations. The ongoing support from LPBank’s senior leadership team was instrumental to the project’s success. It demonstrates an inspirational commitment to transforming the bank’s entire ecosystem with best-of-breed digital solutions which drive efficiency, sustainability and growth akin to Finastra’s Open Finance vision. This collaboration not only enhances LPBank’s operational capabilities but also sets a benchmark for innovation in the region.”

For more information on Kondor, please visit Finastra Kondor.

About Finastra
Finastra is a global provider of financial services software applications across Lending, Payments, Treasury and Capital Markets, and Universal (retail and digital) Banking. Committed to unlocking the potential of people, businesses and communities everywhere, its vision is to accelerate the future of open finance through technology and collaboration, and its pioneering approach is why it is trusted by ~8,100 financial institutions, including 45 of the world’s top 50 banks. For more information, visit finastra.com.

About LPBank
LPBank is one of the largest retail commercial banks in Vietnam with advantage of an extensive nationwide network. LPBank’s products and services serve customers through a nationwide network of branches and transaction offices covering 63 provinces in Vietnam. Its vision is to become the most trusted financial partner and the first choice of individuals, households and small and medium enterprises in rural and urban areas. For more information, visit lpbank.com.vn.

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