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‘EXPERIENCE ABU DHABI’ NAMED OFFICIAL NEW YORK KNICKS PATCH PARTNER

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MSG Family Of Companies And DCT Abu Dhabi Announce Multi-Year Marketing Partnerships Across Marquee Assets In New York And Las Vegas 

NEW YORK and ABU DHABI, United Arab Emirates, Oct. 17, 2024 /PRNewswire/ — Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”) and the Department of Culture and Tourism – Abu Dhabi (“DCT Abu Dhabi”) today announced a new marketing partnership naming ‘Experience Abu Dhabi’ as the Official Patch Partner of the New York Knicks, forging a significant integration between DCT Abu Dhabi and one of the most storied franchises in professional sports. Furthermore, Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG Entertainment”) and Sphere Entertainment Co. (NYSE: SPHR) (together with MSG Sports, the “MSG Family of Companies”) also announced marketing partnerships with DCT Abu Dhabi, the organization driving the growth of Abu Dhabi’s culture and tourism sectors and promoting the city as a global destination. These multi-year marketing partnerships will see the ‘Experience Abu Dhabi’ destination brand prominently integrated across premier sports and entertainment assets in the MSG Family of Companies’ portfolio.

“These are significant, multi-faceted marketing partnerships for both the MSG Family of Companies and DCT Abu Dhabi,” said Jamaal Lesane, Chief Operating Officer, MSG Sports. “These premier sports and entertainment assets in New York and Las Vegas are globally recognized brands, and we look forward to working with DCT Abu Dhabi as we continue to grow this relationship to reach audiences both domestically and internationally.”   

H.E. Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: “Our partnership with the New York Knicks and the MSG Family of Companies aligns with our mission to boost Abu Dhabi’s global visibility as part of our Tourism Strategy 2030. It also serves as an inspiration for our youth, connecting them to the world of professional sports and encouraging them to pursue their dreams with passion and dedication.”

Beginning with the Knicks’ 2024-2025 season, ‘Experience Abu Dhabi’ will become a Knicks global marketing partner, featuring the ‘Experience Abu Dhabi’ logo on all Knicks game jerseys for both home and away games, as well as warm-up jackets and shooting shirts. This visibility extends to retail, with the logo featured on jerseys sold at Madison Square Garden’s in-arena locations and on Shop.MSG.com. As a global marketing partner, ‘Experience Abu Dhabi’ can leverage the Knicks marks outside the U.S. and Canada, expanding the Knicks’ brand presence in international markets. Building on Abu Dhabi’s existing successful marketing partnership with the NBA and USA Basketball, this marketing partnership underscores the emirate’s position as a global premier sports destination and the home of basketball in the Middle East.

As part of this marketing partnership, DCT Abu Dhabi will have global rights to use Madison Square Garden marks. Additionally, ‘Experience Abu Dhabi’ will be a significant advertiser via the MSG Family of Companies’ various assets as an Official Partner of Madison Square Garden in New York, and an Official Partner of Sphere in Las Vegas. This includes custom activations on the Exosphere – the exterior of Sphere in Las Vegas – as well as on digital displays at MSG during concerts and comedy shows as part of the Arena Concert Series. ‘Experience Abu Dhabi’ will also be featured across MSG Networks via pre, post, and in-game commercials for all Knicks games broadcast on the Network, as well as in-game advertising integrations and branded content.

For press assets, please click here.  

About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes the New York Knicks (NBA) and the New York Rangers (NHL), as well as two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL). MSG Sports also operates a professional sports team performance center – the MSG Training Center in Greenburgh, NY. More information is available at msgsports.com.

About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 90 years. More information is available at msgentertainment.com.    

About Sphere Entertainment Co.
Sphere Entertainment Co. is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue opened in Las Vegas in September 2023. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at sphereentertainmentco.com

About the Department of Culture and Tourism – Abu Dhabi 
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fueling economic progress and helping to achieve Abu Dhabi’s wider global ambitions. 

By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

Contacts:
For the MSG Family of Companies:
MSG Sports: msgspr@msg.com
MSG Entertainment: msgepr@msg.com  
Sphere Entertainment: spherepr@thesphere.com  

For DCT Abu Dhabi:
Mahra Al Shehhi: msalshehhi@dctabudhabi.ae

View original content to download multimedia:https://www.prnewswire.com/news-releases/experience-abu-dhabi-named-official-new-york-knicks-patch-partner-302278654.html

SOURCE Madison Square Garden Sports Corp.

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Study Reveals Student Chemistry Scores Increased by 12.7% Using 3-D Game-Based Learning

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Independent researchers from North Carolina State University determined Plasma Games’ platform significantly increased students’ learning, motivation, and confidence for all genders, races, and socioeconomic statuses.

RALEIGH, N.C., Oct. 17, 2024 /PRNewswire/ — A recent scientifically-based experimental study, conducted by Dr. Leonard Annetta at East Carolina University, found that students using Plasma Games’ Sci-Ops: Global Defense video game increased their chemistry scores by 12.7% versus the control group, while increasing their desire to pursue a chemistry-related major in secondary school by 12.9%.

A team of researchers at North Carolina State, led by Dr. Teomara Rutherford, Associate Professor, recently found in a study that the experimental group of students increased their correct answers to end-of-course (EOC) questions by 19% after 20-30 minutes of gameplay.

Additionally, the North Carolina Department of Commerce found that 61% of educators surveyed agreed that implementing the program into the curriculum was easy. Fifty-two percent (52%) of educators recommend that all schools utilize Sci-Ops: Global Defense as part of their curriculum. Sixty-three percent (63%) agreed that the platform was a helpful and appropriate supplement for their classes. The NCDOC has recommended continuing to fund the program in all school districts in the state partially based upon these survey results.

Plasma Games, a National Science Foundation award-winning education technology company, helps students master North Carolina standards-aligned science curriculum while increasing their desire to pursue STEM fields in the state. Plasma Games is being used in 75 of North Carolina’s 115 school districts, offering over 800 teachers and over 27,000 students access to the Sci-Ops: Global Defense science program.

Hunter Moore, Plasma Games Founder and CEO, explains: “Unlike other educational video games, Sci-Ops: Global Defense achieves the level of gameplay students are accustomed to. Sci-Ops fuses science standards with real technology applications and North Carolina STEM career paths inside an entertainment-quality 3D video game. Plasma Games helps educators inspire and equip students to pursue STEM/CTE careers. “

Katherine Gasper, an educator from Wake County Schools, further explains, “I have been using Plasma Games since 2019. No matter how many times I listen to their training, I’m always finding out about new features they’ve added. As a company, Plasma Games ‘sees’ teachers and responds to their needs and feedback to create a product that truly enhances students’ engagement in learning physical science while helping students see ‘themselves’ in potential STEM careers.” 

“Students today are very tech savvy and enjoy games, especially video games, that are competitive. Plasma Games allow students to interactively engage in games while learning important concepts in science. It gives them a chance to analyze data, make choices in choosing variables, and see the results of these choices to build on their knowledge,” says Laura Barnett an educator from Brunswick County School District.

The Sci-Ops: Global Defense program includes a 3-D video game, lesson plans, literacy supports, hands-on investigations, scenario-based practice, data analysis resources, unit review activities, and a robust assessment system that tracks student progress and provides feedback.

About Plasma Games

Plasma Games, a Raleigh-based education technology company, equips students with standards-aligned tools to inspire and equip students for STEM careers using cutting-edge video games. Plasma Games has garnered many industry awards, nationally and internationally, including the “Best Educational Technology Company of 2021” by the North Carolina Technology Association and “Best Learning Game in the World” by the Games and Learning Alliance. Plasma Games connects North Carolina science standards to real-world technologies and STEM/CTE careers, improving student outcomes and introducing students to life-changing career pathways. Plasma Games believes in meeting students where they are with its innovative, fun, and educationally effective gameplay with a first-of-its-kind proven 3D video game platform. Explore how Plasma Games motivates students to learn about science at play.plasma.games.

MEDIA CONTACT
Melanie Fortier
Senior Director of Marketing
Plasma Games
melanie@plasma.games 

View original content to download multimedia:https://www.prnewswire.com/news-releases/study-reveals-student-chemistry-scores-increased-by-12-7-using-3-d-game-based-learning-302278394.html

SOURCE Plasma Games

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Procolored’s New Loyalty Program Offers Business-Friendly

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Procolored launches a business-focused loyalty program offering consumable discounts, priority support, and exclusive rewards for professional printers.

LONG BEACH, Calif., Oct. 17, 2024 /PRNewswire-PRWeb/ — Rewards for Professional Printers

Procolored’s loyalty program is designed to offer professional printers not only discounts but also personalized rewards and early access to cutting-edge technology, ensuring long-term savings and operational efficiency.

Procolored, a leader in innovative printing technology, has launched a new loyalty program aimed at providing significant benefits to its professional customers. Recognizing the unique needs of businesses in the printing industry, Procolored’s new membership system offers tailored rewards that cater to bulk orders, efficiency, and long-term savings for frequent buyers.

A Loyalty Program Designed for Professionals

The new loyalty program is structured to give businesses more value for their investments. Whether you’re a professional printing company, a small business owner, or a creative agency that frequently uses Procolored products, the loyalty program provides benefits that go beyond simple discounts.

Key Business-Friendly Features:

Consumable Discounts:

Each month, Procolored selects specific consumables, and loyalty members enjoy a 10% discount on these products. This feature allows businesses to save on essential materials like inks, transfer films, and other printing supplies, ensuring they always have access to the resources they need at a reduced cost.

Priority Customer Support:

Professional users often require quick and efficient customer service to keep their operations running smoothly. Members of Procolored’s loyalty program enjoy priority access to the customer support team, ensuring their queries and issues are resolved faster, which minimizes downtime.

Early Access to New Products:

As a loyalty member, businesses will be the first to know about and purchase Procolored’s latest innovations. Early access to cutting-edge UV printing technology can give businesses a competitive edge in the market, allowing them to stay ahead of trends and provide the latest solutions to their customers.

Exclusive Business Rewards:

In addition to points earned from purchases, businesses can take advantage of exclusive rewards that are tailored to their operational needs. Whether it’s additional accessories, extended warranties, or special services, these rewards provide added value to Procolored’s loyal customers.

Personalized Offers:

Businesses are not only rewarded for their purchases but also receive personalized offers based on their unique needs and purchasing history. Procolored ensures that every member’s experience is tailored to maximize their benefits and meet their professional requirements.

Helping Businesses Save More

The loyalty program is not just about rewards—it’s about long-term savings for businesses. The more members purchase, the more points they accumulate, which can be redeemed for discounts on future orders. This allows professional users to significantly reduce costs over time, especially for repeat purchases.

The system is designed to be easy to use, ensuring that businesses can quickly sign up and start enjoying the benefits. With tiered membership levels, the program rewards frequent buyers by offering increasingly better perks as their purchases grow.

Leading in DTF Printing Technology

Procolored is known for its advanced DTF printing technology, providing high-resolution printing solutions for a range of applications. Their innovative approach includes precision control, fast-curing inks, and highly durable results, making their products essential for businesses in need of high-quality printing. With its focus on cutting-edge technology, Procolored continues to push the boundaries of what’s possible in the printing industry, offering versatile and reliable solutions for professional users.

About Procolored

Founded in 2018, Procolored is a global leading manufaturer of lightweight inkjet printers, dedicated to developingoowerful and user-friendly DTE, UV DTF, UV and DTG printers suitable for various materials, including fabrics, acrylic, anoglass. To date, Procolored products are sold in more than 31 countries and regions, empowering over 30.000 homebased entrepreneurs to launch and expand their digital printing businesses.

For more information on the new loyalty program and to register, visit Procolored Loyalty Program.

Media Contact

David, Procolored Inc., 1 949-738-4529, marketing@procolored.com, https://www.procolored.com/ 

View original content to download multimedia:https://www.prweb.com/releases/procoloreds-new-loyalty-program-offers-business-friendly-302278942.html

SOURCE Procolored Inc.

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HumanX Selects Section to Host AI Executive Leadership Workshop at the Inaugural HumanX Conference in March 2025

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The HumanX and Section partnership will arm C-level leaders with the frameworks needed to define and refine their AI strategies

NEW YORK, Oct. 17, 2024 /PRNewswire-PRWeb/ — HumanX, the #1 gathering for AI leaders, is excited to announce a new partnership with Section, the leading online school for professionals in the AI era, to present the AI Executive Leadership Workshop.

“By partnering with HumanX, we’re able to offer an exclusive workshop tailored to the needs of business leaders, providing them with the real-time knowledge they need to lead AI conversations inside of their organizations.”

Scheduled for March 9, 2025, at the Fontainebleau Las Vegas, this program is designed to equip senior executives with the tools necessary to gain actionable insights ahead of the HumanX conference.

“We are thrilled to partner with Section to bring this exceptional learning opportunity to our attendees,” said Stefan Weitz, CEO of HumanX. “The AI Executive Leadership Workshop reflects our commitment to delivering actionable insights and meaningful engagement for our participants. This workshop will empower leaders with the knowledge and skills to make strategic AI decisions that can drive real impact within their organizations.”

The AI Executive Leadership Workshop will feature a carefully curated agenda that includes sessions on using AI as a strategic thought partner, building with enterprise AI, leveraging AI agents for business efficiency, and deploying AI technologies effectively across organizations. Each session is designed to provide participants with practical takeaways they can immediately apply in their roles.

“At Section, our mission is to help leaders harness the power of AI to create tangible business outcomes,” said Greg Shove, CEO of Section. “By partnering with HumanX, we’re able to offer an exclusive workshop tailored to the needs of business leaders, providing them with the real-time knowledge they need to lead AI conversations inside of their organizations.”

Registration Details:

Add the AI Executive Leadership Workshop to your HumanX experience when purchasing your HumanX pass. For more details, visit humanx.co/section-certificate.

About HumanX

HumanX is an innovative AI conference dedicated to delivering actionable insights and connecting high-level executives with the latest advancements in AI technology. Founded by Jon Weiner and Stefan Weitz, industry veterans committed to reinventing the AI conference experience, HumanX focuses on practical applications and strategic networking opportunities, distinguishing itself from traditional, broad-spectrum conferences.

About Section

Section is the online business school for the age of AI, founded in 2019 by Scott Galloway. Section’s courses are offered in a fast, live, cohort-based format focused on helping professionals augment their day-to-day work with AI. Section has taught 44,000 professionals across 95 countries and partners with 200+ enterprise clients to train their future leaders. The AI Executive Leadership Workshop is a crash course on Section’s most popular and actionable AI courses that have already upskilled more than 15,000 leaders worldwide.

Media Contact

Kaitlin Mansour, HumanX, 1 8103975267, kaitlin@humanx.co

View original content:https://www.prweb.com/releases/humanx-selects-section-to-host-ai-executive-leadership-workshop-at-the-inaugural-humanx-conference-in-march-2025-302279394.html

SOURCE HumanX

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